...Ronny Soto Ms. Cucinell 4/8/14 The Inside View of McDonald's Many people of all ages around the united Stated recognize Walgreens Pharmacy. This pharmacy has been around since 1901. The way Walgreens is able to appeal to a wide audience is interesting. (The way they manage as a whole) They make money off of adults and children of all ages. The size of profit income can be different if this skill is changed. Next, the finance is key when running a business. Knowing when you have money, knowing where to spend it, and knowing how to use it can play a big role. Not many people know when the first Walgreens even opened. The history of a company should be one of the things a consumer looks into before wasting their money at that place. Who runs the business, were there any public threats against health, what products can be available in each pharmacy, etc. Therefore, Walgreens way of managing, financing, and history are three key parts of the organization. First, if I had to come up with one word explaining the way Walgreens manages themselves is around adaptability. They simply meet the needs of the audience and target different audience, from selling toys for the kids and medicine for the senior citizens. For example, they appeal to families because with good deals, families can do their shopping in the Pharmacy where they can search for medicines, food, drinks, make up and others types of products. This brings the business money and final consumers...
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...extend past dollars and cents. Corporations who are able to acquire or merge with other companies are able to expand upon their ability to forge partnerships with other corporate leaders. They are often able to expand their services internationally to gain more profits and extend their brand. Corporations, such as McDonald's Corporation, have been able to benefit from acquisitions in ways that corporations, such as Sonic Corporation, have not. Through the evaluation of the strategies that were utilized by McDonald's Corporation to acquire Boston Market, its impact on the corporation, and its international business-level and corporate-level strategies, one can better understand strategies that Sonic Corporation could develop to increase their profits through acquisitions and mergers, as well as business-level and corporate-level strategies they can develop to expand their services internationally. McDonald's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Funding Universe, 2012).” Founded in San Bernardino, CA in 1948, McDonald's Corporation has evolved from a small burger joint making hamburgers that sold for 15 cents to a restaurant empire with system-wide sales that has climbed to $40 billion (Funding Universe, 2012). The corporation had experienced a quick expansion in their sales from the 90's to 2000, and used other acquisitions, such...
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...extend past dollars and cents. Corporations who are able to acquire or merge with other companies are able to expand upon their ability to forge partnerships with other corporate leaders. They are often able to expand their services internationally to gain more profits and extend their brand. Corporations, such as McDonald's Corporation, have been able to benefit from acquisitions in ways that corporations, such as Sonic Corporation, have not. Through the evaluation of the strategies that were utilized by McDonald's Corporation to acquire Boston Market, its impact on the corporation, and its international business-level and corporate-level strategies, one can better understand strategies that Sonic Corporation could develop to increase their profits through acquisitions and mergers, as well as business-level and corporate-level strategies they can develop to expand their services internationally. McDonald's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Funding Universe, 2012).” Founded in San Bernardino, CA in 1948, McDonald's Corporation has evolved from a small burger joint making hamburgers that sold for 15 cents to a restaurant empire with system-wide sales that has climbed to $40 billion (Funding Universe, 2012). The corporation had experienced a quick expansion in their sales from the 90's to 2000, and used other acquisitions, such...
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...12, 2014 EH 300-04 McDonald’s 741 Plummer Road Huntsville, AL 35806 November 21, 2014 Mr. Allen 301 Sparkman Drive Huntsville, AL 35899 Subject: Information about McDonald’s Dear Mr. Allen: I am an international student who comes from China. I really interested in American jobs and I want to stay in America in the future. In our last conversation, I asked you which place is good for UAH finance graduates students to work, you told me to reaserch a company that I am interested in. So I researched a company which is Mcdonald’s, and I provide you relevant information about McDonald’s in this report. I hope it is useful to you. The information below is divided into specific topics-including the company history, mission statement and values, products and services, McDonald’s in China, Trainning System and Checking and Supervision. I am so happy that i can provide to this useful report to you, so you can suggest finance graduates to join a good, local company. McDonald’s McDonald’s is the large multinational chain restaurant, founded in the United States in 1940. It has thirty thousands stores in the world. McDonald’s main selling are hamburgers, french fries, fried chicken, soda, iced, salads, fruit and other fast food. Richard McDonald and Morris McDonald founded the “Dick and Mac McDonald” restaurant in San Bernardino of California in 1940, this restaurant is the prototype of McDonald’s restaurants. “Dick and...
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...risk of a natural disaster striking. When the natural disaster does strike families and even tourists are without a place to stay. With there being health problems in Kava many times families have to be away from home to be close to a sick child or loved one and there are no places for these families to stay while waiting for the sick person. Kava does not have much to offer but with help of a business that can give back and help bring the community together, Kava may have more to offer everyone. I work for McDonald's. We are a worldwide franchise fast-food restaurant providing people all over the world with quality food and customer service. McDonald's has been working alongside with local charities to help communities regroup after a natural disaster by providing food and support to the members of the community. Crew members of McDonald's offer to help clean up houses or entertain children so the families do not feel so impacted by the disaster. McDonald's also has the Ronald McDonald House Charities, The mission of Ronald McDonald House Charities (RMHC) is to create, find and support programs that directly improve the health and well being of children (Ronald McDonald House Charities.org, 2011). When illness strikes a child and families have to be away from home to be with the child and are not able to afford a hotel, the Ronald McDonald...
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...| | | America has had a hug impact around the world. From all of its products to its entertainment it has influenced other nations. McDonald’s, Disney and Coca-Cola are just three of America’s impacts around the world. These brands are known and loved by people everywhere and have made vast influence on the world. McDonald’s was founded in 1955 in California by a man named Ray Kroc who took a small restaurant run by two brother’s and turned it into something huge. Kroc’s took the small restaurant with the two brother’s help and created McDonald’s throughout the U.S, by the end of the 1960s, there were more than 1,000 across the U.S. Today there are more than 30,000 locations across 118 countries. McDonald’s expanded internationally in 1967 when the franchise opened a restaurant in British Columbia. The next international McDonald’s opened in Costa Rica the same. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. McDonald’s was next introduced to South America in 1979 when a store opened up in Brazil. Four year after opening its next international restaurant in Casablanca, Morocco it opened it franchise in Belarus making it spread to its 100th nation. Throughout all these nations McDonald’s menu varies. What is offered at each restaurant depends on the location and what the people they are serving like. For example in France Le Royal...
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...Global Success of McDonald's MBA/521 Jan-7th-2012 Abstract When people think about the franchising concept, McDonald's usually comes up first as a prime example. Although McDonald's was not the first franchise business Isaac Singer, the inventor of the sewing machine gets credit for originating the franchise idea-the hamburger chain certainly exemplifies franchising success. The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars. Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise restaurants serving 52 million people in more than 100 countries. Of those stores, more than 70% are owned by independent operator franchisees (Franchise Direct, n.d). In the following pages a brief summary of how McDonald's has been able to successfully establish itself at National and International Level is presented. McDonald's Success Story McDonald's has over the years continued to stay on the growth curve by recursively innovating and adopting though they have had some setbacks along the way for example about eight yrs ago they reported their 1st loss in a quarter in the history of the company, though many saw this as the beginning of the end of the company, McDonald's looked at this...
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...(2013) It serves 68 million customers daily in 119 countries McDonald’s Type: Public restaurant Founded: May 15, 1940 in San Bemardina and California April 15, 1995 McDonald’s corporation in Des Planines, Illinois Founder: Richard & Maurice McDonald’s founder of McDonald’s Restaurant Ray Kroc McDonald Corporation founder Head Quarter: Oak Broak Illinois No. of location: 34000 worldwide Area served: Worldwide History In 1937, Patrick McDonald’s open “The Airdrome”, a food stand, on Huntington Drive near the Monrovia airport California – Hamburgers was 10cents and all you drink orange juice was 5cents In 1940, his two sons, Maurice and Richard moved the entire building 40 miles east, west 14th and 1398 North E Streets in Bernardino California. The restaurant was renamed as “McDonald’s Bar-B-Q” and served 25 items In 1948, after the McDonald’s brother realized that most of profit came from selling hamburgers, then they closed down their food stand, drive-in to established a simple menu of hamburgers, French fries, soft drinks, apple pie and cheese burgers. The restaurant name changed again, this time to simply “McDonald’s” and re-opened its doors on December 12, 1948 In 1953, the McDonald's brothers began to franchise their successful starting in Phoenix, Arizona and Downey California. In 1954, Ray Kroc a seller of multi-mixer milkshake machine learned that the McDonald's brothers were using eight of his machines...
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...and social justice issues, produced and distributed a leaflet entitled ‘What’s Wrong With McDonald’s? – Everything They Don’t Want You To Know’ outside a McDonald’s store in the United Kingdom. It criticized almost all aspects of the corporation’s business accusing that McDonald’s: is complicit in Third World starvation; buys from greedy rulers and elites and practices economic imperialism; wastes vast quantities of grain and water; destroys rainforests with poisons and colonial invasions; sells unhealthy, addictive junk food; alters its food with artificial chemistry; exploits children with its advertising; is responsible for torture and murder of animals; poisons customers with contaminated meat; and exploits its workers and bans unions. At first, McDonald’s ignored the London Greenpeace campaign but when it grew and was taken up seriously by more and more groups around the world in 1989, they decided to take extreme measures against the group. McDonald’s hired seven private investigators to spy on the London Greenpeace to find out who was responsible for the production and distribution of the leaflet. And to be able to file a libel case they will need names of individuals. So the spies penetrated to the group to get names and addresses, took letters sent to the group, got fully involved to the group’s activities, stole documents and took photographs. In 1990, McDonald’s filed libel cases on five members of the group. The company wanted those five to retract...
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...Case Study – McDonald’s Case Study McDonald’s Worksheet 1- Introduction to McDonald’s p. 1 Quiz Which country does McDonald’s come from? The United States How big is McDonald’s among the restaurant chains in the world? The biggest. Worksheet 1: Introduction to McDonald’s The History and Development of McDonald’s McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121 places and countries all over the world, including Canada, the Caribbean, Europe, Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and China. It has the fastest growth rate in the restaurant industry. To read the history of McDonald’s, refer to McDonald’s official website: Case Study McDonald’s Worksheet 1- Introduction to McDonald’s p. 2 Setting Up Dates of McDonald’s Outlets in Different Places of the World 1955 Business started in the 1984 Taiwan United States 1967 Canada 1985 Thailand, Mexico 1971 Japan, Australia, Germany 1986 Turkey 1972 France 1988 South Korea 1973 Sweden 1990 China (Shenzhen SAR), Russia 1974 Britain 1991 Indonesia 1975 Hong Kong 1992 China (Beijing), Poland 1976 New Zealand 1993 Israel 1979 Brazil, Singapore 1994 Saudi Arabia 1981 The Philippines 1995 South Africa 1982 Malaysia ...
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... I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko (McDonalds SWOT Analysis, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis McDonalds SWOT Analysis. (n.d.). Retrieved from Assignment Point: http://www.assignmentpoint.com/business/mcdonalds-swot-analysis.html (History, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko History. (n.d.). Retrieved from I'm lovin' it! McDonald's® Malaysia: http://www...
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...By looking on the history of a company, we can know more about the company’s background and phylogeny, so that we can find out the secret of success. Justin is going to find out how McDonald’s become the market leader for many years, and why McDonald’s has continued to be successful in the competitive environment base on the company’s history, annual report, and financial statement. Angelo is going to do the SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats for McDonald’s. SWOT analysis can identify the internal and external factors, so that we can set achievable goals on the investment. Also, Angelo will compare McDonald’s with the other international fast food restaurant, The Burger King, and see why choosing McDonald’s as the new investment. ( I think we should add the reason why we are doing this, but I cannot think of any reason, so please help me to write this part, thanks.) After we finish the SWOT analysis, we should have enough data and sources to set achievable future goals for McDonald’s. Berret is looking at the future trends for the company. McDonald’s, as an international fast food corporation, it has a lot to do to take a good care for different markets. In the other hand, McDonald’s needs to have a better image when facing a lot of competitors in America, Berret is going to analyze does McDonald’s has an optimistic outlook, and is it worth the investment. Wing is going to look at McDonalds’ stock for the last 10 years to make sure...
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...Financial Analysis of the McDonald’s Corporation MCD, NYSE (New York Stock Exchange) One McDonald's Plaza, Oak Brook, IL 60523 Map +1-630-6233000 (Phone) +1-630-6235700 (Fax) Abstract McDonald’s is the most famous and well-known fast-food company in the world. This case study examines McDonald’s from a financial standpoint. This case study will be broken down in three parts. Discussed first will be a full description of McDonald’s corporation, including its background, followed by a financial overview with comments for each financial category reviewed, the a comparison of financial ratio’s between McDonald’s and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings. Part One: Company Description The McDonald’s Corporation is a well-known restaurant chain that franchises and operates fast food restaurants worldwide. Reuters (2011) states that each restaurant is operated either by the Company or by franchisees. This includes conventional franchisees under franchise arrangements, and foreign affiliated markets and developmental licensees under license agreements. The company’s mission is to be our customers' favorite place and way to eat (McDonald’s, 2011). Company history McDonald’s history originates in 1940, when it started out as McDonald’s Bar-B-Que by Dic and Mac McDonald. In 1948 McDonald’s was officially founded serving only nine items, which included a 15-cent hamburger...
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...Campaign History Project BUSN 1489 Sherrie Smalls One of the most successful ad campaigns in history is from McDonalds. They have had many different campaigns over the years and each of them has gone on to make a niche in advertising. We all can remember the jingle, for the ingredients of the Big Mac, we remember the commercials for “have it your way” and of course the phrase “I’m loving it”. All of these ads have been successful for McDonalds. One common thread that the McDonald’s campaigns and jingles have is they are tailored to the McDonald brand association. The ads are strong visual and verbal and assist in building brand personality. McDonalds applies the principles of verbal by creating catchy phrases. “You deserve a break today, at McDonald’s,” is one phrases that McDonalds has used in the past and when said is immediately identified with McDonalds. One can feel as though by going to McDonalds a day off from work is achieved. The jingle of the ingredients for the Big Mac, describes the big mac itself, leaving the audience to want to sample it. The phrase “have it your way” hints that you can what you want at McDonalds. These phrases are used in advertising to conjure up a visual of the company that is being advertised and is then associated with that company as their sole slogan. You can say “you deserve a break today” or sing “two all-beef patties, special sauce, pickles, lettuce on a sesame seed bun” and people will immediately know you are talking about...
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...ST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonald's is the world's leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many units located in airports and retail areas. PRODUCTS McDonald's is proud to offer a wide variety of high-quality, great tasting menu options. The restaurants offer substantially uniform menu consisting of hamburgers and cheeseburgers. The menu includes the following Big Mac Quarter Pounder with Cheese Filet-O-Fish Several chicken sandwiches French fries Chicken Mc Nuggets Salads Low-fat shakes, Mc Flurries Sundaes. Cones Pies Cookies Soft drinks as well as other beverages COMPETITION McDonald’s restaurants compete with international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry...
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