...As someone who grew up in the deep south of Louisiana and Texas, the help really hit home for me. I know and have known people like Miss Celia Foote, Miss Skeeter and even, though I am sad to admit it, people like Miss Hilly Holbrook. Because I know these people so well, I also know the help. The help we had back when I was growing up was a more gentrified one than is shown in this production. We were refined southerners, not taking to that institutional racism that we heard so much about in the history books, but we had help all the same. Men and women who cleaned our houses, our school, and even our streets. We would smile cordially at them, and pass them a kind hello but never stop for long, never chatting, and of course never get to know...
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...Consortium FROM: Team 1 DATE: March 6, 2011 RE: Legal, Statistical, and Ethical Analysis of “July at the Multiplex” As per your request, we have arranged a report based on the incident that plaintiff, moviegoer Tommy, has filed a civil complaint about. This incident involved Tommy’s visit to the Royal 16 Theater, your property in the Eastfield Mall, intending to watch a movie, “The Governator.” This analysis examines the possibilities and outcomes of the possibilities in order to determine what the best option is for you. This analysis covers: * Facts of the Case * Legal Analysis * Statistical Analysis * Ethical Analysis * Conclusion If you have any questions or concerns, please contact us at our office by phone at (555) 555-1234 or by email atXXXXXX Table of Contents MEMORANDOM 2 List of Figures and Equations 5 EXECUTIVE SUMMARY 6 INTRODUCTION 7 LEGAL ANALYSIS 8 Misrepresentation 8 Rule 8 A representation of a fact was made 8 The representation was falsified with intent to deceive 8 When made, the representation was known to be false or made recklessly without knowledge of its truth. 9 The representation was made with the intention that the plaintiff should rely upon it. 9 The plaintiff justifiably relied upon the representation 9 The plaintiff suffers economic damages as a result. 10 Things to consider 10 Conclusion. 10 STATISTICAL ANALYSIS 11 Patron Surveys 11 First Survey 11 First Hypothesis Test 11 First...
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...television programs and movies without interruption from advertisements that you cannot escape when watching regular television. Since 1998, Netflix has set goals, implemented plans and strategies to become the leader of television network on the Internet and to maintain that industry position. This paper will examine the company’s strengths, weakness, opportunities, and threats analysis (SWOT) as well as recommend a strategic and operational plan to ensure Netflix remain the leader in Internet television networking. SWOT ANALYSIS A SWOT, which is strengths, weaknesses, opportunities, and threats analysis is a snapshot assessment of the current state of the company. It can highlight what the company does well or better than others as well as present the things the organization does poorly and areas in which improvements are necessary. Such analysis can also determine the various opportunities that a company can capitalize on. Just as important as the previous reasons, the analysis can provide information regarding the current threats that may potentially injure the organization. Below is a SWOT analysis of Netflix conducted by Marketline.com in a 2013 company profile report. Strengths One of Netflix’s strengths according to the report is the company’s business model in which the company believes provides a high value scheme. Another highlighted strength is the Netflix’s relationship with...
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...aaaaaaaaaaaaaaaa Monday, March 12, 2012 My Cousin Vinny: a story about legal education The Abnormal Use blog is celebrating the twentieth anniversary of the release of the movie My Cousin Vinny by publishing a series of comments and interviews and also by sponsoring a multi-blog discussion on the movie. Go here to get more information. When my students ask me to recommend movies, I give them a list I have prepared over the years in which I have organized the titles under certain main “themes.” No one is surprised to see My Cousin Vinny on the list, but some are surprised I have listed it under the theme of “legal education.” So, I thought I’d use my contribution to the Abnormal Use blog’s celebration to explain why. One reason I place My Cousin Vinny under the theme of legal education is that it provides so much material you can use in the classroom. For example, you can use the movie to discuss criminal procedure, courtroom decorum, professional responsibility, unethical behavior, the role of the judge in a trial, efficient cross-examination, the role of expert witnesses and effective trial advocacy. Go here, here and here for more on this. But the reference to legal education goes deeper. I think you can use the movie to discuss the most common topic of debate within legal education itself. Interestingly, however, in My Cousin Vinny, the issue is turned on its head. After Vinny’s girlfriend Mona Lisa bails him out for a second time after having been...
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...production starts the studio would inevitably have more information on the likeliness that a sequel would be possible. This would put Arundel at a disadvantage, because they would then have to negotiate the price for sequel rights on each film produced while knowing much less than the production studio about the film. For example, if the studio knew that obtaining the rights for the literary work the first movie is based upon took a lot of haggling and work, and that the script has gone through fifteen revisions with six different writers, then the studio may be keen to get rid of the sequel rights. While a film’s profitability is always a gamble, there are often early signs such as these that a movie is going to be a jumbled mess that cost the studio way too much money to produce in the first place. These films tend to do poorly in the box office and not get sequels. Without a prior agreement, the studio could thus try to sell Arundel options for the less-successful properties and keep the potentially more lucrative ones for itself. While Arundel’s financing does help the studio fund its work, if the studio knows they have a hit and the sequel will likely be very profitable, the studio would be more willing...
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...Trend of Horror Movie in Malaysia. Abstract This research is about the trend of horror movie in Malaysian cinema industry. This study will show why movie that were produced in Malaysia diverting to horror comedy genre. This study also will show that why demand of horror comedy genre increased. The objective to know whether this movie genre are giving impact on Malaysian social economy and to know to what extent of the trend of horror film. The research will be done by using survey techniques and will be given to 100 participants among the student population in UiTM Shah Alam. This study will show that horror comedy genre demand are more than horror genre. 1.Introduction In my opinion, horror film is a genre that aims to create a sense of fear, panic, alarm, and dread for the audience. These films are often unsettling and rely on scaring the audience through a portrayal of their worst fears and nightmares. Horror films usually center on the arrival of an evil force, person, or event. Horror film may become as an adventures to some people. This is because the film may play with the viewer emotions. According to Danielle Braff on his article about Movies may cause special effects on the body, he stated that the people who are fascinated by horror movies tend to be the same people who love to sky-dive, go rock climbing and try extreme skiing adventures. The horror genre allows them the opportunity to experience events and people who...
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...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
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...Running Head: P.S. I LOVE YOU 1 An Analysis of P.S. I Love You Tammy McDaniel ENG 225 Jonathan Beller August 15, 2011 P.S. I Love You 2 An Analysis of P.S. I Love You The 2007 film, P.S. I Love You, is a film about learning to let go and move on with your life after the death of a spouse. The Film stars Hilary Swank, Million Dollar Baby and Gerard Butler, 300. It also stars Lisa Kudrow as Denise, Gina Gershon as Sharon, James Marsters as John, Kathy Bates as Patricia (Holly's mom), Nellie McKay as Ciara (Holly's sister), Harry Connick Jr. as Daniel, and Jeffrey Dean Morgan as William. This paper will critique the film, 'P.S. I Love You,' through textual and formal analysis focusing on the following elements.. Storytelling, Acting, Cinematography, Editing, Sound, Style and Directing, Societal Impact, Genre, and Film Criticism and Analysis. By examining the films technical elements, you can gain a better understanding of the director's vision of the film. P.S. I Love You is a 2007 American drama directed by Richard LaGavenese. The screenplay by LaGavenese and Steven Rogers is based on the 2004 novel P.S. I Love You by Cecelia Ahern. This film was shot on locations in New York City and county Wicklow, Ireland.(Imdb.com) In this film, P.S. I Love You, Hilary Swank plays Holly, an American who marries an Irishman,Gerry (played by Gerard Butler). Gerry is Holly's soul mate, the love of her life. A few weeks shy of her...
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...Since founded in 1999, Netflix has grown to become the world’s largest online movie rental service. In the beginning of 2007, Netflix surpassed 6.3 million subscribers. With a catalog that includes more than 100,000 titles, Netflix is leading the movie rental market. Netflix’s subscription-based business model was a disruptive innovation in the movie rental business. By using the internet, Netflix focused on providing convenient and affordable prices for an entertainment industry that was already highly popular. Based on a product that consumers already loved, Netflix’s business model was profitable because it improved the consumer’s rental experience. The company aimed to become the best cost provider. As part of its competitive advantages, Netflix has an intuitive website (easy to use), personalized movie recommendations, and excellent customer service. Netflix has been rated No. 1 in online retail customer satisfaction by Neilsen Online for the past 3 years and for nine consecutive periods by Forsee/FGI Research (Netflix, 2009). Netflix’s strategy for success has included providing a comprehensive selection of movies; an easy way to choose movies, fast delivery, a no late fees policy and a convenient drop it in the mail return system. These strategies ensured a competitive advantage to Netflix and threatened to make the traditional video store obsolete. A combination of its business model and strategic approach carry out the mission of the company. Diagnosis of...
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...Market Analysis & Insight Introduction Marketing is a very important part of any successful company. In order to have successful marketing one must create a marketing plan to help the marketing for the company. Definition of Marketing Plan A marketing plan is a written document that companies use to write all the individual details they will need in order to accomplish any and all goals that they have. (How to Create a Marketing Plan, 2012). Basically, a marketing plan will be a step by step guide for the company to reach its goals. Companies that are successful tend to start with a great marketing plan. Marketing plans can vary in all different sizes depending on how large or small the company is. When a company creates a marketing plan it is very important for them to get information from all departments of the company. Examples would include finance, manufacturing, supply and several more. When a company gets information from all departments it will allow your marketing plan to include all aspects of the company and not only a few (How to Create a Marketing Plan, 2012). Marketing Plans: an Example of Success In 2001 Golden Valley Fire Department had a hard time trying to get together five daytime firefighters to get to a scene after an emergency call. Today, because of the company’s marketing plan they are able to easily put together 15 firefighters within eight minutes of the emergency call. Golden Valley Fire Department would try and hire people through newspaper...
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...million in startup cash. The company was formed with the idea that customers could utilize the company’s web site to rent DVDs and have them delivered to their home. The inspiration for the company came from Reed Hastings after he acquired $40 of overdue fees on an Apollo 13 movie rental from Blockbuster (A brief history of Netflix - CNN.com, n.d.). The business model for Netflix was created upon the methodology that customers will receive the movies of their choice in the mail while never incurring late fees. (Abraham, 2012 p. 1.8). Netflix added customer value and convenience by using processes already in place such as the US Postal Systems to capitalize on the delivery of their product. In this paper, I will outline a SWOT analysis of Netflix as well as prepare a strategic plan to grow the business over the next three years. Using SWOT analysis and strategic planning an organization performs organizational forecasting similar to advice given to a US hockey player once made concerning hockey, “skate where the puck is going to be, not where it has been.” (Schwartz, n.d.) Strategic planning is a systematic way of planning for the organizational future but upon the data based decisions from the SWOT analysis. The distinctive aspect between Netflix and their competition rests with the concept of Netflix bypassing the physical storefront retail route and dedication the business model around order fulfillment and distribution from a warehouse directly to the consumer. This entire...
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...are the competitive forces in the movie rental marketplace? Do five-forces analysis to support your answer. Firms in Other Industries Offering Substitute Products There is a small amount of possibilities for substitutes. The only substitutes would be illegally obtaining the movies by downloading or streaming, purchasing “bootleg” DVD’s, or waiting until the movie is aired on public or cable TV stations. Suppliers of Raw Materials, Parts, Components, or other Resource Inputs Consisting of only a small number or suppliers, buyers do not have the upper hand. If suppliers run out of stock or decide to cut supplies short, there are not many alternatives to obtain DVD’s or right to a movie. The seller has the power to control distribution and prices. Buyers Buyers have limited powers and options. An avid movie renter is limited to the selection available in store or library on line. The movie rental companies are limited to the supply they can purchase and stock their stores with. They are unable to control prices, but larger companies do have the upper hand since they can order larger quantities to get a better deal. Rivalry among Competing Sellers There are very few competitors in the movie rental industry of which consist of Netflix, Blockbuster, and small businesses. These few control overall market share of the industry. The main competition is between Netflix and Blockbuster. Blockbuster is currently the leader in movie rentals until Netflix introduced...
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...movies, helping customers to narrow their choices by genres, new releases, top 100, critics’ picks, award winning movies and giving customers suggestions based on movies that they have recently viewed. Netflix has become a pioneer in movie rentals making it easier for the customer to sit at the comfort of their own home and enjoy a flick. One important tool that companies may use is a S.W.O.T analysis, which evaluates the strength, weakness, opportunities and threats of an organization. Another tool that companies tend to use to help them become aware of what the customers need and wants are is surveys. Surveys can help companies analyze their current customers as well as potential ones in order to increase profits and grow overall as a company. Netflix is an Internet based movie rental company that allows consumers set up an account online and manage their movie rentals. Consumers have the option to create a list in which movies will be chosen from randomly. When chosen, this movie will be sent to the consumer’s home and when finished, the consumer may send it back in the envelope provided. Consumers may also choose to watch movies instantly through their computer at the comfort of their own home if they do not wish to wait for a movie via mail. Netlix allows consumers to choose a package that will fit its customer’s...
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...forms of art. ✔ understand how and why most of the formal mechanisms of a movie remain invisible to casual viewers. ✔ understand the relationship between viewers’ expectations and filmmakers’ decisions about the form and style of their movies. ✔ explain how shared belief systems contribute to hidden movie meaning. ✔ explain the difference between implicit and explicit meaning, and understand how the different levels of movie meaning contribute to interpretive analysis. medium. With so much experience, no one could blame you for wondering why you need a course or this book to tell you how to look at movies. After all, you might say, “It’s just a movie.” For most of us most of the time, movies are a break from our daily obligations—a form of escape, entertainment, and pleasure. Motion pictures had been popular for fifty years before even most filmmakers, much less scholars, considered movies worthy of serious study. But motion pictures are much more than entertainment. The movies we see shape the way we view the world around us and our place in that world. What’s more, a close analysis of any particular movie can tell us a great deal about the artist, society, or industry that created it. Surely any art form with that kind of influence and insight is worth understanding on the deepest possible level. ✔ understand the differences between formal analysis and the types of analysis that explore the relationship between culture and the movies. ✔ begin...
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...movies, helping customers to narrow their choices by genres, new releases, top 100, critics’ picks, award winning movies and giving customers suggestions based on movies that they have recently viewed. Netflix has become a pioneer in movie rentals making it easier for the customer to sit at the comfort of their own home and enjoy a flick. One important tool that companies may use is a S.W.O.T analysis, which evaluates the strength, weakness, opportunities and threats of an organization. Another tool that companies tend to use to help them become aware of what the customers need and wants are is surveys. Surveys can help companies analyze their current customers as well as potential ones in order to increase profits and grow overall as a company. Netflix is an Internet based movie rental company that allows consumers set up an account online and manage their movie rentals. Consumers have the option to create a list in which movies will be chosen from randomly. When chosen, this movie will be sent to the consumer’s home and when finished, the consumer may send it back in the envelope provided. Consumers may also choose to watch movies instantly through their computer at the comfort of their own home if they do not wish to wait for a movie via mail. Netlix allows consumers to choose a package that will fit its customer’s...
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