...The Onset of Consumerism on our Youth through Massive Advertising By June 16, 2014 ENGL 101 – B17 LUO Professor Sholes Associates of Arts – Religion Turabian Format Philippians 4:19 reads “but my God shall supply all your need according to his riches in glory by Christ Jesus”. Twenty different translations of this text and not once does it mention God supplying wants. Yet, advertisements teach the youth of America today that they should have all of their wants, not just needs. Advertising agencies, through massive and expensive efforts, have infused the idea of ultra-consumerism into the lives of American youth as evidenced by the priorities and ideals exemplified by children at young ages and as adults. Companies have recognized the deep influence of advertising on young Americans as evidenced by their massive amounts of money and effort spent on targeting children. It is not hard to imagine that companies would see children as a true market for their products. In fact, children under eighteen years old being considered consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately...
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...the highest obesity rates. Everyone should know how dangerous it is to be overweight and/or obese but especially Americans. Americans need to know that there are ways to help fight against obesity. Becoming obese can cause major health problems and even result in death, therefore a change is needed starting with the government and ending with each and every individual because the fight against obesity has to be a joint effort. According to HealthDay (2011) most obese people don’t think that their weight puts them at risk for many health related problems. A study was conducted by researchers in Florida, they randomly selected 450 patients seen in the emergency department and asked them two questions: Do you believe your present weight is damaging to your health and has a doctor or other health professional ever told you that you are overweight? This proved to be a very good way to get accurate information. About 62 percent of women obese or overweight said their weight was damaging to their health while only 47 percent of men believed that their weight was damaging to their health. Only 36 percent of overweight or obese mean and 50 percent of overweight/obese women said their doctors has discussed their weight as being an issue with them. A factor that may influence...
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...The Influences that Impact the Perception of Mental Illness in China and Australia. Mental Illness is depicted as an individual’s tendency to exhibit emotions, thoughts and behaviours that do not coincide with what are considered to be the societal norms (Manderscheid et al., 2010). Moreover, throughout history the perception has been that those with mental illnesses should be categorised as dangerous and unstable individuals. Undoubtedly, due to the negative connotations associated with these phrases, society has ignited a severe stigma leading to the “devaluing, disgracing, and disfavouring by the general public”(Abdullah & Brown, 2011) of individuals with these conditions. Although, this has been a long standing prominent issue all around...
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...Slowly Killing Our Children Calli Soesbe Composition 2 Slowly Killing Our Children Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves. Interview with Shannon Brownlee According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is...
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...Clements Street Oxford OX4 1AB UK +44 1865 262255 group@sirc.org The ecology of family life Contents 1 Introduction..................................................................................................................................................................................4 1.1 Family and childhood: a paradigmatic review ....................................................................................................................................4 1.2 Space and time in family life...................................................................................................................................................................4 1.3 Pennies and pounds: the socioeconomic relations of families and children in the present.......................................................4 1.4 Theoretical framework.............................................................................................................................................................................5 1.5 Defining consumption ..............................................................................................................................................................................5 1.6 Methodology and sources of data ...........................................................................................................................................................5 2 Family and childhood: a paradigmatic review ..................................
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...CHAPTER I THE PROBLEM AND ITS SETTING Introduction Teens smoke for many reasons and often for the same reasons as adults do: to cope with stress, to control their weight, as a social habit and to combat boredom. One of the biggest reasons teens start to smoke is peer influence: smoker’s friends do it. Studies show that this is especially true for girls. There's clear evidence that tobacco companies target children in their marketing. Some of the most effective are sports sponsorships - for example, boys are twice as likely to smoke if they follow car racing. Movies too: the more kids see their favorite movie stars smoking on the screen, the more likely they'll try it themselves. Some researchers think that tobacco advertising carries even more weight than peer influence. Teenagers usually smoke cigarettes because they are seeking the answer to try to be "cool" or try to be "adult". Sometimes, teens see their parents smoking and want to do it. This is a major problem because they want to be like their parents and sense they are adults, teens also want to feel like adults. A lot of adults and teens have depression and when they feel sad, smokers find cigarettes to "help" them go through their sadness. Not all people with depression smoke though. Take homeless people as an example. Smokers want to forget about their troubles and smoke weed or get drunk because homeless people think that getting high or drunk will make them happier. Sometimes, teens see their friends do it. Smoker’s...
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...industry : There is continues changes in trends, media, fashion and technology that can affect play preferences of end users and cause sudden shift in demand of Jots products. According to what mentioned in TIE “The success of the toy sector is dependent on satisfying customer needs. As children’s wishes for toys change rapidly, the industry needs to constantly introduce new products to meet these changing desires. The toy industry invests heavily in market analysis, R&D and the protection of intellectual property. The toy industry is one of the most dynamic business sectors in Europe: approximately 60% of toys on the market each year are newly developed products. In 2011, more than 90% of toy companies operating in Europe put new products on the market. This compares to less than 40% in other industry sectors”. The current trend in toy sales is towards electronic toys and computer assisted learning, electronic toys and merchandise from popular films and TV programmes have seen reasonable growth. As level of sales depend on how customers will perceive the products the company`s level of sales will be negatively affected if it unsuccessfully anticipated those preferences. As result Jot will end up with underproduction of highly demanded toys and the overproduction of toys that do not complement with consumer play preferences. However, fashion trends are difficult to predict and toy retailers can be left with large volumes of unsold inventories if the toys are unpopular or less...
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...Junk Food Affects You: Final Draft Shelbi Oakley DeVry University Online Junk Food Affects You Josh looks around the playground to see all his friends having fun. They’re swinging, playing tag, drawing with chalk on the blacktop, and picking teams for a basketball game. Everyone’s got a smile on their face and they’re full of so much energy. He’d love to be chosen to play on someone’s basketball team, invited to play tag, or having fun doing anything else other than sitting by himself in the grass. Instead, he gets picked on by other kids about being overweight and is always tired after a short time of going up and down the stairs of the jungle gym. Like many kids his age, junk food, candy, sweets, and fast food become a way of life and a quick and easy dinner picked up in the drive thru is much easier than taking time and effort to make a healthy one at home. Josh’s mom gets fast food for dinner 4-5 times a week, which is the average for Americans today (Americans eat out about 5 times a week, 2011). She works a full-time job and has to pick up Josh’s little sister from daycare after getting Josh from school. It’s hard for her to plan and prepare a wholesome dinner after a long day at work. This is not an uncommon scenario for many adults and kids alike in the U.S. and around the world today. Fast food and junk food have become the norm to the everyday diet. There are more and more restaurant chains...
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...Appropriate Use of Technology Nutrition through the Life Cycle Obesity in children Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems. Physicians and researchers did numerous studies on children’s habits and lifestyles as an important part of society. Nowadays, children face big problems with obesity. As a result, researchers have learned that healthy habits could have a profound impact on the future of every child and get a better understanding of how children perceive healthy eating. Researchers have proved and would like to emphasize that obesity has tripled in Canadian children in recent decades. For this reason, researchers have identified that healthy behaviors have numerous benefits. By making healthy food choices and explaining the nutritional value of various foods to children will improve the lifestyle of every child and make children’s health better. After a large quantity of interviews that were used to collect data on what food children prefer to eat and why it was discovered that they have bad eating habits and lifestyle. Researchers have found that only 75% of children understood healthy eating by identifying what is healthy food and what is junk food. Almost all children have mentioned eating fruits and vegetables. Findings suggested that children had previously heard or thought about these topics. As a result, these...
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...bakery, chocolate snack eggs with surprise, cold tea & chilled chocolate products. The company is owned and managed by the founding Ferrero family. (Nutella.com, nd). 1. External Environment The Environment encapsulates many different influences, which can be difficult to analyze. The difficulty can be to identify: the environment diversity; the speed of change as managers feel that the pace of technological change and the speed of global communication change faster than even before; the last difficulty is complexity. Ferrero in order to face these difficulties can use different tools, such as: PESTEL (Political, Economical, Socio-Cultural, Technological, Environmental, Legal); Porter’s five forces; Market segmentation. In order to analyse: the macro-environment, competitors and market. (Johnson and Scholes, 2002, pp98). 2.1 Macro-Environment Macro-Environmental consists of broad environmental factors that impact to a greater or lesser extent on almost all organizations. The PESTEL can help to identify those factors, as it looks at the way in which future trends in the political, economic, social, technological, environmental and legal environments might impinge on organizations. Moreover this analysis can help to identify opportunities and...
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...affect. It took many years of debating over the fact if smoking in public should be ban. Smoking is an individual choice, and it is an activity that is absolutely legal. However, some states have passed laws to prohibit the activity in public and in workplaces. This legislation has been the focus of many debates in statehouses and city-county councils throughout the country. The smoking bans forces a smoker to not be welcome to smoke freely in public. For years the non-smoker had to deal with going out to public places and having to deal with inhaling second-hand smoke and smelling like smoke. Non-smokers can now go out and enjoy a smoke-free environment. However, smokers feel like they should still have the freedom to smoke in public. Smokers do not realize that when they smoke in public it is not only their health that they are affecting. Second-hand smoke is very damaging on a non-smokers’...
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...role in identifying and monitoring patterns of ill health in the UK, of which include: • The Department of Health • Health and Safety Executive • NHS Information Centre for Health and Social Care Statistics can be collected from records such as birth certificates, the death register and hospital admissions records. Records can be used for further analysis in order to gain more specific information, for example the weight of a new-born baby, or the reason an individual was admitted into hospital. The government has made the use of having these records available a legal requirement so that the statistics may be available when they are required. Statistics can be collected through the use of surveys, i.e. the national census of which is held every 10 years in the UK by the government. The national census survey has been in place since 1801 and takes into account each individual within a household. It is able to provide an outline of the UK which enables us to compare geographical areas. However statistics are not always accurate for what they represent, as there will always be information on illness which may not be reported therefore the statistics can only provide a general idea on what health in England is actually like. Patterns of ill health can also be identified through other means, such as using reports; one such example includes the Black Report which took place back in 1980, and discovered that there were gross inequalities in...
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...performing well in the military. Historically, there were a host of valiant women soldiers whose achievements really put their male counterparts to shame. One need only look at the classic examples of Joan of Arc and Mulan to see how exceptionally women could perform on the battlefield. In my observation, their determination, courage and dignity, to this day, are still being admired by male soldiers and civilians alike throughout the world. Moreover, from an enlightened standpoint, female patriots should be granted the right to go to the front line when their motherland is involved in a war. Admittedly, gender inequality was a highly controversial issue in the twentieth century. However, now twelve years into the new millennium, women can learn and teach, work and supervise, vote and voted in most countries just like men. In light of this sweeping progress in gender equality, there is no sense in denying them the right to defend their home country when a war breaks out. In sum, keeping military services out of bounds of women in the information age is unwarranted. I have been convinced that it is in the best interest of a nation if women are also granted equal rights in this particular arena. Many newspapers and magazines feature stories about the private lives of famous people. We know what they eat, where they buy their...
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...role in identifying and monitoring patterns of ill health in the UK, of which include: • The Department of Health • Health and Safety Executive • NHS Information Centre for Health and Social Care Statistics can be collected from records such as birth certificates, the death register and hospital admissions records. Records can be used for further analysis in order to gain more specific information, for example the weight of a new-born baby, or the reason an individual was admitted into hospital. The government has made the use of having these records available a legal requirement so that the statistics may be available when they are required. Statistics can be collected through the use of surveys, i.e. the national census of which is held every 10 years in the UK by the government. The national census survey has been in place since 1801 and takes into account each individual within a household. It is able to provide an outline of the UK which enables us to compare geographical areas. However statistics are not always accurate for what they represent, as there will always be information on illness which may not be reported therefore the statistics can only provide a general idea on what health in England is actually like. Patterns of ill health can also be identified through other means, such as using reports; one such example includes the Black Report which took place back in 1980, and discovered that there were gross inequalities in...
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...Marketing CH 2, 5, 7, 10, 12, 13 CHAPTER 2 – Digital Marketing Dominant digital consumers – proactively use the internet at every opportunity Hybrid digital consumers – use the internet to facilitate better perceived outcomes for their lives Reluctant digital consumers – have to use the internet but do not actively seek to use it in their daily activities Intensity of Interaction Intensity of Interaction Access to Content Access to Content The balance of power shift from marketers to consumers 1. Unprecedented access to information about products, prices and competition 2. The ability to control the processes in the transaction through technologies such as online service automation Distinctly digital consumer elements 1. Transparency of information (product, price, promotion) 2. Personalization and customization 3. Loss of control over the brand interaction * Customers become more demanding and less forgiving * Consumers play a significant role in how and where brand interactions occur * Firms cannot control all touchpoint engagement * Trialogue: communication between the firm and the consumer-to-consumer engagement * Consumer interconnectedness: the desire to be connected all of the time with their device, friends, work and social or non-social environments. 4. Demand for individualization of exchange * A need for new forms of sociality and empowerment around brands/consumption 5. Demand for relevant active information ...
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