...Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. 1888-1891, Asa Griggs Candler, Atlanta businessman, secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. * 1893 – 1904: Beyond Atlanta Asa G. Candler transformed Coca-Cola from an invention into a business with successfully aggressive promotion. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage – a new way to enjoy syrup. * 1905 – 1918: A Unique design The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design...
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...Coca Cola It's not surprising that Coca-Cola, probably the world's most recognized product (and certainly its most popular soft drink) has got a wide variety of popular stories about its beginning, its effects, and the ingredients used in Coke's famous secret formula. The most frequently heard story, that Coca-Cola originally contained cocaine, is, technically speaking, true. Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, and pharmacist. Pemberton was actually trying to make headache relief medicine, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda fountain beverage. The name Coca-Cola was coined by Pemberton's bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Cola's logo. Though the Coca-Cola Company apparently would rather not talk about the beginning of its name in detail, it's clear that Robinson thought of "Coca-Cola" from two of the drink's ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day Coca-Cola contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman As a Candler, who acquired the Coca Cola Company in 1891, steadily...
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...The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red and white trademark is probably the best-known brand symbol in the world. Headquartered since its founding in Atlanta, Coca-Cola makes four of the top five soft drinks in the world, Coca-Cola at number one and Diet Coke, Fanta, and Sprite at numbers three through five. The company also operates one of the world's most pervasive distribution systems, offering its nearly 400 beverage products in more than 200 countries worldwide. Nearly 70 percent of sales are generated outside North America, with revenues breaking down as follows: North America, 30 percent; Europe, Eurasia, and the Middle East, 31 percent; Asia, 24 percent; Latin America (including Mexico), 10 percent; and Africa, 4 percent. Among the company's products are a variety of carbonated beverages (including the aforementioned brands and many others, such as Fresca, Barq's, and Cherry and Vanilla Coke); sports drinks (POWERade and Aquarius); juices and juice drinks (Minute Maid, Fruitopia, Hi-C, Five Alive, Qoo, Maaza, and Bibo); teas (Sokenbicha and Marocha); coffees (Georgia); and bottled waters (Ciel, Dasani, and Bonaqua). Moreover, the company holds the rights to the Schweppes, Canada Dry, Dr Pepper, and Crush brands outside of North America, Europe, and Australia. Coca-Cola's development into one of the most powerful and admired firms in the world has been credited to proficiency...
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...Coke Versus Pepsi : Differences in Cultural History Rather than Taste Posted by Nicole Smith, Jan 16, 2012 Food And Drink No Comments Print For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories. There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is nothing like the history of Pepsi outside of the fact that both companies were advertising soda. Both were intended to serve as recreational drinks associated with parties, fun, sex, and entertainment. The two drinks have just about the same color, the same amount of carbon dioxide, and have a similar taste. While in the past they both used different natural extracts from the coca nut, nowadays they both rely on artificial flavors and man-made...
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...The Coca-Cola Company * Informational Report - April 7th, 2011 Table of Contents Executive Summary…………………………………………………………………….. 2 Early History………………………………………………………………………………… 3 Company Attitude……………………………………………………………………….. 4 The Woodruff Era: 1919 – 1955.......…………………………………………….. 4 Diversification and New Products in Foreign Countries: 1955-1981…………………………………………………………………………………………….. 4 The Goizueta Era: 1980s……………………………………………………………….. 5 Key Dates ……………………………………………………………….……………………. 5 EXECUTIVE SUMMARY Coca-Cola is a soft drink that is sold in more than 200 countries around the world. Originally Coca-Cola was intended as a patent medicine when it was invented in the late 19th century by Dr. John Pemberton. Coca-Cola was bought out by a businessman, Asa Griggs Candler, who had an excellent sense of business. He marketed and sold the products alongside his philanthropies. He became a notable philanthropist and he used that to his advantage in marketing his product. The Coca-Cola Company grew tremendously under Candler’s 26 years of leadership. The company produces concentrate Syrup, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola...
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...Competitive Strategies Coca Cola vs. Pepsi By Mohammed Hashim Professor Dr. Phyllis Parise Contemporary Business May 05, 2013 Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what...
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...Investment Analysis for Pepsi versus Coca Cola ACC557 – Financial Accounting December 13, 2012 Company Synopsis Pepsi Cola | Coca-Cola | The Pepsi Bottling Group, Inc. (PBG) is the world's largest manufacturer, seller, and distributor of Pepsi-Cola beverages. Separated from parent PepsiCo, Inc. in 1999, it accounted that year for 55 percent of Pepsi-Cola beverages sold in the United States and 32 percent worldwide. The company delivers its products directly to stores without using wholesalers or other middlemen. In addition to its extensive production and distribution facilities, PBG leases and operates about 20,000 vehicles and owns more than 1.1 million soft drink dispensing and vending machines. PepsiCo holds a controlling interest in the firm. | The Coca Cola history extends back to 1885, when John Pemberton invented the original recipe for a new cocawine. Pemberton developed Coca-Cola, a non-alcoholic version of his original cocawine, when Fulton County passed prohibition legislation. Carbonated water was added later by accident when Pemberton was mixing drinks for a friend and incidentally included it. His friends loved the new taste, so he altered the original formula to incorporate it. | Pepsi - International Directory of Company Histories, Vol. 40. St. James Press, 2001. (http://www.fundinguniverse.com/company-histories/the-pepsi-bottling-group-inc-history/). Major Suppliers Pepsi Cola | Coca-Cola | PolandEgyptUnited Arab EmiratesCanada | Poland...
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...Preferences and taste of target market have now changed and so now there had to be alterations in the way one did advertising. Before 1970 print advertising was a lot different compared to advertisement used today. I have chosen to look into print advertisement history of Coca Cola. This paper will address target markets, impact of Coca-Cola is one of the most constant, persistent and well-loved brands of all time. It is one of the longest living brands, which makes Coca-Cola one of the most successful companies of all time. One of the main reasons is due to their strong marketing and advertising. Coca-Cola has always leaned upon advertising to market their brand. This is why they are always in he lead, after being in the market for over a century. Coca-Cola advertising has most definitely affected American pop culture around the world. 1800’s In 1886, there was some prohibition laws passed in a few locations, John Pemberton developed Coca-Cola, which was a non-alcoholic version of his French Wine Coca that he had previously made. He first sold Coca-Cola for 5 cents per glass next to soda fountains as a patent medicine. He claimed Coca-Cola was a cure for the common headache, impotence and also morphine addiction. In 1894, Coca-Cola started being sold in bottles, and the company advertised the product on outdoors on walls. There was a small amount of creativity placed into their first ad. The first newspaper ad read: ‘Delicious! Refreshing! Exhilarating! Invigorating!’ not too long...
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...and features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. Around every corner you’ll experience something new and inviting. You’ll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3-D glasses with moving seats) and get an inside look at the bottling process. You can view more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. You can even give our 7-foot CocaCola Polar Bear a big hug! And of course, a World of Coca-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 100 flavors from around the world. All this and much more make the World of CocaCola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 2 hours. Check out a timeline featuring key milestones in the history of the World of CocaCola. 1990: The original World of CocaCola is established at Underground Atlanta as an attraction dedicated to the heritage of The CocaCola Company. 2000: By 2000, The CocaCola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park. 2002: The CocaCola Company announces plans for development of the land to help spur ongoing revitalization of downtown Atlanta. 2002: The CocaCola Company donates nine acres of this land to the Georgia Aquarium. The company commits to design and build a new World of...
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...Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what they did to woman and minority in our communities, unlike what Pepsi could actually show, and people can see in Pepsi corporate...
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...Fit The Coca-Cola Co. The biggest multinational beverage company Coca-Cola was born in 1892 by Asa Griggs Candler in Georgia. Today The Coca-Cola company is selling more than 400 brands in 200 countries and 94% of the world population knows or heard about the Coca-Cola company by their product Coca-Cola, Coke, Cola or Coca etc., possibly it is the most recognized carbonated beverage company in the world (Sivny 2007). According to Journal of American Business review, what makes the Coca-Cola Company successful in the global food industry is their strong global strategy that based on four powerful strategic foundations: labor and management strategy, collaborative, marketing and differentiation strategy (2013). When companies start to operate internationally they have to decide how to staff their facilities by choosing from three frameworks that covers international employment: ethnocentric, polycentric and geocentric staffing approaches. One of the key to success of the Coca-Cola Company is implementing the geocentric approach to their staffing strategy, which is choosing the best mixture of home, host-country and third party managers to manage the operation. According to Statista, statistic shows that the number of employees of the Coca-Cola company worldwide is 130.6 thousand in 2013 (2013). One of the Coca-Cola’s mission towards their employees is to create a better working place, and inspire their employees with the best working environment (Coca-Cola.co.uk...
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...Grass Roots Company: The Coca-Cola Company A company typically grows to become an international entity by first successfully competing in the domestic market. Once successful it can venture into the global market. However, before the company begins to compete in the international market, they must first conduct research on the laws, culture, and customs associated with the area being considered. It is very important to do this if the company wishes to be successful. Failure to do this research can be detrimental to the success of the business. It would most likely lead to a waste of company funds. A company must determine if their current Human Resources (HR) practices can be used overseas or if they need to be altered. The company must at least ask themselves the following questions: Will the cultural differences have an effect on the company’s current HR practices? If so, how will they change their HR practices to address the different culture? Is it feasible to expand the business in this particular location or is it better to find a different country or location that has similar beliefs and cultures? Other aspects to consider are the compatibility of its strategy, the availability of experienced local talent, available local resources, and the effectiveness of multicultural employee relationships in regards to productivity. They must determine if the company’s current strategic plan will work in the new location? A company must realize that their strategy may work in...
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...The Coca Cola Company and Pepsi Inc. Both of these companies provide a rich source of services and products but you will always find that consumers are still stuck with the question of which company provides the best overall product. Simply said.. Are you a Coke or Pepsi fan? I will examine both Coca Cola and Pepsi roots and determine which will provide the optimal solution for investors. John Pemberton an Atlanta pharmacist created Coca Cola by accident. In 1886 while in his home mixing some caramel and colored liquid Pemberton tasted what would soon be the first sampling of the future Coca Cola. Pemberton decided to take his mixture to a nearby pharmacy and add carbonated water to change the taste. He was determined this was the next big invention and convinced Jacob’s Pharmacy to allow him to let customers sample his product for five cents a glass. Knowing that the sampling was a success Pemberton took the idea to his friend and bookkeeper Frank Robinson who helped to name and create the signature script for Coca Cola that would be still used to today. During its first year in Jacob’s Pharmacy nine glasses of Coca Cola was served per day. Only two years into its discovery John Pemberton would pass away but his ideas would evolve as did the people involved with Coca Cola’s development (“Heritage timeline,”2012). Soon after Pemberton’s passing Asa Griggs Candler an Atlanta businessman secured rights to the business and became the first President of Coca Cola...
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...The Coca – Cola Company struggles with Ethical Crises Coca-cola has the most valuable brand name in the world and, one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance. However, over the last ten years, the firm has struggled to reach its financial objectives and has been associated with a number of ethical crises. Warren Buffet served as a member of the board of directors and was a strong supporter and investor of Coca-Cola but resigned from the board in 2006 after several years of frustration with Coca-Cola’s failure to overcome many challenges. Many issues were facing Doug Ivester when he took over the reins at Coca-Cola in 1997. Ivester was heralded for his ability to handle the financial flows and details of the soft drink giant. Former CEO Robert Goizueta had carefully groomed Ivester for the top position that he assumed in October 1997 after Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling a series of ethical crises, causing some to doubt the “Big Red’s” reputation and its prospects for the future. For a company with a rich history of marketing prowess and financial performance, Ivester’s departure in 1999 represented a high-profile glitch on a relatively clean record in one hundred years of business. In 2000 Doug Daft, the company’s former president and chief operating officer, replaced Ivester as the new CEO. Daft’s tenure was rocky, and the company was allegedly...
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...Environmental Factors Paper Invented in 1886 by Dr. John S. Pemberton, an Atlanta pharmacist, Coca-Cola went on to become the world’s #1 selling sparkling beverage. Frank Robinson, who was Dr. Pemberton’s partner and bookkeeper, named the new beverage and designed the distinctive lettering which is still in use ("Coca-Cola History", n.d.). In 1916, it was decided there was a need to develop a bottle to set Coca-Cola beverages apart from imitators, and so the unique contoured bottle was born ("Coca-Cola History", n.d.). The distinctive lettering and unique bottle combined to form a highly recognizable and often used trademark. Fast forward 127 years, over 3,500 Coca-Cola products are available in over 200 countries ("Our Company", 2014), meaning the Coca-Cola Company is successful at considering the various effects and influences pertaining to global and domestic marketing. * Global Economic Interdependence, Trade Practices and Agreements * In many cases, foreign countries and their economies rely on each other more than ever. Some countries have an abundance of natural resources or raw building materials, while others focus on agriculture as the main source of their gross domestic product. This simple fact affects supply and demand for both types of countries. Country A needs oil and Country B supplies them with it. Country B needs produce items and Country A supplies them with it. Coca-Cola beverages are by no means necessary to human life or industry, but the money the company...
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