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The Effect of More Concentrated Audit Market

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Submitted By ada0920
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Currently, it is known that Big 4 dominated the audit market so it is regarded as audit market concentration. What if the audit market becomes more concentrated, let say Big 4 becomes Big 3, how it will affect the audit quality?

According to the research conducted by Francis, Michas, and Seavey (2011), it shows that increased concentration within Big 4 will decrease the audit quality because the clients tend to have larger accruals, are less likely to report losses and exhibit less timely recognition. So, why increased concentration within Big 4 leads to lower audit quality? It will be explained in the following. Firstly, it will reduce long term switching rates and thus it will increase the risk of client’s manipulation. As known, large companies in complex sector, such as financial service field, mostly choose the audit service from Big 4 due to its abundant resources. Therefore, those large companies only switch to another audit firm within Big 4 when those companies switch audit firm. However, when audit market becomes more concentrated, large companies will reduce their long term switching rate. Lower switching rate means that large companies will be more reluctant to switch their audit firm. Therefore, it will be easier for large companies to manipulate their earning because their bargaining power will also increase. For Big 3, they may choose to allow them manipulate to retain those large clients. Therefore, the audit quality will become worse. It is as same as the point of less likely to report losses stated in the above research. Secondly, the competition among the audit market becomes less intense when Big 4 becomes Big 3. It shows that Big 3 may capture more market share from one of the Big 4 firm exited. However, it is less likely for Big 3 to have sufficient slack to bid for a large client of the increased audit market concentration. In

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