...the downtown area. In A Minute is designed to thrive in a fast paced environment and cater to busy and health conscious individuals. The strategy and target market also reflects the overall philosophy and motto of the company. Inspiration: Over the last half of a century, American diets have evolved from the convenience and ubiquitous access to cheap junk food making poor diets choices the easiest to make. As a consequence, cardiovascular, cancer, diabetes, obesity, and digestive diseases have risen. Processed and nutrient-void foods have been implicated the cause of certain disease however adopting a healthy diet is widely accepted and proven to prevent and/or reduce the prevalence and morbidity of disease. Our current society is crying for ease and sadly has made unhealthy lifestyle choices even more easier. Paradoxically, public awareness of healthy lifestyles have too increased but the link between ease and health, especially within the fast food industry is missing. Our model will demonstrate that a healthy diet can be built into our quick paced diverse society and offer well prepared, interesting and tasteful foods. Slogan/Motto: The way it should be: food’s intent without compromise. It is not fast food, but good food made fast. Overview of the Company: In A Minute will differentiate from competitive companies by providing foods that are as easy, accessible & convenient as other fast food restaurants but without compromising healthy eating or a competitive...
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...who eat fast food often. Fast Food Business on the Rise Fast food chains around the world are doing quite well in today’s economy. “This year Americans will spend over $110 billion on fast food, more than they’ll spend on movies, books, magazines, newspapers, videos, and recorded music combined” (Americans Are Obsessed). As an employee at McDonald’s, I have taken well over eighty orders in a single hour before. These orders are often for the customer and his or her family and friends, and include many items. Although health risks suck as obesity, heart disease, and diabetes have been linked with their greasy foods, fast food restaurants are still extremely popular due to their availability, taste, and the price of their food. Fast food restaurants are one of the most available ways to buy food. Fast food restaurants are everywhere. In Pascagoula, Mississippi alone there are three McDonald’s all within a two mile radius of one another. Also many fast food restaurants are open late night and early mornings, or they are open twenty-four hours, seven days a week. Also in today’s time people have over filled their daily schedules, leaving it difficult to make it home, cook dinner, and then get enough rest for the next day’s events. The average working person might find it much easier just to rush to the closest fast food restaurant to buy dinner. Personally, I bring fast food home almost every night I work for my roommates, who love the food. Many fast food restaurants...
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...Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. 12$-15$ Provide food according client specifications Save time (cooking or going to food place) Food Delivery Competitive price and On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food suppliers. FIRST OPTION Hospitals: Full time nurses, PSW (Personal Support worker), Doctors. Previous Business Model Canvas SECOND OPTION IT company in Kanata area: Professionals income more than 30-40 k Current Business Model Canvas Product cost: Price food, Price to packing. Fixed cost Logistics, Car, Office, Website maintenance, Employees and Services Marketing material Get first time consumers Product price Advertisement on/with products Vehicles Lunchbox Cross side network Same side network Quality food and tasty. Provide food according client specifications Save time (cooking or going to food place) Delivery On-time Website - app Delivery vehicles Marketing Marketing/social media First time consumers On-time delivery system Develop partnership with new restaurants Logistic Partnership with Restaurants/Food suppliers...
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...BUSINESS PLANNING PROJECT SaNa Fish Fast Food Restaurant Sheng HUANG Thi Huyen Trang DO Abstract This report presents the business plan to introducing SaNa fist fast food restaurant into French market. ..... Table of Contents 1. Company Description 5 1. Introduction 5 2. Description 5 2. Industry Analysis 6 3. Market Analysis 6 4. Competition 6 5. Marketing and Sales 6 6. Operations 6 7. Management and Operations 6 8. Investment Analysis 6 9. Financial Projections 6 10. Conclusion 19 11. Reference 20 SaNa Fish Fast Food Restaurant 1. Company Description Name: SaNa fish fast food restaurant 1.1 Positioning and target consumers Product and service: Create a warm and family atmosphere in our restaurant; provide fresh, healthy, nutrition and delicious fishery fast food. Target consumers: citizens who has the purchasing power and pursuit health in France. 1.2Competencies: 1> High quality of product and service. 2> Stable raw material suppliers to supply us fresh and not expensive fishery material. 3>Venture funds invest to our fish fast food restaurant. 4>Situations are close to our target consumers 5> Providing promotions. 1.3 Product or Service: 1.3.1Description: 1>Providing Seafood and other fishery foods which cooked in varies way and have different tastes (such as sandwich, wraps, salad, hamburger, soup, pasta with various types...
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...Organizing Business Indian Restaurant Business Business Brief Introduction Now days everybody is busy and showing interest to eat outside to accommodate day to day schedules. Especially in the U.S., Americans spend increasingly greater amounts of money on food options outside the home lead to rapid growing of fast casual food restaurants. According to survey results by the fast food research outfit Sandleman & Associates survey results, fast food users prefer to eat in fast casual food restaurants like Panera Bread, Chipotle rather than traditional fast food restaurants McDonalds, Burger King. Fast casual’s strength, such as in offering fresh, more nutritious food in pleasant surroundings and tasty food at a good price without compromising the quality standards and speed of service. During the recession, the restaurant industry struggled to see a growth. However, fast food casual achieved potential growth even with the low economic conditions of customer, interest towards inexpensive and healthier food according to their needs. Indian fast casual food restaurant Indian food has become very popular throughout the U.S. According to Krishnendu Ray, a professor at New York University, Indian food is attractive inattracted by many cities around the United States and has more than 5000 restaurants casual dining restaurants. However, there are very limited Indian fast casual food restaurants in the...
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...founding of a new low calorie fast food chain Prepared by Karen Leigh For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 7th February 2014 * Executive Summary The establishment of a low calorie fast food chain in Australia requires an in-depth analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing the new chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads...
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...globalization I would like to highlight that impacted a native non-western culture is the growth of outsourced IT and business outsourcing (BPO) services in Indian. The event has resulted in new and expanded employment opportunities for young college graduates. India has about half of the market share for business outsourcing. Before the event (the expansion of outsourcing) the new college graduate would have had a difficult time finding a job that pays as well as a typical BPO firm. (Kuruvilla & Ranganathan, 2007) Another example of globalization I would like to highlight is the growth of the western fast food business/restaurants into China. Before the event (growth of fast-food business/restaurants) the Chinese population was healthier and had limited options for eating out which included your typical Chinese restaurant, wontons sold on the side of the street and local food merchants. After the event (growth of fast food restaurants) the Chinese society/culture has had many changes, including obesity, change in types of food choices which in turn affected the Chinese overall health and economy (Cheng, T, 2003) Part B The growth of the fast food business/restaurants into China is a great example of globalization on a native non-Western culture. Fast food restaurants found that global business expansion would be a way to grow business and increase profits. Fast food was only introduced into China in 1987, with opening of the first KFC. They become successful overseas by adapting...
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...ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes 9 Intensity of Rivalry among competitors 10 Key Success Factors in fast food industry 10 Branding 10 Location 11 Speed 11 Efficiency 11 INTERNAL ENVIRONMETS ANALYSIS – THE FIRM 11 Subway - Strengths and Weaknesses Analysis 11 Subway Strengths 12 Subway Weaknesses 12 Subway Analysis 12 Subway - Key resources, capabilities and competencies 13 Subway – Resources tangibles 13 Subway - Intangibles 13 Subway Human Resources 14 Subway – Porter value chain 14 Firm infrastructure 14 Human Resource 14 Technology 14 Inbound logistics 15 Outbound logistics 15 Marketing and Sales 15 Service 15 OVERALL ANALYSIS OF SUBWAY 16 CONCLUSION 18 REFERENCING 19 EXECUTIVE SUMMARY The following report shows an analysis of the real competitive environment into the Australian fast food industry. To understand the microenvironment this is conducted by PESTLE analysis. With this analysis can be found some positive factors for the fast food industry players. Also, is going to be used Porter’s five forces with the objective to research the level of rivalry in the industry of fast food and also barriers that may exist to entry and/or exit into the fast...
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...ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is flourishing at an annual growth rate of 30-35 percent. Almost all big fast food brands of the world have made their presence felt in India and most of them making an appreciable growth. Although the market has witnessed sturdy growth in the past few years, it remains largely under pervaded and purposive in the metropolitan cities. INTRODUCTION TO FAST FOOD * Introduction Food that can be prepared and served instantly i.e. “fast” is known as Fast Food. Although any meal with very less preparation time can be considered as fast food, but the term refers to food that is sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have standardized foodstuffs supplied to each restaurant from central locations. The capital requirements for...
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...MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM | | | | | | | | | | | | ...
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...Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally emerging at an amazing speed . A critical question is then raised that why we do not have pure Vietnamese fast food mode for Vietnamese people. Later, some Vietnamese brand names were with great effort introduced like Pho 24, Kinh Do Bakery, Wrap and Roll… However, insiders do not consider these names typical fast food vein. Mr. Truong Han Lam, Marketing Director of Lotteria commented that Kinh Do Bakery business was not a fast food model. Mr. Ly Qui Trung –Founder of Pho 24- added that the existing Vietnamese names were following a quick service mode, not fast food form. Owner of Wrap and Roll, Ms Kim Oanh, admitted that hers was a restaurant form, not fast food (”KFC, Lotteria, Jollibee,” 2012). In order to answer the question if there are any real Vietnamese fast food models, a definition of fast food needs being made clear. According to Oxford dictionary, fast food is an “easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away” (Fast food, 2013). Or “Fast food is the...
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...cuisine attracts the British as well. It is hard to look for a person who never eat Chinese cuisine in the Britain. “Chinese food has become one of the country's dominant ethnic cuisines since it was popularized in the 50s and 60s.” (Warwicker, 2014). Due to the large territory and different nationalities, China has a number of different cuisines. Generally, Chinese food can be roughly divided into four regional cuisines, Shandong Cuisine, Sichuan Cuisine, Guangdong Cuisine (Cantonese Cuisine) and Fujian Cuisine. Sichuan cuisine mainly uses the chili peppers and prickly ash to increase the flavor of the food. One of the most famous dishes Kung Pao Chicken coming from the Sichuan cuisine. There are several Cantonese snack restaurants which also called dim sum restaurants in the London. Compared with the Cantonese snack, Sichuan snack mainly serves a different kind of spicy noodles and dumplings. It is common to see a Sichuan snack restaurant fill with customers in China. As the center of global economy and culture, London has a large population of 8.623 million (Ukpopulation2016.com, 2016). In addition, London is a vibrant and receptive city, the residents live in the London dare to try the new things and eating is a must activity that everyone will do every day. Therefore, it has a large market for the restaurant especially a Chinese restaurant. This new business plan is about to open a Sichuan snack restaurant in London. In fact, there are some Sichuan restaurants served several Sichuan...
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...1.0 The business concept: The problem and solution Traditionally associated with pizza and hamburgers, the fast food industry has undergone a transformation over the past decade. The changes have been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast food eating habits. In addition, Obesity rates have been increasing over recent decades in all industrialised countries, Australia having the dubious honour of being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services...
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...1|Page Coursework Header Sheet 220924-625 Course FINA1035: Strategic Financial Mgt Course School/Level B/UG Coursework Report Assessment Weight 100.00% Tutor EA Warren Submission Deadline 19/03/2015 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000652920 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE ..................................................................................................................................................................... 4 Political:............................................................................................................................................................... 4 Economic:............................................................................................................................................................ 5 Sociocultural:...
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...Introduction A. In general, the food related products will include: Beef, Chicken, Turkey, Potatoes, Fish, Processed Foods, Stoves, Vegetables, various machinery, and cash registers, order monitors, ovens, wireless systems for ordering services. Products will be explained in more detail further on. B. What will the product or service be called? The named Baked Hut shows our customers the kind of products we export because, usually fast food eaters are accustomed to oiled foods, so as an alternative for oil, most products will indeed be baked to lessen the amount of calories. It will also affect how we advertise it because it is a short, catchy, and non-difficult name that no one will have problems pronouncing or reading. Baked Hut will export food related products that will differ from a typical fast food restaurant in various ways. In current typical North American fast food markets, restaurants such as McDonald’s, Burger King, and KFC provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but instead encountering the health risks associated with regular fast food and providing customers with healthier food. The idea is for customers to gain the same pleasure of eating “fast food”, but without being conscious of how it is affecting their health. Generally, we’re looking at North American...
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