...AIRLINES 4/4/2011 Facilitator: Raymond Wiranatakusuma Student: Thanh Le – MCP 170 I. Introduction Originally Malaysia Airline is a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways and goes for separation in 1965. Malaysia Airline today is well known as a 5 star airlines with holding a lengthy record of service and best practices excellence, flies around 50,000 passengers daily to 100 destinations worldwide and having more than 100 awards in the last 10 years (Malaysia Airline, 2011). Vision: To be the World’s Five Star Value Carrier (FSVC). Mission: To be a consistently profitable airline. Customer Value Proposition: To deliver Malaysian Hospitality, hassle free all the way, and in doing so reflect our nation’s highest ambitions. Purpose of the report: As a strategic management consultant, this report is aimed at conducting a thorough strategic analysis in order to recommend the future strategic direction for the Malaysia Airlines and compete in the airline industry on the Southeast Asian market effectively. Table of Contents I. Introduction 2 II. SWOT ANALYSIS 4 Internal Analysis 4 External Analysis 6 III. Competitors Analysis 8 Thai Airways 8 Garuda Indonesia: 9 Financial Data Comparison 10 IV. Conclusion 11 V. Recommendation 12 Strategic Objectives in the next 3-5 years: 12 Key strategies in the next 3 – 5 years: 12 VI. Reference list: 14 II. SWOT ANALYSIS Internal...
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...Kevin Coen Professor Langston ENGLISH 1301 9/29/2015 The Land of Smiles I stepped off a Thai Airways “Golden Jet” into the tropical air. I instantly react to the temperature, smells and sights of Thailand all at once. Sweat broke out on my brow, my nostrils crinkled, and my head spun around as if on a swivel to take it all in. I remember smelling a mixture of jet fuel, damp air, and grilled chicken. Several airport workers gathered around food vendors congregated outside of the open-air fence, smiling, talking, and enjoying a snack on their break. Big puffy clouds moved swiftly overhead, unlike anything I’ve ever seen in Houston. There were big jets everywhere. I looked up and there stood my mother and 5-year old little sister, waving at me. We gathered up our bags and piled into a taxi bound for Sukumvit Soi, an area in Bangkok, where our family waited for us to arrive. My mother being a Thai immigrant, we often visit her side of the family in Thailand, some of them located directly in the heart of Bangkok. I can remember Bangkok being alive, vibrant, and full of traffic. The sacred temples are found all over the city and one could spend a whole trip just taking in the structures and feel the serene calm of the temple grounds; many times I rode the packed city busses to these places as a boy. Movie theaters, shops, and the markets were always accessible by klong boat or bus, a favorite destination being Sanam Luang, where the weekend market was. One of my favorite things...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years a whole class of low cost carriers such as Singapore’s Tiger Airways and other airline carrier coming into the market. PESTLE analysis is to conduct an environment analysis in the context of Air Asia international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by Air Asia. The second part of the report is...
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...With reference to the case study, summarize the relationship between goals, objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. Clear goals and objectives are required by every organization accomplish or achieve their expectations or targets as there is a strong relationship between the goals and objectives which will guide a company to a right direction. Generally, goals can be defined as something that one's efforts or actions are intended to achieve or accomplish. The definition of a company's goal can be to survive, to move forward and to gain or profit either from development or wealth. Goals also determine the inputs' nature, (which include employees, management and efforts) as well as nature of outputs (which can be defined as quality of service). Goals are set for long-term and are future expectations for an achievement or accomplishment. For an organization to be able to realize their objectives setting goals are the essential tasks. There are four types of organizational goals; a) Consumer b) Product c) Operational d) Secondary Confusion in understanding of relationship and difference between goals and objectives are common. Objectives are specific sets of goals or targets within the general goals. Moreover, objectives are time-related which means that there are time limitations to achieve or obtain certain tasks. In other words, goals are the intentions...
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...person, and dishonest taxi driver is abnormal cells which spread through Thailand and we cannot find a cure. Unscrupulous taxi-drivers are seriously damaging the country's reputation. It leaves a bad taste in the mouths of foreign visitors also to us. Why is there neither will nor effort to stop the bad taxis yet? Credibility: A.) Charging for extra. i. News; a foreigner was killed after accusing a taxi driver for cheating meters. B.) Bad driving C.) Rejecting Passengers . One of the biggest complaints from passengers is that taxi drivers often refuse to pick them up. This is usually because the passenger wants to go to an area of the city that has bad traffic jam. It is well known among Thai people that some taxi drivers will pick up a foreigner in preference to a Thai person. i. Taxi drivers have a variety of excuses for not picking up passengers. Some of them are genuine and you should try and be sympathetic. Taxi...
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...Eating Sugar An essay by Nadia Khattab Humans are often afraid of the unknown, whether it is different cultures, challenges, food, etc. In “Eating Sugar” the fear of the unknown is focused on the encounter with a different culture, the Thai. The setting is a Thai jungle where the couple Alex and Eileen are visiting their daughter, who is a 21 year old English teacher. They have been forced to go there in April, when the humidity and heat is at its worst. The parents are uneasy with the situation, as they are suspicious of the Thai’s intentions. They end up in the middle of the jungle, where a marketplace was supposed to be. The place is empty, and no people are to be seen. When the Thais appear, it’s very interesting to interpret the different reactions that the family members have to the Thais. Both parents are extremely nervous, and expect the worst from the Thais. The daughter on the other hand, who knows the Thai because she lives and works in Thailand, is not at all afraid. She is very glad that she has met other people. One of the Thais speak English, and he tells her that a car is going to come by soon. The mother, who constantly shows her anxiety, is worried a car might come by, and that there is no guarantee. The daughter is throughout the whole story very calm, and keeps insuring her parents that it’s going to be all right. The roles have been switched, and the child is now the responsible one, and the parents are panicky. “Suzanne, their brave twenty-one-year...
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...rainforest where an English family, consisting of Alex, Eileen and their twenty-one-year old daughter Suzanne, have been on a trip with other tourists and guides. But they decide to stay a little longer than the other, so they can enjoy the waterfall alone and end up getting lost. After a while - and many thoughts about the situation, they meet a group of Thai men. Suzanne and her parents have very different views on strangers. Alex and Eileen are very suspicious about the Thais, and they do not feel safe among them. They do not trust them, and especially Alex is sure that they have met someone who might be dangerous as he states: “...Christ, they could be up to anything” (_page 5, line 125)_ Unlike her parents, Suzanne is very cool about the whole situation. She is not afraid of meeting new people, and does not judge them beforehand: _“They offered you a beer, Dad. Why’d they do that if they were up to something? ... They’re nice people, Dad. I’m sure ... Everything’s going to be alright” (Page 5, lines 126-128) _ Suzanne is very optimistic and unlike Alex and Eileen, she is actually interested in getting to know the Thai...
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...Key word transformation: 1. Apparently, the restaurant in town has been bought out by someone else. UNDER I hear the restaurant in town ............................................................................................................. 2. Sarah cried her eyes out immediately she was told she'd failed her driving test. BROKE Sarah ...................................................................... soon as she heard she'd failed her driving test. 3. The Government recently said our problems are the fault of the worldwide economic slowdown. PLACED The Government have .................................... the worldwide economic slowdown for our problems. 4. You led me to believe the job was mine if I wanted it. IMPRESSION I .................................................................................................. that the job was mine if I wanted it. 5. He would never have guessed that at the age of 17 he would be playing for his country. LITTLE ........................................ that at the age of 17 he would be playing for his country. 6. Feel free to telephone if you have any further problems. CALL Do not .......................................................................................... if you have any further problems. 7. When you do decide what you want to do please let us know. MIND When ................................................................................. what you want to do please let us know. 8. Do you mind if...
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...À LA CARTE MENU – 2013 SIGNATURE DISHES S1. HOT PRAWN SALAD WITH FRESH FRUIT S2. BRAISED MINCED SPINACH SOUP WITH DICED FISH AND BEAN CURD SMALL 1,100 560 MEDIUM 1,500 860 LARGE 2,000 1,120 S3. SAUTÉED DICED VEGETABLES WITH PINE NUTS ON A BED OF LETTUCE 450 675 900 S4. BRAISED PUMPKIN AND TARO IN COCONUT MILK 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10...
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...“It’s not on the way to anywhere. The road stops here.” (page 1, lines 16-17) Alex, on the other hand, is trying to hide his fears away. He is just as afraid and scared as Eileen, but that that her anxiety is suppressing his own feelings; her constantly-expressed anxiety kept his own fear suppressed. (Page 1, line 20) As Eileen starts to walk around restlessly, Alex starts reminiscing about his and Eileen's youth. He thinks back to a time when both he and Eileen tried experimenting with some LSD. Eileen was having an anxiety fit, but ate some sugar to remove the bad trip, which worked. Back in the present, they suddenly hear male voices behind them, as four Thai men emerge from the narrow forest path. It turns out that one of the Thai men speaks very little English, and is a teacher just like the daughter Suzanne. The Thai men turn out be very friendly and even share their beer with the family. Though Alex is...
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...1. How will you make the consumers stay in Thailand for one month? The first thing I would have to do is to learn about the consumers. There are four of them namely Alan, Phil, Stu and Doug. As we see in the movie Alan is the happy-go-lucky one that would do anything just to have fun not thinking of the consequences at hand. Stu is the clueless one that is always influenced by his friends in doing stuff that would lead one thing to another. Phil on the other hand is the laid back one but is the one who keeps the group together when things go bad. And finally, Doug is the responsible one that stays behind and helps the others in getting out of the mess they are in. Now that we know all of our consumers’ behavior, we can determine their attitudes and personality. Having been to Bangkok, the neon lit signs are as eye catching as bright lights from camera flashes. This will be the perfect place to bring the friends so they would be amazed and excited by the new environment. Bangkok has a lot of bars and strips that can excite ones desire to mingle and do whatever one wants to do. Girly bars and strip clubs are easy answers to their animal instincts but to truly catch their attention, the exotic environment of Bangkok would be the answer to everything else. The friends will be looking for something that is not in America. Their curiosity will be the way to keep them in Thailand for one month. Bangkok’s tourism industry boasts of animal attractions like the snake farm, elephant...
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...Ryan Bruvik October 8, 2014 Faith and Values Professor Mann Muay Thai In this essay I will discuss why 20,000 Thai children (under the age of 15) participating in Muay Thai, for prize money, is unethical from utilitarian and deontological perspectives. Muay Thai is defined as “a martial art developed in Thailand in which blows may be struck with the fists, elbows, knees, and shins” (Collins Dictionary). It is a male combat sport much like boxing that lasts five three-minute rounds and has been apart of the Thai culture for over 700 years (Marantz 2013). This paper will explain both sides of the argument for and against this ethical dilemma. From a Utilitarian perspective I would like to discuss how underage children participating in Muay Thai for money does not provide the greatest benefit for the greatest number currently or in the future. The major problem with Utilitarianism is that we do not know the future, as it is unpredictable. The main Utilitarian argument for children fighting is the income from fighting (win or lose) that helps support the children’s families in Thailand and serves as a mean to escape poverty (Marantz 2013). It also helps boost the economy through things such as tourism and gambling. These examples show that children fighters can bring a lot of good for a great number of people; however this might not necessarily be the greatest good. The major cons of Muay Thai include parents strictly relying on their underage children for income and...
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...signs and decorated with red neon in both side of street. Red Color filled with the spirit, love, power and prosperity of the Chinese people. LOT CHONG SINGAPORE The popular Thai dessert a green noodles in coconut milk. Who knows the word Lot Chong Singapore the origin not from Singapore but it the wisdom of Thai. Actually in Asian countries has similar dessert such as Indonesia, Singapore, Malaysia but they called “Cendol” the nature of Cendol similar Lot Chong Thai. It means you can’t find Lod Chong Singapore in Singapore but you can find it in Thai. The budding space for two units without air condition and large sign on the top Singapore Potchana, the first place and origin of Lot Chong Singapore in Thailand by Mr. Narong the owner who inherit this business from his father and he inherited the recipe from another friend since that day till now it almost eighty years. When Singapore is not Singapore and why he named it Singapore. “If back in part, there was a store in Yaowarat that specialized in Lot Chong, and the shop was located near the Singapore Theatre or called Chalermburi Theatre. When customers come to eat, it’s often called – I’m going to the eat Lot Chong Singapore. Since then Lot Chong Singapore has been used till today” Another thing that very interesting is Lot Chong in Thai also knows many names, including Lot Chong Nam Kati and...
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...Introduction: ‘Picture extracted from http://centreforaviation.com/analysis/the-airasia-japan-joint-venture-stumbles-can-lccs-survive-in-japan-114191’ Company: Air Asia Berhad Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. AirAsia operates with the world's lowest unit cost of US$0.023 per available seat kilometres (ASK) and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilisation rate of 13 hours a day. It is currently the main customer of the Airbus A 320 which has been operational since 2013. The first unit of the plane arrived on 8 December 2005. Air Asia’s Values The emphasis of this assignment is to Identify how Air Asia can attain its vision and reach its identified target customers by the use of S.T.P strategy...
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