Free Essay

Teste Pub

In:

Submitted By ricseifon
Words 348
Pages 2
TexLer

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 Produz e comercializa vestuário têxtil inovador;
 Desenvolve campanhas de sensibilização para questões relacionadas com a responsabilidade cultural, social, ambiental e da sustentabilidade direcionadas para toda a população em geral. Sempre com o enfoque em um produto têxtil da marca associado a outras aplicações;
 Estabelece parcerias com instituições do domínio público e da sociedade civil.

TexLer

TÍTULO DE CAMPANHA – “PANO PARA LETRAS”
CANAL/MEIO
Televisão

PÚBLICO-ALVO
Toda a população

ARGUMENTAÇÃO DA CAMPANHA
Não chega andar vestido. É preciso ler!;
Um livro é uma fonte de inspiração para qualquer roupa!; Entre o vestir e o ler relações podem acontecer;

PANO PARA LETRAS

Uma t-shirt tem pano para letras…
Demonstrar como um produto pode fazer acontecer uma relação prática quotidiana e em simultâneo entre os atos de ler e vestir.
Consciencializar para o facto de tão importante como andar vestido, também ler pode ser um ato de sobrevivência. Quadro da história

PANO PARA LETRAS

A caminhar na rua

2 Encontra um amigo

3

TexLer

1

Encontra uma amiga

4

Contacto com um transeunte 5

Um letreiro

6

Um pensamento final

Quadro da história

TexLer

PANO PARA LETRAS

1

A caminhar na rua

Quadro da história

TexLer

PANO PARA LETRAS

2

Encontra um amigo
2
É Pá! Eu não leio livros!

1

Estou a ler um livro do
M. Tavares.
Conheces?

Quadro da história

TexLer

PANO PARA LETRAS

3

Encontra uma amiga
Hoje vi o Mio.
Diz que anda a ler um M. qualquer coisa?!

1

2

M. Tavares!
É muito bom! Já li livros dele!

Quadro da história

TexLer

PANO PARA LETRAS

4

Contacto com um transeunte
2
Um alfa quê?! O que é isso?

1

Sabe dizer-me onde posso encontrar um
Alfarrabista?

Quadro da história

TexLer

PANO PARA LETRAS

4

Um letreiro
Loja do quê?!
Tenho de ler mais!!! Loja do Chumeco

Quadro da história

TexLer

PANO PARA LETRAS

CITEVE - CET TTF | PT PUBLICIDADE
Trabalho de Ricardo Seixas Fonseca

5

Um pensamento final
Sinto-me nu!

FRASE DE CAMPANHA COM RODAPÉ

LER É ESTAR VESTIDO! porque uma t-shirt tem pano para letras!

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