...------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature study | 5 | 2.2 Previous studies | 6 | 2.2.1 Measure of viral marketing impact on purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7 | 2.4 Dimensions of viral marketing affecting customers’ satisfaction. | 10 | 2.4.1 Promotion | 10 | 2.4.2 Brand Awareness | 10 | 2.4.3 The Brand Trust | 12 | 2.4.4 Brand Association | 14 | Chapter 3 | | 3.1 Conceptual Model and Hypotheses | 15 | references | 16 | Chapter 1 1.1 Introduction Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve there goals. viral marketing uses the instincts of humans to communicate share knowledge and socialize with each other , due to the wide spread of the internet among all people now days, and the tendency...
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...ĐỒNG QUỐC TIẾN The Impact of Social Networking in Traveling Websites Introduction As has been noted by different authors, the advent of information technology and the internet has gave way to different changes on the way how business, marketing and other transaction or social networking is done. Since, different industries and business wanted to gain competitive advantage through the use of information technology, most of these enterprises are considering changes. There is a notion that users surf the internet, there are many enterprises that have their own website and thousands of advertisement are open with just a blink of an eye (Donthu & Garcia, 1999). The use of websites is available for any enterprise who wants to make each and every target consumer aware of their existence. In addition website development may enable the enterprise to be known worldwide since more and more users are being independent on the internet as a tool to get essential information. It is considered today as the most significant part of the travel marketing strategy in the world where competition is very stiff, and that is the market environment. In today’s generation, travelers or visitors are not only visiting a specific place or events, simply just for fun. Most of them are looking for excitement, and more importantly learning process and tourists and travelers are looking for new products and services that would satisfy their needs. This is one of the reasons why, more and more countries...
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...4/11/2012 SOCIAL MEDIA - AN OPPORTUNITY FOR FASHION BRNDS MARKETING IN CHINA Table of Contents Chapter 1 1 Introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Rationale of the Research 2 1.4 Problem statement 3 1.5 Aim and Objectives 3 1.5.1 Aim of the Study 3 1.5.2 Objectives of the Study 3 1.5 Research Questions 4 1.7 Significance of the Research 5 1.8 Dissertation Structure 5 Chapter II 6 Literature Review 6 2.1 Introduction 6 2.2 Consumers’ decision making and Internet 7 2.3 Consumer Behavior and Fashion trends 7 2.4 Branding and the Internet 9 2.5 Communication and Fashion 10 2.6 Sustainable Fashion and the Internet 12 2.7 Global Followers 12 2.8 Internet in China 13 2.8.1 The Public Containment 14 2.8.2 The Power of Internet in China 14 2.8.3 Internet and Politics in China 15 2.9 The Use of Internet in China 15 2.9.1 Socio-culture of China and the Internet 16 2.10 Fashion and Marketing 16 2.10.1 Consumer Intention 17 2.11 Summary 18 Chapter III 19 Research Methodology 19 3.1 Introduction 19 2.11 3.2 The philosophy of research - Positivism 20 2.12 Strategies for research 21 3.4.2 Sampling Procedures 21 3.4.3 Questionnaire Designing 22 2.13 3.6 Time Horizon 23 3.7.1 Secondary data Collection 23 3.8 Data Analysis Methods 23 CHAPTER IV 25 Data Analysis &Findings 25 4.1 Introduction 25 4.2 Data Analysis and Findings 25 4.2.1 Gender Distribution 26 4.2.2 Age Distribution 27 4.3 Internet and Social Networks usage 29 ...
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...history of social networking 2 THE IMPACT OF SOCIAL NETWORKING ON BUSINESSES 2 THE FORMS OF BUSINESSES WHICH DEPLOY SOCIAL NETORKING SITES TO ACHIEVE COMPETITIVE ADVANTAGE 4 THE EXTENSIONS CAN BE BOLT ON TO MAKE SOCIAL NETWORKING SITES MORE ATRACTIVE 6 CONCLUSION 8 REFERENCE 9 INTRODUCTION The history of social networking Over the last few years, the Internet has extended with dominant applications such as video, online maps, multiplayer gaming, online news, blogs, instant messaging, e-commerce, VoIP (which includes peer to peer voice communication), podcasting, photo sharing, GPS services and a lot of other conditions have entered into the vocabulary as these services became accepted with people who use them. As the Internet came out with more and more complicated services, encouraged entrepreneurs brought many of these services together into sites that intended to join people. With such widespread use, it was only natural then that people began using the Internet as more than just a means of seeking information. People found that the Internet could be used to connect with other people, whether for business or commercial purpose, and also to make new friends and to renew old friends and long lost connections. The social networking revolution was born. Today, social networking sites form the mass of most lists of highly valued Internet companies. This is because just about everyone who uses the Internet is a member of at least one and often many online social networks...
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...Feature The Impact of Social Networking The Internet has grown into a vast net of services and applications that entertains as well as serve as an indispensable work aid for hundreds of millions of users around the world. Megat Ishak, Director of Licensing Department, SKMM, explores its impact. T he first useful Internet service for the masses was email. Then came the first of the graphical web in the form of websites. Today, this vast network has grown into a truly worldwide web that is accessible to ordinary users, turning the Internet into a mainstream phenomenon. Access to the Internet can be found at home, cybercafes, offices, Internet kiosks, cafes and anywhere else where there is a meeting of people for social or business purpose. What assists Internet usage growth even more is the expansion of devices such as desktop computers, notebooks and smartphones. Thus not only has it grown in popularity but it has grown into a necessity in our everyday lives. Over the last few years, the Internet has expanded with powerful applications such as blogs, instant messaging, eCommerce, VoIP (which includes peer to peer voice communication), video, online news, podcasting, multiplayer gaming, photo sharing, online maps, GPS services and a lot of other terms have entered into the vocabulary as these services became popular with Internet users. As the Internet came out with more and more sophisticated services, inspired entrepreneurs brought ...
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...costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management. Index Terms - Customer Relationship Management, Electronic-business, Electronic Customer Relationship Management INTRODUCTION The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will quickly migrate to alternative suppliers. At the start of the second decade of the twenty-first century, the power of the customer has grown dramatically and has morphed into new dimensions amplified by the Internet and social networking revolution. The ubiquitous presence of the Web implies that whole supply chains are expected to provide all around 7/24/365...
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...Feature The Impact of Social Networking The Internet has grown into a vast net of services and applications that entertains as well as serve as an indispensable work aid for hundreds of millions of users around the world. Megat Ishak, Director of Licensing Department, SKMM, explores its impact. T he rst useful Internet service for the masses was email. en came the rst of the graphical web in the form of websites. Today, this vast network has grown into a truly worldwide web that is accessible to ordinary users, turning the Internet into a mainstream phenomenon. Access to the Internet can be found at home, cybercafes, o ces, Internet kiosks, cafes and anywhere else where there is a meeting of people for social or business purpose. What assists Internet usage growth even more is the expansion of devices such as desktop computers, notebooks and smartphones. us not only has it grown in popularity but it has grown into a necessity in our everyday lives. Over the last few years, the Internet has expanded with powerful applications such as blogs, instant messaging, eCommerce, VoIP (which includes peer to peer voice communication), video, online news, podcasting, multiplayer gaming, photo sharing, online maps, GPS services and a lot of other terms have entered into the vocabulary as these services became popular with Internet users. As the Internet came out with more and more sophisticated services, inspired entrepreneurs brought 50 many of these services together into...
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...What the important Internet properties that affect marketing and describe the fundamental changes the Internet has brought to marketing. The important properties that affect marketing is Web 2.0 where it provides an interaction of two ways communication within internet users. Internet users or participants are increasing day by day consequence it impact the web becoming one of the most influential media to spread or share information widely, swift to all the internet connectors worldwide. The existence of social media networks had gained half of the world people are connected online. Social media networking is one of the best tools for expressing and sharing people knowledge and opinions freedom. Thus, indirectly it produced a viral marketing effect throughout the virtual world in internet as well as real world. With social media networks as internet properties, it provides external opportunity to marketers and has changing the internet into e-marketing. Firstly, it had altering the power swift from seller to buyer by attracting them to review the web for deepen content and information instead of traditional way in visiting stores. Therefore, the pull strategy is one of the best strategies for marketer to target the consumer directly. Through advertisement and promotional efforts in clustering communities’ web or social media network, consumers may be reached and attracted them into companies or products website for further information. For instance, Facebook pages are created...
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...allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction Television is the medium that has proven itself most impactful since the beginning of the twentieth century, however it is the internet advertising...
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...the Internet. Many people have taken to the Internet gold rush after the Internet has become widely used in our life. Even though it is a virtual world, its impact is real. The arrival of E-commerce as a shopping method for people has changed the way we look at the Internet. We live in a networked society which creates new opportunities and brings with it the evolution of marketing. Internet marketing is broken down into three specialized areas: SEM (Search Engine Marketing), E-mail marketing, and social media marketing. (Whittaker, 2008) In the early 2000s, something has changed as the Internet emerged from stock meltdown. Email became more popular. It was considered as the perfect communication technology to apply for mass marketing and mass two-way communication. (Safko, 2013) We developed an ongoing dialogue with e-mail and began to move towards a mass two-way dialogue which was provided by the social media and digital marketing. Social media marketing, as one form of internet marketing, helps companies increase their brands’ visibility and expand customer reach with the social network (Rouse, 2011). Social media is growing at an amazing rate. The Pew Research Center found that 73% of online adults use social networking sites (September, 2013). Since the increased popularity of social networking...
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...The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide a clear picture of the online behavior of the 4th year BSBA students of LSPU and analyses the way they use the Social Media in their everyday life, and the effect it has on their decision-making process, particularly in the decision on buying a product or services.. This study also examined social media’s effect in an organization regarding reputation and innovation. Data are collected by means of survey questionnaires to the 4th year BSBA university students. Through data analysis and percentages, the researcher found that the 4th year BSBA students of LSPU want organizations to interact with them through social media. The study also shows that the majority of the 4th year BSBA students consider organizations using social media as innovative and that the use of social media can improve an organization’s reputation. Introduction The aim of this thesis is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past...
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...THE IMPACT OF DATA MINING ON MARKET PLACE Abstract Knowledge discovery and data mining are powerful automated data analysis tools and they are predicted to become the most frequently used analytical tools in the near future. This article has shed light on the various market places that arises due to the data mining function. Data mining is concerned with the secondary analysis of large market place in order to find previously unknown relationships which are of importance to the organization owners. New problem arises, is that brand works according to the customer demand or not so the organization conduct research to know what the customer want and which way through satisfy the customer. Data mining enable us to discover the hidden pattern of knowledge in market place that is previously unknown. These discoveries of new channels help the organization work according to the customer demand and segmented the customers to maintain the share in the market. In this research also discuss the social network that organization used to advertised there brand in the market to aware the customers about the brand. In this research the data mining relationship with market place is found to be positively and semi strong. The objective of the research were to: create a general awareness about the impact of data mining on consumer demand and social network, to identify the market place those that are affected by data mining and to take preventive measures to prevent these consumer demand and social...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...CHAPTER 1: INTRODUCTION 1.1 Background Of Study E-Commerce is one of the very concepts growing in the internet world. Use of this system can actually benefit many parties such as consumer, manufacturer or the retailer. The concept of online shopping provides many facilities and advantages compared with the conventional concept of shopping. A part transaction process can be faster, the internet has provided nearly all goods usually sold complete. Nowadays, the development in Information Technology is rapidly growth. Information technology has proven capable of integrating every detail of information that previously seemed impossible was achieved, as the speed of information, efficiency and effectiveness. Information technology is widely used as a website for selling product online, where the product can be accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic...
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...ABSTRACT Considering Social Media’s significance in global communications, importance of Social Media Marketing as a strategic approach, this paper examines whether the internet users are the members of Social Networking, their interest in advertisement on the Social networking sites, their reaction to such ads (attitude towards Social Media), is such ads are useful to them or not, also to examine whether the respondents are experienced the online purchase, to know what products they have purchased through online, through which website they have purchased and their satisfaction of online purchase. At the outset this paper examines the impact of Social Network on the internet users, overall understating of their involvement in the Social Media Marketing which is one of the critical factor for the marketers in formulating strategy for sustainability of the development of their business. KEYWORDS: Social media, Social networking sites, advertisement, online purchase, purchase satisfaction. STRATEGY APPROACH: Social media is an internet based platform which enables its users to generate, share and get feedback for content created in open autonomous, unconstrained manner, and which facilitates social interaction among the individuals and build relationship. Social Networking sites like Facebook, LinkedIn, Twitter,Google Plus, Orkut, You Tube etc. are the vehicle for the member of these sites to do their transactions. Social Media Marketing has evolved into a vital...
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