...FOR EXCEL • CASE • VERSION 2.0.0 Case Bookbinders Book Club By Gary L. Lilien & Arvind Rangaswamy Introduction About 50,000 new titles, including new editions, are published in the United States each year, giving rise to a $20+ billion book publishing industry. About 10 percent of the books are sold through mail order. Book retailing in the 1970s was characterized by the growth of chain bookstore operations in concert with the development of shopping malls. Traffic in bookstores in the 1980s was enhanced by the spread of discounting. In the 1990s, the superstore concept of book retailing was responsible for the double-digit growth of the book industry. Generally situated near large shopping centers, superstores maintain large inventories of anywhere from 30,000 to 80,000 titles. Superstores are putting intense competitive pressure on book clubs, mail-order firms and retail outlets. Recently, online superstores, such as www.amazon.com, have emerged, carrying 1–2.5 million titles and further intensifying the pressure on book clubs and mail-order firms. In response to these pressures, book clubs are starting to look at alternative business models that will make them more responsive to their customers’ preferences. Historically, book clubs offered their readers continuity and negative option programs that were based on an extended contractual relationship between the club and its subscribers. In a continuity program, popular in such genres as...
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...employers. Most students are very passive, vague understanding about soft skills, role of soft skills for the job. Communication skills, problem solving, questioning skills, teamwork, communication in English ... is still student’s weaknesses. KeyWords Extracurricular activities Soft Skill Employment Contents Abstract 1 Contents 3 Chapter I. Introduction 5 Chapter II. Literature Review 6 1. What are extracurricular ? 6 2. Why are extracurricular importace ? 7 Chapter III. Proposed methodology 8 3.1. Research Design 8 3.2. Unit of Analysis 9 3.3. Methods of data collection 9 3.4. Sampling 9 3.5. Methods of data analysis 10 3.5.1. Quantitative data analysis 10 3.5.2. Questionnaire design method 10 3.5.3 Qualitative data analysis Chaper IV. Prospective contribution of the research to literature 11 Chapter V. Prospective limitations of the research 11 Chapter VI. Findings 11 6.1.Analysis of...
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...Abtract The Belt Fly Fishers is a nonprofit club associated with Trout Unlimited and was founded as a means by which to maintain a healthy and sustainable wild trout population in the local waters. It is also a social club where members can contribute to other members and guests their knowledge of fishing techniques, fly patterns, and river etiquette at monthly meetings. It is also a forum for discussing problems such as fishing, pressure, diseases, and river and stream access and providing input to federal and state agencies. It funds local projects through an annual banquet/auction fundraiser. Fundraising Plan for The Belt Fly Fishers A case statement is the rationale and justification of any fundraising event. The rationale behind this fundraiser is to hopefully make enough money to: 1) Provide funds for various local projects to protect rivers and streams, provide access, provide signage at access points, etc. 2) Provide seed money for next year’s fundraiser. As a nonprofit organization, Belt Fly Fishers can justify their fundraiser as a means to provide an entertaining evening to members and the public, increase public awareness of the port and the need to maintain a healthy environment for trout and other species, and to raise funds for projects associated with these goals. 3) Support Trout Unlimited. SWOT Analysis A SWOT analysis is somewhat limited for a small nonprofit organization, but some strength, weaknesses, opportunities, threats, and strategies can...
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...Haizhu district, Guangzhou, Guangdong, China PRC 510220 Tel: (86) 18680554667, Email: chivalrysilk@gmail.com QUALIFICATIONS SUMMARY: Proven and experienced Business Development Manager with record of significantly improving sales, and developing strong customer relationships. Understand overall industry position and appropriate competitive strategies in market development. Effective self-starter demonstrating solid experience across varied business milieus, products, services and technologies. Highly organized and able to work independently while managing multiple projects, and prioritizing work assignments. Strengths include: International Business Development Global Strategic Partnerships Marketing Planning & Analysis Financial Planning/Feasibility Analysis Import/Export Promotion Market Identification and Development Government Contract and Proposal Consulting Multilingual English/Russian/Chinese/Spanish PROFESSIONAL EXPERIENCE: Director: Thailand Business Information Center, Nov. 2013-Present Royal Thai Consulate-General in Guangzhou Assistant Director: Thailand Business Information Center, Aug. 2011-Nov.2013 Royal Thai Consulate-General in Shanghai Provide advice for trade and investment opportunity Guangzhou, Shenzhen, Shanghai, Zhejiang, Jiangsu and Anhui to Thai and Chinese clients. Including China ASEAN Free Trade Agreement, Investing circumstances, market environments and macroeconomic situation. Besides, Work and share our information closely with...
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...Submitted to: Michael Leamy, Professor May 20, 2014 Prepared by John Dunn Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 2.1 Market summary 3 2.2 SWOT analysis 4 2.3 Competition 5 2.4 Services 5 2.5 Keys to success 6 3.0 Marketing Planning 6 3.1 Target market 6 3.2 Positioning 6 3.3Marketing mix 7 4.0 Implementation and Control of the Marketing Plan 8 5.0 Summary 10 6.0 Appendix: Financial Analysis 10 7.0 References 14 1.0 Executive Summary On November 2004, after 11 strong seasons of minor league hockey at the DCU center in Worcester, MA the city’s team, the Worcester Ice Cats announced that they would be moving to Peoria, Illinois. During this time, attendance averaged around 7,000 fans per game and provided an economical and fun night out for adults and kids alike. After a brief hiatus of two years, San Jose moved their affiliate to the city however the results were not like past years. As ticket prices rose and the product on the ice declined with several non-playoff seasons, attendance averages dropped to just over 4,000 (figure 1) and the cost of sending players across the country weighed heavily on the parent club. Although there have been bumps and struggles, Worcester remains a strong market for a professional hockey team, especially one with ties to a local NHL club such as the Boston Bruins. Boston’s current AHL affiliate is in Providence, RI but their ECHL affiliate is in South Carolina. Having...
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...Art Criticism Art criticism involves art description, formal analysis, interpretation and value judgment (Elkins, & Engelke, 2003). The paper gives an art criticism of a piece of art I saw at Lyman Allyn Art Museum by L.F Baeles titled On the Lake. [pic] Identification Title: On the Lake Artist: L.F Baeles Date: 1885 Medium: Oil on Canvas Size: Na Location: Lyman Allyn Art Museum Description On the Lake is a painting art done by an American artist L.F Beales in 1885. The painting was exhibited at Lyman Allyn Art Museum during 2015 august exhibition at the museum. The art is done on canvas using oil paint. In the painting, one can see a boat on the lake with two sailors. One sailor is a man, and the other is a woman. The woman in the boat is decently dressed, and she is peddling the boat. The man is gazing at the large landscape at the end of the lake. At both edges of the lake, there is a landscape covered with big bush. At a distance, there is another boat occupied by two sailors. The two sailors at the distant boat can be seen conversing with each other. The sky is very brighter with scattered brown clouds indicating that it was on a summer evening (Leiber, Alden, Mœglin-Delcroix, & Purves, T. 2001). From the look, the painting represents a couple enjoying a date at the lakeside on a summer evening. However, the man is depicted as naïve looking on how he is dressed and is being distracted by the large landscape covered with bushes. The woman is...
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...............................................4 GENERAL COMPANY DESCRIPTION....................................................................................................6 1.1 COMPANY OVERVIEW:......................................................................................................................6 1.2 MISSION AND VISION:.....................................................................................................................6 1.3 STRENGTHS AND CORE COMPETENCIES:..................................................................................................6 1.4 CHALLENGES:..............................................................................................................................6 INDUSTRY ANALYSIS.........................................................................................................................7 SERVICES OVERVIEW.........................................................................................................................9 3.1 SERVICES:..................................................................................................................................9 3.2 BENEFITS AND FEATURES:................................................................................................................9 3.3 WHY PEOPLE NEED THIS SERVICE?........................................................................................................9 MARKETING...
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...entering a comprehensive CRM and below the line marketing programme that no other vodka brands in Australia have done before. Plan is recommended to be executed on January 2009 or as soon as Pernod Ricard Pacific has total control of ABSOLUT vodka. The ABSOLUT launch event should commence during the first quarter of 2009 with series of advertising schemes and customer base building happening throughout the year. Major events are scheduled towards the end of the year. Total marketing expenses budget for 2009 is AU$6.5mil. Company Background Pernod Ricard holds the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine's, Chivas Regal, The Glenlivet Single Malt, Jameson's Irish Whiskey, Martell Cognac, Havana Club Rum, Beefeater Gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well as Jacob's Creek and Montana wines. During the middle of this year, Pernod Ricard announced €5.626 billion takeover of V&S Group from the Swedish...
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...BUSINESS MISSION Grimsby town hall has gone from a highly recognized and significant art and functional center to a place that is hardly recognized and referred to as a ‘’best kept secret” The situation of the hall is in a declining state in terms of functionality and the maintenance is hard to keep up and there is a highly significant reduction in the inflow of cash while the outflow continues to rise whereby putting the financial status of the hall at risk. The factors responsible for the decline of the state of the hall are both Internal and external, this paper seeks to identify, analyze and provide possible solutions to these problems as the hall holds a potential for growth. Rebranding itself to be functional with the changes of its target market in terms of their needs and preferences, the hall would be seen in a different light communicated through the new experience it would offer and its high service quality. With the implementation of a new marketing strategy, the hall also seeks to expand in terms of popularity, customer base and sales. SITUATION ANALYSIS ORGANISATIONAL ANALYSIS Lincolnshire’s best kept secret, the Grimsby central hall was not always filled with silent halls as it is now, the center for art and events was an historical and cultural heritage for the people of Grimsby back in the early 80’s where it earned its popularity from the influx of people that visited the sea port close to it. Located in a rundown area, it has become very difficult...
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...Balfour in Bournemouth in 1993. Fitness First is one of the largest health and fitness club business in the world. From a single club opening in UK, Fitness First has expanded in Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First has around 540 clubs and roughly 1.1 million members since 2011 • Fitness First is broadly based internationally, with operations in 15 countries • Fitness First is the largest privately owned health and fitness provider in the world which is strongly positioned in all major markets • Fitness First has a total revenue of 670.3 million £ in 2009 and it is anualy growing Fitness First, 2010. CFO Report. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. History. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. Daten & Fakten. [online] Avaialable at:[Accessed 6 June 2012]. 1 Introduction The Fitness First Company is considered a leading health club chain company which operates worldwide. The reason why Fitness First is expanding rapidly is because it provides state of the art facilities, world renowned programs and signature features including cosmic cycling personal...
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...............................................4 GENERAL COMPANY DESCRIPTION....................................................................................................6 1.1 COMPANY OVERVIEW:......................................................................................................................6 1.2 MISSION AND VISION:.....................................................................................................................6 1.3 STRENGTHS AND CORE COMPETENCIES:..................................................................................................6 1.4 CHALLENGES:..............................................................................................................................6 INDUSTRY ANALYSIS.........................................................................................................................7 SERVICES OVERVIEW.........................................................................................................................9 3.1 SERVICES:..................................................................................................................................9 3.2 BENEFITS AND FEATURES:................................................................................................................9 3.3 WHY PEOPLE NEED THIS SERVICE?........................................................................................................9 MARKETING...
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...on 2001 the team set the league record winning the highest number of games for one season. The Mariners are one of the best-managed clubs returning profits even when the other big players are operating at a loss. Some of the reasons for its sustenance and success are attributed to firstly, the Nintendo group. The controlling owners bought the 55% stake when the company was experiencing difficulties in the maintenance of the former home necessitating a change of location. They brought the peace of mind and stability to the community. The other reason for the team's rise is because of the management that has made wise decisions regarding the present building and home of the Mariners. A SWOT analysis of the institution shows that the firm is in a good position to compete with other national league teams because it can increase its local support base as well as appeal to International market because of the presence of icons from other nations among the team members. The weaknesses are glaring but can be avoided by building a team that is very ambitious to win and reach levels that have not been reached before this time. In this case, competing, winning and dominating the World Series. The threats can be mitigated by forming a loyal support group and ensuring that children uptake baseball from their very young ages. The club’s competitive analysis reveals that it is still going to compete very well against the competition that it faces in the business world as well as on the pitch...
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...Cultural Analysis The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of a country’s environment for possible adaptation, and develop a strategic market approach. One further use of the information collected in the preliminary analysis (cultural analysis) is as a basis for country notebook. A country notebook includes a Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis. The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. The information in this analysis must be more than a collection of facts. You need to interpret the meaning of cultural information. That is, how does the information help in understanding the effect on the market? For example, the fact that almost all the populations of Italy and Mexico are Catholic is an interesting statistic but not nearly as useful as understanding the effect of Catholicism on values, beliefs, and other aspects of market behavior. Furthermore, even though both countries are predominantly Catholic, the influence of their individual and unique interpretation and practice of Catholicism can result in important...
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...to the economy Data: analysis of data from the entertainment and venue industry eg Department for Culture, Media and Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre; Target Group Index, BMRB International; General Household Survey Economy: ways the entertainment and venue industries have contributed to the national economy; the development and distribution of different activities Agencies: comparison of funding agencies (local, regional and national); their impact on the entertainment and venue industries https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=7145972173407995657 LO2 Understand types of activities offered by the entertainment industry Activity: by performers eg professional, semi-professional, amateur; by venue eg venuespecific, touring, festivals; by art forms eg live music, opera, theatre, dance, cabaret, comedy, visual arts (exhibitions, film and video) Audiences: national data usage figures; age and socio-economic breakdown; spectator and participatory activity; widening choice Venues: major entertainment venues eg arenas, stadia, exhibition centres; dedicated spaces eg theatres, concert halls, arts centres, clubs, cinemas, galleries; non-dedicated spaces eg streets, schools, pubs, homes, outdoor spaces, community halls; urban/rural provision For-profit sector: provision eg concerts, festivals, cinema, theatre, popular music and recording industry, bingo, television, clubs; opportunity-led provision;...
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...ROBERT DAVID HOWELL rdh32@cornell.edu Local Address: Permanent Address: 8 Country Club Road, Apt. #41 92 Amsterdam Ave Ithaca, NY 14850 New York, NY 10034 (583) 481-3455 Education: CORNELL UNIVERSITY Johnson Graduate School of Management Ithaca, NY Master of Business Administration May 2008 -Lester B. Knight Fellowship Recipient -Old Ezra Finance Club, Consulting Club, Lacrosse Club, Sailing Club CORNELL UNIVERSITY College of Engineering Ithaca, NY Master of Engineering (Civil), 2007 Bachelor of Science, Civil and Environmental Engineering, 2006 -Dean’s List; Roger K. Berman Prize – Excellence in Communication, Recipient; Experience: Summer 2005 CITIGROUP GLOBAL CORPORATE & INVESTMENT BANK New York, NY Financial Institutions Group, Insurance & Asset Management Financial Analyst ■ Primary tasks: Excel-based modeling, preparation of pitch materials, financial statement analysis, Research and preparation of quarterly comparable analyses ■ Participated in IPO and other equity offerings, totaling several billion dollars. August 2003 - ITHACA FIRE DEPARTMENT Ithaca, NY 2005 NYS Interior Attack Fire Fighter / NREMT-D; Recruiter ■ Fire Fighter assigned to an engine to perform fire suppression, emergency medical services, motor vehicle extrication, high-risk rescue ■ Treasurer, Tornado Hook & Ladder, Company # 3. Responsible for reorganizing...
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