...1. Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry...
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...* ------------------------------------------------- Text analysis provides some insight into media messages but only a critical political economy approach can adequately explain how the media work today * * Whoever Controls the media, controls the mind. This is an interesting quote by Jim Morrison that shows the power of the media and its messages at the present day. Media has played a huge role in the cultures it inhabited. Starting from the Printing Press, and then evolving into the radio, the television till the World Wide Web. The evolution of the mass media took many different shapes and with this evolution, it shaped our cultures and understandings differently, which caused its effects to be more influential. Throughout the history the mass media molded our ideologies by its messages and changed the way we look at things around us. “When we consume mass media, there are a lot of physical and mental activities going on” (Fourie, 2001, p.283). At the present time when we decide to sit and watch a movie, there are millions of messages being interpreted to us as audiences that shape how we speak, dress, and behave. It is believed that the media determines what we should know and how we should think. But the vital question is who controls the media and controls its messages, and how does the media work today. This essay will therefore attempt to discuss the different approaches that are used to analyze and evaluate media messages, and how these various approaches operate...
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...Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian Middle Class" further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. Companies are always looking for tools and ways to increase the brand visibility and communication. Brand communication to the consumers is always an important marketing goal of marketers. In doing so, they spend a lot through their marketing services firm, which provides the advertising and communication services to the client firms. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. Going by some of the characteristics of the rural public, which are high brand loyalty, low income influenced by seasonal fluctuations, low...
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...The speech “Are We Ready for Tomorrow, Today?” was delivered by Muhtar Kent, the president and CEO of the Coca-Cola Co, at the 2009 Investor & Analyst Event held in the world global conference in Atlanta. As this speech is specifically structured to present a business plan for upcoming year of 2020, Kent uses the majority of ethos and logos artistic appeals as means of an effective persuasion. The argument surrounds a careful and logical analysis of past failures and successes backed up with statistical and visual references designed to “inform, provoke, challenge and inspire” the audience (Kent 2009), followed by an orderly presentation of numerous strategies on how they will shape the future as the leading “business of non-alcoholic ready-to-drink beverages.” (119) The appropriate artistic and inartistic appeals applied in the speech not only polish the essence of an effective argument, but also increases credibility as an influential speaker. It is evident that Kent tries to avoid using pathos, an appeal of emotion, as a form of appeal to prevent logical scrutiny from the audience. Instead, the speech follows a strict pattern of stating logical reasoning after presenting each inartistic proof and thus, succeeds in gaining compliance as a credible speaker. Apart from impressive statistical numbers on its company’s accomplishments, the content of the speech relies heavily on ethos, served as appeals to values and speaker’s credibility, exerting a strong and dependable...
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...advancement of technological improvements has a major influence in modern society and cannot be overlooked. Our society is run and manoeuvred through the innovation and emergence of new technology that we simply cannot ignore. With the first form of communicative technology developing in the late1800’s, radio has transformed the ability both professionally and personally to communicate through a wireless device. Mobile communication devices have not simply transformed a way to seek information but a way to transfer information to others as well. This is vital, as present technologies have come a long way from the development of Radio frequencies. With one of the most advanced technologies out, the emergence of the Smartphone has significantly affected our social norms, information, personal assets and society as a whole. Above all when looking at the contributions or advantages the Smartphone brings to the table there is no question organizationally and economically wise it benefits business venturing most. In a growing economy that is driven by knowledge, communication, innovation information becomes our most valuable asset, especially when it comes to running an efficient business. More and more CEO’s nationwide are condoning the necessities of an organized management tool that has the portability to still run and operate a business. With a never ending cycle of a corporate world adapting to new technology, the Smart phone has proven to produce the most effective and efficient...
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...the patterns which the 21st century: about who will speak it and for what purposes. It is a practical the future is more complex and less predictable than has usually been assumed. underlie typical linguistic change and describes the way large corporations have briefing document, written for educationists, politicians, managers – indeed any decision maker or planning team with a professional interest in the development of English worldwide. The book has been commissioned by the British Council to complement the many texts already available about the teaching and learning of English, the history and used ‘scenario planning’ as a strategy for coping with unpredictable futures. Section three outlines significant global trends which will shape the social and economic world in the 21st century. Section four discusses the impacts these trends are The Future of English? takes stock of the development of English and the diversity of forms of English worldwide. It is present, apparently unassailable, position of English in the world and asks whether we intended to stimulate constructive debate about the future status of English which can expect its status to remain unchanged during the coming decades of can inform policy developments both in the...
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...Street Publishing Services Anna Melhorn Hilary Newman Teri Stratford Emily McGee Allison Morris Elena Santa Maria This book was set in Janson TextLTStd-Roman 10/13 by MPS Limited, a Macmillan Company, Chennai, India and printed and bound by R. R. Donnelley & Sons. The cover was printed by R. R. Donnelley & Sons. This book is printed on acid free paper. ∞ Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information,...
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...and TV, literature, visual arts and music are internationally respected and renowned for their prestige. People from America to Asia dance to our music, read our books, purchase our art and wear our designer’s latest creations, with London being recognised as the world’s most influential city by Forbes in 2014. The creative sector represents 5 percent of the British economy which is valued at around £76.9 billion and provides more than 1.7 million jobs, as reported by Warwick university. These industries have an impact on us as individuals and adds to our rich heritage by contributing to our British culture. Our arts are constantly being shaped by new trends and our consumer choices are influenced by clever marketing and visual branding. The arts also improve the enjoyment of the environments which we live and work and shape the way in which we are perceived by others around the globe, whilst also contributing to how we view the world. However, the Arts have been left to suffer within the UK educational system in order to accommodate the severe budget cuts and restrictions being hauled at schools and colleges. With more time and focus being placed on academic subjects such as science and mathematics, there is an implication that they are more important. Subjects are placed within a hierarchy with the Arts taking the largest hit, as more measureable subjects are favoured so that schools can achieve governmental targets. Alternatively we are faced with a global responsibility in...
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...ANALYSIS OF THE MEDICINE HAT COLLEGE GLOBAL TOURISM & MARKETING PROGRAM Presented to Ms. xx Coordinator of Global Tourism & Marketing Program x x College Prepared by Yili Wang First Year Students of Business Administration November 28, 2014 MEMORANDUM TO: Ms. Linda Tooth, Coordinator of Global Tourism & Marketing Program FROM: Ms. Yili Wang, First Year Students of Business Administration DATE: November 27, 2014 RE: Analysis of the Medicine Hat College Global Tourism & Marketing Program Here is the report, which you authorized on October 27, about the analysis of the Medicine Hat College (MHC) Global Tourism & Marketing (GTAM) Program. The study involved a discussion of the courses that are considered to be added to the GTAM program, the importance of practical experience and experiential learning, and the career development for GTAM graduates in terms of the position unfilled, as well as the recommendations about the development of Medicine Hat College GTAM program. According to the surveys from alumni, educational institutions, and business institutions, and some secondary resources, the quality of the Global Tourism and Marketing program can be improved in terms of course offering, sufficient practicum providing, and unfilled positions analyzing. It is important that college provides more opportunities and offers more useful courses to help tourism students to meet the needs of tourism industry. I am grateful to all of the people...
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...11/7/05 3:44 PM Page 3 Taking Care of Brands Through Vertical Integration Esprit, H&M, Zara, and other vertically integrated brands have captured significant market share over the past few years, growing more rapidly than traditional manufacturers and retailers. By controlling the whole value chain, from manufacturing to retail—and thereby blending product and retail identity—vertical brands can offer attractive economics. With traditional retail channels on the decline, many manufacturers—especially those in textiles, furniture, leather goods, sporting goods, and luxury goods—are choosing vertical integration as a way to better manage their brands. There are, however, many approaches to vertical integration. To get a closer look at the risks, benefits, and best practices of the various approaches, The Boston Consulting Group conducted a detailed survey among a number of leading brands. This article presents highlights from that study. Why Vertical Integration Now? In a traditional business system, the producer controls product design and development, manufacturing, selling and distribution to retailers, product service, and advertising, whereas the retailer is responsible for store concept and design, store management, product assortment, visual merchandising, and selling to consumers. But traditional retailers, especially department stores, are facing formidable challenges these days. Caught between two types of competitors—specialty boutiques on...
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...Looking at luxury: consuming luxury fashion in global cities Professor Louise Crewe, University of Nottingham, UK Dr. Amber Martin, Queen Mary University of London, UK 1: Introduction This chapter explores the growth and transformation of the global luxury fashion market focusing specifically on the flagship stores of the largest global luxury fashion organisations.[1] The conceptual basis of the chapter lies in recent debates about global economic austerity and the future of consumption under conditions of precarity. The chapter focuses on the remarkable resilience of the luxury market in the face of global recession and the slow-down in consumer spending. Luxury consumption and passionate investment are argued to provide one means through which the more deleterious effects of the over-consumption of cheap, throwaway, fast fashion can be effaced. The arguments made in the chapter are both theoretically and empirically significant. Firstly, luxury fashion is empirically an important but neglected area of scholarship and one with a pronounced Geography that requires scrutiny. The luxury fashion market is significant not only in terms of its value but also in terms of its rate of growth which has significantly outpaced that of other consumer goods categories over recent decades. The rate of growth has been driven by a variety of factors, including growing concerns over the economic, environmental and social impacts of throwaway fashion, a desire for more responsible investment...
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...ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is flourishing at an annual growth rate of 30-35 percent. Almost all big fast food brands of the world have made their presence felt in India and most of them making an appreciable growth. Although the market has witnessed sturdy growth in the past few years, it remains largely under pervaded and purposive in the metropolitan cities. INTRODUCTION TO FAST FOOD * Introduction Food that can be prepared and served instantly i.e. “fast” is known as Fast Food. Although any meal with very less preparation time can be considered as fast food, but the term refers to food that is sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have standardized foodstuffs supplied to each restaurant from central locations. The capital requirements for...
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...CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS Mitul Deliya Assistant Professor, S. K. College of Business Management, Hemchandracharya North Gujarat University, Patan Email: deliya.mitul@gmail.com ABSTRACT The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. INTRODUCTION “Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” Packaging has a huge role to play in the positioning of products. Package design shapes consumer perceptions and can be the determining factor in point-of-purchase...
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...One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand identity, brand equity, brand recognition, brand awareness, brand elements, product, costumers, communication. Introduction Brand management involves a set of activities related to the creation and brand positioning, brand management through all phases of its life cycle and measuring the real value of the brand....
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...Communication for Development: Achieving the Millennium Development Goals The 10th interagency round table on communication for development UNESCO’s proposal Background Since 1988, when it first started, the interagency round table on communication for development was conceived as an informal gathering of UN agencies later expanding its outreach to NGOs, international organizations, academia, donors, and communication practitioners. The importance of communication in the development process has been acknowledged for many years by the development community. In the past decade alone, communication for development has been widely discussed in relation to specific development challenges such as HIV and AIDS but also in the broad sense often revisiting the difficulties of communicating sustainable development. The use of the terminology “communication for development” is often a subject of debate and for this reason the working definition shall be guided by Article 6, UN General Assembly Resolution 51/172, which “stresses the need to support two-way communication systems that enable dialogue and that allow communities to speak out, express their aspirations and concerns and participate in the decisions that relate to their development.” The main objective of the round table, within the framework of A/RES/51/172, is to ensure understanding among the UN agencies regarding the implementation of programmes and projects that contribute to communication for development...
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