...Sustainable Development Definition Artem Kurganskiy Schiller International University Abstract The paper talks about the ways of reaching sustainability all over the world and not just looking at particular countries but at the whole planes as one system. Also information on the major challenges that sustainable development is faced are discussed. And the last but not least an example of one already existing agreement on sustainability is discussed. “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” The idea of sustainable development is to be able to continue developing while keeping in mind the environment. In order to achieve sustainability globally, countries should not look just at their particular country and the ways to develop sustainability there, but rather think of our planet as one system and try to find solutions to develop it all over the world. Because sustainability problems are interrelated among countries, e.g. pollution from the US can affect the environment in Canada, Mexico. Therefore all the countries should be considering switching to being more “green” in order for the future generations to meet their own needs and also to increase their efficiency nowadays. While looking at the ways of achieving sustainability three factors should be considered: economic, environmental and social. All the three factors should be considered at the same time since they all very interrelated...
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...International Paper: Combining Industry and Social Responsibility Marketing 406 Roosevelt University December 6, 2014 Natalie Mierzynska, Sujatha Lekshmivaragan, Dmitry Rozental, Ebuka Nkwonta Table of Contents Background 2 Objectives 4 Procedures 4 Summary of Findings 4 Detailed Findings 6 Defying Common Criticisms 6 Integrating Sustainability Principles 8 “Greening” and Beyond 11 Enlightened Marketing 14 Social Responsibility & Financial Success 15 Conclusion 16 Works Cited 18 Background International Paper (IP) is the global leader in the production and distribution of paper and packaging products (Internationalpaper.com). It was founded more than 110 years ago, and produces products that we use every day including various types of paper, consumer packaging, pulp, recycling, and industrial packaging. The company’s stock symbol is IP, and a share of IP stock currently sells at around $53/share. IP is currently headquartered in Memphis Tennessee, and employs over 62,000 people (Kotler & Armstrong, 607). Last year, the company sold over $26 billion worth of product, placing it 111th on the Fortune 500. From a consumer perspective, when a multi-billion dollar producer of paper and packaging products comes to mind, we automatically assume that the company produces a large amount of pollution and destroys forests all over the world. However, International Paper prides itself on being on top of Fortune Magazine’s “Most...
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...Sustainability 2010, 2, 3436-3448; doi:10.3390/su2113436 OPEN ACCESS sustainability ISSN 2071-1050 www.mdpi.com/journal/sustainability Review What is Sustainability? Tom Kuhlman 1,* and John Farrington 2 1 2 Agricultural Economics Research Institute, Wageningen University, P.O. Box 29703, 2502LS The Hague, The Netherlands Institute for Rural Research, Geography and Environment, University of Aberdeen, Elphinstone Road, Aberdeen AB24 3UF, Scotland, UK; E-Mail: j.farrington@abdn.ac.uk * Author to whom correspondence should be addressed; E-Mail: tom.kuhlman@wur.nl; Tel.: +31-70-3358-232; Fax: +31-70-3615-624. Received: 17 September 2010; in revised form: 15 October 2010 / Accepted: 19 October 2010 / Published: 1 November 2010 Abstract: Sustainability as a policy concept has its origin in the Brundtland Report of 1987. That document was concerned with the tension between the aspirations of mankind towards a better life on the one hand and the limitations imposed by nature on the other hand. In the course of time, the concept has been re-interpreted as encompassing three dimensions, namely social, economic and environmental. The paper argues that this change in meaning (a) obscures the real contradiction between the aims of welfare for all and environmental conservation; (b) risks diminishing the importance of the environmental dimension; and (c) separates social from economic aspects, which in reality are one and the same. It is proposed instead...
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...SUSTAINABILITY IN AUSTRALIAN BUSINESS- PRINCIPLES AND PRACTICE Introduction In today’s world, the challenges and issues that the growing economy faces are enormous and certain factors have not been given high importance. While trying to achieve their goals in this century, important factors like Sustainability have not been kept in mind, leading to certain issues. There is no simple definition of 'sustainability'. It can be an idea, a property of living systems, a manufacturing method or a way of life. To get the simplest definition of sustainability, we can say sustainability aims to meet human needs in the present while preserving the environment so that these needs can also be met in the indefinite future.[1]Firstly, Sustainability in marketing provides a pathway for a sustainability-oriented outlook of marketing for the present and the future. Secondly, the importance on the focus on consumer marketing while integrating certain principles of sustainability into marketing decisions through a step by step approach is a key factor for sustainability marketing to work. [2]Finally, it shall be seen how assessments are made to find out the consumer behaviour and market demand towards sustainable goods and will outline some principles of effective social marketing. MARKETING and its role: In the past, Marketing strategies were based on the assumption of infinite resources and zero environmental impact. As time moved on, marketers realized the need to change this strategy...
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...about the future, this thinking provides possibilities to change behaviour in the present.”. With this in mind, the challenges and benefits of ecologising education now and for the future will be discussed further. We enjoy many of the beautiful landscapes of our vast land, but if we take a closer look, we begin to see that the Earth is truly in the midst of an environmental existential crisis. The average Australian’s ecological footprint is 7.8 global hectares per capita, which amounts to three Earths, to sustain the lifestyle we have at present (Network, 2012). This statement is rather confronting, as it prompts the thought of a possible diversion from the direction that humanity has followed in the past. It is a wakeup call to those that inhabit this planet, as this is a crucial time for making changes that are sustainable; one does not have the luxury of time for deep contemplation. Now is the time for acting. Potentially the most effective way to ensure that the resources, social and economic stability and the environment of the present day will be sustained for future generations is through educating present and future generations in conservation, sustainability and incorporating an ecological approach into our curriculum and pedagogy. The value of education for sustainability (EfS) is increased awareness of all who live on this land, communities, educational institutes and government agencies working together through education of sustainability to shift...
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...Introduction Over the past decade or so, the term entrepreneurship has become a fashionable way to describing the attempts at large-scale change by individuals and organizations. During this procedure, Innovation as the most important component of entrepreneurship is at a leading place, whereas, the combination of the two is vital to economic growth and sustainability in today’s dynamic and changing business environment. As a result, exploring the synergy relationship (either conceptual or practical) between entrepreneurship, innovation and economic development is gaining significance. They are complementary and related to each other, not at an initial stage of a new venture; rather they are dynamic and holistic processes. This integrative interaction between the three has had a positive and comprehensive impact to the whole society. Therefore, the role of sustainability is highlighted as the guidance to entrepreneurial and innovative decision making in the organisations or by individuals. This paper will first look into the relationship of the three by discussing each two of them, and then focus on the importance of sustainability from ecology, economy and social levels. 2. Relationship between entrepreneurship, innovation and economic development 2.1 Entrepreneurship and innovation The integrative framework of the interaction between entrepreneurship and innovation is dynamic and holistic. They are positively related to each other. Innovation is the most important quality...
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...EDUCATING FOR A SUSTAINABLE FUTURE A TRANSDISCIPLINARY VISION FOR CONCERTED ACTION EPD-97/CONF.401/CLD.1. November 1997. Original: English. Also available in French and Spanish. Other language versions are foreseen. TABLE OF CONTENTS PREFACE BY THE DIRECTOR-GENERAL OF UNESCO EXECUTIVE SUMMARY INTRODUCTION I. WHAT IS ‘SUSTAINABILITY’? * BEHIND THE HEADLINES * Population * Poverty * Environmental degradation * Democracy, human rights and peace * Development * Interdependence * NORTH-SOUTH DIFFERENCES * TOWARDS A DEFINITION OF SUSTAINABILITY * A dynamic balance * An emerging vision * EDUCATION: THE FORCE OF THE FUTURE II. PUBLIC AWARENESS AND UNDERSTANDING: THE FUEL FOR CHANGE * THE NEED FOR EFFECTIVE COMMUNICATION * CONFRONTING VESTED INTERESTS * COMMUNICATION STRATEGIES * COMPLEX MESSAGES * THE MESSENGERS * REASON FOR OPTIMISM III. REORIENTING EDUCATION TO SUPPORT SUSTAINABILITY * IMPORTANCE OF BASIC EDUCATION * WHAT CHANGES DOES SUSTAINABILITY REQUIRE? * Curriculum reform * Structural reform * EDUCATIONAL REFORM: A CASE STUDY * REFORM AT DIFFERENT SCALES * CONTRIBUTION OF ENVIRONMENTAL EDUCATION * INTERDISCIPLINARITY IV. SHIFTING TO SUSTAINABLE LIFESTYLES: CHANGING CONSUMPTION AND PRODUCTION PATTERNS * INDIVIDUAL CHOICES AND LIFESTYLES * COLLECTIVE DECISION-MAKING V. ETHICS, CULTURE AND EQUITY: SUSTAINABILITY AS A MORAL IMPERATIVE ...
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...Environmental Fundamentals University of Phoenix ENV/100-Principles of Environmental Science Environmental Fundamentals An analysis of the fundamental principles concerning environmental science provides and understanding of the study and also the importance of human behaviors having effects on the natural environment. Principles of science and technology assist with determining how environmental problems occur and also assist with generating solutions to minimize problems from arising. The concept of environmental sustainability surrounds itself with sustainable and unsustainable human interactions dealing with the environment, each of which have affected and also affects natural resources both past and present. Environmental Science Environmental science is an interdisciplinary study that focuses on the manner in which humans interact with the environment. The study also focuses on combining information from many other disciplines to include biology, chemistry, and economics as it is concerned with conditions that may have an effect on the environment and also organisms living within the environment. In addition, environmental science attempts to establish necessary principles that outline and determine how the natural world functions. These principles are used to create practical solutions to issues impacting the environment. Problems concerning the environment are typically very complex hence providing scientific explanations and making scientific evaluations helps...
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...Small Steps Big Wins? What did you learn from doing this exercise? What are your thoughts on sustainability? I think Small Steps Big Wins is a very good platform for us to share our sustainable activities and encourage us to act sustainably in everyday life. I learned that everyone can contribute to the society’s sustainability by taking some small actions, like reusing water bottles, unplugging, and etc. These small sustainable activities we can do in daily life cause big effects to the society and they are critical. If everyone keeps doing these sustainable actions ever day, we could change the world a lot. In class, we learned that sustainability is to meet the needs of the present without compromising the ability of future generations to meet their own needs. By taking this exercise, I think that sustainability is not only a responsibility of corporations but also a responsibility for everyone in the society. Everyone should contribute to sustainability by taking these small actions. 2. Discuss the administration of Small Steps? Where directions adequate from Ron, Liz or Net Impact National? Was the program easy to follow? What would you ask us to do differently next semester? How about incentives (extra credit, cash, great interview story, etc – discuss)? The administration of Small Steps is good and it was easy to follow the exercise. My contributions to sustainability by taking these small steps are shown clearly on the website. It is easy to see the impacts...
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...ton1.1 Major Themes of Environmental Science The study of environmental problems and their solutions has never been more important. Modern society in 2009 is hooked on oil. Production has declined, while demand has grown, and the population of the world has been increasing by more than 70 million each year. The emerging energy crisis is producing an economic crisis, as the prices of everything produced from oil (fertilizer, food, and fuel) rise beyond what some people can afford to pay. Energy and economic problems come at a time of unprecedented environmental concerns, from the local to global level. At the beginning of the modern era—in A.D. 1—the number of people in the world was probably about 100 million, one-third of the present population of the United States. In 1960 the world contained 3 billion people. Our population has more than doubled in the last 40 years, to 6.8 billion people today. In the United States, population increase is often apparent when we travel. Urban traffic snarls, long lines to enter national parks, and difficulty getting tickets to popular attractions are all symptoms of a growing population. If recent human population growth rates continue, our numbers could reach 9.4 billion by 2050. The problem is that the Earth has not grown any larger, and the abundance of its resources has not increased—in many cases, quite the opposite. How, then, can Earth sustain all these people? And what is the maximum number of people that could live on Earth, not just...
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...Rajendran Student ID: 149142740 1. Introduction Environmental issue has become economically important from the civil construction project. Especially in complex building project. As the construction field in need of resources like steel, cement, and power generation, it could definitely affect the eco-friendly system. Hence the sustainability of environmental and economic assessment should be conduct in entire life cycle of building construction project (Chan-joong Kim, 2015)The economic, social development and environmental protection are the major aspects of sustainability in building industry, which represents the impact of using raw material. Moreover the developed countries like Europe and USA has the findings that building operation contributes more to greenhouse gas emissions (B. De Meester, 2008). The usage of energy intensive elements is right from the start of the building which gives more importance to the development of environmental sustainability. But it is highly concern that environmental should not be consider in the single phase also with the whole life cycle. If consider this in all the phase, environmental aspects like extraction, manufacturing and construction activities are embedded together (Blengini, 2009) The strategies for sustainable environment shows the process of using streamline Life Cycle Assessment (Stephen J.Clune...
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...Sustainability and Branding: An Integrated Perspective For over 25 years now firms have used marketing to promote the value of sustainability. Although sustainability is a rather modern ideology, it has been slowly implemented into the biggest industries and raised awareness throughout the customer base and stakeholders. The Brundtlant Report created emphasis on the importance of sustainability for the future prosperity of a firm. The World Commission on Environment and Development wrote in 1987 that development is created by “meeting the needs of the people without compromising the ability of future generations to meet their own needs”. Even though this was said pretty far back, they couldn’t have been more accurate. With a rich-poor gap constantly on the rise it has become a business imperative to bridge this gap. This infers that everyone with the opportunity or in the position to create a positive change, has the obligation to do so; and that’s the main focus in today’s sustainability efforts. Even though many large corporations have come a long way towards embracing their own responsibility to society and the environment, we still have a long way to go. This reading states that there are more recyclable products being released every day, however only 7% of total plastic that is used is actually recycled (Palmer, 2015). One of, if not the biggest problem that sustainability faces is competition. In order for small corporation to ever grow and compete against larger...
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...changes will be of an entirely different nature. We will no longer be able to depend on the input of energy from fossil fuels, partly because oil production is set to peak and start its inevitable decline, threatening everything that depends on it. Increasingly, sustainability becomes a struggle not only to ensure that future generations have the means to survive, but also to meet the needs of the present in the deteriorating conditions of the world, needing a careful plan to transition our society. To walk in the correct path is required sustainability literacy which, in this book, indicates necessary attributes to survive and thrive in the declining conditions of the world. Ray Anderson provides an example of a business that, with ecological intelligence, changed to a company that rents out carpet tiles, reuses them when no longer required, replacing only those that have worn out, and even then recycling the discards using energy generated from wind and the sun. To explore the skills demanded of people in the twenty-first century, this book brings leading specialists from many areas, and the interaction with them is provided by workshops firstly exploring skills such as social conscience, permaculture design, or futures thinking, after that the book provide a list of resources for gaining a deeper insight into the skills described. The book aims to bring different perspectives that can shift the debate away from the narrow focus of the dominant discourse on ‘skill set’ for employability...
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...concept of ‘sustainability’ became a phenomenon that was widely embraced by many government agencies and corporations worldwide. The importance of sustainability has grown especially in the context of rising global competition and economic downturn with research indicating that 93 percent out of 800 global CEOs acknowledging the important role of sustainability in their companies’ success [Refer to Figure 1 and Appendix A]. (Gibson & Hassan 2005; Lacy & Hayward 2011) Figure 1 – Importance of Sustainability Issues to Business’s Future Success (Source: Lacy & Hayward 2011, pp. 350) Sustainability is a broad concept which can be defined as the long term ability of managing and maximizing practices to achieve positive outcomes while minimizing the negative impacts on future generations and their ability to achieve future needs. (Hitchcock & Willard 2009; White 2009; Crowther & Capaldi 2008; Henriques & Richardson 2004; Aras & Crowther 2008) The 1987’s Bruntland Report (Our Common Future), by the World Commission on Environment and Development (WCED), identified economic, social and environmental aspects as dimensions present in the concept of sustainability. (Crowther & Capaldi 2008; UN Documents 2011; Filho 2000) [Refer to Figure 2] This TBL reporting standard has been established to expand transparency of corporate reporting. (Mueller, Klandt, McDonald & Finke-Schuermann 2007) Figure 2 – The Elements of Sustainability (Source: Crowther...
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...CHAPTER ONE: INTRODUCTION Sustainable Forest Management (SFM) serves and represents a new pattern in forestry as forest areas need to be adequately managed. As Young (1982) stated a long time ago, management of the forest for multiple land use is now common. This is due to the encroachment of forest areas and illegal felling in the protected forest areas. This brings about the determination of the use of the forest, forest land and forest products to ensure that the benefits derived today are similarly obtained in the future. Adekunle et al (2013), indicated that since the knowledge of tree growth parameters plus yield is very essential for effective forest management; data for the growth/ yield parameters can be obtained through field inventory by recording diameters and height along the stem or bole of a tree (Tonolli et al, 2011)...
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