...translation quality assessment, Juliane House, this book provides an overview of relevant contemporary interdisciplinary research on translation, intercultural communication and globalization, and corpus and psycho- and neuro-linguistic studies. House acknowledges the importance of the socio-cultural and situational contexts in which texts are embedded, and which need to be analysed when they are transferred through space and time in acts of translation, at the same time highlighting the linguistic nature of translation. The text includes a newly revised and presented model of translation quality assessment which, like its predecessors, relies on detailed textual and culturally informed contextual analysis and comparison. The test cases also show that there are two steps in translation evaluation: firstly, analysis, description and explanation; secondly, judgements of value, socio-cultural relevance and appropriateness. The second is futile without the first: to judge is easy, to understand less so. Translation Quality Assessment is an invaluable resource for students and researchers of translation studies and intercultural communication, as well as for professional translators. Juliane House is Emeritus Professor of Applied Linguistics, University of Hamburg, Director of Programs in Arts and Sciences at Hellenic American University, Athens, and President of the International Association for Translation and Intercultural Communication. Her key titles include...
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...CHAPTER III REVIEW 6 CHAPTER IV REVIEW 7 CHAPTER V REVIEW 9 CHAPTER VI REVIEW 11 CHAPTER VII REVIEW 13 CHAPTER VIII REVIEW 15 CHAPTER IX REVIEW 17 CHAPTER X REVIEW 18 CHAPTER XI REVIEW 20 CHAPTER XII REVIEW 22 CHAPTER XIII REVIEW 23 CHAPTER XIV REVIEW 24 CONCLUSION 26 Introduction The “Ancient Near Eastern Thought and the Old Testament”, by Walton covers many issues which an individual unless wanting to seek more than what is written in the bible would want to perform endless days of research and ability to see firsthand by reading Walton’s book. These areas covered in Walton’s book cover the time from when the Old Testament had begun to be written back in BC and later re-found along with other textual artifacts earth in the 18 and mid 19th century AD. The discoveries of both biblical, and other un-biblical artifacts is covered within Walton’s book to how and why some individuals who have a different form of religious beliefs. To how in the past the individual living during early Near Eastern thought processes had been in regards to God or in many cases when not Israeli or Christian involved gods which were based off an individual’s personal interpretation. Which then in many cases spawned a different form of religion, in many cases were based off an event which. The many different form of religious beliefs covered in stem from the mythological Near Eastern form of thought process. In addition, to the aspect of how such un-Christian...
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...University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 12-2009 Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television D. Renee Smith University of Tennessee - Knoxville, drsmith@utk.edu Recommended Citation Smith, D. Renee, "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television. " PhD diss., University of Tennessee, 2009. http://trace.tennessee.edu/utk_graddiss/10 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu. To the Graduate Council: I am submitting herewith a dissertation written by D. Renee Smith entitled "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Communication and Information. Catherine A. Luther, Major Professor We have read this dissertation and recommend its acceptance: Michelle T. Violanti, Suzanne Kurth, Benjamin J. Bates Accepted for the Council: Carolyn R. Hodges Vice...
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...message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer scepticism and communicate a credible CSR message, this thesis explores the field of CSR and identifies the benefits as well as shortcomings of the various communication tools. Furthermore, it seeks to examine how Noir, a company highly recognised for its sustainable business model, has chosen to communicate about its CSR engagement. To determine the effectiveness of Noir’s...
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...is to analyse and define their business processes, and then communicate those processes to those who need them. This applies whether the project involves integrating standalone IT systems; using Web Services to connect an adhoc federation of partners and suppliers; making best use of the new Business Process Management tools; or creating process-based instructions to comply with ISO 9000:2000. You can barely read an article in a business magazine without coming across a reference to business process analysis and design, either as a pre-requisite for new projects, or as the integral element whose absence contributed to the failure of an earlier eCommerce, b2b or IT integration project. Like many business buzzwords, process-related terms have taken on an urgent resonance that can sometimes inhibit people from asking fundamental questions such as: What is a “business process”? What does “business process modelling” mean, and what is the nature and purpose of “business process analysis and design”? This paper attempts to put these issues into perspective. What is a business process? A business process is a set of logically related business activities that combine to deliver something of value (e.g. products, goods, services or information) to a customer. A typical high-level business process, such as “Develop market” or “Sell to customer”, describes the means by which the organisation provides value to its customers, without regard to the individual...
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...as potential determinants. Fish`s proposed causal mechanism makes his study even more suspicious because his references are anecdotal and his reasoning is culturalist. This is why, I decided to investigate his findings deeper and conduct a test on his claims that Muslims are culturally more egalitarian than Christians. The plan of this paper works in the following way: I will start with a literature review and continue with a brief summary of Fish`s data analysis and his major claims about the causal mechanism behind the relationship between Muslim culture and egalitarian state policies. Afterwards, I will continue with my alternative replication of Fish`s regression analysis with a different dataset which measures inequality in an alternative way. Then, I will introduce my test in relation to one part of his causal mechanism and attempt to answer the question whether Muslims are really more egalitarian or not. Finally, I will discuss my alternative causal mechanism idea which is religiosity should be added to the analysis as an interactive variable with the religion because religion variable alone without religiosity is...
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...cohesion and coherence .............................................................3 2.2 The role of lexical cohesion in the segmentation and centrality of discourse units......................................................................................................................5 2.2.1 Introduction.............................................................................................5 2.2.2 Discourse segmentation ..........................................................................6 2.2.3 Central discourse units............................................................................8 2.2.4 Conclusion ..............................................................................................8 3 Lexical cohesion analysis....................................................................................9 3.1 The patterns of lexical cohesion: chains and networks .................................9 3.2 Classification of lexical cohesive relations .................................................12 3.3 Elements forming lexical...
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...Schmidt December 19, 2011 8 Seconds There are thousands of movies that can be broken down and analyzed but there are a handful of films that tell a story about a cowboy doing what he loves most. In the 1994 film entitled, 8 Seconds, one should stop and analyze all the elements from the story that was told to the overall textual themes that showed why this film was truly a heartwarming experience through the life of Lane Frost. All directors have a story to tell through a film being created. He or she will use either a chronological order or a non-linear order to help guide the audience through the story. Goodykoontz & Jacobs (2011) states, “Most movies follow a standard chronological order, which means that events in the movie’s plot follow the same order they would occur in the story, the order of real time” (p 2.3). John Avildsen, the director of 8 Seconds, used a chronological order to escort the audience through Lane’s life from the time he was a young child riding sheep at the fair to a world champion bull rider. The story starts in 1968 as a kid trying to hold on for dare life in a sheep riding contest at the local fair somewhere in Oklahoma. Immediately following this scene, the director takes us to Lane riding bulls in the All Teen Rodeo Championships; which Frost wins first place after riding a bull for eight seconds. After the early years of learning the techniques of riding bulls from his father he begins his journey through life as he becomes the greatest...
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...the window of her spaceship. As the music swells, our heroine wonders if she will be able to save the world from the “phantom” spirits that have invaded it. Two scenes later, we learn that the phantoms also have infected Aki, effectively linking the fate of the devastated planet with that of a beautiful, young though entirely computer-generated into a female body. I’m introducing the film by way of Aki’s dubiously raced, female body for two reasons. First, Hironobu Sakaguchi, its creator, director and producer has made it clear in press releases and the supplemental documentary on the special edition DVD that the film functions as a showcase for the protagonist. “Identifying the theme can be considered both the beginning and the end of film analysis” (Boggs and Petrie, 2008). According to Sakaguchi, Aki represents his mother (the two share the same name) and his coming to terms with her death (Pham, 2001). Second and more to the point of my essay, critical reception of the film places strong emphasis on the character, which often is treated as a metonym for the film itself. This relationship works for the most part. Both film and character are formal, national and cultural hybrids neither animation nor live action; neither videogame nor film; neither Japanese nor American. Both downplay their deviations from the dominant Hollywood paradigm in order to appeal to the widest, most “global” audience possible. Yet overall low box office and DVD sales...
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...ENGLISH HANDBOOK -“Welcome to my evil lair…” -Mr. Braiman Brooklyn High School of the Arts www.mrbraiman.com http://handbook.mrbraiman.com “EVIL” Welcome to my evil classroom lair. In order to become full-fledged evil “minions,” you need to read this handbook carefully. It explains everything you need to know. “English,” as you may know, is shorthand for “English Language Arts.” Being that we are in an Arts school, but one where academics must and always do come first, it is important that we approach the subject as what it is: an art form. How does one study the arts? What exactly do we do when we study drawing, sculpture, music, or dance? Well, anyone who has studied the arts will tell you that studying the arts essentially involves two things: • Learning about, and developing an awareness of and appreciation for, existing works of art in that particular form; • Developing the skills and techniques associated with the art form, in order to create our own works. In the case of language arts, much like any other art form, we will be studying existing works of art (i.e., reading books, stories and poems), and developing the skills to produce our own (i.e., writing). That’s what English Language Arts is. We will also be preparing ourselves for New York State’s Regents Comprehensive Examination in English, which we’ll all be taking in June. This two-day, six-hour, four-part exam requires no specific knowledge or content, but it does require the skills to listen, read,...
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...Work http://wox.sagepub.com/ and Occupations Music and Meaning on the Factory Floor Marek Korczynski Work and Occupations 2007 34: 253 DOI: 10.1177/0730888407303944 The online version of this article can be found at: http://wox.sagepub.com/content/34/3/253 Published by: http://www.sagepublications.com Additional services and information for Work and Occupations can be found at: Email Alerts: http://wox.sagepub.com/cgi/alerts Subscriptions: http://wox.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://wox.sagepub.com/content/34/3/253.refs.html >> Version of Record - Jul 23, 2007 What is This? Downloaded from wox.sagepub.com at University of Nottingham on March 2, 2014 Music and Meaning on the Factory Floor Work and Occupations Volume 34 Number 3 August 2007 253-289 © 2007 Sage Publications 10.1177/0730888407303944 http://wox.sagepub.com hosted at http://online.sagepub.com Marek Korczynski Loughborough University Business School This article examines an unexplored topic within industrial sociology—the terrain of music for meaning making on the factory floor. The article is based on ethnographic research undertaken in a blinds factory. Although contemporary popular music appears to speak only rarely to the arena of work, this article shows that workers reappropriated music to articulate their experience of working in the factory. Many workers independently created...
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...Excerpted from Critical Companion to the Bible a Literary Reference Reading the Bible as Literature The Bible was written by many human authors, some of whom are known with certainty and some of whom are disputed. What is more, if you were to ask believing Jews or Christians, they would name a different author of the Bible: God is said to have “inspired” the writing of the Scriptures. The Bible is a religious book, not just for one community of faith, but for several: Jews and Christians of different denominations, including both Catholic and Protestant traditions. These groups disagree as to which books actually belong in the Bible. In addition, over time, several different approaches to interpreting the Bible have been developed by these groups. In this volume, the Bible is examined mainly from a literary point of view. A literary approach to this unique book, however, will only be successful if we are conscious of the fact that it is not to be judged according to the rules of modern literature but rather as a document of the ancient Near Eastern and Jewish-Hellenistic cultures. One Book, Many Books: Which Texts Belong to the Bible The Bible is not a single, unified work but a compilation of individual texts commonly called books. Which books belong to the Bible? This question is answered differently by different religious communities. The Hebrew Bible is the Holy Scripture of the Jews. It contains books originally written in the ancient Hebrew and partly in...
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...A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management Communication Supervisor: Carmen Daniela Maier Department of Language and Business Communication Aarhus School of Business Aarhus University 2010 A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade Pedersen Abstract Heavy competition in the sports industry has caused organisations like Nike and Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and...
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...to maintain a constant link between language, translation, and the social and cultural environment in which both language and translation operate. In Other Words examines various areas of language, ranging from the meaning of single words and expressions to grammatical categories and cultural contexts. Firmly grounded in modern linguistic theory, the book starts at a simple level and grows in complexity by widening its focus gradually. The author explains with clarity and precision the concepts and theoretical positions explored within each chapter and relates these to authentic examples of translated texts in a variety of languages, although a knowledge of English is all that is required to understand the examples presented. Each chapter ends with a series of practical exercises which provide the translator with an opportunity to test the relevance of the issues discussed. This combination of theoretical discussion and practical application provides a sound basis for the study of translation as a professional activity. Mona Baker is Chairman of the Education and Training Committee of the Institute of Translation and Interpreting. She has more than seventeen years’ experience as a translator and has taught at a number of academic institutions such as the University of Birmingham and the University of...
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...re tu ra li CAPE Modern te ng Languages Literatures nE e siniEnglish ur e at l er g it En sin ur e at er it L Caribbean Examinations Council ® SYLLABUS SPECIMEN PAPER CSEC® SYLLABUS,MARK SCHEME SPECIMEN PAPER, MARK SCHEME SUBJECT REPORTS AND SUBJECT REPORTS Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48228-9 © Caribbean Examinations Council (CXC ®) 2015 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 This revised version published 2015 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Literatures...
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