...Boeing Corporation I am interested in Boeings newest aircraft which is the 787 Dreamliner. The Dreamliner is one of the largest planes flying today. There are 750 Dreamliners scheduled to be delivered in the coming years. It will also be interesting to follow this company for the remainder of the class to find out how this new airliner will compete against the Airbus and to find out how Boeing will deal with the immediate challenges of the battery problems on the Dreamliner. http://www.bizjournals.com/seattle/stories/2003/01/06/focus15.html Another reason I chose Boeing is that I would like to find out in how huge corporation can stay successful for so many years. I hope that I can take the lessons that I learn from studying Boeing and be able to apply them in my own job with the US Government. Boeing is a publicly traded company on the New York Stock Exchange. 7.725 9.981 If you were to sell a one share of Boeing stock today, it would be worth $9.981. This is a $2.26 increase in value from one year ago. Boeing’s Future I believe will Boeing will have a successful future because it is a major aerospace manufacturer for Commercial and Military use. Boeing is well positioned for a successful future. Its backlog exceeds six years and the 2011 to 2014 shipments are expected to grow on average 15 per cent annually. Boeing. (2013, Mar 14). Financial Times. Retrieved from http://search.proquest.com/docview/1316906108...
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...Topic Paper – Week 3 Boeing Commercial Air versus Airbus Group Submitted by Cita Renee’ Reid Prepared for Professor Greg Gotches BUSN 6120, Managerial Economics Spring 1, 2015 Section OE Webster University 24 January 2015 CERTIFICATE OF AUTHORSHIP: I certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Cita Renee Reid________________________24 January 2015 Signature Date Introduction For nearly four decades, Boeing Corporation and Airbus Group have battled for supreme dominancy of the large civil aircraft (LCA) market. In years past, U.S. held Boeing had dominated the commercial aircraft industry; however, between YY and 2013, European-owned Airbus, had slightly edged Boeing out as the top supplier. In 2014, the precarious balance was tipped once again, as Boeing delivered more aircraft to its customers; thereby, reestablishing itself as the number one manufacturer. This paper will explore the history of the companies, how they are alike and different (particularly their production process), how they approach the aircraft marketplace, where their rivalry will likely head and the most probable outcome of their ongoing competition. It will also give a brief history and overview of the World Trade Organization (WTO) 2012 ruling over the receipt of governmental subsidies...
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...program with the Boeing Company would be crucial for Rutgers University and its students. The Boeing Company is a great fit because they have a strong financial outlook, have an established internship program, and career placement. The Boeing Company offers several business summer internships. These full-time, paid internships will help our students start on their careers by gaining hands-on experience that will directly add to their future and careers. For all of these reasons, we should pursue a relationship with The Boeing Company that will help our students establish a career for the future. Strong Financial Outlook The Boeing Company recorded revenues of $81,698 million during the fiscal year ended December 2012(Marketline.com). Boeing has strong sales and products in the pipeline such as the 787, that will drive revenue up considerably in the next few years (Marketline.com) The sales of the 787 will lead to sales of over 200 million per unit (Fontevecchia), which will drive the companies profits above the current revenues. Recently, Boeing upgraded their 20 year financial outlook since it is estimated that over 35,000 new jets are needed to replace the worlds aging fleet, a worth over 3 trillion dollars, in a sector where Boeing is one of the industry leaders. Also strong sales to the developing satellite industry and the booming defense sector will also help the financial outlook of Boeings bottom line. Established Internship Program The Boeing Company has a long...
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...Marketing Hype Hurt Boeing and Apple“ We all know, Marketing is the key to success, doesn’t matter if we are talking about automobile manufacturers or the bank sector. They all need a strong marketing strategy or marketing plan to reach the main goal in businesses: “make your customer satisfied”. Customers are the most important and I guess the biggest part of stakeholders, but there are also shareholders also called as investors, which are interested in marketing activities as well. However, the article “How Marketing Hype Hurt Boeing and Apple” published in the Harvard Business Review on November 2nd 2007 and written by John Quelch, talks about two companies, Boeing, one of the two market leaders in the airplane branch and Apple, which was temporary the most valuable brand in the World (July 2011) and perhaps the most innovative company the last couple of years, their marketing activities in 2007 as well as the associated effect to shareholders. A shareholder or stockholder is an individual or institution that owns one or more shares of stock in a public or private corporation and is interested in the business performance of that company. Respectively, those kind of stakeholders are also directly influenced in their actions by marketing decisions, the current market situation etc. Boeings marketing managers for instance did a great job, when they showcased a prototype of their new aircraft model 787, also known as “Dreamliner”, to the public...
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... Founded in July 1916, in Seattle, WA, Boeing is one of the top bestselling aircraft company in the world. For a long time, the company has been able to keep up with its competition, and generate a steady revenue every year. The efficiency in their work, satisfying their customers’ expectation, and meeting delivery deadlines has for a long time made the company reliable among one of its biggest competitor, Airbus. For years, they provided the world with innovation, by introducing countless aircraft models. From the Boeing 707 to the 757, the company has been able to execute efficiency and on time delivery to its long time partners. But few years later, things changed, when Boeing first introduced their newest aircraft, the Boeing 787 Dreamliner, which was considered the most innovated aircraft of its time. Until late 2007, the strategy seemed to be working remarkably well. Boeing had booked orders for more than 770 aircraft, worth more than $100 billion, making the 787 the most successful aircraft launch in the history of commercial aviation. (Page 491, Chapter14). Things seemed to be doing very well, but behind closed doors, it was a different story. The company was not able to meet delivery deadlines, and ended up losing a lot of money in penalties and other fees related to production. ------------------------------------------------- Questions: 1- What are the benefits to Boeing of outsourcing so much work on the 787 to foreign suppliers? What are the potential...
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...An Analysis Report on Barriers to Globalization and External Factors Affecting Kenya Airways Professor: Student Name: Date of submission: Executive Summary Stiff competition, technological changes and the political and legal environment are the main factors determining the success of a company operating in the airline industry. Kenya Airways is subject to these factors and must find the best solution to help mitigate the adverse effects of these factors. It will help improve efficiency, effectiveness and the competitiveness of the company. Liberalization of many economies accompanied by globalization has turned the face of doing business across the globe. It has led to the essence of competition among organization for prosperity and survival. Technological aspects have also improved communication across the globe leading to integrated systems connecting companies and businesses. The report is an overview of the external environmental factors affecting Kenya Airways that is in the service sector in the Airline industry. The service sector requires up to date technology and is easily affected by the external environmental factors. These factors relate to the political stability, legal environment, social, cultural well-being, and the state of technology. Table of Contents Executive Summary…………………………………………………………….2 1.0 Introduction………………………………………………………………….4 2.0 Task 1 ………………………………………………………………………….5 2.1 Macro Environment analysis for Kenya Airways…………………………………...
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...7/21/2015 Boeing, Airbus Rivalry – Lessons in Strategic Planning Tuesday, July 21, 2015 Search: GO Home Terry Corbell Bio Management Services Seminars – HR Training Contact Author OpEd Economic Analysis U.S. Economic Forecasts Subscribe BusinessCoaching Topics: Planning Operations Marketing/Sales Finance Tech Public Policy HR Career Tips Wall Street Leadership Newsroom Video Reports: National & World Politics Business Science & Technology Sports Health Entertainment Oddly Enough Browse > Home / Marketing/Sales, Planning / Boeing, Airbus Rivalry – Lessons in Strategic Planning By Terry Corbell The Biz Coach http://www.bizcoachinfo.com/archives/1326 1/6 7/21/2015 Boeing, Airbus Rivalry – Lessons in Strategic Planning Boeing, Airbus Rivalry – Lessons in Strategic Planning Updated Feb. 24, 2015 It would make a great Hollywood movie. As of February 24, Boeing leads Airbus in the sales war in 2015, 69 to 28 jets. Boeing also beat Airbus in 2014. Probably to the chagrin of the American company, Airbus has invaded Boeing’s home turf – it’s assembling 10 percent of its A320s in Alabama. And China is building jets to compete with Boeing and Airbus. Companies can learn valuable lessons from the BoeingAirbus competition. In terms of strategic planning, it has been quite a rollercoaster ride with no end in sight. Have both sides done enough strategic homework? Should major manufacturers rely on government funding...
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...the Industry 7 4. Customers 8 5. Ease of Entry/Exit 8 6. Technology/Innovation 9 7. Product Characteristics 10 A. Government 10 B. Commercial Aircraft 10 8. Scale Economies 11 A. Internal 11 B. External 12 9. Experience Curve Effects 12 10. Capacity Utilization 13 11. Industry Profitability 13 SIX FORCES OF COMPETITION 14 1. Threat of New Entrants 14 2. Bargaining Power of Suppliers 16 3. Bargaining Power of Buyers 16 4. Threat of Substitute Products/Services 17 5. Intensity of Rivalry among Competitors 17 6. Relative Power of other Stakeholders-Unions 18 COMPETITIVE POSITION OF MAJOR AEROSPACE COMPANIES 18 COMPETITOR ANALYSIS OF MAJOR AEROSPACE COMPANIES 20 Boeing Co. 20 Lockheed Martin Corporation 21 Northrop Grumman Corporation 23 Raytheon Co. 24 Other Manufacturers 25 Airbus 25 United Technologies 26 KEY SUCCESS FACTORS 26 Reducing Costs 26 Maintaining Access to Foreign Markets 27 INDUSTRY PROSPECTS AND OVERALL ATTRACTIVENESS 29 Factors Making the Industry Attractive 29 Factors Making the Industry Unattractive 31 Special Industry Problems and Issues 32 Profit Outlook 33 “Micro Jet” Airplanes 33 CONCLUSION 35 Works Cited 37 Appendix A. Aircraft Information Fixed-Wing Aircraft 38 INTRODUCTION The accomplishments and advancements in the aerospace manufacturing industry over the last century since the Wright Brothers made...
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...Air Canada Evaluation Executive Summary Air Canada is a full service airline company with the largest market share in the Canadian market making it the largest airline in Canada and 15th in the world. I don’t recommend lending Air Canada due to: * Weak industry conditions * Poor historical performance/financial health * Risk factors assessment * Poor credit ratings Summary of Main Points The airline industry is a very volatile industry with a lot of uncertainties. Based on Porter’s five forces, companies in the airline business are faced with challenges such as threat of new entrants, high buyers power, high suppliers power, availability of substitutes, and intense competition. Historical operating results are poor. The company has been having continuing losses since 2008. Also, financially it is not healthy. Air Canada leverage ratio is very high, and obligated to significant debt due to pension fund, employees’ benefit, and orders of new crafts. Labor strike is a major risk factor. Recently, the company was faced with several strikes that caused many flights delays or cancelations. Negotiation is taking place between the company and labor unions. Outcome this negotiation might result in higher labor cost preventing the company from enhancing its cost structure. According to S&P, Air Canada credit rating is B-, which is a non-investment grade. Also, Moody’s downgraded the company from B3 to Caa1 due to its debt obligation and high...
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...British Airways 1 British Airways British Airways IATA ICAO Callsign BA BAW SPEEDBIRD SHT SHUTTLE[1] Founded AOC # Hubs 31 March 1974 441 • • London Heathrow Airport Gatwick Airport Executive Club Concorde Room Galleries First Galleries Club Galleries Arrivals First Lounge Terraces Lounge Executive Club Lounge International Lounge UK and Ireland Lounge Frequent-flyer program • Airport lounge • • • • • • • • • Alliance Subsidiaries Oneworld • • • • 267 169 not incl. subsidiaries and code-shares • • • To Fly. To Serve. Upgrade to British Airways (online marketing) The World's Favourite Airline (former) BA CityFlyer OpenSkies British Airways Limited British Airways World Cargo Fleet size Destinations Company slogan Parent company Headquarters Key people International Airlines Group Waterside, Harmondsworth, England Keith Williams (Chief Executive Officer) Sir Martin Broughton (Chairman) £10.827 billion (2011) www.britishairways.com [2] Revenue Website British Airways (BA) is the flag carrier airline of the United Kingdom and its largest airline based on fleet size, international flights and international destinations. When measured by passengers carried it is second-largest, behind easyJet. The airline is based in Waterside near its main hub at London Heathrow Airport. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalised airline corporations, British Overseas Airways Corporation and...
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...Technology in Society journal homepage: www.elsevier.com/locate/techsoc The politics of airplane production: The emergence of two technological frames in the competition between Boeing and Airbus Alexander Z. Ibsen* University of Arizona, Department of Sociology, P.O. Box 210027, Tucson, AZ 85721-0027,United States a b s t r a c t Keywords: Airplanes Boeing Airbus Two-party democracy Frames Technological philosophy Economic models of technological innovation, as well as modern sociological approaches to the study of organizations, predict that two-actor markets will eventually evolve into one dominant technological logic. Why is it, then, that the only two global manufacturers of large commercial airplanes have developed diametrically opposed technological philosophies? Based on secondary historical sources, this article employs a theory of twoparty democracies from political science and the theory of sociotechnical frames to explain why Boeing pilots are allowed ultimate command of their aircraft whereas Airbus confers this authority to the flight computer. Ó 2009 Elsevier Ltd. All rights reserved. 1. Introduction For anyone who has ever flown on a large airplane owned by an airline based in an affluent country, the chances are almost exactly 50% that the plane will be made by Boeing Commercial Airplanes, and 50% that it will be made by Airbus S.A.S. At the same time, it is 100% certain that it will not be made by anyone else. Most passengers probably cannot tell...
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...------------------------------------------------- British Airways From Wikipedia, the free encyclopedia For similar named airlines, see British Airways Ltd and British Airways Limited. | It has been suggested that British Airways Limited be merged into this article or section. (Discuss) Proposed since January 2013. | British Airways | | IATA BA | ICAO BAW SHT | Callsign SPEEDBIRD SHUTTLE[1] | | Founded | 31 March 1974 (after BOAC & BEA merger) | AOC # | 441 | Hubs | * Gatwick Airport * London Heathrow Airport | Frequent-flyer program | * Executive Club (for BA flights) Diamond Club (for British Midland International flights) | Airport lounge | * Concorde Room * Galleries First * Galleries Club * Galleries Arrivals * First Lounge * Terraces Lounge * Executive Club Lounge * International Lounge * UK and Ireland Lounge | Alliance | Oneworld | Subsidiaries | * BA CityFlyer * OpenSkies * British Airways Limited * British Airways World Cargo | Fleet size | 256 | Destinations | 169 not incl. subsidiaries and code-shares | Company slogan | * To Fly. To Serve. * Upgrade to British Airways(online marketing) | Parent company | International Airlines Group | Headquarters | Waterside, Harmondsworth, England | Key people | * Keith Williams (Chief Executive Officer)[2] * Sir Martin Broughton(Chairman) | Revenue | €11.482 billion (2011)[3] | Website | www.britishairways.com | British Airways (BA)...
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...new products. Despite already claiming world’s leading airline award (SKYTRAX), Qatar Airways still aim to take their next expansion to a whole new level. (Qatar Census 2011) The emergence of Qatar Airways started in 1993 when a group of investors and corporate interests in Qatar came together to form an airline company with the objective to provide direct flights between the nation’s capital of Doha and other regional centres(Ingram , ORIGINS 2007, 2). The airline company launched its operations in 1994 with an unusual route convenience orientated tenacity compared to the relatively commercial aim of the Emirates Group, which was to make Dubai a global hub (Finding Universe 2001, 1).Qatar Airway initially started with a wet-leased Boeing 767-200ER from Kuwait Airways with its first flight routes to Sharjah and Dubai. These first aircrafts were made up of leased or...
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...Boeing Working Capital – FI515 Managerial Finance 1 Hector Rueda TABLE OF CONTENTS Introduction, Company Overview ………….. ……………………………………… Risk factors …………………………………………………………………………... Boeing Balance Sheet ……………………………….……………………….………. 2 3 4 Boeing income Statement . …………………………………………………….……. 18 Boeing Working Capital………………………………………………………….…… 24 Boeing Valuation.…………………………………………………………….……… 29 Conclusion …………………………………………………………………….…….. 37 References …. ……………………………………………………………………….. 38 Appendix Financial Statements & Ratios..…………………………………………………….. Discounted Free Cash Flow projection …………………………………………….. CAGR ………………………………………………………………………………. Terminal Value …………………………………………………………………….. 40 46 47 47 1 Introduction William Boeing founded the Boeing in 1916, in the midst of World War I (U.S. Centennial of Flight Commission, 2011). Since then the company just took off to become “world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training” (Boeing 10K). Methodology We used various sources to gather our information, primary sources as well as secondary, Boeing...
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...Executive Summary The following report will determine the strategic position of Rolls-Royce and the environmental impact of a new technology upon that strategic position. The report will analyse and evaluate the role and impact of short to medium range single aisle narrow body aircraft on the strategic position of Rolls-Royce. The report will focus on the civil aerospace business of Rolls-Royce and will use Rolls-Royce Inchinnan as a base model. The Boeing 737 series and Airbus A320 are the most popular aircraft ever produced with a 737 landing in the world every five seconds. The 737 in particular will reach the end of its service life within the next ten years. Southwest airlines are requesting an overdue replacement with most airframes living thirty years, the original 737 was released in 1967. The effect of the next generation 737, released in 1998, retiring will leave a considerable gap to be filled. Rolls-Royce does not power the Boeing 737which is monopolised by Pratt and Whitney and General Electric. Should Rolls-Royce attain a share of this market it will become the largest contract ever undertaken by Rolls-Royce. The new aircraft is currently under development and is expected to form the latest of aerospace technology such as composite structures, geared turbofans or open rotor designs. All of the large aerospace manufacturers are currently vying for involvement in the programme for should the new edition emanate the previous, the returns will be substantial...
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