...renewable resources produce around 7% of the UK’s energy and when compared to other fuels such as oil and gas, it is still clear that the UK is still heavily depended on fossil fuels, showing that it will be along time before the UK becomes dependent on renewable resources. Wind power has been chosen to be the main renewable resource to provide most of the energy in the future. According to UKWED there is nearly 6000 turbines in the UK, which shows a lot more, must be built to produce most of the UK’s energy.3% of the UK’s energy is produced by wind meaning that 2000 turbines can produce 1% of the UK’s energy. At the moment.to build an offshore wind farm it cost £3 billion to produce 341 turbines and it costs only £300 million to build a onshore wind farm consisting of 215 turbines. This show wind power is very expensive and will cost the country a lot of money to build more. This shows that wind power may not be a major contributor in the future. Also building more wind turbines will upset the people in the UK as most people don’t like the look of them and they ruin a lot of beautiful landscapes. But at the moment the wind turbines combined produce 30,000,000 MWh which is quite a lot and is more than some of the power plants in the UK combined, which shows it could still be a major contributor as the wind turbines are very power efficient and we do have the right climate for it. Currently solar doesn’t produce much of the UK’s energy as the UK doesn’t have the right climate for...
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...it offers, the advantages and the objective of the company. Secondly, we’ll analyze the Market and define the target. Third, we’ll define the product and know the direct and indirect competitors. Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan. Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan. 1-MISSION: -Mission statement: « VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits” A) Advantages and values of VITAfruit: VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits. B) Objectives of VITAfruit: The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs. C) The issues that VITAfruit treats: The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and that will permit to the customer to consume it as many times as they want without any concern about their health: Heart attack, anxiety… 2- Market Research: http://www.imglv.com/articles/achieveconsistentquality...
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...101 Monster Energy company has brought a new product to the market, called “Monster Dragonfruit-Pomegranate”, specially designed for the teens and young adults who are especially vulnerable to insufficient energy and persistent exhaustion as well as for those extreme sports enthusiasts, hip-hop group and gamers. In the following paragraphs, we will look into how Monster Energy is planning to integrate and coordinate its promotional mix tools for maximum overall impact to win its market share. The Integrated Marketing Communication (IMC) campaign for Monster Dragonfruit-Pomegranate is “Drink and Go” The overall message of the campaign is that there are so many things around us that are amazing and inspiring which can make us feel our life offers limitless opportunities and willingness to give an attempt to achieve dreams. However all these are ignored due to tiredness we feel which are caused because of our super-charged lifestyle. Hence the campaign message is telling us to feel excited, interested and energized once again by drinking Monster Dragonfruit-Pomegranate, which will give the consumer the energy he needs to continuously work on his ambition. Monster Energy Company is going to integrate and coordinate its promotional mix tools of advertising, public relations, personal selling and consumer sales promotion by combining these elements with place, price, and product to position the firm’s offering in peoples’ minds. By doing this, Monster Energy will successfully...
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...in 1984 after discovering the widespread popularity of tonic drinks in the Far East. He developed the Red Bull Energy Drink, launching the product on the Austrian market in 1987. Since then, Red Bull has launched a range of products, including Red Bull Cola in 2008 and Red Bull Energy Shots in 2009. Today Red Bull has annual sales of around 4 billion cans in 160 countries. Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. This approach allows Red Bull to engage with consumers using new and exciting channels of communication. In recent years social media has become a vital marketing tool for many organisations. Its increasing popularity, predominantly with young audiences, has had a huge impact on modern marketing techniques. Digital and social media campaigns are integral to Red Bull s marketing strategy. The role of the marketing function To meet the needs of its customers, every organisation seeks a distinctive marketing mix. This is often referred to as the 4Ps. It involves focusing on: · product the specific features and benefits of the product · place where and how the product is sold · price setting the right price in each market · promotion using the most suitable form of promotion to reach customers. For example, the marketing mix for Red Bull Energy Drink is based around: · a distinctive product - the taste of the product is unlike any other, it also has a functional...
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...Table of Contents Page 1: Title Page, Table of contents Page 2: Introduction Page 3: 4 P’s Marketing Mix: Product Page 4: 4 P’s Marketing Mix: Price Page 5: 4 P’s Marketing Mix: Place Page 6: 4 P’s Marketing Mix: Promotion Page 7: Works Cited Introduction Red Bull is one of the biggest energy drink successes, created in 1987 by Austrian company Red Bull GmbH. The slim blue silver can has developed a following among those who claim that it helps them with virtually everything to work better and play better. Red Bull is sold in over 165 countries globally. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012. Over the years, the drink has been copied by more than 100 rivals, but such companies as Anheuser-Busch and Coca-Cola have been unable to take market share away from Red Bull. In 1982, Dietrich Mateschitz, the founder of Red Bull became aware of products called “tonic drinks” which enjoyed extensive popularity in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. Energy drinks containing taurine, glucuronolactone, caffeine and important vitamins and carbohydrates are claimed to help with physical endurance, improved reaction, speed and concentration and a feeling of well being. In the present days more than a billion cans of Red Bull are consumed each year around the world...
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...ASHFORD ENV 322 Entire Course For more course tutorials visit www.tutorialrank.com ASHFORD ENV 322 Week 1 DQ 1 Gaia Hypothesis ASHFORD ENV 322 Week 1 DQ 2 Energy and Food Supplies ASHFORD ENV 322 Week 1 Assignment Model Ecosystems ASHFORD ENV 322 Week 2 DQ 1 Energy Policy ASHFORD ENV 322 Week 2 DQ 2 Fossil Fuel Reserves ASHFORD ENV 322 Week 2 Outline for Final Paper ASHFORD ENV 322 Week 3 DQ 1 Nuclear Energy ASHFORD ENV 322 Week 3 DQ 2 Nuclear Waste Disposal ASHFORD ENV 322 Week 3 Assignment Non-renewable Energy Sources ASHFORD ENV 322 Week 4 DQ 1 Alternative Energy Sources and Your Local Ecosystem ASHFORD ENV 322 Week 4 DQ 2 Unorthodox Energy Sources ASHFORD ENV 322 Week 4 Assignments How Big Is Your Footprint ASHFORD ENV 322 Week 5 DQ 1 Energy Consumption ASHFORD ENV 322 Week 5 DQ 2 Voluntary vs. Regulatory Involvement ASHFORD ENV 322 Week 5 Final Paper. __________________________________________________________ ASHFORD ENV 322 Week 1 Assignment Model Ecosystems For more course tutorials visit www.tutorialrank.com Model Ecosystems. Review the virtual lab in Model Ecosystems. Within this laboratory exercise you will categorize various organisms into the correct tropic level for five different ecosystems. Once completed, you will calculate the amount of energy transferred between levels. Record your observations. Answer the journal questions and upload it as a Word document into the online course. __________________________________________________________ ...
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...classified as carbonated drinks, fruit drinks and energy drinks Indian soft drink market is expected to be the fastest growing global market Coca-Cola and PepsiCo are leaders in the soft drink segment Red Bull dominant in the energy drinks segment Beverage Industry : An overview Consumers have started to be more inclined towards healthier options Fruit Drinks segment expected to grow in the future Industry giants customizing products by focusing more on nutritional values Porter’s 5 Forces : Beverage Industry Porter’s 5 Forces : Beverage Industry Hector Beverages : An overview FMCG company in the functional beverages industry Launched by former Coca Cola executives Neeraj Biyani, Neeraj Kakkar, Suhas Mishra and James Nutall Launched its first energy drink Tzinga in 2011 Entered the non energy drink segment with Paperboat Market Offering Product Features and Quality Features Sells classic Indian drinks in hygienic and attractive plastic pouches, and also the energy drink Tzinga Wide range of drinks such as chilled rasam, aamras, jaljeera Quality Marketing campaigns equate the brand with childhood memories thus creating a sense of nostalgia Strong brand perception of Paperboat as pure and innocent Products Offered Marketing Mix : 4 P’s Paperboat : Nostalgia Marketing Lj Tzinga : Taking the Bull by its horns Red bull is the dominant market leader in the energy drinks category Tzinga is priced at Rs. 25...
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...reserves of natural gas are in just five countries, and more than 80% of global oil reserves are located in nine countries, often distant from the hubs of energy consumption. Continued advances in technology and energy-industry productivity are required to deliver affordable, sustainable and secure energy. The shale gas revolution demonstrates the potential impact of such developments. Effective policy We believe governments must set a stable framework to encourage private sector investment and to help consumers to choose wisely. This includes secure access for the exploration and development of energy resources; mutual benefits for resource owners and development partners; and an appropriate legal and regulatory environment with an economy-wide price on carbon. Energy efficiency Greater efficiency helps with affordability – because less energy is needed; with security – because it reduces dependence on imports; and with sustainability – because it reduces emissions. Innovation can play a key role in improving technology, bringing down cost and increasing efficiency. For example, we believe that energy efficient technologies and biofuels could offer the most cost-effective pathway to a secure, lower-carbon future for transport. A diverse mix We believe a diverse mix of fuels and technologies can enhance national and global energy security while supporting the transition to a lower-carbon economy. Oil and natural gas Oil and natural gas are likely to play a significant part...
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...Europe’s energy security: challenges and opportunities GAWDAT BAHGAT Several geopolitical and economic developments in the first decade of the twentyfirst century have heightened Europe’s sense of vulnerability in respect of its energy supplies. On the supply side of the energy equation, the continuous fighting and rising ethnic and sectarian tension in Iraq, and the diplomatic confrontation over Iran’s nuclear programme, have intensified concern over the stability of supplies from the Persian Gulf. On the demand side, China’s and India’s skyrocketing energy consumption and their efforts to secure supplies have intensified global competition over scarce hydrocarbon resources. These changes in the landscape of the global energy market, in conjunction with diminishing refinery capacity, shrinking spare capacity and a low level of investment, have driven oil and natural gas prices higher. Currently, the European Union’s oil bill (for imported and domestically produced oil) stands at around €250 billion a year, or roughly 2.3 per cent of gross domestic product (GDP).1 These soaring prices have exerted tremendous pressure on European economies and underscored the need for a common European energy policy. The dispute between Russia and Ukraine over natural gas prices in January 2006 further highlighted the risks of dependence on a few energy suppliers. In early 2005 the Russian state monopoly, Gazprom, announced plans to start applying ‘market rules’ in its gas dealings with former Soviet...
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...Natural Energy Boosters If you are tired of feeling tired all the time, and you don’t want to use sugar and unhealthy methods to increase your energy levels, Dr. Oz shares some natural energy boosters to help you get to feeling great again. Here are five different ones for you to try. Natural Energy Boosters Dr. Oz decided to go to a local coffee shop and surprise the customers there by taking their orders. He told them they didn’t need to eat bacon, french toast and home fries, too. He asked many of them what they thought their energy levels were on any given day, and the answers seemed to be anywhere from 5 to 8. When Dr. Oz asked each of them what they did to keep their energy levels up, most of them responded with, “drinking plenty of coffee.” A woman said she drinks four cups of coffee in the morning and finds herself crashing by mid-afternoon. When he asked the customers what sucked away most of thier energy, one woman answered stress and children. She said her energy was at its lowest point after work in the evenings. To help, he provides the following five natural energy boosters. Natural Energy Boosters: Spirulina Energy Cubes Audience member Pria tells Dr. Oz she takes naps and uses vitamins to try and boost her energy levels, but it does not work. He recommends making spirulina energy cubes, using the blue green algae. To do this, mix a teaspoon of and mix with 12 ounces of lime juice. Pour into an ice cube tray and freeze. When frozen, add two cubes...
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...iQuest Solution +91 (124) 4253488 +91 (124) 4294239 www.iquestsolution.com Contents CURRENT STATUS – POWER INFRASTRUCTURE IN INDIA . 3 GROWTH EXPECTED ................................................................ ........................................ 3 Generation ................................................................................................ ...................................... 3 Transmission & Distribution ................................................................ ............................................ 4 INVESTMENT EXPECTED ................................................................ 4 ................................ PRESENT POWER GENERA GENERATION MIX .......................................... 5 ................................ Wind Power ................................................................................................ 6 .................................... Hydro Power ................................................................................................ 7 ................................... Nuclear Power................................................................................................ 7 ................................. KEY CONCERNS ................................................................ ................................................... 7 Dependence on Thermal Sources Especially Coal ............................................ 8 ................................ Land...
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...Marketing Mix – Milo Executive Summary This is to examine the company Nestlé and its chocolate based and malted drinks, under the brands of Nesquik and Milo. As end of December 2012, Nestlé have a recorded revenue of $98.2m which is a substantial growth of 10.2%, compared to 2011 and occupies over 90% share of the malt-based segment within its category. This report covers detailed information about one of their famous Australian made product, Milo. It will entail an understanding of marketing aspects of Milo and will include a SWOT analysis and its Marketing Mix. (4 P’s). This report will elaborate the company’s marketing strategy and will explain the understanding of where Nestlé and its product, Milo, stands. It has been said that Milo saw a 2% growth over the first half of 2013, according to the Nielsen RetailScan data, with strong communication of nutritional message with in-store visibility and support. TABLE OF CONTENTS Company overview………………………………pg 2 Market overview…………………………………pg 2 Target overview…………………………………pg 2 About Milo…………………………………………pg 2 Product…………………………………………….pg 2 Place……………………………………………….pg 6 Promotion..………………………………………pg 6 Price……………………………………………….pg 7 Conclusion………………………………………pg 8 References………………………………………pg 9 1 – Marketing Mix: MILO By: Britt Oponda Company Overview Nestlé S.A is the worlds largest consumer-packed-goods company with its headquarters founded in Switzerland. Nestlé was a company that was formed...
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...Working document Bucharest Forum Energy The Black Sea Energy Regatta Sustained Growth via Integrated Energy Policy (Working title) May 23-24, 2013 Ziua I – Joi 23 Mai Ceremonia oficiala de deschidere Sesiunea I: Rationamentul din spatele Agenderi Energetice la Marea Neagra – sesiune plenara SESSION I: The Rationale for a Black Sea Energy Agenda - Plenary session Triunghiul ingust dintre Adriatica, Marea Caspica si Marea Neagra este din multe puncte de vedere cheia catre viitorul comertului si securitatii economice pentru Europa in ceea ce pirveste Sud Est. Pentru Bucharest Forum, aceasta regiune, precum si legatura pe care o creaza intre Europa, Asia Centrala si Levant este un adevarat centru de atentie. Conform acestei logici, Marea Neagra este pivotul economic si politic ce modeleaza dinamismul triunghiului format din cele trei mari. Pornind de la probleme de securitate de baza pana la relatiile Est- Vest si competie vs. cooperare in domeniul economic, toate asemenea tipuri de provocari converg in aceasta zona. Cand vne vorba de eneregie, din nou, Marea Neagra este un portal, un furnizor de solutii dar si o sursa de neintelegere si competitie. Fiind aproximativ o mare inchisa, este faimoasa pentru furtunile puternice ce strabat (in special pe parcursul iernii)ce apar rapid si apparent de nicaieri. Navigabilitatea Marii Negre este scopul acestui panel de deschidere al BF Energy. Vom ridica intrebari legate de viitorul exploatarii energetic, comert...
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...MINOR ASSIGNMENT MARKETING CONCEPT As one of the world’s leading energy companies Shell plays a key role in helping to meet the world’s growing energy demand in economically, environmentally and socially responsible ways. Shell has been active in Australia since 1901. Its business activities in Australia are exploring and producing oil and gas, and refining, supplying, manufacturing and marketing a range of oil products. They hold 850+ of Shell branded gas stations. With the steep hike of petrol prices around the world and the competitive prices from other oil and gas companies, what will attract consumers to choose the right retail petrol outlet to visit? Marketing plays an integral part of this question with the concept of the four P’s of the Marketing Mix on the petrol retail outlet of Shell Coles Express. A marketing mix is a combination of the product itself, the price of the product, the place where it is made available and the activities that introduce it to consumers that create a desired response among a set of predefined consumers. – (pg 21, Marketing 2 – real people, real choices. PRODUCT A product is considered to be a good, a service or a blend of both. It is not limited to just ‘physical goods’. The product area in the marketing mix is concerned with developing the right ‘product’ for the target market. The Shell brand is known for high performance through the motor sport industry from providing its products to the...
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...Energy from waste, expansion of renewables, and increased use of biofuels become important considerations for the achievement of these targets and goals as set out in the National Energy Policy. Energy from waste policies are being developed by countries worldwide as a means of balancing their energy policies, increasing renewables while at the same time managing the growing volumes of waste that are being generated as a result of current consumption and production patterns. Energy from waste presents an affordable way of managing municipal solid waste that cannot be recycled. It can be used to generate energy, contributing to energy security and a reduction in the country’s energy bill. The sharp increase in the volume and diversity of waste materials generated by human activity and their potentially harmful effects on public health and the environment, presents the need to adopt scientific methods for safe disposal of wastes and for the conversion of wastes to productive uses such as energy generation. This does not advocate for the generation of more wastes but places emphasis on the utilization of waste that cannot be absorbed through the institution of waste minimization, recycling or composting programmes, NEPA (2010). The aim is...
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