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The Future of Driving

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Submitted By teplij
Words 1094
Pages 5
Individual Research Paper
Vladimir Teplizkiy
Foundation of Business Methods
Lori Travis
11/01/14

What is the future of driving? Almost 120 years ago, the first car was manufactured. Nowadays, cars are the main on-ground transportation. Although vehicles help people a lot in their full of movement and energy modern life, cars are taking away people’s time, which they spend behind the wheel. Cars are also a means of transportation that is associated with a high chance of life-threatening risks. So how can Google change that? Google’s credo is “Think Bigger,” and they are doing that by coming up with ideas, that are far ahead of our time. Larry Page once said, “We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There isn’t that many things people use twice a day” (as cited in Carlson, 2011). Google has come up with a project that will change the way people consider driving. The project took its start in 2009 with some of the very best engineers from the DARPA Challenges, a series of autonomous vehicle races organized by the U.S. Government. This project will help to prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use. According to World Health Organization (2013), approximately 1.3 million people die each year on the world's roads, and between 20 and 50 million sustain non-fatal injuries. Google aims to prevent and reduce those astonishing numbers. Their automated cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps (which they collect using manually driven vehicles) to navigate the road ahead. All of that is possible

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