... Background: By conducting a situational analysis, McDonald’s located and identified a new market opportunity. The idea is to offer a new service of delivery, called McDelivery, to the students of 3 Temple University in Philadelphia to cater with their frantic and fast-paced lifestyles. The McDonald’s McDelivery service has been implemented in upwards of 25 cities across the world, including New York City. With the history of success that the McDelivery service has had, the owners decided to enter the Philadelphia market by focusing on students. Since this is a new project and the company has never proposed a similar service in Philadelphia, they cannot only base their decision on past experience, managerial judgment or internal record systems. Therefore, this opportunity situation requires more information before an appropriate plan and action can be developed. Thus, initiating a research process and using its practices and techniques to make the decision is the best option. The results of a marketing research process help provide meaningful and accurate information that companies can use to decide on implementing something they had the intention/idea of working on. Marketing research also helps companies make the right decision and reduce the risks of failure and money loss. As marketing researchers, we will follow the stages that characterize any market research operation...
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...“An expression commonly used in Japanese companies is, Total Quality begins with education and ends with education. Any organization hoping for long-term success must adhere to this philosophy, educating and re-educating everyone from the corporate officers and top executives down to hourly employees. These efforts will reap rewards when every employee- alone or with others- is busy studying and improving some part of the organization” (Scholtes, P.R. 1988). In summary, as a healthcare quality professional, if you want to improve the way you lead, it is important to understand the concepts and ideas behind great leadership and push yourself to improve your own leadership abilities. One way to do this is by learning about the theories and ideas behind great leadership. By empowering yourself first through knowledge, then through role modeling, it will help you empower others so that the organizational goals can be met. Leaders develop the structure of their practice and interpret their role to others. A leader should initiate actions of many different kinds including planning and organizing work, guiding and evaluating others, calling meetings, mobilizing support systems, risk taking, and confrontation. The leader should use the basic skills of problem solving, critical thinking, and communication to carry out performance improvement effectively. Teamwork and group development are very important in performance improvement. Tuckman and Jensen identified five stages of...
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...diversity that Federal Courts can address are only if parties are from two different states and the controversial amount is $75,000.00 or above. It can be heard in Federal Court; however the case will still be held to applicable state laws. If it does not fall under federal jurisdictions then the issue is heard by the corresponding State. Federal Courts have jurisdiction over all citizens and resident’s at all times. There are tiered levels of the Federal Court System which include: * Trial Court - Beginning * Court of Appeals - Middle * U.S. Supreme Court - Highest Trial Court is where all cases begin. This is where they hear evidence, testimony, and make a ruling. The Court of appeals gives you the right to appeal this decision and the Supreme Court is the last opportunity to have an issue resolved. My State is Pennsylvania and I have discovered interesting information regarding my State system compared to the Federal System. Pennsylvania has the following Courts established: * Minor Courts or Magisterial District Courts * Court of Common Please * Appellate Courts * Superior Court I will begin describing Magisterial District Courts or Minor Courts for which they have authority to conduct criminal, civil claims, (unless it is against the commonwealth) and does not exceed $12,000.00 exclusively in landlord/tenant actions, title to real estate, trespass actions, fines or...
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...1 The book Code of the Street is a book about urban city life in Philadelphia, PA, for African Americans and how unwritten laws are vital to abide and obtain in order to survive. In this book, Elijah Anderson captivates the reader’s attention by presenting extensive research on how Philadelphia natives adopt the laws of the code of the street and how and when to use these codes of survival. He provides several interviews with many different people who are either forced to enter the code of the street or who are the enforcers. Nonetheless, all are victims because the code is a factor in everybody’s life. As I read this book, I noticed how the code of the street could be a good thing and also a bad thing. I say a good thing because, first and foremost, no one wants to be disrespected and I saw how many of the characters adopted this role in the street life to gain respect and to not be fearful and to be viewed as a “tough” guy. I also saw adopting the code of the street as a bad thing because I saw that there were decent people who were forced to engage in the negativity that the street produced on a daily basis. I saw how the good turned into bad while the bad either were campaigning to be badder or campaigning to make something of themselves. You would think that trying to better your life, especially coming from the ghetto, would be two thumbs up but in the city of Philadelphia, as Anderson described, was a hard obstacle to overcome. Hate, jealousy and envy were the dominant...
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...ETHICS NOTES-Outline: 1: Summary of writing intent leading to thesis 2: Define ethics 3: Discuss the importance of ethics in the business environment 4: Connecting Law and Ethics/The role of ethics in law 5: Elaborate on the ethics side of each case. 6: Summary The question of whether an employee can be terminated for off-duty activity can be answered in numerous ways. Some occupations require employee carry a firm moral code even when they are not present at workplaces such as priests, CEOs, and other public or civil servants while other occupations are more lax or do not even require anything more of their employees rather than to show up on time and perform at expected performance levels. The varying levels of standards, in regards to moral code, with the multitude of industries pose the question of what the underlining basis of these rules are. Because as an employer or manager contemplates the reasoning behind the termination of an employee, there must be a general rule of thumb to abide by in order to make the decision. The rules that the employer or manager relies on are called ethics. When an employee is considered for termination, an ethical approach from the employer’s side as well as the employee’s side must be apparent and clear. In order to better understand the role ethics play in employee relations, we must have a thorough understanding of what ethics is and it’s importance in the business environment. Furthermore, in the context of employee termination...
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...I contacted the Hillsborough County Sheriff's Office Communications Section and requested a copy of any 911 calls received in reference to this crash. On 08-01-2016, I contacted the Hillsborough County Medical Examiner Department and requested and received the initial case summary for Humphrey Naciso Felipa. The summary showed that Humphrey Naciso Felipa’s death was due to C2-C3 cervical vertabral fractures with laceration of the brainstem due to blunt impact to the head and neck. On 08-22-15, I received a copy of the 911 calls made in reference to this crash. The calls revealed two additional witnesses, Amelia Pringle and Tamoris Heard. (See interviews) On 08-31-2016, I received the toxicology report from the Hillsborough County Medical Examiner’s Office. The report showed Felipa to have a blood alcohol level of .21 grams/deciliter, (Ocular fluid) and .27 milligrams/liter of cocaine (peripheral blood), which indicates recent cocaine use. On 12-20-2016, I updated the Driver And Vehicle Information Database (D.A.V.I.D.) with...
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...Marketing Plan Submission #3 - Petite Perfection Bakery Keller Graduate School of Management MM522 Marketing Management Professor Cynthia Mable April 10, 2012 Contents 1.0 Executive Summary 4 2.0 Situational Analysis 5 2.1 Market Summary 6 2.2 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 2.3 Competition 9 2.4 Product (Service) Offering 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3.0 Marketing Strategy 12 3.1 Mission 13 3.2 Market Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 14 3.5 Positioning 15 3.6 Strategies 16 3.7 Marketing Mix 17 Product 17 Promotion 17 Budget 19 Place 20 Price 20 Price List 21 3.8 Marketing Research 21 4.0 Controls 22 4.1 Implementation 22 4.2 Marketing Organization 23 4.3 Contingency Planning 23 5.0 Conclusion 24 1.0 Executive Summary Petite Perfection Bakery is a startup company located in the Chestnut Hill area of Philadelphia. This boutique bakery offers the advantages of sophisticated cupcakes and other pastry products paired with outstanding customer service in a cozy atmosphere. Petite Perfection Bakery specializes in over thirty different varieties of cupcakes along with twenty icing choices. It offers creative cupcake designs and extensive customization. The bakery also serves brownies, cookies, and coffee. While there are several boutique bakeries in Chestnut Hill, none are able to meet the market specific needs that Petite Perfection...
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...Executive Summary Automation Consulting Services (ASC) has experienced rapid and tremendous growth, resulting in several issues and problems within the company. Founders are worried the company is out of control due to the increasing business practice conflict, inconsistency in entrepreneur spirit and increase in office expenses. Thus they are considering documenting a long-term company strategy, monitoring office costs and centralizing the control in order to address these problems. The purposes of this report are to: · Identify and analyze the issues raised from current operating offices. · Provide recommendations to address the problems and concerns that have been raised. To address the issues that have been raised, it is recommended that ASC: · Establish a long-term strategy to convey company goals, promote a unified entrepreneur spirit, and prevent future business practice conflicts, while maintaining the current level of autonomy assigned to office partners. · Implement a new pricing policy where the price is determined by the estimated expense plus a 20% markup. This helps eliminate the current practice of cross-subsidizing, provides partners with incentives in cost control, and helps offices shift from operating as revenue centres to profit centres. · Incorporate client based evaluations into the annual bonus system for partners, encouraging them to expand the client base through acquisition of new clients while maintaining current client relationships...
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...Good insight on your strategies for improvements. I did not pick up that the interviewer was not wearing a name badge. In the 2008 research summary “An Evidence-Based Approach to Creating a New Nursing Dress Code”, cited eighty percent of patients would “like to identify their RN by a large print” of their title “RN” on name badges (Windel, 2008). The research was conducted in a hospital unit in which patients were surveyed in regards to their professional appearance. We don’t often think of name badges being a priority in the dress code, but name badges with clear credentials exhibit professionalism as well as valuable information to patients. I have had patients in the past with hearing deficits that have asked to see my name badge in...
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...Executive Summary Fressen Catering is a kosher catering company that serves the Philadelphia market. Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys. The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant. Most people make the incorrect assumption that kosher means ordinary, boring food. This assumption prevails throughout the Jewish community so there is not much demand for new offerings. Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options. Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11. Situation Analysis Fressen Catering is a start-up company. Marketing is critical to its success and future profitability. Fressen offers creative, gourmet kosher catering for a wide range of events. The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish population. Fressen will meet this demand with an ever expanding innovative repertoire of kosher meals. Market Summary Fressen possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Fressen will leverage this information to better understand who is served, their specific needs, and...
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...MG420 Research Assignment BY: Travis Jones 1.) Define and discuss the term “collective bargaining.” Include and discuss [showing relevance or applicability] a current web-based item/magazine article about a real life example of a collective bargaining action. Write a succinct and complete summary on the contents of the article you’ve provided along with your critical comments about that article. Support your findings with reference research. When the system is working effectively, efficiency, equity, and voice are achieved through collective bargaining. In collective bargaining, representatives of the employer and the employees negotiate the terms and conditions of employment that will apply to the employees. (txt book CH1 pg.18). New Farmer Health Insurance Relies On Collective Bargaining MADISON, Wis. (AP)--A new group health insurance program for Wisconsin farmers is the first of its kind in the country and will serve as a model for others to follow, designers of the plan said. The program promises to offer comprehensive insurance plans at cheaper rates than farmers could get on their own and with more extensive coverage and benefits. "People are waiting in the agricultural community for an option like this that will provide the health care they deserve," said Sandi Cihlar, 57, a dairy farmer in Mosinee, who attended Monday's news conference announcing the plan. The Farmers' Health Cooperative of Wisconsin relies on the collective bargaining power of the...
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...Name: Shabbir Ahammed Course Name, semester:BUSN104-3, Introduction to Business Instructor: Professor Barbara Diemer, MBA, M.Ed Assignment description: Business Plan Paper WEDDING CONSULTANT BUSINESS PLAN BY SHABBIR AHAMMED Table of Content: 1. Executive Summary 2. Company Overview 3. Management Plan 4. Market Analysis and Marketing Plan 5. Competitive Edge 6. Financial Plan 7. Personal Reflection 8. Sources Wedding consultant business Executive Summary: “Happy Ceremony” Wedding Consultants is a full service company that provides complete consulting services for weddings, birthdays, anniversaries and every other special event. Our consultants are experienced and dedicated professionals with many years of event planning experience. “Happy Ceremony” is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. In addition, we appreciate our client’s feedback to improve our service. Our clients' wishes become our commands. Therefore, whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service florists, hair stylists, entertainers, musicians, etc. We also provide the inventions...
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...Practice Guideline from the American College of Physicians Amir Qaseem, MD, PhD, MHA; Vincenza Snow, MD; Katherine Sherif, MD; Mark Aronson, MD; Kevin B. Weiss, MD, MPH; and Douglas K. Owens, MD, MS, for the Clinical Efficacy Assessment Subcommittee of the American College of Physicians* Breast cancer is one of the most common causes of death for women in their 40s in the United States. Individualized risk assessment plays an important role when making decisions about screening mammography, especially for women 49 years of age or younger. The purpose of this guideline is to present the available evidence for screening mammography in women 40 to 49 years of age and to increase clinicians’ understanding of the benefits and risks of screening mammography. Ann Intern Med. 2007;146:511-515. For author affiliations, see end of text. www.annals.org RECOMMENDATIONS Recommendation 1: In women 40 to 49 years of age, clinicians should periodically perform individualized assessment of risk for breast cancer to help guide decisions about screening mammography. A careful assessment of a woman’s risk for breast cancer is important. The 5-year breast cancer risk can vary from 0.4% for a woman age 40 years with no risk factors to 6.0% for a woman age 49 years with several risk factors (1). Factors that increase the risk for breast cancer include older age, family history of breast cancer, older age at the time of first birth, younger age at menarche, and history of breast biopsy. Women...
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...Table of Contents Executive Summary 3 Introduction 4 I. Economic Analysis 5 II. Balance Scorecard 8 III. Project Management 10 Activity Definition 10 Scope Definition 10 Work Breakdown Structure and Schedule 11 Conclusion 12 References 13 Executive Summary The most important managerial decision facing my corporation is how to remain competitive in the real estate market. In order to remain competitive, we must increase profits by evaluating most aspects of our business. Azteca Partners, Inc. was created to facilitate the purchasing, repairing, and selling of distressed properties. During the last year, most projects have been over-budget and over-schedule. This project will addresses or reduce critical aspects of the real estate business. First, Azteca Partners must decide whether to expand into the neighboring county. It is a decision we have discussed but not analyzed. The project will be used to analysis data from the current county and the proposed county. After all data is obtained, we will be able to make a sound business decision. Secondly, the issue of over-run projects will be analyzed using MS Project 2007. Each task will be schedule and an estimated date of less than 60 days will be the goal of each repair project. The tasks will be scheduled in a systematic...
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...Practice Guideline from the American College of Physicians Amir Qaseem, MD, PhD, MHA; Vincenza Snow, MD; Katherine Sherif, MD; Mark Aronson, MD; Kevin B. Weiss, MD, MPH; and Douglas K. Owens, MD, MS, for the Clinical Efficacy Assessment Subcommittee of the American College of Physicians* Breast cancer is one of the most common causes of death for women in their 40s in the United States. Individualized risk assessment plays an important role when making decisions about screening mammography, especially for women 49 years of age or younger. The purpose of this guideline is to present the available evidence for screening mammography in women 40 to 49 years of age and to increase clinicians’ understanding of the benefits and risks of screening mammography. Ann Intern Med. 2007;146:511-515. For author affiliations, see end of text. www.annals.org RECOMMENDATIONS Recommendation 1: In women 40 to 49 years of age, clinicians should periodically perform individualized assessment of risk for breast cancer to help guide decisions about screening mammography. A careful assessment of a woman’s risk for breast cancer is important. The 5-year breast cancer risk can vary from 0.4% for a woman age 40 years with no risk factors to 6.0% for a woman age 49 years with several risk factors (1). Factors that increase the risk for breast cancer include older age, family history of breast cancer, older age at the time of first birth, younger age at menarche, and history of breast biopsy. Women...
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