...and our daily needs is something that many people do not fully appreciate. Knowing what 3D printing could do for you can benefit you in many ways. (Transition “First we will take a look at what 3D printing is.”) BODY I. Also known as additive manufacturing, 3D printing is the process of creating three dimensional solid objects from a digital model. (Wikipedia, 2014) A. In 3D printing an object is created by laying down successive layers of material through additive processes. (“3D Printing”, 2011) B. 3D printing process is used to create a variety of objects, some of which cannot be easily made my human hands. 1. Objects are printed from 3-dimensional images that are read by the printers and interpreted into an object that is then recreated. 2. These printers print with materials such as nylon, resins, waxes, photopolymers, and cement, though the options are increasing. (Transition ”Now let’s look at the...
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...offerings, international sites, worldwide network of fulfillment and customer service centers. Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. Technological innovation has driven the growth of Amazon, offering customers more types of products, the luxury of convenience, and even lower prices. Big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants also leverage Amazon as an incremental sales channel for their new merchandise; enabling to find products from top retailers across the Amazon site. Amazon has come along way from its humble beginning; their evolving with a mission to create new technologies, expand into more geographies and continue to improve the lives of shoppers and sellers around the world. With evolution within a company comes change; these changes generally stem from the company’s core platform, competition, and business in general. Amazon has been very successful in all of their accomplishments; with all of these accomplishments Amazon is trying to evolve. Amazon is expanding the possibilities in a variety of businesses ventures; Amazon is venturing toward a more a web-based search engine and service provider instead of a retail shopping site. With profits dropping lower than Wal-Mart, this could put Amazon in jeopardy at maintaining or obtaining their top spot...
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...Center for Research on Information Technology and Organizations UC Irvine Title: Competing in Book Retailing: The Case of Amazon.com Author: Shrikhande, Aarti; Gurbaxani, Viijay Publication Date: 11-01-1999 Series: I.T. in Business Publication Info: I.T. in Business, Center for Research on Information Technology and Organizations, UC Irvine Permalink: http://escholarship.org/uc/item/67p057vv Citation: Shrikhande, Aarti, & Gurbaxani, Viijay. (1999). Competing in Book Retailing: The Case of Amazon.com. UC Irvine: Center for Research on Information Technology and Organizations. Retrieved from: http://escholarship.org/uc/item/67p057vv eScholarship provides open access, scholarly publishing services to the University of California and delivers a dynamic research platform to scholars worldwide. COMPETING IN CENTER FOR RESEARCH ON INFORMATION TECHNOLOGY AND ORGANIZATIONS University of California, Irvine 3200 Berkeley Place Irvine, California 92697-4650 and Graduate School of Management AUTHORS: Aarti Shrikhande and Vijay Gurbaxani BOOK RETAILING: THE CASE OF AMAZON.COM NOVEMBER 1999 Acknowledgement: This research has been supported by grants from the CISE/IIS/CSS Division of the U.S. National Science Foundation and the NSF Industry/University Cooperative Research Center (CISE/EEC) to the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine. Industry sponsors include: ATL Products, the Boeing Company, Bristol-Myers...
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...started outselling the printed versions of novels, which lead to a revolution of technology. More customers started to become comfortable with online reading and reviewing of their daily newspaper rather than waiting on the delivery person. Other companies such as Apple with the (iPad) and Samsung with the (Galaxy) entered into the tablet competition in 2009. This strategic analysis will be conducted by reviewing the strategy canvas for each of the three companies, the buyer utility map, blocks to utility, removing blocks of utility, and three tiers of non-customers for the Kindle Fire HDX. Keywords: Kindle Fire, Strategic Management, Utility Map, Tiers of Non-Customers Introduction Amazon.com was incorporated in 1996 by Jeff Bezos, the current Chief Executive Officer. Amazon.com has become well known as a company that enables sellers to sell their...
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...The Strategic Framework Of Amazon Online Amazon.com Overview Amazon.com was one of the first major companies to sell goods over the Internet and has become a worldwide established name. Amazon.com is an American e-commerce company that is based in Washington. It was founded by Jeff Bezos in 1994 and began as an online bookstore but due to its success, Amazon has diversified into other product lines and services such as groceries, electronics and Merchant Program (see Appendix 1 for detailed portfolio). Amazon. com’s stock price has fluctuated in recent years from $105 in 1999 to $5 in 2001 (Lauden and Traver, 2000). Amazon.com has developed separate websites for Canada, UK, Germany, France, China and Japan. Amazon.com vision is to become (Amazon.com, 2007): “Earth’s biggest selection and to be Earth’s most customer centric company.” Definition of Strategy An integrated set of actions aimed at increasing the long-term well-being and strength of the enterprise relative to competitors. strategic thinking: creative, entrepreneurial insight into the ways the enterprise could develop. Strategic planning: systematic, comprehensive analysis to develop a plan of action. Opportunistic decision making: effective reaction to unexpected threats and opportunities. Strategic management: having an effective combination of coherent planning, incisive thinking and astute opportunism. The Evolving Nature of Strategy and Strategic Planning in Organization: World War II: Formal strategic...
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...Amazon case study 1. Analyze Amazon.com each year from 2004 to 2006. • 2004 = SUCCESS - Good net profit - Low price strategy - Use of commercial tools: discounts and free shipping - Launch of A9.com - Acquisition of Joyo.com - Largest database of book - Culture of “innovation” - Creation of “pizza teams”: improve innovation - Technological problems - Many litigations - “Gold box”: online design tools - Diversification of products and commercial tools. • 2005 = GROWTH - Growing revenue of 24% but decreasing of the profit margins - Strategic partnerships (Marks & Spencers) - Assortment of acquisitions (BookSurge) - High ranking in customer satisfaction survey (2nd) - Drugstore become a competitor - Hire product expert - Development of various facilities: Toxona... • 2006 = DECREASE - Amazon S3 (Simple Storage Service) - Alexa Internet (a subsidiary of Amazon) launched the Alexa Top Sites Service - Amazon Connect: allow authors to send messages to the readers - Start competition on the digital music market (Apple’s market) - Amazon “gold standard” in customer satisfaction for online shopping - Stay focus on global expansion (strategic plan) - Diminution of the turnover due to an unfavorable lawsuit against ToysRus.com - Negative impact on share price ($ 35 in 2006; highest value in 1999 $106,69,lowest $5.97 in 2001) -...
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...1. Introduction This paper is a case study of BOL.com Netherlands. BOL.com is founded by the German company Bertelsmann in 1999. Bertelsmann saw an opportunity in selling books and CD’s through the internet. BOL.com was the first-mover in this new and developing market. The case study starts with the emergence of BOL.com, this will give a historical overview of the growth of BOL.com. Next the current situation of BOL.com will be described and the implementation of the organizational structure. This will continue with the growth and expansion in relation with a SWOT analysis and Porter fiveforces to elaborate on the company’s profile and market. In relation to both analysis the strategy of BOL.com will be discussed. The financial analysis gives an overview of the financial events of BOL.com in the last 10 years. The major events and reflection of BOL.com will give an operational insight of BOL.com. Finally the conclusion and recommendation for BOL.com. 2. The Emergence of BOL.com in the Netherlands BOL.com was founded by the German company Bertelsmann in 1999, they launched the online web shop in fourteen countries. The products sold in these shops were books and compact discs. In the Netherlands the company started with 15 employees (Mini tijdlijn). BOL.com was the first-mover in a new market, before this time no internet retailers existed. BOL.com was the abbreviation of ‘Bertelsmann on-line’. Daniel Ropers became the Managing Director since mid-2000 after...
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...Victor Markovski March 5, 2012 Professor Fitzpatrick e-Bay AuctionWeb soon took over Pierre's entire domain, www.ebay.com, short for Echo Bay, which was the name of his consulting firm at the time. When the eBay had taken off, Pierre realized eBay became very time consuming task. Pierre then came up with the idea to charge a fee of twenty-five cents to slow the use of the website. Pierre’s idea was unsuccessful; Pierre then hired someone to open all of the envelopes that were coming in. Pierre then quit his job and began his new venture. Pierre soon realized he could not expand the company alone. Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996. The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com, but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com. As the amount of auctions grew dramatically within a year, eBay was...
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...sales of iPhones and iPads, which increased by 142 percent and 183 percent from the same period in 2010. In addition, the sales of Mac computers increased by 14 percent from third quarter 2010 and reached a record of 3.95 million units. Steve Wozniak and Steve Jobs founded Apple Computer in 1976 and started selling them under the name the Apple I to computer enthusiasts. Two years later they produced their first major personal computer (PC) and named it the Apple II, and the sales for this new product became to be more than 10, 000 units. However, their next product line, the Macintosh (Mac), had changed personal computing history through graphical user interface (GUI) which was user-friendly and allowed users to interact more with screen images rather than regular typing text commands. In spite of the fact that the Macintosh introduced in 1984 became crucial in the personal computing history, because of speed limit and the power lacks, it could not compete with the PC of IBM, which had been introduced in 1981. One of the reasons why Macintosh lacked in its software was that Apple put very strict restrictions on the Apple Certified Developer Program, and it was very hard for software developers to obtain Macs on discounts and also receive informational materials about its operating system. In spite of all the...
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...Diversification in E- Commerce [pic] Diana Reyes – 27828 Introduction Economies of scope and synergies in business operations are consequences of diversification strategies. It is possible to classify companies according to the type of diversification strategy selected. Unrelated diversifiers are companies that diversify across industry, while related diversifiers are firms that diversify within the industry (Kim, Hwang and Burgers 1989). Companies pursuing related diversification over a period of time have achieved superior performance than companies following an unrelated diversification (Palepu 1985). Amazon has started its business by selling books and music, soon after it incorporated online auctions for airlines tickets and hotel rooms, computer hardware, pet food and pet accessories, electronic cards, toys and consumer electronics. Whereas Amazon has achieved very high volume of sales and gained important market shares in the book industry, the company has never been profitable. As a result, in this essay, in order to determine if Amazon’s decision to diversify so extensively was a wise decision, we will firstly describe the firm business model and the reasons for its success. We will then try to determine if this business model is applicable to Amazon’s diversification strategy as well as the limit of diversification. And finally we will try to evaluate the limit of such strategy in an international context. ...
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...Table of Contents What are the consideration in Brand Management? 1 1. Definition of Brand Management from various perspectives with references. 1 Brand as a logo 1 Brand as a legal instrument 1 Brand as a company 2 Brand as a shorthand 2 Brand as a risk reducer 2 Brand as an identity system 2 Brand as value system 2 Brand as a personality 3 Brand as relationship 3 Brand as adding value 3 Brand as an evolving entity 3 2. Main consideration in Brand Management. 4 The People Factor 4 Cultural Factor 4 Economic Factor 5 Political Factor 6 Legal Factor 6 3. Main benefits of branding. 7 Preference 7 Identification 7 Extension 7 Growth 7 Greater company equity 7 Barrier 7 4. Brand differentiation of one company from its competitors. 8 Differentiate by Audience 8 Differentiate by Focusing on the Experience 8 Differentiate by Product Features 8 Differentiate by Geography 8 Differentiate by Product Attribute 8 Differentiate by Design 9 Differentiate by Doing Good 9 5. Brand loyalty builds by the company. 9 References 11 What are the consideration in Brand Management? Guidance; 1. Definition of Brand Management from various perspectives with references. A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand also represents the consumers' experience with an organization, product, or service. According to Wikipedia, “Brand...
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...built heritage. from tourism point of view Introduction Tourism is a major industry and strong economic vehicle that makes a significant contribution to overall national economy. (Nicolette de Sausmarez, 2007) Tourism for many individuals is about enjoyment and having fun, for governments tourism is generator of important foreign exchange and job creator for allied industries. Tourist industry has a major impact on host country’s civil society and social landscape. Tourism provides economic benefits and influences the local residents in many other ways as well (Oui, 2005). Tourists are exposed to local politics implicitly by being exposed to conditions that are present for local residents. Only countries with safe and stable image draw tourists in abandon, so in other ways increasing levels of tourists imply an endorsements of concerned location’s ambient environment. Political regimes are indirectly bolstered by tourists, therefore tourism not only aids in economic development but for international support of governmental policies (Oui, 2005). In case of a crisis or disaster, economy is disturbed and livelihood of many may be affected. Crisis indicators may be useful in highlighting areas of concern and minimize affects on tourism. The damage to tourist destination may be substantial, as in the case of SARS outbreak or Bali bombings and full recovery may take a significant time and effort. Crisis management requires intervention to manage the situation from deteriorating...
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...of Tables..............................................................................................IV 1 Introduction.................................................................................................. 1 2 Market Leadership as a Strategic Goal in Electronic Commerce ................ 1 2.1 Value Chains and Actors in EC............................................................. 1 2.2 Principles for Success in Electronic Commerce.................................... 3 2.3 Porter’s Branch Structure Analysis applied to EC Markets ................... 4 2.4 Context Factors and Value Creation Potentials in EC Markets ............. 8 2.5 First Mover Advantage and the Role of the Pioneer ............................. 9 3 Amazon.com – The Road to Market Leadership ....................................... 10 3.1 Company Portrait ................................................................................ 10 3.2 Redefining Book Retailing: Amazon vs. Barnes & Noble .................... 11 3.3 Realizing the...
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...built heritage. from tourism point of view Introduction Tourism is a major industry and strong economic vehicle that makes a significant contribution to overall national economy. (Nicolette de Sausmarez, 2007) Tourism for many individuals is about enjoyment and having fun, for governments tourism is generator of important foreign exchange and job creator for allied industries. Tourist industry has a major impact on host country’s civil society and social landscape. Tourism provides economic benefits and influences the local residents in many other ways as well (Oui, 2005). Tourists are exposed to local politics implicitly by being exposed to conditions that are present for local residents. Only countries with safe and stable image draw tourists in abandon, so in other ways increasing levels of tourists imply an endorsements of concerned location’s ambient environment. Political regimes are indirectly bolstered by tourists, therefore tourism not only aids in economic development but for international support of governmental policies (Oui, 2005). In case of a crisis or disaster, economy is disturbed and livelihood of many may be affected. Crisis indicators may be useful in highlighting areas of concern and minimize affects on tourism. The damage to tourist destination may be substantial, as in the case of SARS outbreak or Bali bombings and full recovery may take a significant time and effort. Crisis management requires intervention to manage the situation from deteriorating...
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...safeguarding built heritage. from tourism point of view Introduction Tourism is a major industry and strong economic vehicle that makes a significant contribution to overall national economy. (Nicolette de Sausmarez, 2007) Tourism for many individuals is about enjoyment and having fun, for governments tourism is generator of important foreign exchange and job creator for allied industries. Tourist industry has a major impact on host country’s civil society and social landscape. Tourism provides economic benefits and influences the local residents in many other ways as well (Oui, 2005). Tourists are exposed to local politics implicitly by being exposed to conditions that are present for local residents. Only countries with safe and stable image draw tourists in abandon, so in other ways increasing levels of tourists imply an endorsements of concerned location’s ambient environment. Political regimes are indirectly bolstered by tourists, therefore tourism not only aids in economic development but for international support of governmental policies (Oui, 2005). In case of a crisis or disaster, economy is disturbed and livelihood of many may be affected. Crisis indicators may be useful in highlighting areas of concern and minimize affects on tourism. The damage to tourist destination may be substantial, as in the case of SARS outbreak or Bali bombings and full recovery may take a significant time and effort. Crisis management requires intervention to manage the situation from deteriorating...
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