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The Blizzard Freedom

In:

Submitted By xthricex
Words 6412
Pages 26
PURPOSE

Recently, Activision Blizzard, Inc. successfully purchased shares from its parent conglomerate, Vivendi, in order to gain more control as a subsidiary. The reasons for the split will be examined in this report, as well as the current shareholders’ reaction to these significant changes. In addition, there will be an analysis of the negative effects for Activision Blizzard, Inc. that results from the deal between the two companies. The report will then discuss the main issue of the low amount of cash on hand. The final stages of the report will provide strategic recommendations for a plan of action to help the company overcome this obstacle, while remaining the top developer and publisher in the interactive gaming industry.

There are several goals that the report hopes to accomplish. First, it will provide insight into a company that dominates the entertainment software industry. Second, the study will illustrate the drastic change in a company’s cash on hand after the purchase of shares. Third, it will propose new ways for the company to continue its momentum and match its past success. Finally, the goal of the report is to establish Activision Blizzard, Inc. as a company that has broken free from its parent conglomerate.

PROBLEM STATEMENT

The Deal

The announcement that Activision Blizzard, Inc. and Vivendi would engage in a deal that would make Activision Blizzard, Inc. majority shareholder left the minority shareholders in the dust. As of June 30, 2013, Vivendi had owned roughly 61 percent of the company’s shares (Activision, Inc. – Quarterly Report, 2013). There was a lawsuit filed by minority shareholders to hold the deal off, and many questioned how beneficial the deal was for Activision CEO and Chairmen, Robert Kotick and Brian Kelly (De La Merced, 2013).

The lawsuit stemmed from minority shareholder Douglas Hayes of Activision who

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