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The Importance Of Online Communication

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In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.

In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.

This is the power of social media and the developments in online communication. …show more content…
They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that "Hey! I am here to do business" and "I am serious about the product or services that I provide".

Brings you closer to thousands of people without much effort.

Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

Gives you feedback on the type of viewer you have.

An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social …show more content…
Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Your company is seen as a person.

Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.

Makes you more accessible.

Social media sites ensure your presence 24 hours a day, 7 days a week. You client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social

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