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The Epidemic In Malcolm Gladwell's 'The Tipping Point'

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In his book The Tipping Point Malcolm Gladwell, a staff writer for The New Yorker, depicts the three rules to reach a “tipping point”, conveys the three people necessary to start an epidemic, and portrays various examples of social epidemics, ultimately to explain human behavior and to exemplify that “some people matter more than others” concerning epidemics.
Throughout the book, Gladwell references the three rule to reach a tipping point; “the Law of the Few, the Stickiness Factor, and the Power of Context.” Overall these rules divide an epidemic into categories which Gladwell goes further into detail with. He explains the Stickiness Factor as the part of a message or idea that makes it intriguing or “stick” to the audience. It is the factor

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