Introduction
I inherited The Broadway Café coffee shop from my grandfather and it was a hotspot for many years, but for the last five years business is going down.
Now it needs new and improved methods to be back in business market. My grandfather never used computer and only marketing was word-of-mouth. To bring café into the 21 century we need a website for online presence, and providing wireless hotspot to gain a competitive advantage.
As I have mentioned earlier we need presence on the internet. Most of our young generation has latest technology like laptops, iphones and blackberries with internet access. As Baltzan & Phillips (2009) have stated in their book, 69 percent of North American, 54 percent of Australian and 40 percent of European will use internet by 2010.
We are going to provide a wireless hotspot and also add Kiosk for our customers to order their products from those computers during rush hours. With website creation and marketing we can bring more customers to our café. We will pay affiliate to send traffic to our website to buy our products. Also we can put new products, deals and coupons on our website so customers know what new coffee products are available and how different are our price from our competitors.
With E-business we can sell our coffee products worldwide and increase our sale. As Baltzan & Phillips (2009) stated in their book, “Ebusniess provides an easy way to penetrate a new geographic territory and extend global reach. Large, small, or specialized business can use their online sales sites to sell on a worldwide basis with little extra cost” (p. 105)
Since we value our customers and their satisfaction and protection is very important to us, we will use PayPal services to receive payments from customers, because PayPal can easily integrate in to web cart and is secure way to receive payments.
We will make our website search