...The Analysis of Instagram Usage by Small Investments in Tanzania in Promoting their businesses: A case study of Ayman's Investment MS STELLAH W. KANYARI A research proposal intended for submission in Partial Fulfillment of the Requirement for Degree of Bachelor of Arts in Mass Communication of Tumaini University - Dar es Salaam College DECEMBER 2017 CHAPTER ONE 1.0 Introduction This chapter presents the background of the study, statement of the problem, research objectives, research questions, significance the study and limitation of the study. 1.1 Background of the study Small businesses raise customer’s awareness and interest about their products or services through promoting them. The process of promotion...
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...population is part of the online community due to the increasing developments of technology as well as the popularity of the internet. Technology and the Internet almost rule the everyday life of humans. Every second and every minute, new posts, tweets, and blogs are created. Different stories of different people easily presented in the whole wide world in the presence of a new ideology known as Microblogging. Due to the modernization of social media and the developments of technology, Microblogging has presented itself and opened the gates for online community sharing. Even business associates find this interesting so as to use it as a tool of advertising and convincing consumers to buy a particular product. Microbloggers become instant advertisers unconsciously. It has unlocked the idea of online advertising through the help of social media such as Facebook, Twitter, and Instagram. One of the most used and visited social networking site is Instagram. On this site, the netizens are able to post different images and photos captured by themselves sharing them to the world. Food has always had the most number of photos posted by Instagram users. For this reason, business associates find it efficient to use Instagram posts to advertise their business products. Instagram accounts concerning food started to spread with million followers. Unlike other food reviews, these food microblogs created through the said social medium as a form of advertising are less costly, more practical...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...INSTAGRAM Story of the innovation Instagram, as a free online photo sharing application with unique filters and social media networking opportunities, has first been launched by Kevin Systrom and Mike Krieger in October 6, 2010 on Apple’s App Store. The development of the application first began in San Francisco Silicon Valley, with the attempt of the creators to launch the service application using their HTML5 mobile web application knowledge which they have first started through a check-in project named Brbn. With the inspiration the two owners got from their observations through Brbn that people would actually tend to share more photos on online applications, they decided to evolve the idea into a more specialized and innovative one, which is Instagram. The mobile photography application was first started on launch, with the seed funding $500.000 which was once provided by Baseline Ventures and Andreessen Horowitz in March 2010 while the owners were working for Brbn. Starting from November 2010 after the launch of the application on Apple’s App Store, new employees as community manager, engineers and community evangelist were started to be hired for the Instagram project, which has become a company by then. It is stated by the owners that it took only 8 weeks to build and ship Instagram, however, it was a product of a year of work. The co-founders were at working for Brbn at the beginning of their idea generation and innovation stage, which was giving the service of being...
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...Balance Scorecard The balanced scorecard is a tool for management that facilitates the efficacious implementation of strategies instigated by an organization. This is an implement that has been measured expansively in study as well as practice (Figge, Schaltegger & Wagner, 2002). By linking organizational activities that are non-financial and functioning with fundamental chains to the organization’s long-lasting method, the Balanced Scorecard supports the appointment and administration of all corporate activities in agreement with their strategic implication. In theory, value-based sustainability management makes an endeavor to take into consideration the matter of business offerings and impacts on sustainability in an integrative way (Figge, Schaltegger & Wagner, 2002). It suggests that for companies to improve sustainable development, it is suitable for commercial performance developments in all three extents of sustainability, which include: social, economic and environmental, in a coordinated way. The Balanced Scorecard is considered to be a proper and efficient component when it comes to alignment. It can facilitate budget synchronization or management purposes by interconnecting strategy to administrators or supervisors, offering them a proper course. Similarly, it can aid executives to be able to supervise strategic advantages and creativities, interconnect and financial activities (Kumari, 2011). The vibrant representation of strategic significances by the Balanced...
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...Preference: In a 21st century explosion of the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person chose to carry reflects his personality or interest. A person’s choice more or less gets influenced by trend. Fashion is a popular style or practice, especially in clothing, footwear, accessories, home decoration etc. History: Fashion has been in the society since the human started with the clothes themselves. Back in the late 16th century and the early 17th century fashion denoted to the class. In ancient times Fashion Plates were engraved and colored with watercolors. In 1880 color printing and a method for making multi colors prints become stylish. In the same period of time magazines were published that played an important role in popularity of news about fashion. With the development of half tone printing process, which enables photographs to be printed on the same page as text without affecting the image clarity, fashion photograph has generated the most widely recognizable and enduring imagery of the time. Fashion television emerged...
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...Malaysia | The Mobius Social Learning Platform (Mobius SLIP) Professor Djamel Eddine Laouisset Faculty of Business 2014-2015 Contents Abstract: 2 Background 3 Products/Services 3 Economic Environmental Factors 4 Geography and Demographics 5 Cultural Environment Factors 6 Political and legal Environment 6 INDIA 7 LATIN AMERICA 8 ENTRY MODE AND STAFFING 9 PRODUCT AND PRICING 13 DISTRIBUTION AND PROMOTION 13 Works Cited 15 Abstract: Mobius SLIP is a web-based tool that allows student s to submit writing samples and receive anonymous critiques from other students in the class. In short, students submit an essay, and the Mobius SLIP system randomly assigns each student to an anonymous peer group. Students then rank the quality of each submission and provide actionable feedback. Students also rank the quality of the feedback for each assignment. Mobius SLIP produces performance analytics and recommends a grade based on these rankings, and instructors provide feedback (if desired). This session will demonstrate the system and present evidence of learning from three business classes. The Mobius Social Learning Platform (Mobius SLIP), is a Learning Management System (LMS) released in June of 2012 under Complex Task Assessment Solutions and Information Technology (CTASIT) LLC, now assumed to do business with the name Social Learning Solutions, started in Greensboro, North Carolina at the University of North Carolina. Social Learning Solutions develops...
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...IM MAPPING CONSUMER DIGITAL JOURNEY Name of Student Course title Date of Submission Introduction Mercedes Benz is a subsidiary company that manufactures automobiles with its headquarters based in Germany. Its main manufacturer is the Daimler AG located in Germany while other sales/assemblage divisions are in various parts of the world. The firm manufactures vehicles that go by the same name, “Mercedes-Benz.” They are mainly luxury vehicles and they include: “Sedans, Coupes, SUVs & Wagons, Convertibles & Roadsters, Hybrid & Electric cars, trucks, coaches and buses”[1]. Mercedes-Benz has a strong presence in the motor industry based on its diversity of production. Its vehicles have state-of-the-art luxury gear with impeccable customer service. The targeted customer base for this brand includes the middle and the high class due to the vehicles’ luxurious nature. 1. Purchase Process: The following are the steps for purchasing a new Mercedes Benz type of vehicle a. Research on model Mercedes-Benz always encourages its customers to research about the car models before they make the purchase. This can be done in person, by visiting the car outlets or doing it online. In order to purchase a Mercedes-Benz car model, a customer is required to select the model of choice from a preferred dealer-outlet after agreeing on the qualities. Dealers are found in various collision centers that are certified by the brand. Alternatively...
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...Assessment 1 – Personal Social Media Audit Student Name: KA CHUN CHEUNG Student Number: S3276462 The 7 days diary recorded the social media and applications I have been used between 17 of March to 23 of March. There are few applications have high frequency that I using that, such as Facebook, Wechat, instagram, whatsapp and weibo. During 7 days period of recording, I discover that every morning after I wake up, I will spend some time on bed to go some social micro blog and network on the bed and the duration usually less that 30minutes. After that, I will use some mobile social apps like chatting tools such wechat, whatsapp during the day when I am free. The frequency that I use chatting tools actually is 24/7 standby, I will try to reply ASAP if I am still awake and not busy at that time, so the duration of use the chatting tools is short but frequency is high. When I look at the table, I was quite surprise, I find out actually I am quite addicted to the social networks. Since everyday I will check the social network media at least one time. I think this is because I want to catch up and knows what is going on in my friend circle. Such as Facebook, it was a good web that can look on others updates of statuses, photos, videos and profiles. It was an easy way and convenient way to interact and get connection with your friend circle. The microblog like weibo I found out that I use that a lot, it’s was a famous social microblogs in china just like twitter. It provides...
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...creating a legacy of toys that continue to spark the imagination. Radio Flyer is a privately held company based in Chicago, IL, and is a leading wagon and trike maker in the industry. Since the creation of the Original Red Wagon that lent the company its name, the brand has expanded to create scooters, bikes, custom wagons, and other ride-on toys for imaginative play. Radio Flyer designs and manufactures more than 100 award-winning products, available in 25 countries. CHALLENGES: 1. ERP System Replacement: Replace a 15 year’s old ERP system with more scalable solution that supports growth of the company. 2. Integration of System: Integrate global operations into a single platform to streamline supply chain management. 3. Development of business models: Provide full-cycle supply chain visibility into a third-party and contract-manufacturing based business model. 4. Automated machinery: Automate financial drill-down and cost center reporting, while reducing the number of product stock-keeping units (SKUs). 5. Real time Analysis: Access real-time order information and inventory during the fulfillment cycle. SOLUTION: 1. Implemented Oracle’s JD Edwards EnterpriseOne 9.0 to create global supply chain visibility to support operations in Chicago and China, eliminating the primitive use of Microsoft...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...brands but are not necessarily brand loyal. They are educated either in high school, college or college graduates. Our customers are in middle to upper middle income brackets and are living on a budget, and pay close attention to their spending habits. Are they users of social media? Based on survey results our customers are considered heavy users. They use many social outlets such as Tumblr, Instagram, Pinterest and Twitter. To keep up with trends and to voice their opinions, consumers must regularly follow brands and designers; to review consumer motivations and concerns and to maintain public interest, designers must regularly update their sites and responses. Who are all competitors? Our vendors can be considered our competitors since our product is handed down to us second hand. Vendors sell original products in large quantity. Our sellers are also competitors, there is no legal obligation for them to do so. What social media activities are their marketing and promotional plans? No designer or brand inherently holds power in the social media realm, some luxury fashion brands have been resistant to joining the social media presence. However, this refusal to prompt consumers’ interests on social media sites inadvertently...
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...SOCIAL MEDIA CURSE Jerome B Miller HUM/186 December 17, 2013 Dr. Rita Carver SOCIAL MEDIA CURSE The last decade gave birth to a huge phenomenon that dramatically changed local and international social entertainment. This new entertaining phenomenon was social media, which came with its share of advantages and disadvantages. A social website called “My Space” sparked the social site revolution almost ten years ago, and connected millions of people around the world through the internet. Since My Space other popular social sites like Facebook, Instagram, and Twitter have made an incredible explosion on to the growing social scene. Advantages and Disadvantages of Easily Obtainable Information Sometimes easily obtainable information can be very useful when trying to complete time sensitive assignments. For example, there have been situations when I've had multiple papers due at once for two different classes. Being able to quickly access information was simple, but it enabled me to meet unbelievably crucial deadlines. In addition to the time factor, easily obtainable information allows an individual to avoid difficult obstacles that can often hinder obtaining information. Ordinarily one has to thoroughly search and travel to obtain information, but if its easy to retrieve certain methods can be eliminated. Although most internet information is supposed to be true and accurate, easily obtainable information can often be stretched or falsified. Most internet sources such...
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...TALLINN UNIVERSITY OF TECHNOLOGY School of Economics and Business Administration Department of International Business Chair of Marketing Jan Lampenius SOCIAL MEDIA AS A MARKETING TOOL MARKETING GOLF IN FINLAND Bachelor’s Thesis Supervisor: Eliis Salm ABSTRACT Golf industry in Finland lives in middle of the hard times. In many courses the money is no longer exist so the new solutions comes in value. This thesis will focus on finding the answers about social media as a marketing tool, what becomes to Finnish golf marketing. Theoretical references have user theory about social media, user-generated content in social media and viral marketing in social media. Theories will give the backup for the research and help to analyze the results the results had achieved thru an online-based survey. The survey was conducted using Facebook as a channel and there was received a satisfied amount of responses. This research concludes the result that social media is a marketing tool marketing golf in Finland and golf courses should put more effort to using it in marketing. Golf courses should also take the users more to account. They should use the social media channels more innovative and focus on more to interactivity among the other players. Keywords: Golf-marketing, Social media, Social networks, user-generated content, Viral marketing INTRODUCTION Golf is in a new situation in Finland. Golf courses shares values are decreasing and part of the courses are in the situation...
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...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has...
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