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The Challenge of Organizational Communications

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The Challenge of Organizational Communication

The United States faces many threats and tragedies on a day-to-day basis. Many of those horrific events are occurrences that have helped mold this country for the better. The communication domains considered in Chapter 1: The Challenge of Organizational Communication consist of Rhetorical, Semiotic, Phenomenological, Cybernetic, Sociopsychological, Sociocultural and Critical devices. These domains approach the organizational issues that arose in events, such as, the Mass Shooting that took place at Emanuel A.M.E. Church in Charleston, South Carolina. These different lenses help us better understand the complexity of the organizational communication processes. (Miller 13)

One of the seven domains include the Rhetorical approach. The Rhetorical approach, according to Katherine Miller, Professor at Arizona State University, is "the practical art of discourse” which, in organizational context means "Considering the communication strategies of organizational leaders during times of crisis.”(Miller 14)

The event that took place that evening was instantaneously thrown into the media circuit. Influential figures from across the world began expressing their grief by taking to verbal interviews, social media, as well as holding press conferences . Public Political leaders such as President Barack Obama, Governor Nikki Haley, Charleston Mayor Joseph P. Riley, Jr., became vessels for the Charleston community . President Obama

was even in attendance at the memorial service for the nine victims, providing comfort for friends and family and serving as the church speaker.

Emanuel A.M.E. Church took the Semiotic approach during the entire aftermath of the mass shooting. Miller described the Semiotic approach as being the "Intersubjective mediation by signs” by "Studying the ways that organizations create and sustain

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