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The Corporate Social Responsibility Equation

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Submitted By erkl
Words 584
Pages 3
Jessica Macaluso
Dr. Smith-Hunter
Sociology of Work
April 14, 2015
Rewriting the Corporate Social Responsibility Equation Many people believe that corporate social responsibility begins with the cause of the problem. In “Rewriting the Corporate Social Responsibility Equation” by David Hessekiel, he explains that the equation begins with the business objective instead. If an organization focuses on how to incorporate corporate social responsibility into its business plans, it can benefit both parties greatly. Focusing on business before finding a cause to support may seem selfish. Perry Yeatman, from Mission Measurement says “…whether the business outcome is saving money or generating revenue, social impact efforts must be tied to mission critical activities in order to receive the funding, staffing and attention they need to succeed” (1). The best way for an organization to approve an investment in a worthy cause is to prove that it fits the overall business plan. If the investment does not provide a benefit for the company, it will be very vulnerable to budget costs later on down the road. Kraft Foods provides a great example of how they put business objectives first regarding the corporate social responsibility equation. Being “one of the largest buyers of branded cocoa in the world”, Kraft decided that they would support a supply chain issue for cocoa production in Ghana by dedicating millions of dollars to the cause. Their investment vastly improved the cocoa industry in Ghana, which also benefitted Kraft. Supporting the issues in Ghana proved that it was good for Kraft Foods’ business as well as helping the world around them. Having this double-sided benefit means that Kraft will also be more committed to their investment in Ghana because they purchase such large amounts of it. While corporate social responsibility may be a major

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