...http://www.papercamp.com/essay/39587/Zara-Recommendations http://jacennedyconsulting.wordpress.com/2012/03/04/social-media-integration-risks-and-challenges-zara/ http://europe.chinadaily.com.cn/business/2011-04/20/content_12360712.htm Some of its risks and challenges lies in its strategy, principles and company structure. Zara is a vertically integrated retailer. Unlike similar apparel retailers, Zara controls most of the steps on the supply chain, designing, manufacturing, and distributing its products. Regarding the design strategy, an article inBusinessworld magazine describes it as follows: “Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season’s trends via fashion shows and similar channels of influence, which the fashion industry traditionally used. 1.Diseconomic of scale – in long term, the costs is getting higher. Zara is a vertical Integration that work differently from traditional retailers Because of managing distributions on their own, designing and production process. 2.Centalized distribution system Recommendation Design: cooperate with vary range of designers in order to maintain its competitive advantage to be “the fast fashion” ,remain a distinctive design. Production: cooperate with any channel of production all over the world new improvement in operation technology can be applied into Zara instead of …old Distribution:...
Words: 302 - Pages: 2
...Content |Chapters |Pages | |Abstract |3 | |I. Introduction |4-6 | |1.1 Introduction of online business |4-5 | |1.2 Current situation of online business and the reason for this issue being raised |6 | |II. Research significance of Pattern changes in terms of Supply Chain Management in Fashion industry. |7-9 | |2.1 Definition and the importance of Supply Chain Management |7 | |2.2 Recent changes in Supply Chain Management in retailers under the impact of online business booms |8-9 | |2.3 Identify the advantages and disadvantages of the changes. |9 | |III. Research the Marketing strategy and Analysis |10-15 | |3.1 Pen portrait of online consumers |10-12 | |3.2 New approaches applied in Marketing strategy by retailers...
Words: 2958 - Pages: 12
...What makes you a perfect candidate for FIT? Why are you interested in the major you are applying to? We'd like you to tell us in an essay. This is your chance to tell us more about your experiences, activities and accomplishments. (Non more than 750 words, please.) “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel While growing up in the Republic of Belarus I was I child with many dreams. Amongst my peers I was the only one who had several career goals. The world of professions is enormous: astronauts, police officers, bankers, teachers… But in all honesty it took me all of 10 and almost 11 years to finally decide on what it was I wanted to do in my life. My senior classes come to my mind when I think about my final choice. I've always been the "winner" of almost everything in life. That’s why I am very active, ambitious and high-motivated. I decided to study journalism at Belarusian State University and now I am doing my fifth year of studding. I finished 4-month courses of TV hosts at Belteleradiocompany. I took my educational practice in a hi-tech Television center of the Belarusian state university on the student's video channel "TV University". Now I am studying the course of Broadcasting Technology and Management in New York. I started my professional career in 2008 as a correspondent at information and entertaining portal of "Alpha...
Words: 565 - Pages: 3
...the Student | | | |11/10/2013 | | | | | Essay Introduction The targeted industry on which the effect of globalization will be studied is the garment industry, and the two companies which we will study in this regard are Zara and H&M. All the top garment industries notability Zara and H&M are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both H&M and Zara are strategically safe players and they have all what it takes to be the front runner in the market. Their stores are in the different areas of the world and most specifically in the main and posh markets. Globalization brings about your extension associated with overseas ethnical, financial, along with political actions (Boudreaux, 2008). As folks, concepts, understanding, along...
Words: 2684 - Pages: 11
...an expert and that doesn't mean a parent. In order to connect with teens and tweens on their level, you need to play where they play. Teen and tween virtual worlds and the people who create, monitor and brand on them offer a direct, immersive channel for communicating with this unpredictable demographic. With 1.6 million apparel items "bought" on Zwinky and a million instances of Sears’s clothes being tried on and saved on Meez, the brand engagement exceeded expectations, says Dave Bazant, Sears' advertising manager for online and emerging media. "The effort was about learning as much as we can," Bazant says. "Working with a younger target that doesn't necessarily consider our brand, [the campaign] certainly drives up our name with this audience." "Engagement" is the operative word on virtual sites where brands can splash their name around the environment by opening boutiques in virtual malls or sponsoring lounges where users can congregate. To build up its back-to-school campaign, Sears did just that on the teen and tween sister sites Zwinky and Meez. In its Arrive Lounge on Zwinky, a Sears-created video featuring High School Musical 3 star Vanessa Hudgens played in the background. Users could also watch a Sears-sponsored fashion show or visit its boutique to try on the clothes. (Schwirtz, 2010) Discuss clothes shopping from a family decision-making standpoint, including parent-child dynamics and determine the dynamic that Sears is attempting to influence by using social...
Words: 1553 - Pages: 7
...Demographic Segment * Population The percentage of urban residents was increased from 54% in 1941 to 81% in 2011. The most popular cities are Toronto, Vancouver and Montreal. Montreal and Vancouver accounted for 35% of Canada’s population. Since more and more Canadians move from rural areas to urban areas, department store retailers can reach more customers if they open their stores in urban areas. * Age Structure Canada is facing population aging. In 2014, the median age of male Canadians was 40.4 years old and the median age of female Canadians was 42.9 years old. Moreover, it is reported by the latest population projections, the proportion of Canadian aged 65 years old and older will increase to 20.1% of Canada’s population in July, 2024. According to Sotheby’s International Realty, the average household income of baby boomers is from $300,000 to $500,000. After a lifetime hard work, they want to enjoy upper class lifestyles. Thus, baby boomers have the ability and motivation to purchase high-end brands. * Geographic Distribution In 2013, 86.2% of Canadians lived in Ontario, Quebec, British Columbia, and Alberta. In 2015, there were 13,792,100 Canadians who lived in Ontario. Quebec had the second largest population size in 2015 at 8,263,600. British Columbia had the population size at 4,683,100 in 2015 and Albert had the population size at 4,196,500 in 2015. People live in Ontario, Quebec, British Columbia, Alberta play a large part of the Canada’s entire...
Words: 1467 - Pages: 6
...Founded in 1884, Marks & Spencer (M&S) has grown from a single market stall to an international multi-channel retailer with an outstanding net margin in retailing, over £8billion in annual sales turnover. Nonetheless, M&S endured a wrench downturn after 1998. In 2001, the company recognized the need of a review on the strategy, thereby an operational plan is introduced to help in make optimal adjustment to reverse the unfavorable condition. The amendments included reduce cost in the whole supply chain, increase efficient and elasticity in manufacture, ameliorate quality and design of products, and targeted market segmentation of clothing. In this essay, market segmentation is the main focus. It consists on three parts. Firstly, distinguish the customer’s demand among the three M&S clothing range. Secondly, identify and explain the order winners and order qualifiers of each clothing range. Finally, compare and analyze the logistic performance objectives of individual clothing range. (1) SEGMENTATION OF CLOTHING The core customer of M&S are women aged between 35 and 55, they seek for fashionable high streets items and also classically stylish clothing. With the change of clothing industry, customers prefer diversify style of clothing. Before 2001, M&S only have two main sales “seasons” per year and without any sub-brands, therefore the company only satisfies demand of a small group of customers. With the enhanced segmentation, M&S has finely allocated their customers...
Words: 690 - Pages: 3
...How would you define an intellectual, and what is intelligence anyway? These are questions often sought by struggling students who feel their schools are academically challenging due to uninteresting subjects. In the essay “Hidden Intellectualism” written by Gerald Graff, he believes that there is knowledge and intelligence beyond what can be tested through formal schooling. He exposes in his writing that knowledge can also take the form within what he considers “street smarts.” Graff ultimately makes an excellent point. He argues that schools ought to encourage learners to read, think critically and write about their fields of personal interests such as sports, fashion or cars. Those unfamiliar with this school of thought may be interested to know that it basically boils down to the student’s interest. By integrating students’ interest, they would be able to learn more about the subjects linked to their social lives in the real world, in addition to attaining the benefits of classroom knowledge, and further developing intellectual growth. The author makes a great point about the student’s interest like sports and how it has a better grasp on what society is like outside of the academia world. “The real intellectual world, the one that existed in the big world beyond school is organized very much like the world of team sports,” Graff explains, “with rival texts, rival interpretations and evaluations of texts, rival theories of why they should be read and taught, and elaborate...
Words: 699 - Pages: 3
...luxury brands in the world right now. Mr. Vuitton established the company in 1854, and he designed and introduced flat-bottom luggage trunks made with trianon canvas. The flat-bottom luggage became the favorite of Empress Eugenie, and it has become the luggage choice for the wealthy. In 1867, the company won an award at the World Exposition in Paris and its influence spread out in France. In the following year, Louis Vuitton opened its first overseas store in London. In 1892, Louis Vuitton passed away, and his son George Vuitton took over the company and build the company into a worldwide corporation. In 1893, it entered the U.S market. In 1896, it launched its signature Monogram Canvas print, and secured worldwide patents for it. In this essay, I shall analyze the micro and macro environment of the Louis Vuitton classic handbags, and discuss the its marketing mix. Microenvironment It consists six actors, which are the company, suppliers, marketing intermediaries, customer markets, competitor, and public, these factors are close to the company and can affect the company’s ability to serve its customers. * The company The company itself is the first force in the company’s microenvironment. First, the top managers have the responsibility for setting the company’s mission and strategies. For Louis Vuitton, its mission statement is “to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and...
Words: 2313 - Pages: 10
...Globalisation Differences between countries become less evident each year. Nowadays, all over the world people share the same fashions, advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of this? It is undoubtedly the case that the world today has become a global village. One of the effects of this is that increasingly people in all corners of the world are exposed to similar services and products and adopt similar habits. My view is that this is largely a beneficial process and in this essay I will explain why. The first point to make is that there are some downsides to this process of cultural globalisation, but these are relatively minor. The most significant of these disadvantages is that it can weaken national culture and traditions. For example, if people watch films and television programmes produced in the United States, sometimes they adopt aspects of the lifestyle of the American characters they see on television. Typically, however, this only affects minor details such as clothing and does not seriously threaten national identity. When we turn to the other side of the argument, there are two major points to make in favour of this process. The first of these is that the more we share habits, products and services, the better we understand each other and this reduces prejudice against other nations. The other point relates to modernity. It is a sign of progress in a society that people no longer are restricted to...
Words: 333 - Pages: 2
...internet influences on companies in three aspects in this article, place, price and promotion, which are elements of Four Ps of marketing mix. The place and price are focus on the cost and supply chain, examples of Zara and Walmart are provided to prove the statements. The promotion of international marketing is focus on advertising channel and communication. Three main things of time, space, efficiency are used to identify the influence on the supply side by internet. Some negative effect such as information explosion and viral campaign are mentioned. As to the demand side, consumers are able to access various information and get more options in purchasing. Buyer behaviors changes along with online shopping. In such competitive marketing environment, companies have to improve their products and services that meet customers’ need for profit gained. The high level adoption of internationalization nowadays offers great opportunities in international marketing activities. As Internet has grown dramatically, more and more companies have realized its unlimited possibilities of development and have been involved in e-business. The purpose of this essay is to illustrate how internet can change the nature of the relationship between demand and supply. In the following paragraphs, three of the Four Ps, place, price and promotion, are given to illustrate how internet has impact on corporations’ international marketing. At the same time, more options offered, time reduced as well as...
Words: 1805 - Pages: 8
...King Tutankhamen Essay Christina Wells Professor Susan Galasso Humanities 111 July 24, 2013 King Tutankhamen King Tutankhamen is known to many as King Tut, the boy King of Egypt, the Boy King, The Boy Pharaoh, and Boy Pharaoh Tutankhamen. The mystery of the death of King Tutankhamen has never been completely resolved. Did his death happen due to illness? Or, was young King Tutankhamen murdered or was his death simply an accident? King Tutankhamen ruled Egypt as Pharaoh for 10 years until his death at age 19, around 1324 B.C. After his death at age 19, he disappeared from history until the discovery of his tomb in 1922. There are several different theories regarding the death of King Tutankhamen. Some historians seem to think that because a hole was found in the back of his skull that he was murdered, which through recent test was determine that the hole likely happened doing the traditional fashion of mummification. King Tutankhamen also had several different illnesses, one being a crippling bone disease in his clubbed left foot. King Tut was tall and physically frail his poor health could have also been the cause of his death. In the Egyptian royal family traditional inbreeding could have also played a role in his death along with the Kings’ poor health. There have been DNA tests published in 2010 that revealed that King Tutankhamen’s parents were brother and sister and that his wife, Ankhesenamun, was also his half-sister. Also...
Words: 496 - Pages: 2
...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might...
Words: 306 - Pages: 2
...Warning: Unknown: Unable to allocate memory for pool. in Unknown on line 0 Warning: require_once() [function.require-once]: Unable to allocate memory for pool. in /home/tpware/public_html/file-uploader.php on line 9 Warning: require_once() [function.require-once]: Unable to allocate memory for pool. in /home/tpware/public_html/includes/config.php on line 79 Warning: require_once() [function.require-once]: Unable to allocate memory for pool. in /home/tpware/public_html/includes/config.php on line 115 Warning: require_once() [function.require-once]: Unable to allocate memory for pool. in /home/tpware/public_html/includes/config.php on line 563 Essay: Internet had now become part of our everyday life in nowadays. It is an important technology that served as a tool to channel and exchange the information from different parties or individual globally. Internet built powerful connection among people and influences the perspective of culture in different ways and extents. For instance, a person can learn new culture or influence via meeting and chatting with new friends over the world. It is comment that people can share culture, knowledge and information by using internet as a platform. Hence, the uniformity of different cultures around the world will be achieved due to this reason. Voiskounsky (2007) indicated the internet will caused the culture uniformity in term of less argument and differentiation. He believed if the internet users were receiving the...
Words: 842 - Pages: 4
...Ted Baker is a Global clothing retailer, which was established by Ray Kelvin in Glasgow, Scotland 1988. At the start, Ted Baker sold men’s shirts. In the subsequent years, Ted Baker established itself as a global lifestyle brand that continued to develop and attain significant growth and development. Ted Baker has operations in Europe, Middle East, North America, and Australasia. Ted Baker has managed to gain a high geographical cover even in depressing economic periods. In 2014, Ted Baker had expanded into 35 countries and had expanded its range of products from a single product – men’s shirts – to womenwear, Lingerie and childrenwear among other offerings. This essay will critically evaluate the factors behind the rise and increasing globalisation of the Ted Baker retail brand. In its efforts to become a global firm, Ted Baker sought to expand its product offerings from men’s shirts specialisation to womenswear, accessories, sleepwear, and children wear (Holland, 2013). The product portfolio expansion is essential in improving the firm’s profitability as new customers are targeted across the firm’s markets. To depict the growth of the retail brand, the expansion is observed as an aspect of product development that involves selling new products to the existing markets (Lamb, Hair, and McDaniel, 2010). However, the product portfolio expansion is also supportive of a market development strategy and diversification strategy since Ted Baker further sought to sell its products (existing...
Words: 1970 - Pages: 8
