The Help

The Help is a movie that depicts the discrimination and prejudices against African-Americans in the late 1960’s. The main character begins to write a book from the viewpoint of the black maids who work, in harsh and unjust terms, for wealthy, upper class white couples. During the events of the film, we see that the maids are responsible for the entire upbringing of the white couple’s child(ren), and works under conditions that border on slavery.
Now that we have a little background on the film, we will discuss the promotional poster.
The teaser poster for the film is set against a warm, golden background. The title of the film, along with a quote, appears in a soft purple, simple text. There is no shadow or shading of any sort on the text, and helps create a simple cover for views that catches attention subtly, but doesn’t scream for notice-much like the pace of the film.
The quote, “Change begins with a whisper,” is written in the same font as the title, and ties into the scene depicted below the text. That scene is of four women-two black maids standing to the left, and two white, upper class women sitting on a bench to the right. The two maids are dressed in bland maid outfits of a pale blue shade. Their shoes are old and worn and appear to be covered in dust. The look of their outfits implies poverty and low social class. One of the maids seems to be whispering into the ear of the other, tying in with the quote at the top. The other maid has her head turned as if to listen to the other one.
Of the two white women depicted, one is the main character, who is sitting simply, looking out towards the viewer. She is wearing a light pink summer dress. Though light in shade, it is not bland like the outfits of the maids. Her hair is a fiery orange and not done in any shape other than simple and tied up. She appears almost bored.
The other white