...With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now able give their “two cents” about products or services the second they experience them. This is an essential element for companies and consumers because social media allows them to view reactions about new products, whether they are negative or positive. Where would you like to eat tonight? Be daring and try the new bistro that just opened down the street or play it safe and go to Applebee’s? This could be one of the most daunting decisions someone may have to make throughout their day. When it comes to where one would like to spend their hard earned dollar on a meal 45% of consumers turn to leading social media sites like Yelp for recommendations (Pann). 57% of consumers rely on the reviews from these sites on restaurants to determine where they will dine that night (Pann). But how reliable are these reviews that consumers are putting such high importance when it comes to their dining experiences? When it comes to the reviews on websites such as Yelp, a recent study by Gartner a tech research company has determined by 2014 that 10% to 15% of reviews found on these sites are falsified...
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...Fare Handsets Sold Locally 1. How will the proliferation of fake Nokia handsets affect the operations of Nokia Philippines? * I think the proliferation of fake Nokia handsets have a huge effect on the operation of Nokia Philippines. The emerged of fake Nokia handsets may destroy the Nokia’s top position in the market. Nokia may lost the overall mobile phone market share in the Philippines and may suffer from declining profit margins due to fake Nokia handsets. 2. What do you think is the main cause of such proliferation? * I think the main cause of such proliferation is that there’s an existing demand on fake Nokia product which consumers can buy in a cheaper price. Since the original Nokia handsets are expensive, buyers are drawn by the opportunity to own and display what it looks like the genuine Nokia phone at a fraction of the price of the original product. The important thing is to the consumers is to get what they believe to be the same product at a bargain price. In a country like the Philippines where greater part of the population are consider poor and low income, they are not capable of buying an original Nokia which is expensive. It is rational choice for them buying a fake Nokia which is less expensive but with inferior quality over the more expensive original. 3. What measures would you recommend to Nokia Philippines in order to alleviate, if not totally eliminate, the marketing of fake Nokia handsets? * Some measures that I will recommend to Nokia...
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...Don DeLillo’s book, White Noise, tells the story of Jack Gladney and his family. Throughout the book, Jack takes on a professional, fictional persona resembling that of Hitler, being the Chairman of Hitler Studies at the College-on-the-Hill (DeLillo 4). Jack turns his professional persona into this fictional character, something he could transform himself into, as if he was filling a Hitler mold. Jack relies on this Hitler-esque persona to sustain his own personal identity and self-worth, although in his mind, this fake persona is only subsidiary to his own personality. Jack struggles with ascertaining the importance of himself as compared to the importance of his own made-up persona and this notion of fabricated reality becoming more important that actual reality is offered throughout White Noise. While in his role of Chairman of Hitler Studies, he refers to himself as J.A.K. Gladney and dresses in sweeping, dramatic robes while teaching. Jack also takes into consideration the advice of the chancellor, “He wanted me to “grow out” into Hitler. He himself was tall, paunchy, ruddy, jowly, big-footed and dull. A formidable combination. I had the advantages of substantial height, big hands, big feet, but badly needed bulk” (DeLillo 16). This impression of J.A.K. Gladney differed greatly from Jack’s own character, and the fact that he does not know German only adds to the plasticity of his fabricated self. The idea of false reality overtaking actual reality is shown by Jack and...
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...the United States employed their new technology was through the Ghost Army, a group of battlefield performers. First, students (artists, designers, and architects) were selected from New York and Philadelphia art schools. In Europe, these 1,100 members engaged in a series of twenty operations meant to ultimately deceive the Germans about the war the Allies were fighting. From shortly before D-Day to the crossing of the Rhine River, the Ghost Army, officially known...
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... “Do you notice how Rachael always kisses-up to her teachers? It’s disgusting. She’s so fake.” Ten minutes later… “Heyy Rachael! Haven’t talked to you in a while. Wanna go to Starbucks after school?” Fake – this is probably the most commonly criticized and yet most widely adopted trait in everyday life. Everyone openly condemns it, but consciously or not, everyone exhibits it. Consider these daily examples: that convincing smile put on just for a teacher or boss, that superficial compliment uttered to flatter and please, and that boastful exaggeration intended to impress. At this point you might be thinking “I’m not like this. I’m not fake like everyone else.” Really? You’re not? Take a step back and contemplate whether you have altered the way you act/dress/talk over the past few years. And if so, why? Is it because you think Ugg boots are simply gorgeous or because they are the vogue these days? Is it because you are genuinely interested in latest gossip or because high school life has made you attuned to it? And do those expressions on your face always reflect real emotions or are they oftentimes merely a disguise? It seems that while most people understand the importance of individuality, the “individual” they claim to be is really just a well-garnished, phony mask. Therefore this is the pivotal message that is both universally professed and universally ignored: don’t be fake. How hard could that be? In theory it should be a simple matter of choice and of will. In...
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...Replicas and Forgeries Chris Rohr Western Governors University Replicas and Forgeries Fakes, forgeries and replicas have been created for centuries. Determining the difference between them has been an issue of growing importance. Hundreds of books have been written on the subject and there are professions and organizations built around determining the true nature of an object. For the purposes of this paper and object may be a work of art, a document or an artifact. A replica is a copy of an original object that is not presented as the original. The replica is not considered the original even if it is made of the same materials and constructed in the same fashion as the original object. A forgery or a fake is a copy of an object that is represented as the original object. The forgery or a fake is not considered the original even if it is made of the same materials and constructed in the same fashion as the original object. According to some experts determining the authenticity and originality of an object is becoming more and difficult “...we have become so immersed in the world of mediated representations that we can no longer tell the difference between authentic and the artificial” (Knight & Long, 2004, p. 2). The differences which separate replicas from forgeries or fakes are deception in representing the object, altering the value of the object and the intent in the creation of the object. The intent to deceive the true representative nature of an object is...
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...that I must develop further. I will define each characteristic, explain its relevance to entrepreneurship and link it to either my personal experience or an example of an entrepreneur. 2. Strengths 2.1. Innovation In his “Theory of economic development”, Schumpeter (1934) states innovation is a considerable driver for development and profit. He describes the theory of innovation, or in his words “creative destruction” as “"process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one incessantly creating a new one" (Schumpeter, 1934). In the last few decades, services and knowledge have become the major part of the business world (Sawyer, 2006). In other words, the circulation of information has become more important than that of material objects (Drucker, 1993). Innovation and creativity have gained more importance than values such as merchandise productivity, rendering innovation a key factor to entrepreneurship (Pisanu & Menapace, 2014). In my last year of high school in Belgium, my classmates and I opened a business with the help of the Young Enterprise Project. Innovation was the core of our business as we had to come up with an original product idea and product strategies. Our company,...
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...GENERAL FRAME Since Deng Xiaoping's “Open Doors Policy” (改革开放) in 1978, China has been consistently achieving significant economic growth which has been constant at an average of 10% for the past 35 years or so. Today China became the largest exporter, the largest manufacturer and the second largest importer and economy in the world (only right after the USA). With the increase of GDP, the consumption of luxury goods, and therefore the growth of the luxury market, also increased, and increased to the point that China is now among the top nationalities in terms of total sales of luxury goods. In recent years, as a consequence of the increasing of personal wealth, the consumption of luxury goods in Mainland China has been growing, until last year, 2014, when the sales decreased to 15 billion euros (negative growth you -2%) due to three main reasons: the first one the slowing of Chinese economy; the second the tendency of Chinese people to purchase products either abroad or via cross border online platforms since the taxes on the products are lower than in their country; and the last one the government's anti-corruption drive (started two years earlier, in 2012) Regarding this point it is interesting to notice how this particular fact mainly affected the men watches sector, which recorded negative yoy growth rates of -13% (gift giving concept: probably the most popular gift for men). BUT... Nevertheless the small decrease in consumption, the luxury market is still...
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...bonding with friends, to learn new things and mainly to see first hand the process of making money. We went to Bangko Sentral ng Pilipinas. When we enter the BSP, I noticed that the building is highly secured. We are restricted to bring cellphones, cameras, gadgets and our bags and we're only allowed to bring personal belongings. First Our tour guide shows us the different series of banknotes like the Bagong Lipunan series banknotes, New design series banknotes, New Generation banknotes and some various overprints. Then our tour guide takes us to a briefing room where he shows us different videos about the Evolution of Philippine Money and the process of how to make banknotes and making coins. I learned a lot and also the videos were useful since it includes the security features in the new generation banknotes so now I know what to look for in the new generation banknotes to define if it is real or fake. Next is she took us to a floor where we can see the BSP employees do their job as they work on their workplace making the e-passports. Our tour guide explains that it is called electronic passports because it has a silicon chip where all the personal information is put. We're also showed the different facilities making the banknotes from the start to the sheet-cutting and ending at the counting process. Through the tour she explains that there are some foreigners included in the workers because they are training the employees in using and maintaining the new machines. It is a relief...
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...Why do people buy counterfeit products? 1 Running head: Why do people buy counterfeit products? Why people by counterfeit products? Monica Rodriguez American Intercontinental University Dr. Yamil Guevara Why do people buy counterfeit products? 2 ABSTRACT The elaboration and commercialization of counterfeit products is an issue that has been growing prominently within the last 20 years. There is no place in the world free with this type of products. The modernization and the globalization make the counterfeiting process more difficult to control, affecting not only the countries economy, but also its safety and the citizens’ general integrity. Knowing the importance of this problem, different organizations around the world are making a big effort trying to create a variety of countermeasures in order to stop the development of this sector and of course the negative consequences. In order to create effective measures, it is necessary to completely understand the counterfeiting process and the specific reasons why people acquire counterfeit products. The objective of this study is to describe what are the different variables, and their direct influence on the purchaser’s behavior at the moment of buying counterfeit merchandise. The data collection method is based on focus groups, interviews and questionnaires. The results obtained from this study can help to understand the complete counterfeit process...
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...CHAPTER 1. INTRODUCTION Nature and Importance of the Study Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. These changes are the focus of the emerging field of techno self-studies. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation...
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...Digression from conformity Through a series of events and experiences every living thing becomes a new version of themselves. These changes are imperative to people as they try to grow and, no matter what, it is hard to avoid such dramatic changes. The basis of Fahrenheit 451 revolves around the metamorphosis of Montag throughout the book, as Ray Bradbury vicariously explains the dreadful faith of society. Montag experiences vast changes that slowly destroy his ignorance of how life really is. Early in the book it is evident that Montag is caught in the centrifuge like society and is masked with happiness. As he encounters certain people he begins to realize that this complete ignorance could be detrimental. His actions after these changes shape how he handles the ending revolution of the book. Montag’s beginning innocence was what went through these dramatic changes to create a more...
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...From middle school to high school a lot of people experience immense changes in themselves. For me transitioning into high school was one of the biggest changes I have ever experienced. At first, this change was scary but once I realized the positive impact it would have on me personally, I was more open to the ideas. This change gave me many new skills and experiences that I could never have experienced in middle school. My move from middle school to high school has changed my personality, interests, and standards for academics. P1: Being placed in a new unfamiliar environment has made me more social and has improved my attitude towards life. My middle school years were the worst years of my life. This had to do with the fact that I switched...
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...Yvette R Williams Strayer University Computer Threats Professor Richard Carroll June 18, 2010 The worst thing about computers are the bugs and viruses. There is a myriad of information and opportunities on the internet but if you do not have adequate protection it will be the same as if your were crossing an intersection blind folded. In the beginning when email had become popular one of the worst things what would happen was that someone would intercept your message and use that information for illegal gain. Then came the bugs or viruses that would be secretly embedded in your attachments. Now we have threats that are far worse than anything I would have ever imagined. There are people for who knows what reason, who creates programs just to shut down computer networks. It is true that not every instance of a bug or virus is about money. I had a professor who has a family member who not only wrote viruses and sent them out, but was also a collector of computer viruses. For the life of me I still cannot figure out why. Then there are the people who do this for monetary gain. These people have ways that are unimaginable for you and I to think of ways to steal personal information from others. Look at the social websites like Face book, Twitter and MySpace just to name a few. People are putting all types of personal information on these sites. We believe that these sites are harmless and who would care about what schools we graduated from or what cities we live in...
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...the environment, class structures and the language styles and techniques used to convey these messages. Developing and reshaping a clearer and more concise understanding enhances the ideas and meanings within each text. As the creature from within the novel, Frankenstein, is created from the, what was seen as, advanced technology in a new way of writing and thinking was created for the audience of the 19th century. The ability to create life in a way which was deemed impossible, unrealistic and yet completely compelling to those which were exposed to this style of gothic horror fiction. This reflects on the time period of Mary Shelley although was not a typical way writers were expected to write and to appease their particular audiences. This developed my understanding of the technology and writing styles which became of further importance to the society making this book so widely popular with not only the audience of that century but of many centuries to come. With gothic horror a genre of fiction that was not commonly used in the 1800’s this widened my understanding of the story itself and the importance of the information it provides. These new and unconventional ways of conveying...
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