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The Importance of Liquidity

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Submitted By linaishak9139
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“The Importance of Managing Liquidity For A Company”

1. To stay afloat.
For a company to operate well it needs capital. If you have enough capital, a company will not face any unnecessary 'hiccups' in fulfilling its mission and objective. To fulfill a company's objective, it needs to pay for its working capital in order to make profits. Therefore, managing the liquidity is important for a company just to stay afloat and subsequently make money.

2. Helps paying bills with FREE money.
When the company has enough capital and working capital for it to operate well without hiccups, it produces finished goods/services and it sells well. Demand starts to kick-in. Soon the company will have MORE than enough working capital and it can save some, in cash. If the company is efficient enough that it requires little working capital, that profit-sharing liquidity could helps paying part of, if not fully, for the company's working capital.

3. Economic Moat advantage.
The result of prudent management of company's resources and liquidity, the company's Net Profit Margin improves. Suppliers now depend on your business to make ends meet. The company moves higher in value-chain. The barrier on entry for the same business model is higher. The company invests a little on Branding. Result, Cash would be piling up fast. This is what Buffett calls 'moat'. When crisis comes, it foresees no problem with its own company in making through this crisis, because reserves are sufficient. The management can buy-out competitor that producing good profit but smaller in size.

4. Industry monopoly.
At this stage, the industry will respect the company as among the leaders. To be a leader, one of the 'mean' way is eliminating your competitors – through Acquisition. From the buy-out, two companies merge, achieve synergy, lay-off excesses and the company grow bigger with little requirement

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