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The Integration of Social Media in Marketing Campaigns

In: Business and Management

Submitted By arianasdimples
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The Integration of Social Media in Marketing Campaigns

A Research Paper Presented to Ms. Maria Luisa Velasco

In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015

Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor

1

Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers and building lasting relationships.

I. II.

Introduction: Digital Marketing and the 21st Century Social Media as a Virtual Marketplace a. Accessibility to both businesses and customers b. Convenience of online shopping c. Opportunities and potentials d. Examples (online businesses)

III.

Social Media as a Platform of Communication a. Attracting Online Audience b. Building fans and followers c. Managing customer relationships d. Staying connected with your customers e. Getting feedbacks

IV.

Social Media as a Social Influence a. Consumer Expectations b. Blogging and Microblogging c. Trends in the 21st Century

V.

Conclusion

2

Context The internet has become a part of our daily lives ever since it was introduced to us many years ago, and as a matter of fact, the generation today takes it for granted. The internet has given the people access to different parts of the world as a source of information and a platform of communication. With the advent of social media in today’s internet generation, that is easily accessible through smartphones, thanks to technology, it is expected to make communication faster and more convenient. As the social media constantly become a part of our lives, it is now integrated in education, lifestyle, entertainment and business. In the past, it will take weeks or even a month for people to receive messages through telegram.

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