...Proceedings of ASBBS Volume 18 Number 1 CORPORATE SOCIAL RESPONSIBILITY – A TOOL TO CREATE A POSITIVE BRAND IMAGE Kaur, Maneet Lovely Professional University, Jalandhar, India. Agrawal, Sudhir. Symbiosis International University, Noida, India ABSTRACT “Way to creating positive image lies in building connections with society through Corporate Social Responsibility initiatives.” Corporate Social Responsibility creates a landing place in the minds of the target consumers. It not only caters to the Brand Equity awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era...
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...1857-8047 CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE Ayanda, Adebayo Maruf Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria. Baruwa, Akinfolarin Afeez Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria Abstract This article analyses the impact of corporate social responsibility on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility...
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...improves their Corporate Social Responsibility (CSR) they automatically improve their public image, and therefore, their profits Assignment title number: 5 Word Count: 1253 With the development of social economy, international companies begin to play the paramount role in current society. Corporate Social Responsibility (CSR) has gained a limelight in international business and public debate, and has affected the way in which a company does business. Typically, the definition of Corporate Social Responsibility (CSR) ranges from companies’ internal management to bigger projects for social welfare (Sharma, et al. 2009). An example of CSR would be companies respect employees’ basic human rights or firms donate money to society for charity. There are several incentives for companies to establish CSR and it can also have an impact on improving the relationship with employees and consumers. There are some who would argue that top priority should be given to corporate social responsibility, then company improves their public image and as result, their profits. There are others who would insist that it is pointless in building CSR, and guaranteeing shareholders a profit should always be the top priority. Finally, there are others who would argue that there is a middle ground, however cynical the motive. This essay will attempt to demonstrate why making social responsibilities’ benefits outweigh drawbacks. Firstly, establishing corporate social responsibility can attract more...
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...Corporate Social Responsibility Development and Implementation Hussain Mohammed Communication 340 Memo of Transmittal To: DR. Jenny Tatsak, Communication 340 Professor From: Hussain Mohammed Date: 3/7/2013 Subject: Communication 340 research paper. Dear Ms. Tatsak, It is my pleasure to present to you with the final research report about Implementation of social corporate responsibility in different companies. I would like to describe in this report the complete implementation process of the different policies and programs used to promote social corporate responsibility. I also would like to describe the advantages of promoting such policies and programs for an organization. Then I would like to conclude with some personal recommendations on how a company must implement social corporate responsibility program and policies to improve their image in society. Sincerely, Hussain Mohammed Table of Content 1. Executive Summary 2. Introduction 3. Body 4. Conclusion 5. Conclusion 6. Recommendation 7. References Executive Summary Development and Implementation of Corporate Social Responsibility The purpose of this research is to explain the importance of Corporate Social responsibility for an organization. How Implementing programs for improving corporate Social responsibility is very significant not only for the Image but also for attracting Investors and customers to the organization. Maintain standards of Corporate Social responsibility...
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...Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Erika Jean-Pierre Saint Leo University Abstract This review of literature will explore seven peer reviewed articles that report on results from research conducted on how companies use corporate advertising to increase awareness of corporate social responsibility thus increasing profitability. More specifically focusing on the advantages of corporate social responsibility and the positive benefits in profitability. This review of literature will incorporate various companies and industries from coffee, grocery, amusement parks, cars, oil production, alcohol, and casinos. It will analyze how corporate communication of corporate social responsibility enhances market share and drive increased profits. Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Numerous studies have been conducted on corporate advertising to increase awareness of corporate social responsibility and increased profitability for business. Companies use corporate advertising to strengthen their identities and create a favorable mental picture in consumer’s mindset. On average, companies spend millions of dollars each year in their marketing budgets toward corporate advertising. With corporate advertising, companies are not necessarily looking to sell a product or service, but rather the...
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...Recommendations 5 Conclusion 6 References 7 Executive Summary The main objectives of this report were to evaluate and determine if business ethics and corporate citizenship initiatives would increase employee efficiency within the workplace, the impact of these programs on the reputation of the organization and their effect on the organization’s relationship with employees, investors, and customers. A variety of relevant books and modern journal articles were used to research on this subject. The review of these articles and books revealed that corporate social responsibility initiatives play a fundamental role in building the image of the company as well as strengthening the organization’s relationship with its customers. Ethical programs on the other hand guide employee actions and in effect minimize any points of conflict that may arise within the workplace thereby increasing workplace efficiency and overall employee productivity. Ethical programs also ensure that financial reporting abides by the stipulated standards. This ensures that the information contained in financial reports is reliable and therefore increases investor confidence and strengthens the relationship between them (investors) and the organization. It is therefore critical that our organization develops ethical and corporate citizenship programs that can be implemented and monitored and necessary adjustments made. This would see our organization reap the benefits that come with having these...
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...Corporate Social Responsibility for Business The purpose of this recommendation report is to help enterpriser to recognize the importance of corporate social responsibility for the business. There is more intense scrutiny from public toward business since the past thirty years because business caused many problems that are criticized much by public and society such as unacceptable ethical behaviors, deteriorating environment cased by business activities and so on. As a result, a concern of Corporate Social Responsibility (CSR) had generated during that time. Many people believe CSR is good for business based on the socioeconomic view of social responsibility (Robbins, Bergman, Stagg & Coulter, 2005). This report is in favour of the view that the CSR is good for business by considering the economic, legal, ethic and philanthropic advantages of CSR in business. From the impacts of CSR to business’ economic positions, there are three advantages for business, which are secure long-run profits for companies, improvement of shareholder’s interests in the long run, superiority of avoidance of negative social or environmental impact and Improvement of public image and supports from public expectations respectively. • Secure long-run profits for companies CSR can help companies maintain long-range self-interest. That is to say, many of social problems caused from business activities seriously deteriorate the social condition that may become unhealthy climate for business’...
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...benefits of corporate social responsibility 目录 Executive summary 3 Introduction 3 What is corporate social responsibility? What is social responsibility reporting? What’s the importance of it? 3 What kind of the benefits company can get by taking corporate social responsibility? 4 Human resources 5 Risk management 5 Brand differentiation 5 License to operate 6 Company Expansion 6 Conclusion 6 Bibliography 7 Website 7 Book 7 corporate social responsibility and profit Executive summary In this report is illustrating the potential benefits for companies to perform the Corporate Social Responsibility. Corporate Social Responsibility Although the cost is huge, it can turn into some benefits to assistant company running, such as in the aspects of risk management brand differentiations, License to operate and company expanding, the company can have some potential benefits to help make long term profits and sustainable growth. And the public need companies to perform what social responsibility they have taken for decision making and other uses. Introduction In the increasingly complex and spectacle world, such as corporate scandals and uncertainty economy have diminished trust in corporate sector.(business report)Therefore, the requirement for companies to implement and perform a corporate social responsibility has become...
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...With the rapid global economy growth and social development, increasing attention and focuses are put upon organisations’ operational ethics. Business operation has transformed from simply making financial profit into a broader sense of responsibility, as the ethical aspects of business operation is closely linked to the long term sustainability of organisations, increase number of organisations are shifting their focus away from making financial profit to making social and environmental contributions(Pedersen: 2015). This essay will discuss the importance of corporate social responsibility by firstly analyse the negative impact on organisations if corporate social responsibility is not valued and fulfilled, then will analyse the benefit and positive influence of corporate social responsibility through actual organizational examples. Corporate social responsibility is closely linked to the long term sustainability of the company in many important aspects. Firstly, failure in being socially responsible can cause serious damage to the long sustainability of the company. Several years ago, American retailer GASP was one of the most popular and profitable fashion retailer in Australia, but with its discriminative standpoint towards consumers generated enormous discontent from the general public(Burns: 2011). Due to their irresponsible conduct, the company was facing extreme level of social pressure from consumers, eventually it was forced out of the Australian market. In today’s...
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...Siegfried Russwurm, Enclosed is the report you that two plans to solve the dilemma which Siemens faced in China market. Siemens attempted to increased market share in China market through bribe. However, it suffered serious challenged and shocked. Overall revenue and corporate image were significantly fall. Decision level should consider to establish the corporate social responsibility in order to enhance the company image and employee morale. Here is the second plan to report you that CEO should change leadership style to transformational leadership, it is able to improve organisational productivity and enhance organisational development capabilities. Finally, I would like to thank you for the opportunity this report gave me to provides the new leadership strategies for Siemens, and to develop my research skills, which will be invaluable for future projects. Regards, Chun-Chang, Tseng Executive Summary This report provides a described about the negative impact from the wrong leadership decision-made in Siemens. It provides two plans to solved the scenario and discuss how to access the two plans. Methods of solved the scenario are establishment corporate social responsibility and changed the leadership style to transformational leadership. Both the plans are able to improve the worst situations. Results of case analysed show that to help organisation transform reforming is an important direction for the company to reinvigorate. The report finds...
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...CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY- A CRITIQUE Outline What is CSR? What do w e mean by sustainability? Critique OCEANIC Bank’s Story What is CSR Corporate Social Responsibility and Sustainability can be defined as a company's verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders. Stakeholders include investors, customers, employees, business partners, local communities, the environment and society. The emphasis is on transparent and verifiable stakeholder driven business operation delivering optimised sustainability performance and associated competitive advantage. Sustainable business operation means addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. CSR describes the principle that companies can and should make a positive contribution to society. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to 'stakeholders' (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers': smaller...
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...Corporate Social Responsibility Corporate Social Responsibility (CSR) is an activity that has gained momentum among companies, to improve their social image, especially in recent years. Corporate social responsibility has been defined by multiple studies. In this section, we provide a short summary and comparison of the most widely presented versions, followed by an overview of the situation of CSR in India. As defined by the United Nations Industrial Development Organization (UNIDO), CSR is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. The World Business Council for Sustainable Development (WBCSD) defines Corporate Social Responsibility...
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...ABSTRACT Nowadays, Corporate Social Responsibility (CSR) activities caught the company or organization’s attention in order to come closer to the society. From the level of top management until to its employees, it seems that CSR somehow give the impact on business performance. The organization or company’s involvement with society, closely give the sign toward achieving their business’ goal. In this study, survey by questionnaire was used to collect the secondary data from the candidates. The information will be the indicator to analyze and interpret on how the impacts of CSR on business performance. It showed that positive sales revenue correlated with the CSR activities which will enhance the company’s business growth on their image and reputation. Nevertheless, on the side of financial performance might be give sort of negative impacts. On top of that, the mode contribution of company’s business towards the society or how well the relationship with top management, employees and customers can be the factors for business manager to cater it. CHAPTER ONE 1.0 INTRODUCTION In this chapter one, we will discuss on the statement of problems and also objectives in relation with CSR on business performance. 2.1 STATEMENT OF PROBLEMS A business’s capability and intention, through the economics obligation has bring the social responsibility to the companies do the right things, produce more output and least input that bring good deeds to society. It also linkage...
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...Date: September 17, 2013 To: Dr. Grieshaber From: Cindy Huynh Subject: Assignment #1 – Societal Role of Business and Social Responsibility Oil & Gas Company Social Responsibility In today’s world it is no longer enough for a corporation to serve customers, employees, and shareholders. It is the responsibility and duty of a corporation to serve the communities where they do business and enhance competitiveness of the company while simultaneously advancing social and economic conditions. This concept is called corporate social responsibility. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members. Everywhere you look today you will see most big company have a team that dedicate exclusively to corporate social responsibility. Companies Corporate Social Responsibility can be easily seen on their websites. A formal statement or code of ethics summarizes corporate values, and expectations for many companies. The societal expectations on corporate social responsibility of businesses are increasing drastically. Corporate sector has been under pressure to implement environmentally responsible practices. Oil and Gas is top among those sectors. There have been a lot of concerns regarding the use of Hydraulic Fracking in the industry. Some of the concerns are that chemical could potentially leak...
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...Definition of Corporate Social Responsibility (CSR) CSR is about how companies manage the business processes to produce an overall positive impact on society. In another way CSR or Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. In its broadest sense, corporate social responsibility represents a concern with the needs and goals of society which goes beyond the merely economic. Insofar as the business system as it exists today can only survive in an effectively functioning free society, the corporate social responsibility movement represents a broad concern with business’s role in supporting and improving the social order. The impact of CSR Given the broad definition of CSR there are many areas of business operations that are affected by it. The most often mentioned elements of CSR are: 1. Governance: Sound governance, ethical conduct of staff, transparency of operations, no conflicts of interest, compliance with listing rules, compliance with corporate law. 2. Risk Management: Organizational health & safety, product safety, regulatory compliance, reputation management, responsible business practices, stakeholder engagement. 3. Value Chain: Responsible procurement, supplier management, externalization of costs, supplier screening, supplier...
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