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The Four P's of Marketing

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3. List and discuss the 4 P’s (marketing mix)
The ‘Four P’s’ of the marketing mix are, product, price, promotion and place. All of these parameters are controlled by the marketing managers of each company and are focused upon the target market of a particular company.
Product- would be the physical, tangible products and services that are offered by the company. The product in which the company is focusing on promoting and marketing is the main good, which will be focused upon for all of the remaining P’s in the marketing mix. The Product is the main focus in creating a solution to the consumers need.
Price- consists of the pricing strategies that are selected for each product. Pricing can consist of many parameters such as suggested retail pricing, seasonal pricing, and bundling and price flexibility, among other pricing strategies. Pricing is very important in the focus on the value and insight that the company choses to offer the target market in getting the most for their money.
Promotion-This P in the marketing mix would refer to the Marketing promotion of the product or products. Promotion consists of; marketing communications, advertising, sales promotion and public relations (PR) that are related to the product or products. Promotion would focus on how the company and it marketing manager educates the target market about the product and how they decide to engage with the customer within that particular target market.
Place – Place in the Marketing mix refers to the mobility or distribution of the particular product. In this category, the importance lies upon items of focus such as distribution outlets and channels, transportation, storage of the goods such as warehousing, managing the inventory, and order processing among other things. Place would be the most important marketing strategy in focusing on the mobility of moving the product to all of the

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