...As I look back on my undergraduate experience, I am amazed at how times have changed. I am one of the “older” students. When I was working on my bachelor’s degree, computers were in the early stages. I would have never thought that I could sit at home in St. Louis and take classes in Phoenix! The idea of not having a physical classroom to go to once or twice a week is a lot different than having classes on campus. Another way that my graduate experience will be different from my undergraduate experience is that instead of having an instructor remind me that my assignments are due, I now have to check the computer and make sure that I get my assignments in on time. I guess the old saying; “older and wiser” would apply here, too. I think that communication will be different this time around. Rather than talking face to face with classmates, I will be “communicating” with my classmates via the computer; a lot less personal, but hopefully just as stimulating. I’m not really sure how I would define a graduate culture, but I believe it would involve older students, more focused on their studies than on “college life”. I think that graduate students are more goal oriented and know what they are trying to accomplish with a graduate degree. Graduate students are already professionals and have decided to further their careers through more education. Communication is one of the key components of the graduate culture. The exchange of ideas is very important to the growth...
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...Chapter 1: America, Land of Plenty? The Times Are Changing Even before immigrants came to Ellis Island looking for a new life filled with bountiful opportunities, the United States of America had declared itself the “land of the free, home of the brave, land of plenty,” and was residence to some extremely successful entrepreneurs. Since then, individuals and families such as the Johnson family (Johnson & Johnson), Sam Walton, Jimmy Dean (Jimmy Dean Sausages), Mary Kay Ash (Mary Kay Cosmetics), Martha Stewart, Leslie Wexner (Limited Brands), and Ralph Lauren have built their consumer product empires from the ground up. These individuals exemplified the American dream: that anyone could become successful and wealthy. People throughout the world believed that once they reached America, this dream could be a reality. One caveat, that was before September 11, 2001. On that day, the unspeakable happened. The United States experienced the worst case of terrorism in its history. It was made even more horrific by being televised on every national and international news channel twenty-four hours a day. The images were ingrained in consumers’ brains. It felt like the beginning of the end. American consumers experienced the end of feeling safe, the end of feeling secure, and definitely the end of prosperity. September 11 changed the landscape of the American consumer. Do we have confidence in the economy? Consumer confidence is critical to the wellbeing of an economy. The more...
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...Liberal Arts education and a changing time Today, an education is deemed necessary to get a good paying job, at least that is what our parents told us growing up. Although, our parents failed to mention the most important part, an education is more than going to school to get a job that pays well, it is where you find your place in the world, where some find lifelong friends, and many find what they love in life. With all of the new technological advancements going on around us, it seems that with all that change, education is also evolving. Back when only high class men attended universities, the middle class moderate never had a chance to get a higher education. Things like, “How quickly do i want to achieve my degree?” And “What do i want to major in?” Were not topics of conversation, but that is not the case in this modern world. Now a days, there are hundreds of Vocational “training” schools popping up what seems to be everyday. They are career specific schools, with little or no emphasis on the humanities. They are broadcast frequently on our television commercials with catchy slogans and songs, “Get your degree online in less than 10 months” and “Don’t wait! call now for a quick, easy and affordable college degree!” Are all of these readily accessible “training schools” really helping our society flourish? Or are they having a negative effect on the future of our country? But I must debate that college is a place of development, and should not be a school of fast paced...
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...1 ORGANIZATIONAL BEHAVIOR in CHANGING tIMES CHAPTER SCAN THIS INTRODUCTORY CHAPTER PROVIDES AN OVERVIEW OF THE ENVIRONMENT OF ORGANIZATIONS FOR THESE CHANGING TIMES. IT BEGINS BY PROVIDING AN OVERVIEW OF BEHAVIOR IN ORGANIZATIONS AND THE INTERDISCIPLINARY ORIGINS OF THAT BEHAVIOR. NEXT, IT DESCRIBES THE ORGANIZATIONAL CONTEXT AND PRESENTS THE SIX FOCUS ORGANIZATIONS (BRINKER INTERNATIONAL, ENRON, HARLEY-DAVIDSON, HEWLETT-PACKARD, PATAGONIA, AND THE AMERICAN HEART ASSOCIATION). THIRD, IT POINTS OUT THE CRITICAL ROLE OF CHANGE AND CHALLENGE, FOLLOWED BY A DISCUSSION OF HOW PEOPLE LEARN ABOUT ORGANIZATIONAL BEHAVIOR. THE CHAPTER FINISHES BY RELATING THE VARIOUS FEATURES OF THE BOOK TO LEARNING STYLES AND OUTLINING THE PLAN FOR THE BOOK. LEARNING OBJECTIVES AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO DO THE FOLLOWING: 1. Define organizational behavior. 2. Identify six interdisciplinary contributions to the study of organizational behavior. 3. Identify the important system components of an organization. 4. Describe the formal and informal elements of an organization. 5. Understand the diversity of organizations in the economy, as exemplified by the six focus organizations. 6. Recognize the challenge of change for organizational behavior. 7. Demonstrate the value of objective knowledge and skill development in the study of organizational behavior. KEY TERMS CHAPTER 1 INTRODUCES THE...
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...Case Study Health Care center for the Homeless: Changing with the times Part I: Case Analysis A. size up the key problems/opportunities raised by the case Just as one bad apple can ruin the whole basket, an organization with one large problem can see the effects of that problem damage its entire organizational strategy. In the case of Health Care for the Homeless (HCCH), the lack of a strong marketing direction is what hinders this organizations ability to meet their organizational goals. The first problem can be summarized as a need for brand orientation. By definition, brand orientation puts the image and value of the brand at the core of all activity in order to affect more positive and effective outcomes. Currently, the HCCH name, logo, promotional materials and absence of vision statement are negatively effecting its brand orientation. From an external facing perspective, there is a lot of confusion around the organization’s name. The business operates under two names: “Health Care Center for the Homeless” and the “Orange Blossom Family Health Center”. It has been recognized that two key stakeholders, clients and donors, do not understand the difference between these two brands (or even that they are related under one organization) while the word “homeless” carries a stigma. This confusion has the potential to harm donations thereby affecting the facilities ability to provide quality service. As well, there is confusion between the “Health Care Center for...
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...750-800 words long The Revolution in Claude McKay’s America and Bob Dylan’s Time They are a-changing Powerless people suffered pain and distress, lives of the innocents were taken, and bloods were shared, all in the name of selfish leader. However, people have suffered physically and emotionally, but they never lost hope that their country will someday become a better place. Moreover, although, it may be painful, sorrowful, and deadly, people join their faiths and fought for the people’s right. The poem “America” by Claude McKay and the poem “Times they are a-changing” by Bob Dylan are alike in their use of symbolism, imagery, and theme. Both authors use symbolism to communicate sorrow. Claude McKay uses sorrowful symbolism to illustrate problematic issues that arose for people during the American Revolution. However, the character in McKay’s poem never gives up his hope and love for his country. Symbolism is employed in the McKay’s “Sinks into my throat her tiger’s tooth” to describe the oppressive nature of his country. In addition, “Her bigness sweeps my being like a flood” which signifies that, the character’s country treats him as someone who does not exist. In other words, the character’s own home town neither appreciates nor loves him. Likewise, the symbolism in the song “Times they are a-changing” by Bob Dylan also illustrates negative emotions. Dylan also uses painful symbolism to reveal the problematic issues that occurred in his poem as a result of motivating...
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...Budapesti Corvinus Egyetem Gazdálkodástudományi Kar Marketing és Média Intézet Marketing Tanszék Tárgyfelelős: Dr. Gyulavári Tamás Szakcikk összefoglalás * Marlene Jensen, Ronald Drozdenko: The changing price of brand loyalty under perceived time pressure * Herman Diller: Price fairness Készítette: Pordán Tamás Budapest, 2010-12-15 Marlene Jensen, Ronald Drozdenko: The changing price of brand loyalty under perceived time pressure A tanulmány célja A szerzők azt vizsgálták, hogy a prémium márkák körében a fogyasztók mennyivel lennének hajlandóak többet fizetni a preferált márkákért Módszertan 385 fogyasztót kérdeztek meg 10 különböző termék kategória (gabonapehely; dezodor; HDTV; MP3 lejátszó; ing; cipő; gumiabroncs; fogkrém; vitaminok; óra) áráról. A válaszadókat két csoportra bontották: 1. Fogyasztók, akik márkahűnek vallották magukat 2. Fogyasztók, akik nem vallották magukat márkahűnek A csoportokon belül különböző kérdésekre keresték a választ: 1. Márkahűek: Mennyit lennének hajlandóak maximum fizetni egy termékért normál esetben, illetve mennyit akkor, ha valamilyen okból kifolyólag azonnal kellene megvásárolni azt 2. Nem márkahűek: A legolcsóbb elérhető márkát vásárolnák meg, vagy egy olyat (a legolcsóbbak közül), amit ismernek. Márkaérték A szerzők rámutatnak arra, hogy a fogyasztók az ismert (jól bevált) márkákat preferálják, szemben azokkal, amiket nem ismernek. Ennek több oka van: ...
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...it become necessary for companies to change their market segmentation identification over time? Market segmentation is the process of placing the buyers in a product-market into subgroups so that the members of each segment display similar responsiveness to a particular positioning strategy (Cravens & Piercy, 2006). Once the companies had identified the market segmentation, the marketing effort should focus on the segment of interest and not be wasted on non-segment buyers. However, the companies need to change their market segmentation over time due to the several reasons. It is included the changing of buyers’ needs and preferences, changing of environment, ensure the stability over time and revenues and cost combination. First, the companies need to change their market segmentation due to the changing of response and perception from the consumers. Determine the response from the consumers is essential to form the market strategy for each of the market segments according to the different responsiveness from the buyers. It is important to monitor the response from the buyers constantly because the buyers’ wants and needs will change it over time. If the buyers’ needs change too fast, a group with similar response patterns at one point may display quite different patterns several months later. When there is a changing of the wants and needs, the responsiveness from the buyers were changing also. Thus, the companies can not position with the same marketing strategy to the same group...
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...Analysis and Design in a Changing World 6th Ed Satzinger, Jackson & Burd Chapter 3 Outline Use Cases and User Goals Use Cases and Event Decomposition Use Cases and CRUD Use Cases in the RMO Business Case User Case Diagrams Systems Analysis and Design in a Changing World, 6th Edition 2 Learning Objectives Explain why identifying use cases is the key to defining functional requirements Describe the two techniques for identifying use cases i.e. user goal technique and event decomposition technique to identify use cases Apply the CRUD technique to validate and refine the list of use cases Describe the notation and purpose for the use case diagram Draw use case diagrams by actor and by subsystem Overview Chapter 2 provided an overview of systems analysis activities, functional and non-functional requirements, modelling, and information gathering techniques This Chapter focuses on identifying and modelling the key aspect of functional requirements – Use Cases In the RMO Tradeshow System from Chapter 1, some use cases are Look up supplier, Enter/update product information, Enter/Update contact information This chapter’s opening case Waiters on Call, examples of use cases are Record an order, Record delivery, Update an order, Sign in driver, Reconcile driver receipts, Produce end of day deposit slip, and Produce weekly sales reports Systems Analysis and Design in a Changing World, 6th Edition 4 Systems Analysis and Design in a Changing World, 6th Edition 3 ...
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...Americans experienced game-changing advancements. The poem by Poe shows how the era had developed by giving an example of how fast the times were changing: “a poem may be improperly brief”. For example, Americans experienced the “The American Renaissance” which was the first flowering of the American culture. Americans also faced improved transportation that went along with the doubling of our nation's size (“A growing Nation…” 210-220). An important person living during this era was Edgar Allen Poe because he had changed an entire genre of writing. Furthermore, one invention that affected Americans was the colt revolver. It enabled Americans to protect themselves. Lastly, an event that had a major impact at the...
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...PENIEL INTEGRATED CHRISTIAN ACADEMY OF RIZAL, INC. COMPUTER CURRICULUM MAP GRADE 8 S.Y 2016-2017 FIRST QUARTER | SECOND QUARTER | THIRD QUARTER | FOURTH QUARTER | BASIC WEB CONCEPTS * Web Design Terminology * History of the Internet * History of the World Wide Web * Accessing the Web * Web Browsers * Web Browsers Elements * Kinds of the Web Browsers * Basic Web Design Principles * Essentials Elements of the Web Contents * Planning Your Web SiteINTRODUCTION TO HTML * What is HTML? * Exploring HTML Text Editors * What is New in HTML5? * Basic Differences between HTML4 and HTML5? * Browser Support for HTML5 * Writing HTML Files * Starting HTML with Notepad * The Notepad Window * What is DocType? * What is Meta? * Attributes for <meta> * Viewing HTML Code in a BrowserTAGS AND ATTRIBUTES * What is Tag? * Structure of Tag * Container and Empty Tags * HTML Tags * New Structural Tags in HTML5 * New Media Elements in HTML5 * New Canvas and Form Elements in HTML5 * Removed Elements * What are Attributes * Common Attributes * Outline Algorithm * Basic Page StructureHEAD AND BODY TAGS * What are Head Tags? * What are Body Tags? * Attributes for <body> * What are Headings? * Attributes for <h1> to <h6> * Grouping HeadingsCREATING AN HTML DOCUMENT * Creating an HTML Document * Saving an HTML Document * Viewing an HTML Page * Using Header * Using Navigation * Creating...
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...Changing work patterns Introduction Australian work communities are experiencing change. The labour force and industrial relations system is changing. The nature of work and the patterns of Australians' working lives are changing. Many say globalisation is the reason. Some say it is to boost productivity and provide flexibility for workers, employers, and businesses that make up our new economy. These issues are clearly seen when we look at our changing work patterns. See image 1 Structural changes to our work 'Structural change' is an economic explanation for our changing work patterns. It refers to key work and labour force changes in Australia, such as the reduction in full-time work and the increasing economic hardship of lower income workers compared to the increased affluence of higher socioeconomic groups. There has been a decline in full time work from 89 per cent to 69 per cent and rapid growth in services to over 80 per cent. There has been an increase in part-time and casual work; around one in four workers are part-time (due to more flexible workplaces, increased subcontractors, extended trading hours, work and family considerations). The workforce participation of women has increased from 37 to 55 per cent and the number of employed people with a bachelor's degree or higher has increased from 3 to 19 per cent. The proportion of 15 to 24 year olds remaining in our education system has increased from 35 to 54 per cent, partly due to the changing needs of our workplaces...
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...Comparing Two Similar Companies Business 302 Strayer University August 12, 2011 Abstract In comparing, Amazon.com and Borders Books, two of the most prominent sources of literature within the industry at one time offering a great selection of reading material for students and avaricious readers. For 40 years Borders Books served the public with establishing 659 stores at the height of their success but after years of debt the struggling company could not withstand the changing times and competitive market. Meanwhile, Amazon survived the worst of the struggling economy and competitive market at its peak during hardship. Amazon a fortune 500 company with many other diversified items to greater serves the public and its loyal customers. In times of adversity and economy failure Amazon found ways to adapt to the changing conditions of the market, contemporaneously Borders went on a downward spiral and never recovered. Introduction The history of Amazon and Borders Books goes back to times of great success at the height of competition in online shopping. Realizing the popularity of online shopping Amazon started changing with the time, which was the differences between them and Borders because paperbacks were becoming obsolete just like everything else within society after the Internet. Amazon one of the first big companies to sell books over the Internet in 1994 quickly diversified with numerous other items (Schneider, 2011). Borders management did not...
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...Compensation Report aims to analyse the potential problems within the existing compensation structure and recommend alternative compensation structures that Changing Motors can adopt. Rationale As Changing Motors embark on their expansion plans in the future, there is a greater need to improve overall efficiency. Employees’ efficiency stems from the effectiveness of compensation structure. It is critical for Top Management to constantly review and adjust existing compensation structure to detect and correct any ineffective performance measures. All these measures should, in turn, support the strategic objectives. An effective Management Control System should include effective performance measures and evaluation, which will also link to rewards or disincentives. Ideally, the compensation structure should promote goal congruence and employees motivation and exclude elements of uncontrollability. Potential Problems with Existing Compensation Structure Although the current divisional contribution margin compensation structure enables controllability and motivates each division to work hard, it lacks goal congruence throughout the company. When managers are compensated solely based on divisional contribution numbers, divisional managers only focuses on divisional profits so as to gain their bonuses. On the other hand, Changing Motors’ main company goal is to not only be profitable, but also provide safe and reliable car products and services that customers can rely on. This issue...
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...assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences. Managing brand over period of time is a big challenge for the marketers today. Brand Proliferation is the order of the day. Rigid brands can become irrelevant in the face of changing priorities and changes in competitive market. Marketing Environment is continuously changing. Change in consumer behavior, Competitive strategies, technological changes and other aspects of marketing environment is making work of brand managers challenging. In this article, the author has tried to discuss tactics for brand reinforcement and revitalization to manage brand for the long run. Keywords: Brand, Reinforcement, Revitalization, Extension, Repositioning, Awareness. Managing Brand for the long run: Brand Reinforcement and Revitalization A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences. Managing a brand over period of time is a big challenge for the marketers today. Brand Proliferation is the order of the day. Rigid brands can become irrelevant in face the of changing priorities and changes in competitive market. Marketing Environment is continuously changing. Change in consumer behavior, Competitive strategies, technological changes and other aspects...
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