...The Future of Media: A Proposal For Change Tiffin University Michael Granger April 25, 2014 COM241 Intro to Mass Communication As the age of information races on at a dizzying pace, what changes to the various media sources need to take place? In this essay I will attempt to answer that question. Through my research I have identified three areas that could well be addressed. Internet marketing should be strictly permission based, the quality of local cable news programs should be increased dramatically, and an on-line cell phone directory should be developed. These few changes would have a positive effect on the way the public utilizes media sources. I shall begin with Internet marketing. With each keystroke, everything you do on the Internet is tracked. Marketers will then use that information to bombard the Internet user with various advertisements and offers. While customizing the ads to the specific user is a useful tool to marketers, it is much like the “interruption based” advertising used on television programs. There are better ways to reach a potential client. Permission based marketing (Straubhaar, 2014, p. 322) is the answer. Permission marketing is not a new concept. It has been utilized by reputable marketing companies for many years. It is my position however that this type of marketing should be the standard for all Internet marketing. As big data continues growing in scope and size and marketing becomes increasingly targeted, the issue...
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...The Future of British Media Name Affiliation Course Tutor Date Journalism plays a central role in the democracy or any nation in the 21st century. It forms the backbone and foundation for the development of freedom of sharing and acquiring information among the public. For an advanced democracy like Britain, news have increasingly involved over the years to what we have at the current moment where it is highly characterized by an incomparable level of media freedom, advanced media and communication technologies, ease of accessibility of news by the public as well as the various ways in which technology has been integrated to the media. The position that the British news media will be in the next 20 years is therefore an unimaginably advanced position. The media sector is projected to significantly advance on various front including technology, ease of reading news, affordability of acquiring news as well as the vast expanse of media freedom (Burrell, 2015). Technology forms the center stage at which the British news media would be in 20 years’ time. The technological foundation upon which the British news media was laid on since its establishment warranted a constant research into better forms of communication such as development of television among others which have placed the British news media on the forefront. In 20 years’ time, the British news media would have therefore significantly adapted to the existing technological advances especially in terms of improved...
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...Jamie described the method of advertising through mobile media in her posting. She gave her opinion on the use of SMS ads stating her dislike for the concept. Jamie continued to explain how advertisements on free applications are tolerable due to their less invasiveness. She contributes the hassle of ignoring SMS ads as a reason for not liking the promotional strategy. I would agree with Jamie’s stance on SMS advertisements. I think they are annoying to receive and I do not trust responding to them. I feel that responding to these numbers may pose a liability to becoming signed up for a costly service unknowingly. Jamie continued her post in a discussion of the current smartphone market and listed that it comprises only about 11% of the mobile communication sector. She details the new methods of communication that have been established and become popular via smartphones. “Talk” has been downgraded and is not viewed as a primary function of a smartphone anymore. I believe that phones will continue to evolve to further function users with benefits and applications. I also think that in the next 5 years smartphones will have a more dominant market share by attracting a greater amount of users by offering more affordable products. After reading through Dr. Bentley’s research materials and Jamie’s posting I believe that the future of news and communication rests in the development and advancement of mobile media and smartphones. Talk and text will be replaced with new...
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...the Social Media there was not so much conflicts with people, children as well with the communication. There was not to much violence , children killing each other the social media as well was not so crazy and bad as it is now. Very good Example Face Book back then we didn’t have that or Tweeter , Etc. Nothing back then was so complicated and crazy as it is now. The Social Media at this time Present is at this has affected a lot of people teenagers are now involved in so many things that affect them , in school , emotionally , kids , at home , the media now has become like a addiction specially to the teenagers that are in schools etcs a lot of this has helps people that are mean out there to be able to communicate with children that are under age, perfect example the topic Bully now a days the Social Media people use it to bully other children that for them is the easiest way to either bully, or get children under age involve in things that have nothing to do with there ages. I think that the media should be more careful in regards to tracking little kids that don’t have to be involve when it comes to the face book or tweeter, for me I don’t think that it should exist because due to all this face book some people commit either suicide it has become more close in , and write things that some of there own family will not even find out till it is too late. Specially children that some parents are not involve there are the perfect example when it comes to the media , because they...
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...Social Media: A Future Beyond Imagination No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering. Social media is a one-way message; there is no dialogue, no feedback, no interaction, and its future goes beyond the imagination of its users. Google is catching up with Facebook; Google+ is breathing down its neck. As an embedded web asset, it provides data such as demographics, usage and content popularity. Twitter is many different things to many different people, and with its great tool to communicate short and snappy messages, has become a favorite target for social media marketing. LinkedIn is recognized as the most conservative of the social networks, because it is all about business and the network of choice for most professionals. The more social it becomes helps to enhance its user penetration and attractiveness. Pinterest and Tumblr are closing in as the fastest growing social networks on the planet (Bullas N. pg). The visual web is what drives this increase in the growth rate. Tim Mullaney, in his article, Social media is reinventing how business is done, reports...
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...Social Media in Business: Recent and Future Trends Social Media in Business: Recent and Future Trends Taylor M. Smith Eastern New Mexico University Social Media in Business: Recent and Future Trends In today’s world, technology surrounds us. Our society is constantly evolving, and is ruled by technology. One of these technologies is social networking through social media. Social networking is becoming a part of everyday life for many people around the world. Social media sites such as Facebook, Twitter, and Linkdin are completely free and allow users to interact with other people across the globe in a matter of seconds. Although these sites may have been originally intended for personal use, individuals are not the only ones using social media sites to communicate with one another. Business, small and large, are also implementing social networking strategies and professional networking to access more potential customers. Social media allows businesses to reach out to their customers – for free. This interaction with customers via the Internet is known as social customer relationship management. Effective social CRM and social media use can be an indispensible marketing tool to a firm by helping to build customer relationships and loyalty, engage customers in conversations, and offer promos and discounts. These are just a few of the many benefits that social networking has to offer businesses and companies. To understand how social media can be beneficial for a...
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...Social media is harmful to youth and social media has the ability to affect one’s future. Social media seems to have a huge affect on teens/students in many different cases such as stress, cyberbullying, enticement to waste time, and overall one’s future. Responsibility plays a major role in social networking; one must be very responsible because it can affect them, which can could have long term affect on their future. Social media is known for bullying, false rumors, and a bunch of negative; however, some may say that social media is a great aspect of one’s future and present and is beyond useful. Others may say social media is created to ruin lives. There’s only one question to the people of society; Is social media apart of our world, or is social media literally our world? Social media allows false information to spread to million of online users rapidly. It essentially causes problems that may not be fixed as fast as they were spread. “Missteps and misinformation get issued and repeated more quickly than ever.” (Todd leopold C1) It is known that whatever happens on the internet stays on the internet. Because social media spreads rapidly, and anything you do or say could be seen by millions of people that you don’t even know exist whether it’s true or false. For instance if you’re planning on getting a job in the near future, future employers could have access to your personal life; also if you’re planning to attend college, Nelson 2 colleges have access to your...
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...nobody can avoid the influence exerted by digital media. Digital media is the type of media being computerized, in contrast with traditional media, such as newspapers, magazines, films and pictures. As digital media is constantly evolving, its future trend will be discussed and elaborated in the following essay. To begin with, the development of digital media poses a serious threat on traditional media, including newspapers, magazines, radio and cable TV. Christopher Zara, the reporter from International Business Times, has reported in his article that newspapers industries have shrunk by 40% in the last ten years, one of the fastest declining industries in US. On the contrary, there is an upward trend in digital media. The popularity of digital media will continually increase as it has a lot of key benefits, the major advantage lies in its convenience. It allows people to store and access information and data at anywhere at any time by using computers, smart phones or any of the various electronic gadgets flooding the market. With everybody owning at least one of these essential devices, society is relying on digital media more than ever and will be more in the future. On top of that, digital media enables people to have more freedom to select what they want to view and contribute easily in our online world. As a result, its users will increase dramatically in the next few decades. Printed media might disappear altogether in the future, which would be a loss of the entire human civilization...
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...Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While attending New York University in the 1960s, Leonard Riggio...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...Chapter 1 The Problem and Its Settings Introduction The surge in popularity of social media in recent years has changed how we use the internet. But most importantly, how we study and how we learn. Social media has given us the ability to share ideas, feelings, and information at unbelievable speed. We can now communicate faster and wither greater efficiency with our lecturers and professors. Students can utilize social media by posting and sharing notes and lectures online, or watch a video pertaining to yesterday’s history class. Social media is not just limited to students, but many professors are now communicating with their students and peers via online. But social media is so much more. It enables students to attend lectures and classes who are half way around the world through the use of social media. It also allows professors and students to conduct meetings online. Currently, there are still many who oppose the idea of using social media as a tool for learning and studying. Regardless, many believe that technology is a vital part of today’s student success in the classroom. Many parents believe that the traditional learning styles is the way to go and that social media is just a distraction and may lead to procrastination. Background of the study The researchers were persuaded to conduct a study on the effects of social media in the study habits of junior nursing students in relation to academic performance. The setting for this study was conducted at the...
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...The Future of the New York Times What Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging’’ The New York Times has been guided by the Ochs-Sulzberger family for four generations since 1896. The newspaper has been through innumerable family crises, wars, strikes and recessions. The newspaper sales have declined steadily due to the rise of social media and online alternative media. Arthur Sulzberger has spent a lot of money to add new sections in the newspaper such as crosswords. He has broadened the distribution of the newspaper from its home city to the entire country. The New York Times needs to move to the cyber space where customers can access the newspaper using other platforms such as the iPhone. The cost of the newspaper has been subsidized while still valuing good journalism. Sulzberger has been fighting for reporters' rights who are charged for refusing to divulge confidential information to prosecutors. This has compromised the quality of journalism since reporters are charged and jailed for doing their work. Sulzberger needs to advertise the newspaper so that they can restore their competitive parity. The newspaper needs to introduce foreign language editions so that they can capture a larger market globally. He needs to invest in television by collaborating television professionals with print reporters so that they can produce much fine work. This will help the company move...
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...Disadvantages of Using Social Media for a Job Search April 9, 2014 Mrs. Kathy Tuberville Executive Summary This paper explains the benefits and disadvantages of using social media while searching for a job. There are several advantages for social media job searching. Networking through social media gives applicants different connections to find jobs. Applicants are able to complete applications and upload résumés promptly without delay. Job postings allow future applicants to research the qualifications and requirements for specific jobs. There are several disadvantages for using social media to find employment. There is no face-to-face communication involved in the application process. Applying online does not show a person’s personality. There is potential disconnect with generational gaps. Lastly, when finding a job online, potential employers can find harmful information about future applicants. The Benefits and Disadvantages of Using Social Media for a Job Search Technology plays a major role in today’s society, when it comes to employment. One aspect of technology, social media, which allows people to connect with others, is used in the process of finding employment. Social media is defined as “forms of electronic communication… through which users create online communities to share information, ideas, personal messages, and other content.” (Social media) Social media comes in the form of websites and applications and some of the main social media sites for job searching...
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...Shifting Scopes: Redefining Media in an Ever-Converging Society Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing new aspects of digital technologies in this age of redefine. No longer do we live in a society with definite mediums and platforms for the distribution of media content. The way we as humans obtain entertainment, news and information is too changing with the initiation of new multi-faceted technologies. However, researchers and members of society argue whether the consolidation of vehicles for media consumption is beneficial for society as a whole. As the pace of lives for many citizens becomes ever more rapid, consumers of media technology expect to intake incredible amounts of content in a dwindling amount of time, which has pressured the media industry to transform from traditional measures of transference. Researchers Dr. Frederic Gundelsweiler and Dr. Christian Filk attribute this societal demand for instantaneous consumption and its consequences in their article, Future Media Platforms for Convergence Journalisms. “When we examine the traditional media of mass communication, we recognize...
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...http://usa.onlinenigeria.com/money/50577-daniel-burrus-the-future-of-advertising-sales-it-s-all-about-integration.html Daniel Burrus: The Future of Advertising Sales -- It's all About Integration One of the reasons ad dollars are falling for newspapers, as well as traditional media, is that they don't fully understand the new realities of marketing. Two key shifts are taking place that media companies can no longer ignore. First, media and marketing have always been about storytelling. Advertisers have a story to tell, and the media is there to help tell it. Today, however, media and marketing go beyond mere storytelling; now it's about storytelling and dialogue. That's why social media's so popular. It's not about the word "media"; it's about the word "social." Unfortunately, we have community newspapers, television, radio, and news programs that are failing to build community through activity, engagement, and dialogue. Yes, they have a website, but for the most part they are static sites that are not engaging. So in order to move forward, big media needs to focus not just on the story, but also on the dialogue. When you add dialogue, you're moving from the information age (where so many media companies started) to the communication age (where the audience is now). Second, when we look at our traditional media players that are trying to sell advertising, they are still using the old model of media-specific ads: Radio ads just for radio, TV ads just for TV, and print ads just...
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