...American mass media is telecasted into homes throughout the world. However, it is justifiably argued that the spread of western values and western pop culture is media imperialism. As a result, the national cultures are influenced by western values and soon the national culture and values are no longer traditional, but have clearly evolved into a society heavily influenced by western civilization. However, others oppose this perspective of American mass media in foreign countries. In countries like India, parents worried about the influence of an American based pop culture, more specifically music television, on their children. An India born professor conducted research on this topic, analyzed the data, and wrote Becoming a Global Audience: Longing and Belonging in Indian Music Television, an analysis of the impact of music television on the people of India. Three years of research by a University of San Francisco academic, Vamsee Juluri, was conducted to assess the influence of an American based pop culture music television, mainly MTV and Channel V, on the traditional culture of the people of India. Juluri interviewed nine groups of Indian teenagers to adults in their early thirty’s who watched music television. In the early 1990’s, MTV and Channel V realized that when they entered Indian living rooms, the rebellious, anti-parent youth which succeeded in the West will not work in India. However, there are differences between the American household and Indian household that...
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...Nowadays imperialism evokes a negative emotion and idea. It is looked down upon as an old fashioned, cruel way of life. However, like everything in life, it has its pros and cons. To be able to make a definite decision, we first need to understand fully what imperialism is. Countries that endorse imperialism feel the desire to compete with other countries in order to gain tycoon, boost national pride and expand territories to spread science, laws, and religion. An important benefit of imperialism is the development of modern technologies, like steam-powered ships to aid in the expansion of European empires. Due to imperialism, exploration was in the minds of people. Their motive was to explore unidentified territory in order to perform scientific...
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...gave way to new imperialism. The abundance of natural resources and significant economic opportunities in Africa made it the perfect prototype for new imperialism (Document 6). European explorers were more than eager to trek through uncharted territories and claim it for their monarchs. Meanwhile, priests believed that they carried the responsibility to educate these "savages" and spread Christianity, all in the name of the Lord. Through direct and indirect rule, European imperialism brought an...
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...Cultural Imperialism: The Impact of Western Influences on the Cultures of others through media Written by Edward Marcus, Nur Lillah and Sylvester Introduction With the vast advancement of technology today, the world has become progressively interconnected. Together with the rise in connection and communication, countries’ borders are also increasingly unclear as cultures cross borders and people adopt new ways of life styles and new manners of thinking. Most Asian societies for example, view the world from the eyes of the Americans or western culture and hence, they tend to adopt a foreign lifestyle in their apparel choices, the way they converse, even the type of food and eating etiquettes. Cultural Imperialism Over the past few decades, the vast improvements in technology have enabled efficient communication of information across the globe. Businesses in the best of nations have risen increasingly in scale and value. This, in turn, helps a handful of powerful nations exert influence over the world. Not only these few nations dominate the majority’s media consumption, they also consequently transmit their values and ideologies through these media channels. This process of dominating and influencing the mass through the media texts is known as cultural imperialism, which is the main component of capitalism and hence promoted by developed nations across the continents. Cultural Imperialism through Television A high percentage of Americans are couch potatoes...
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...In every country, sweat and tears have been shed to protect and preserve the long-established culture and beliefs of the people. However, when countries are in dire need of support they easily succumb to superior countries in the hopes of progress. When this happens, the imperialist seizes control of the vulnerable country, tearing apart their culture and taking away all their profitable goods. This policy of a powerful nation dominating the politics, economy, and society of a weaker nation is known as imperialism. The expansion of this policy began in Western Asia and China, but it later spread to the Mediterranean and the Middle East, leading to the Age of Imperialism from 1870 to 1914 when countries were motivated to take over other countries...
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...and creativity. Moreover, advancements in technology have made it extremely fast and simple to spread new knowledge and innovation across borders. Governments are now better able to work together because now there are incentives towards cooperation. Cooperation between nations leads to a heightened awareness of issues; and the ability to better coordinate across borders has led to increased movement of capital and a higher standard of living for developing countries (Wikipedia, 2012). However, despite all the advancements that have occurred through Globalization, there are a few negative implications that have caused many to fear its continuation. For example, outsourcing has become a popular means of finding cost- effective employment for multi-national corporations; yet has taken away a large amount of jobs from nations that have higher standards of living. A factory worker in the U.S. can’t possibly live off pennies a day like those in Asian countries (Ehrenreich, 2001). Also, there is little regulation in regards in international affairs; which could lead to the spreading of disease, invasive species, and national security issues. Most prevalent however is the loss of individuality amongst people and cultures. In some instances, the culture of the more powerful nation can be so forceful and overbearing that it can be regarded as culturally imperialistic (Bowe, 2007). Imperialism is a negative term that is defined as a geographical relationship in which one nation or...
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...History always requires us to place things in their context and to avoid judging the past through the eyes of the present. But this is not true and it’s actually the opposite looking at the ideological forces that have shaped North (First World) and South (Third World) countries relations for half a century. In this essay one will be looking at the question of to what extend can the process of colonialism be blamed for the problems being experienced by developing countries today? Also matters pertaining to African migration, the spread of Islam, gold and slaves will be included in this essay as they are central to the process of colonialism. Towards the end of the last century, with a long history already behind it European colonization branched out in quite different forms according to the place and the interests of the metropolis. According to Thirlwell (1994:60) it was “a transitional period in which brutal power relations existed alongside paternalist feelings of responsibility towards natives who needed to be civilised” thus, great powers put the then dominant ideas into practice opening up the way to the so called “development” (Thirlwell, 1994). According to Rist (1997:100) “colonialism is a practice of domination, which involves the subjugation of one people to another”. The term colony comes from the Latin word colonus, meaning farmer. Thus, one believes that this root reminds us that the practice of colonialism usually involved the transfer of population to a new...
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...Cultural Imperialism and Globalization in Pepsi Marketing by Justin Grandinetti The increased speed and flow of information brought about by technology has influenced a massive global culture shift. Two consequences of this increased information exchange are cultural imperialism and globalization. Cultural imperialism is a heavily debated concept that “refers to how an ideology, a politics, or a way of life is exported into other territories through the export of cultural products” (Struken and Cartwright 397). The related concept of globalization “describes the progression of forces that have accelerated the interdependence of peoples to the point at which we can speak of a true world community” (Struken and Cartwright 405). A driving force of both cultural imperialism and globalization are major corporations, many of which are based in the United States. Brands like Pepsi are now known worldwide and not simply confined to one particular country or the western sphere. These global brands can be viewed “as homogenizing forces, selling the same tastes and styles throughout diverse cultures” (Stuken and Cartwright 402). Conversely, viewers in other countries are free to “appropriate what they see to make new meanings, meanings that may be not just different from but even oppositional to the ideologies” of these global advertising campaigns. By analyzing three recent aspects of Pepsi’s “Live for Now” global campaign, I will examine their relationship to cultural imperialism and globalization...
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...reformed, in attempt to making it fair, less greedy, and accessible to all people. He declared authority should be derived from the Bible, not the Pope or the Church, giving rise to Protestant systems of belief. This conflict caused a split in the Church, and separated the Christians of Western Europe into Protestants and Catholics. The disruption also triggered a series of wars, persecutions and the...
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...to having access to the world at a click of a button, but is every country equal in its access to communication and media? Do all countries have access to television? Media imperialism will be discussed, media imperialism is loosely defined as a theory that suggests that smaller countries are losing their identity and culture due to the dominance of media from larger nations. Today we're not only receiving the word almost immediately, but there are also possibilities for live pictures and sound giving a feeling of presence almost virtually wherever it happens on the planet. The earlier seemingly logical relationship between space and time is moving apart, and distance is no longer an obstacle resulting in the world seeming smaller. In this article, media imperialism will be looked at in the television industry. We look at the world’s largest media giant Time Warner that recently announced its merger with Comcast making it a force to be reckon with a value of over $45 billion dollars. Then we look nationally at our very own media giant, MultiChoice, and its CEO of the holding company Naspers, Mr Koos Bekker. This media mogul has pathed the way for media in South Africa and we look at what made him so successful and how he manages such a powerful organisation such as Naspers. How does media imperialism effect the television industry? This question is discussed, and looked at in depth. The world is divided into first world countries, who produce media, and developing countries...
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...International Conference November 19-23, 2005, New Delhi EFFECTS OF GLOBALISATION ON EDUCATION AND CULTURE S. Chinnammai University of Madras, Chennai, Tamil Nadu, India rdhakshinamoorthy@hotmail.com Abstract Education is undergoing constant changes under the effects of globalisation. The effects of globalisation on education bring rapid developments in technology and communications are foreseeing changes within learning systems across the world as ideas, values and knowledge, changing the roles of students and teachers, and producing a shift in society from industrialisation towards an information-based society. It reflects the effect on culture and brings about a new form of cultural imperialism. The rise of new cultural imperialism is shaping children, the future citizens of the world into ‘global citizens’, intelligent people with a broad range of skills and knowledge to apply to a competitive, information based society. Globalisation and technological advancements are delivering and increasing access to the world and subsequently subjects should reflect this global outlook. The internationalisation of higher education can be linked to various internal and external changes in the international system. Externally, there have been changes in the labour market, which have resulted in calls for more knowledge and skilled workers, and workers with deeper understandings of languages, cultures and business methods all over the world. Education is becoming more invaluable to individuals...
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...What is globalisation and to what extent is the contemporary world actually globalised? To answer the question this essay will begin by attempting to provide a definition to the sometimes elusive meaning of the term ‘globalisation’. The essay will then take this definition and move on to use it to outline three different perspectives on what globalisation is. The three perspectives that will be used are the hyperglobalist, the transformationalist and the sceptical (Held et al, 2000, p10). Each of these perspectives on globalisation will in turn attempt to answer the question of what is globalisation. Within outlining each of these perspective’s views on globalisation, each perspective’s views on the extent the contemporary world is actually globalised will also be outlined. After this the essay will compare and contrast each of the three perspectives to gain an understanding of which of them provides the best or strongest answer to how much the contemporary world is actually globalised, before concluding with a summary of its main points and by pointing out that each perspective shares a general agreement that the capitalist system is the driving force of what globalisation is, but each differs in its views on to what extent the world is actually globalised. The term globalisation is one that is used with ever increasing frequency as if it had a universally accepted meaning and definition. According to Modelski, globalisation is a historical process which is characterised...
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...deepening impact of interregional flows and patterns of social interactions’. It has been called upon to account for developments as diverse as the value of euro, world-wide popularity of ‘Harry Potter’, and the rise of Third Way politics and religious fundamentalism. The concept of ‘Globalization’ came to be used in the 1960s and early 1970s, which has been recognised as the ‘golden age’ of rapidly expanding political and economic interdependence – mostly between Western states. In this inter-dependent world, events abroad readily acquired impacts at home, while developments at home had consequences abroad. The world was fast becoming a shared social and economic space, at least for its most affluent inhabitants. Globalization has been variously conceived as ‘actions at distance’, whereby actions of social agents is one location have significant consequences for distance others; time-space compressions, where the way electronic communication erodes the constraints of time and distance; accelerated interdependence among countries; a shrinking world, with an erosion of boarders and geographical boundaries through socio-economic activity. The ‘flows and interactions’ of globalization are not confined to economic trade, capitals, and spread of MNCs. There is a growing emphasis on the need for broaden approach, including communication (internet), demographic globalization (migration), political globalization (international institutions), and cultural globalization (spread of world...
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...In 2014, the Affordable Care Act was created a law in order to provide all citizens the opportunity and right to receive health insurance “essential health benefits”. This has been one Nationalism was built for diverse groups of people to have sovereignty within surrounding states. They were able to unify into a single region by sharing common laws, central administration, time zones, national markets, and language (Pollard et al, 2015). In the late nineteenth and early twentieth centuries, “nationalism became closely linked to imperialism” (Pollard et al, 2015). Imperialism consists of extending one states control over the surrounding states to form a larger nation that shared common beliefs and traditions. Imperialism relates to a process...
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...Differences of Islam Muslims differ significantly in their evaluations of the importance of religion based on the region they are located. There are variations of views on such topics of education, prayer, worshiping and morality found in different regions. In this paper I will argue that many differences that exist between various Islamic communities can be explained by understanding the role of regionally specific political problems and cultural practices outside of the Islamic tradition. Though people around the world practice an allegedly unified Islam, their understandings of the tradition reflect the specific local contexts and circumstances of individuals, communities, and nations. The challenge of western colonialism caused Muslims to be against European imperialism as it threatened their political, religious and cultural identity. Their responses to colonialism varied from rejection and confrontation to admiration and imitation (PP Islam and the West 24). Showing how reactions to westernization can be specific to region. The country Turkey operates one example of a nonviolent revolution. In Turkey, Islam was showing a more dominant position is the social-economic and political life of society. With the acceptance of westernization, Turkey had been able to experience the power of religion in Muslim politics cordially. A little to the East, the Iranian revolution in Iran reinforced the belief that Muslims wanted to emulate the ideas of the west; economic and political...
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