...EXECUTIVE SUMMARY Fresh Connections is a fresh food manufacturer that provides meal solutions products to retailers, restaurants and co-pack companies. After a successful stint of one year, Fresh Connections is suffering from variety of short term, operational and strategic issues. In the immediate future, cash liquidity of the company is a problem and it is recommended that take the deal with the co-op client to alleviate their financial situation. Moreover, they are in the position of high financial risk pertaining to their R&D costs and it is recommended they refine their contract policies with clients. Furthermore, Fresh Connections is suffering from a number of operational issues and it is recommended that they improve their processes to increase efficiency and eliminate waste without compromising quality. Finally, they do not have a legitimate business level strategy and it is advised that they take the company in a differentiated direction. ANALYSIS Porter’s 5 Forces Analysis Of Fresh Connection 1. Degree of Rivalry: Competitive rivalry describes the intensity of the competition among existing firms. In the fresh food industry, the intensity of rivalry is influenced by different factors. They are : - Price Rivalry - In this industry, big companies can substantially decrease the price and drive the volumes of industry and this can create a problem for Fresh Connections since they are a new firm and keeping prices too low will not sustain fresh connection’s business...
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...Agony Article What makes a relationship fresh? Hi my name is Sandra I come from a town close to Sheffield which is called Rotherham it’s a small town which can only hold a few thousands. I am aged 25 and I have recently met this Gentlemen aged 27 I have fell in love with him he was is so sweet to me and kind and I have always trusted him for the past few years he’s been miserable please tell me how to make him love me again? Imad Says: Take advantage of new technology; text and send e-cards. With so many of us pressed for time, why not use technology to “keep in touch” during the day. A compliment, an affection or a quick “Hello, You are being thought of” via text can spark anyone’s day. E-cards are fast, and convenient. There are many sites that allow you to send them for free. You can find any type of sentiment from cute and funny, to serious and romantic or teasingly sexy. The bonus is that you can include a personal message along with it if you’d like. Hold hands, hug and give quick kisses often. Nothing is as good for the soul and the emotional health of a person as the human touch. As teenagers, we hold hands, give quick kisses as hello and goodbye and cuddle as we sit close. Why not keep that sense of youth no matter how old we are or how long we have been have together as a couple? Holding hands keeps a connection and closeness, no matter what we are doing. An enthusiastic hug uplifts us; a quick kiss says “glad to see you”. You must convince your husband to take you...
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...The Fresh Connection Game Strategic Supply Chain Management SHT 4001 University of HUDDERSFIELD Name: Zhen Lei (Ray) ID: U1069600 Course: Transport & Logistics management Module Leader: Jayne Hemmingham Executive Summary The main purpose of this report is to discuss and introduce the experience of playing the fresh connection game with answering three main questions, The first one is to consider the competitive strategy of the team and evaluate the scope of team’s supply chain strategy was marching with its competitive strategy. The second is to utilize the financial information to analysis the situation of the business in the last round. Examples need to be explained how our team’s supply chain strategy influenced the financial performance of our team. The last point is to explain how the information can be used in the business to achieve sustainable improvements. The participants not only need to introduce their experience of the game but also demonstrate relevant academic theory and concepts. Introduction This report concentrates on reflecting on the experience of playing the fresh connection game experience. The fresh connection is a website which is one the strength of supply chain management researching environment and is played by both students and professionals. It provides a learning experience of supply chain. The students will make strategic decisions in the supply chain of the fresh connection which is based on a substantial producer of...
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...Date: 10/8/12 To: A Person From: A Person Re: Assessing the Italian Sausage Brand Opportunity in United States 1) Facts of the Case Key Market Facts: 1) Little to no growth in retail sausage market for bratwursts and breakfast sausages across all sausage producers nationwide. 2) No national players in fresh Italian sausage, but there are 29 local/regional brands. 3) Italian sausage annual growth rate was 9% in 2004 and 15% in 2005 across all sausage producer nationwide. 4) Local/regional brands position themselves as either “authentic Italian heritage” or “freshly & locally made”. 5) National brands are not in the same category because their sausage products are predominantly frozen. Takeaways: The current situation Ann Banks faces is successfully launching a national brand of fresh Italian sausage could provide the needed profit to meet company objectives. Market Research: Target Market: Themes (emerged from focus groups): 1. Family connection 2. Clever cooking 3. Confidence 4. Appreciation 5. Quick & easy 6. Tradition Concepts (developed based on themes and consumer values) * “Family Connection” * “Clever Cooking” * “Balancing Act” * “Labor of Love” Italian Sausage “Brand Ladder”: Takeaways: Market research tells us who to target for market positioning, but it does not tell us any quantitative numbers to determine any sort of profitability numbers, such as costs and Saxonville/competitor...
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...The Distinct Changes of “Food Connections” In the article “Food connections”, David Suzuki examines the changes between traditional and modern food markets around the world. Traditional markets are regions where consumers can buy a product that is produced locally whereas, modern food markets are supercenters that offer products and household items under one location. He compares the two markets to demonstrate how the role of industrialization have change consumers perspective on the origin of food and the method of production. To begin with, Suzuki examines the atmosphere in traditional markets in third world countries and claims that “markets gives us a sense of people” by observing the interaction between the local people and consumers. (307) In addition, the author discusses the beauty and deep connection between local consumers and nature by giving examples from his personal travels. Next, Suzuki describes how traditional markets in third world countries generally promote a variety of local fresh fruit, produce, and other of sources of protein. However, the lack of products available may vary throughout the seasons due to unforeseen circumstances such as weather conditions. (307) In contrast to westernized “supermarkets” today who have a wide range of products under one roof, and fresh produce that is readily available all year round. (308) Suzuki communicates that seasonal variation is “minimized by importing from different parts of the world” which allows Canadians to...
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...Marketing Management II | Executive Summary Saxonville Sausage Company located in Saxonville, Ohio has been a family owned business for 70 years. They strive on their quality and ability to produce always fresh never frozen bratwurst, breakfast sausage and patties as well as their recently launched Vivio Italian brand of sausage. The Vivio brand never received the attention that it required however now with the Italian sausage market growing annually at a rapid pace they have hired Ann Banks to create a marketing plan and launch the Italian sausage product properly. Ann decided to keep the name Vivio Italian Sausage but add that it was from Saxonville because everyone knew their reputation of quality, healthfulness and freshness in their pork product. In addition to the name of the brand Ann added “ A family tradition for 70 years” to the label giving the product an emotional feel for the potential consumer. The target market that was chosen was the “Home Maker Mom” due to the research provided by the Director of Market research Laura Bishops. The Home Maker Mom was 93% of user and the family member most frequently preparing dinner. Furthermore because of the family background and Italian symbolising family Ann decided it was best to promote the “Family Connection” as oppose to “Creative Cooking.” Ann will price the product a little higher than their competitors to remain complementary to the high quality they offered. The product will be launched nationally penetrating...
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...Chemical Senses Jenny McDowell PSY/345 04/18/2016 Adam Castleberry Chemical Senses Chemical senses are the connection of smell and taste. Different fluids and water are chemical substances that dissolve in the mouth that is a stimuli of taste. “There are four basic descriptions that stimuli taste, they are the following, bitter, salty, sour and sweet. These sensations can be combined to stimulate different types of stimulation of taste,” (Bartoshuk, L. M., & Beauchamp, G. K.) (1994), Chemical senses. Examples would consist of salt and vinegar potato chips, sweet and sour chicken, and other different combinations. Taste buds that are located on the tongue are called receptors, there are thousands of tiny bumps (taste buds) all around the tongue that are called papillae. Within each papilla there are many taste buds and information is conveyed by nerves, then to the thalamus and finally to the area of the cortex. “For smell, in humans the olfactory receptors work together to detect different types of smells, there are over 400 types of different sensors in the receptors of the olfactory,” (Monell chemical senses center; extensive variability in olfactory receptors influences human odor perception. (2013). The stimuli chemical substances are in the atmosphere, which as in a result the olfactory receptors are simulated by these substances. The receptors are located in the upper portions of the nasal passages. The olfactory nerve is formed when neurons...
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...sells the detergent to a consumer. CCPC launches a new detergent, Fresh & Bright, on September 1, 2009. In connection with this launch, CCPC developed a comprehensive marketing campaign. Part of that campaign involves releasing (‘‘dropping’’) approximately 500,000 coupons in Sunday newspapers in locales in which Fresh & Bright will be sold. When a consumer redeems the coupon upon purchasing a bottle of Fresh & Bright from a retailer, the price charged to the consumer is reduced by $2. The retailer at which the coupon is redeemed sends the coupon to a clearinghouse. CCPC reimburses the retailer for the discount provided to the customer. CCPC discontinues the coupons for its new detergent on October 1, 2009. The coupons expire on October 1, 2010. CCPC has not offered coupons on detergent before, nor have they offered coupons with a one-year expiration period. They have, however, offered coupons with a six-month expiration date on other products. Those coupons had a 1.5 percent redemption rate. CCPC estimates that approximately 2 percent of the detergent coupons will be redeemed by customers prior to the expiration date. However, CCPC does not have any data on the redemption rate for coupons offered on detergent. CCPC has sold (and recognized revenue for) over $2,000,000 of Fresh & Bright into the supply chain by September 30, 2009. Requirements CCPC is considering how it should account for the Fresh & Bright coupon drop that took place on October 1, 2009. In...
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...two epidemics would seem worlds apart, obesity has a connection to over eating and you need money to eat so how could there be a connection between them? The lack of quality, healthy foods are replaced by high calorie, condensed protein, fatty foods that are easy on the wallets of those living in lower income areas. The level of health care, or even the knowledge or education about good health, is extremely low in those same areas. In actuality they are very closely connected and unless we begin offering quality supermarkets with healthy low cost foods, such as fresh fruits and vegetables, and good health care to low income people in lower income areas these two epidemics will forever be tightly joined at the hip. First of all, the quality and choices of good healthy foods in low income areas are not as good or abundant as in other areas. High sugar, refined grains, and added fats are some of the lowest cost sources of dietary energy according to Drewnowski and Darmon (2005). This correlates to very high calorie foods being offered at a low cost. These foods also have a very low satiating power and generally lead to people eating more to be full and satisfied. This cycle of overeating these types of foods lead to obesity. It’s these foods that are generally offered in low income areas as they are affordable and offer the daily caloric intake needed for a very low price. The cost of healthy food choices such as fresh fruits and vegetables are being offered now in some...
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...are many different flavors of cake are sold in Sweety Dessert House such as apple cake, squash cake, chocolate cake, butter cake, cheese cake, fruit cake, ice-cream cake and others. All the cakes that are sold in Sweety Dessert House are low in sugar, free of artificial coloring, flavoring and preservatives. Over consume of artificial coloring, flavoring and preservatives will actually affect the health of human being badly. Therefore, we are using the pure and healthy ingredients and materials to produce our cakes in order to provide the most original tastes of the cakes and provide a healthy recipe for our customers. We always make sure that our cakes are healthy to be served for our customers. For example, apple cake, we are using the fresh sliced, sunflower oil, whole wheat flour, cinnamon and other pure ingredient to produce it. Chocolate cake Ice cream cake Fruit cake Apple cake Furthermore, we have two types of serving size of cakes provided for the customers. The different serving sizes of cakes are 500 gram and 1 kilogram. We provide the different weight of cakes for the customers so that they can purchase an appropriate and desired cake since the size of the cake that purchased is based on the number of people to enjoy. 1 kg 500 g Moreover, we have a variety of different shapes and design of cakes. We have promoted the cakes which are in the round shape, square shape, oval shape, heart shape and triangle shape. Some more, we will decorate the cakes with the...
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...GFML 3053 INTERNATIONAL LOGISTICS CASE STUDY ASSIGNMENT 1 GROUP B ------------------------------------------------- LECTURER: Assoc. Prof. Dr. Nik Ab Halim Nik Abdullah ------------------------------------------------- NAME: Nor Fadilah Binti Anwari MATRIC NO.: 234866 Answer 1 Mali’s mango industry faced many problems which are poor transport connections, small markets and lack in managing organization and technical assistance. Poor transport connections of sea shipment logistics because it is land-locked countries and the exportation of mangoes to the small market of air-freighted was less efficient to supply fresh mangoes from Mali to Europe. The high cost of air-freight was impeding the expansion of production and export. Other than that, producers lacked in organization, extension services were non-existent and no incentives to private operators were given. Moreover, other problem is the little or no technical assistance provided to the farmers due to mangoes are cultivated by smallholders that only representing less than five hectares of the plantations. Apart from that, full payment to the farmers was often haphazard. This arrangement resulted in little investment in the horticultural sector specifically in the plantations sector and difficult in finding an investors for the export of perishables from land-locked countries. As a consequence, grower revenues diminished significantly with current yields estimated at only 20% of the export potential...
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...Date: October 11, 2012 To: Professor Elliott Maltz From: Marketing MBA Student ------------------------------------------------- Re: Launching a national Italian sausage brand for Saxonville Sausage Company Potential Value Proposition For close family members and friends of Saxonville Sausage, “The Family Company”, can offer the highest quality, easy- to-cook meal solution that every member of your family will love and will be able to prepare in many gourmet ways; because unlike our competitors, our sausage is produced and delivered to your local grocer fresh and ready for your favorite Italian meal. I. Facts of the Case A. General Market Facts 1. 1.5 Billion in 2005 Revenues 2. Top 3 Brand Products in Revenues: Bratwurst, 70%, Breakfast Sausage, 20%, and Italian “Vivio” Sausage, 5% 3. Competitors: Billy Bob and Country Home. Both are national giants who are only frozen producers, not fresh 4. Vivio brand, 5% of revenue and increasing, is only available in nation’s grocers in Boston, N. J., N.Y., Maryland, and S.C. B. Psychographic and Behavioral Market Facts 1. Female Head-of-Household Longing for childhood simplicity; wherein, a meal could bring the family together at the dinner table 2. Having the “Ideal”: living a productive, hectic lifestyle, preparing wholesome healthy meals that every member of the family would love, creatively cooking meals differently each time and finding the right balance between an evening’s meal preparation...
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...tester to be sure the power is off. Sponsored Links Elinx EIRP Switch Series View our Elinx EIRP PoE Ethernet Switch Series at B&B Electronics! bb-elec.com 3 Remove the wires attached to the terminals of the switch. A black or dark colored hot wire will be attached to one side from the conduit or Romex. Another hot wire will be attached to the other terminal on that side to send power to the light. The green ground wire will be attached to the green ground terminal on one end. A white neutral wire runs straight through from the incoming source to the light box. 4 Prepare the wires for connection to the combination. Make fresh cuts on the ends of both hot wires and the ground wire with wire cutters. Strip the ends of all three wires with the wire cutter blades to expose 1/2 inch of wire strands. Cut the neutral wire 10 inches from the incoming raceway. Strip both ends of the fresh cut. Also strip the ends of three extra wires for a 10-inch length and two 5-inch lengths. Twist the strands together between a thumb and finger at the ends of all the individual stripped exposures. 5 Connect the hot wires. Twist the end of the incoming hot wire around an end of both 5-inch extra lengths. Cover the joined ends by twisting on a wire nut. Connect the other ends of the extra lengths to both the bronze terminals on the same side of the combination. Wrap the bare wires around the terminals in clockwise...
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...social vulnerable neighborhood are a growing concern and hope to further engage more individuals in natures. Growth programs are portrayed around social vulnerable community particularly in residential area of Southeast, USA. African American and families from Latin America make up the majority that are derived from the Southeast region. Growth program are for not only engaging and utilizing individual in nature but to also promote progress of breaking social barrier and gender roles and norms. There is a connection between when I participated in girl scout in elementary school and growth garden program. Discovering nature and transforming the communities play a big part and was integrated in my local girl scout. I remember going on a field trip on earth day to plant a garden in a rural area of Richmond...
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...Chick-Fil-A maintains a very high standard for the type of service they offer to each guest walking into their restaurant. The standard of service they offer every single day is broken down into two sections, "The Core 4" and "2nd Mile Service". First, "The Core 4" describes four ways that team members begin their initial relationship with their customer. These mannerisms consist of the following: "Create Eye Contact", "Share a smile", "Speak with an enthusiastic tone", and "Stay connected to make it personal". This is the recipe for the first initial connection with each customer. By doing so, the customer feels like they are important, and not just another somebody. The second section is "2nd Mile Service". This step comes after the first initial connection made through "The Core 4", and the "2nd" time that the customer is approached. The "2nd Mile" is a special way that team members show the customer that they are not just another customer, but someone of significance. Three ways in which the "2nd Mile Service" is utilized, is by: Helping those who need assistance by delivering their food to the table, going the extra mile by visiting customers at their table and offering any possible assistance they might need, and if needed, an order can be delivered to their car. These two ingredients of "The Core 4" and "2nd Mile Service" create the perfect recipe of success that Chick-Fil-A has built...
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