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The Ethical Violation Of Privacy Rights

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The technologies described are an unethical violation of the privacy rights of the individuals subjected to them. Many customers are protesting the data collection as an invasion of privacy. In the age of smartphones, it’s become easier for stores to monitor the customers who give them business. Unless some form of regulation is established, this type of monitoring will continue to become a part of reality. Many customers don’t trust stores with their personal information after the Target credit card data was hacked. In the New York Times article, “Attention Shoppers: Store is Tracking Your Cell” many customers say what stores our doing is way over the line (Clifford). Robert Plant, a computer information systems professor at the University

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