...in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person meeting environment. The basic market need for the shops is place where singles and families can meet new similar people. This environment will give them the opportunity to talk about their everyday travel and living plans. Southern style coffee shops use a sophisticated conversation system to...
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... Shopping is something consumers do regularly, but over the years a new way of shopping has become available that may change how they shop. Consumers should know the benefits of online shopping and brick-and –mortar shopping. If they take the time to know the differences and similarities it may save them some hassle of figuring out which way to shop. There are many differences and similarities between online and brick-and-mortar shopping, but the variety of choices, convenience, and price ultimately make up the consumers mind. The convenience of shopping has to fit the consumer’s lifestyle. Online shopping may be more convenient for some people that have a very busy lifestyle. Online stores are always open so shopping can be done any time. To shop online it is as easy as sitting down on the couch and opening the computer or to use a cell phone to make purchases. If the crowds of the traditional stores are too much to handle, it may be more of a convenience to make purchases online. It may seem like online shopping is easy and convenient but it comes with the price of security issues. When a credit card is used to make the payment it comes with the risk of identity or credit card information getting stolen. In the traditional brick-and-mortar shop there is less of a chance of security issues. The purchases can be paid with cash or credit card. In the store the credit card is only seen by the consumer. The traditional brick-and-mortar...
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...Business examples, in order to get a clear view of the characteristics of each category. One of the most famous business-to-consumer (B2C) models is the e-shop. An e-shop is the electronic presence of a shop or a company. It is used to promote the services or the products which are offered by a company over the Web. Also, in most of the cases, an e-shop allows customers to buy these products and pay for them online without the need to go to the shop directly. This business model can be beneficial for the company, by attracting more customers from all over the world which can increase the sales and eventually the profit, and by having lower costs for advertisement and human resources. From the customers point of view, purchasing goods from an e-shop can be advantageous, because the prices are at the most circumstances lower , in comparison with the traditional shop, and it can be made from the comfort of their own home. In addition, an e-shop is accessible 24 hours per day-365 days per year, which makes the shopping experience even easier and faster (Timmers, 1998). Two examples of this model are: the Sports Direct e-shop(http://www.sportsdirect.com) which is a company who sells sport clothes and accessories, and the Asda e-shop (http://www.asda.com) which is a supermarket. Both Asda and Sports Direct are fit into the e-shop category because they have all the characteristics...
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...Liberman, an avid marathon runner and trainer decided to open his own business a one-stop shop selling running gears and equipments, after being retrenched from his office day job. He decided to venture into this business in particular because of his passion for running and being healthy and fit. There are no shops selling running gears and equipments in his town yet. Any avid or non avid runners who wishes to buy any running gears and equipments has to place their orders on online shops to pre-order their gears and it takes about 2 to 4 months tops for their order to arrive. They not only have to pay the price of the item they have just purchased but also the postage costs are borne by the customers. Being an avid runner himself, Liberman then opened up a shop selling running gears and equipments of various brands, known as Running-Man Shop. The selling prices of these running gears and equipments are set to be the same as the online shops which his customers usually visit. Liberman gloats that opening Running-Man Shop is better than having his customers making online purchases as they do not have to pay for postage costs and Running-Man Shop can cater to the market niche that has been ignored. His shop has become very popular among runners, and his one-stop shop selling running gears and equipments has been very busy since in first opens. Running-Man Shop has become the first one-stop shop famous for its good quality and various branded running gears and equipments. Running-Man...
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...These entities exist in four kinds: people, things, events, and locations. Everything you could want to put in a database fits into one of these categories. If the information you want to include doesn't fit into these categories, than it is probably not an entity but a property of an entity, an attribute. To clarify the information given in this article we'll use an example. Imagine that you are creating a website for a shop, what kind of information do you have to deal with? In a shop you sell your products to customers. The "Shop" is a location; "Sale" is an event; "Products" are things; and "Customers" are people. These are all entities that need to be included in your database. 3.12.1 Identifying Relationships: The next step is to determine the relationships between the entities and to determine the cardinality of each relationship. The relationship is the connection between the entities, just like in the real world: what does one entity do with the other, how do they relate to each other? For example, customers buy products, products are sold to customers, a...
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...The Fit Shop The Fit Shop Ltd. is a brand new firm that will open its doors exactly four months from today. Its business objective is to sell all types of training, fitness, conditioning, and exercise equipment to the general public. The Fit Stop plans to specialize in this equipment and to provide customers with personalized advice geared to a customer's specific training or conditioning needs (e.g. training for a particular sport, rehabilitation from injuries, strengthening of specific muscle groups to deal with back pain, general conditioning and fitness), regardless of the age of the customer. In order to provide high quality advice, each store will employ a physiotherapist (to provide advice on problems such as injuries or chronic back pain) and a person with a bachelor's degree in kinesiology (to provide advice on training for various sports or other physical activities). In fact, a staff member will even sit down with customers and develop a personalized training or conditioning program that meets their own specific objectives and needs at no cost to the customer upon purchase of equipment. The remainder of the staff in the store will consist of a manager, with a Bachelor of Commerce degree, and sales staff, who will have at least a high school diploma. Due to the long opening hours, it is expected that between 8 and 12 salespeople will be needed for each store. Because the stores are located in shopping malls, they will operate on a seven-day-a-week basis...
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...Table of Contents Question 1 2 Question 2 5 Bibliography 9 Question 1 Issue 1: was the Mega refrigeration unit an offer for $200 for the first three customers? Could Betty sue the shop for breaching the contract? Principle/s: Contract could happen anywhere and anytime. Contract is defined as an agreement between two or more legally capable parties and legally binding, which is two or more parties must do it (Pentony, Graw, Lennard, & Parker, 2009). There are seven elements of the contract, which are offer, acceptance, consideration, intention to be bound, mutuality, capacity, and legality. The most important elements in the contract are offer, acceptance, consideration, and intention to be bound. One of the example of contracts that always happens in daily life is advertisement. Advertisement is defined as one of the sales method to attract customers’ attention to purchase the products or services offered by the business. There are two meanings that can be identified under the advertisement which are offer and invitation to treat. Offer is defined as a clear statement when the offeror (a person who makes an offer) promises to do something with an intention to be contractually bound upon acceptance by the other party (Pentony, Graw, Lennard, & Parker, 2009). Similarly, invitation to treat is a statement that has a purpose to invite people to make an offer and it carries no legal obligation. In other word, the offeree (a person who accept an offer) can sue...
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...across the business to help shape thinking, ideas and direction. • Neil Knowles, Digital Brand Manager – Responsible for the development and delivery of Marketing Communications via digital channels. • • • • Focused on: Developing our brand within the market Gaining credit for our quality and freshness Through a customer-focussed strategy Where wewewithin the wider wider team Where fit fit within the team The Trading Function Commercial Director Marketing Scott Graham Research Mgr Category Management Neil Knowles Digital Brand Mgr Purchasing Greggs: Our Past & Present Or try using this A little bit about Greggs… Greggs established (eggs & yeast) 1930s Ian Gregg takes over family business 1951 1st Shop Gosforth High Street 1964 Coffee & breakfast now on sale in every shop Floatation (260 shops) 1970s Regional growth 1984 1990s Bakery emphasis starts to shift to FOTG, but still baking everyday! 2011 Strategy: to be a winning brand in FOTG 2013 New format shops and revised range complete our evolution to FOTG specialists 2014 2015 Refits, franchises, NPD,...
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...By Raihaan Musa 1. Sales of goods act (1979) This law is about the sale of goods. The products must be as described of satisfactory quality and fit for purpose. 2. Data protection act (1998) This act limits the amount of your personal data can be given out to people without the consumer knowing. The limitations of this are that you may not be able to access the information you want to access. 3. Acceptable languages This makes the people who are serving you in shops and on the market to speak to you in a suitable manner. This limits the shop assistants to speak to you in a bad manner. 4. Consumer protection from unfair trading (2008) This act protects the consumer when they are buying goods 5. Consumer protection (distance selling) regulations 2000 The distance selling act is a regulation that protects consumers when they shop online or when they enter contracts between businesses. An example of this can be when a consumer enters a mobile phone contract. 6. Pressure groups A group that tries to influence public policy in the interest of a particular cause. 7. Consumer credit act. This act regulates the consumer credit and the consumers hire regulations. This is good because it limits the amount of people that can get your personal credit information 8.Consumertism This act regulates the promotion or protection in the interest of consumers 9.Volantery codes of practise This rule is in place to protect so that advertisements are not mislead...
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...company’s eyes it can mean understanding and knowing the customer so well that the product or service fits their needs. Marketing is about how and what is said to explain how awesome an organization’s product is and why the people should purchase the product or service that is being advertised (Kotler, et al, 2012, p. 5). With that in mind, the objective of this post will explain how marketing managers can effectively utilize modern marketing strategies and plans to deal with the numerous changes in business and its environment that can potentially impact the company’s brand image and the customer’s perception of the overall organization. Technological changes are increasing at a faster pace which means that organizations must continue to utilize several modern techniques to obtain consumers and make notifications. For instance, most businesses utilize several modern marketing techniques that include videos and social media (Facebook, Twitter, and Reddit, etc…). After comprehending that Mr. Stahl said that organizations have to continuously monitor and be alert of the changes in the environment; there is no doubt that modern marketing techniques will no longer be called modern. There are numerous methods designed to market products to consumers; organizations choose the best techniques that will fit their overall needs. On the other hand, most people utilize the internet to shop and purchase items instead of going to brick mortar stores and business management...
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...reason I believe it to be a great business model. Playing to Win Assignment #1 1) I believe there are many broad conditions in Figure 1.1 in Playing to Win that are useful for firms to be successful and to formulate and execute a strategy framework. Start-up and small business may already know their winning aspirations and may need to focus more on the, where do they play and how do they win questions. A pizzeria shop start-up already knows their winning aspirations; make pizzas that can be picked up or delivered and make a profit. But many where-do-they-play questions must follow. Do I produce quantity over quantity as the likes of Little Caesars, or do I focus on making the best dough and sauce and use the freshest ingredients to make a one-of-a-kind pizza? How will they win must fit with how they play. The low-cost pizza shop may need to open their shop in a lower-income neighborhood where customers are more willing to perceive the low cost shop as valuable. Placing a low cost shop in an upscale neighborhood and selling pizza’s 30% cheaper than any other shop around may sound like a good plan, but the perceived...
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... Difference between Men and Women When It Comes to Shopping For women, going to shop can be enjoyable and exciting, especially when it comes to buying items that are on sale. I think it’s a whole different story for men because it’s not their kind of thing to do, especially when you’re carrying shopping bags for the ladies. Females are always unsure when they go to shop because they can't make up their minds on what item to buy. When males go out, they know what to get and only that item. Ladies can take a whole day of shopping for an item, while the guys can get at least seven to eight items in less than 25 minutes. Women spend a lot of money when it comes to buying everything you want. These two individuals are different when it comes to shopping. Women are unsure when it comes to shopping and men don’t. Women can go into a mall and can buy at least every item you she wants. When a woman sees all the colorful things around the store and wants to buy it, she feels forced to buy those items in that store. That leads to a difficult decision. When men promise that he’ll be back in twenty minutes from shopping, he will. A female shops for at least five to six hours. The cause of that is she has look at every item she finds attractive to her eye. I know because when I’m out shopping for a dress, I have to buy sandals that match it and some jewelry. What can only take twenty minutes to shop for begins to take five hours. A man just doesn't seem to feel what women have. Or...
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...Shop: “DRESS TO IMPRESS SHOP” NATURE OF OPERATION A dress code is a set of standards that companies develop to help provide their employees with guidance about what is appropriate to wear to work. Dress codes range from formal to business casual to casual. The formality of the workplace dress code is normally determined by the amount of interaction employees have with customers or clients. In workplaces where some employees interact with customers or clients and others do not, an organization may choose to have two dress codes. A more casual dress code is normally adopted for employees with no customer or client contact. Depending on the organization, the dress code may be written in great detail, or in the case of a casual dress code, little detail is necessary. If there’s one go-to area of your closet that makes it effortless for you to look putting together, sophisticated and ready for anything, it is, without a doubt, the dresses. Whether you’re going to work, dinner and drinks, a cocktail party or a tailgate party, a dress is the simplest way to look your absolute best. And there will always be an occasion for which a dress is simply a requirement. The owners are always on the lookout for the best pieces from each of Dress Shop’s designers for those occasions and everything in between. Dress Shop’s selection ranges from casual to cocktail and can work within every budget. Finish off your look with a handbag, jewelry, belt or jacket from Dress Shop’s fabulous accessory...
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...Yourself" philosophy which reduces costs and results in low prices. Even their marketing statement is: “Your partner in better living. We do our part, you do yours. Together we save money.” Another characteristic feature of IKEA is its standardized product range which changes only 10% in different countries, in other words 90% of its product range is almost the same all over the world. When they entered to Japanese market in 1974, they have only been in 4 other European countries yet. This was their first attempt outside Europe and although they lacked experience, they were quite sure that IKEA's unique philosophy would work well everywhere. They didn't think that any deep consumer insight would be necessary. They opened a relatively small shop in Tokyo without changing their product range and applying the same strategy such as "Assemble Yourself" as in Europe. | Those old good days.. | Here are the two main factors why IKEA Japan failed on its first attempt: 1. Consumer Service: First of all, for Japanese consumers the quality of service is very important. When you go into a barbershop or a restaurant, staff would do everything to make you happy. And, you never give tips. (high quality without tips, I know I know, it's heaven!) Therefore, the idea of buying in ready-to-install kits from IKEA was not welcome by Japanese consumers. They were not used to that kind of "assemble yourself" self service approach. | IKEA Instructions for Stonehenge | 2. Product...
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...the like to settle down. Many had hoped that it would become a fashionable area, and would develop on a grand scale to become similar to the nearby Bloomsbury, Marleybone and Mayfair. By the mid-nineteenth century any respectable families had moved out of Soho and prostitutes, music halls and small theatres began to inhabit the area. By the turn of the century, cheap restaurants and neighborhood pubs became a meeting place for intellectuals, writers and artists. This continued into the sixties and many have said that many of these people "never stayed sober long enough to become successful." Many also credit this period for the increased popularity of the Soho pub. Soho is a name that comes with certain connotations: mostly sex shops and clubs. The name Soho has inspired regions in Hong Kong, New York and Buenos Aires. Soho plays host to industry, culture, media and entertainment. However, through our visit to Soho it is clear that the area truly allows people to be themselves. Every block has a gay bar, plays different types of music and sells different types of clothing. Soho is a melting pot for so many different groups of people, and encourages extreme individuality.As the center of the media created industry, Soho has many different cultural aspects to it. Music, being one of the four Pillars of British Cultural Studies, is very diverse in SOHO. During our trip, we heard music from punk rock, to jazz, to pop, all with in a few...
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