...commuters in South Mumbai? Traditional Cabs Mega Word count: 3,996 Abstract Through this essay, I wish to investigate the market structure in which Meru, a privatized taxi service provider that networks throughout the city of Mumbai, functions in. As the popularity of Meru continues to grow rapidly, it invoked a few rather interesting questions; what kind of market structure does it comply to? “Does Meru Cabs have a monopoly amongst long distance commuters in South Mumbai?” Meru are one of the first to introduce quality taxi services in Mumbai, and cater to both North and South Mumbai residents. To investigate the market structure, many forms of data collection were considered. These include a survey with forty-five people amongst which half were from my building and locality (South Mumbai) and friends and family residing in the north. Also to further explore, I carried out a tabulated observation at the Mumbai Domestic Airport (North Mumbai) to tally mark the number of travelers traveling in different kinds of taxis and took an interview with Meru. The data obtained has been analyzed and represented with the help of diagrams such as pie charts, tables, and graphs. The market structure of taxi providers in Mumbai have characteristics of an oligopoly, however, Meru appear to be reaping the benefits of a monopoly. Nevertheless, the market structure deems the distinctiveness of an oligopoly and Meru faces competition from a small number of firms that dominate the industry...
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...Market Structure of Radio Taxi/Cab Industry The radio taxi/cab industry forms a part of the service industry. When GPS-linked, electronically-metered cabs were introduced in 2006, they came as a welcome reprieve in a country of 1.3 billion people of whom only 2 percent own cars. This makes the industry very attractive as it virtually means a market with unlimited demand that is only constrained by the supply side. The Indian taxi market is estimated at $6-$9 billion and witnessing an industry growth of about 17 – 20 per cent per annum. At this rate, the market is projected at a whopping $25 billion by 2025. The major players of the industry are Meru Cabs, Mega Cabs, Easy Cabs, and Ola Cabs with smaller players such as Carzonrent, Yo Cabs, Quick Cabs, Savaari Cabs, Taxiforsure and new entrants such as Uber. The organized taxi segment is only 5 percent of the market, compared with 70-80 percent in developed countries. Meru Cabs, Easy Cabs and Mega Cabs together comprise of approximately 70% of the market share. According to a recent study, the radio cab market comprises of 15000 + cabs with three large multicity operators (Meru Cabs, Mega Cabs and Easy Cabs). Meru Cabs is currently the largest radio cab operator in the country with a market share of approximately 50% and a fleet of 7000 + cabs, followed by Mega cabs with 2800 cabs and Easy Cabs with 3000 radio taxis. The radio taxi market in India can be viewed as an example of oligopoly competition. This refers to a market...
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...Price Theory Assignment 2 – Market Power Click Link Below To Buy: http://hwaid.com/shop/price-theory-assignment-2-market-power/ Assignment 2 – Market Power In Lumino City, the taxi industry is regulated by the Government Taxi Authority. A company can only supply taxi services, in Lumino City, if it is issued a licence by the Government Taxi Authority. (Note: A licence does not place a limit on the number of taxi trips a company can supply.) The market for taxi trips in Lumino City has the following characteristics: Inverse demand for taxi trips is given by the function, P = 90 − Q . 1000 In this equation, P is the price of a taxi trip, and Q is the total quantity of taxi trips supplied by licensed taxi companies. The marginal cost, to a taxi company, of supplying a taxi trip is $18. A taxi company’s only fixed cost is the cost of purchasing a licence from the Government Taxi Authority. Question 1: Suppose that the Government Taxi Authority issues only one license, to Big Ben Taxis. Assuming uniform pricing, find the quantity of taxi trips that Big Ben Taxis will choose to supply, and the price at which these trips will be sold. Neglecting the cost of the license, what profit will Big Ben Taxis earn. (8 Marks) Question 2: Now suppose that the Government Taxi Authority issues two licenses, to Big Ben Taxis and Whitehall Taxis. Find the equilibrium price and quantities for the case in which the two taxi companies engage in Cournot (quantity) competition...
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...PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang) 2015-03-16 Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The app allowed users to summon a car to pick up them where they are, and take them to the destination. In February 2014, Uber cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executive officer (CEO), Travis Kalanick, aims to make Uber’s market in China surpass the United States. Corporate Objectives Looking at data of Chinese online chauffeur market in 2015, Uber only held 8.4% of the market share. Therefore, Uber still has huge upside potential to earn more market shares. In addition, Uber tries to develop various types of cars, like “People’ Uber”, “Uber Green”, and “Tesla”, which have already exited. Improving consumers’ satisfaction is also one of Uber’s objectives. Uber aims to provide safer, comforter, and quicker service to attract consumers and raise consumers’ loyalty. In order to encourage employees’ enthusiasm, Uber even tried to create a reward system. Fortunately, due to the well development...
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...BUS 2240 News Article Assignment Tap to hail In ever more cities, smartphone apps are reshaping the taxi market Oct 19th 2013 | LONDON AND NEW YORK |From the print edition * * All hail the quick, reliable taxi SINCE last month the citizens of Johannesburg have been able to hail and pay for taxis through SnappCab, a local start-up. A tap on SnappCab’s smartphone app summons a cab; a driver accepts on his own phone; and the passenger sees the driver’s name and photo, so he knows whom to expect and when. At journey’s end, he can pay with another tap through a pre-loaded credit card, or in cash. The idea is simple: the app makes it easier to bring together drivers, whose cabs are often empty, and passengers. Time and fuel are saved. Money is made. In many other cities taxi apps have taken off rapidly. Hailo, founded in London by cabbies and techies three years ago, says 60% of the city’s black-cab drivers are now on its books. Several cabs are decked out in Hailo yellow. It has spread to 14 places, most recently Osaka in Japan. Uber began in 2009 in San Francisco, which has a shortage of taxis but a surfeit of geeks looking for problems to solve. Now it can find you a ride in 49 cities in 19 countries. GetTaxi, set up in Tel Aviv in 2010, has reached London, Moscow and New York. Local apps can be found in cities from São Paulo to Singapore. Besides SnappCab, Johannesburg has Uber and Zapacab (which also started in Cape Town earlier this year) plying for trade. Apps...
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...nt ------------------------------------------------- Enterprise Rent a car: Green Taxi ------------------------------------------------- Enterprise Rent a car: Green Taxi Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with...
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...by which Beck Taxi can increase its revenue and market share in the highly commoditized Cab Industry in Toronto. Any increase in pricing of radio service would lead to high attrition among the drivers and poor service quality in terms of timely service as drivers would start picking up fares. Hence Beck taxi should maintain status quo with respect to pricing radio fee. It should generate revenues through advertising inside and on the cab, by attracting more drivers, vehicle fleet owners and license plate holders by providing them incentives and by creating strong differentiating points by investing in technology and marketing activities. Situational Analysis Toronto’s Cab Industry has a supply overhang; also, there is not much differentiation between the 35 brokerages operating in Toronto in terms of the service provided hence cab service is highly commoditized. Toronto is a phone order market where speed of response is the index of customer service. Beck Taxi is the market leader, managing a number of plates and providing radio despatch service to vehicles. Its objective is to maximise its revenue and market share. Beck Taxi has not increased its radio fees since 1989 hence there is huge potential to increase its revenue by increasing the radio fee or implementing two part tariff where the driver is charged a fixed fee and a usage fee based on the number of radio despatches. But any increase in radio service pricing policy would lead Increase in market share can be...
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...| | [uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 | Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about various strategic choices the company should pursue in both the short and long-term. We will address the short-term roadblocks of government regulation as well as what future benchmarks the company should pursue to maintain its position as the leading car service app. The goal of this analysis is to provide current and potential investors with the necessary tools to assess an investment strategy in this startup. What is Uber? über [ü-bər]- being a superlative example of its kind or class Imagine you are a MBA student at work in downtown Chicago who just got off an endless two hour conference call at 5:30pm and realize that you are most likely going to be late for a midterm which starts at 6:00pm unless you can get a cab. However, you know...
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...school and take the child home. Now there is such a service. Introducing the Mommy Taxi, a service provided by Care.com, Mommy Taxi is there for those parents that are unable to pick up the child from school and take them to the nanny. Mommy Taxi is a trusted and verified service from the same people who brought you Care.com Overview of Organization Mommy Taxi is a service that is part of Care.com. Parents can use this service to have the caregiver pick up the child from school, daycare, etc. Full-time users are those parents who are working full-time and do not have a set person to pick up the child from school. Mommy Taxi is an add-on option to the already scheduled child care service. Being a part of Care.com, they already have a background check and a DMV check. The service will also come with a legal release that the parent can fill out, sign and email to the caregiver and the child's school to let them know that this caregiver is allowed to pick up the child. For the full-time users, who schedule a nanny five days a week for after school care, this service will help provide relief knowing that the nanny will be able to pick up the child and take him/her home as part of the normal use for the service. Another option for full-time users can be to set up a time for the Mommy Taxi to pick up the child from school and take the child to their after school programs. Mommy Taxi was a company created by Hayle Bryce a...
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...Sharma Akshay Garg Alok Shankar Anjali Abstract This paper seeks to highlight the various aspects of the ongoing Uber case in India by tracing the development of the legal issues caused by the alleged sexual assault case that happened in NCR in December. Firstly, the paper gives a brief of Indian Taxi market, NCR region and Uber. Secondly, the paper sheds light on the incident that happened in NCR in December and the cases filed subsequently both in India and US. Thirdly, the paper describes the Uber’s response to the incident and its stance to the regulatory issues. In the fourth part we have discussed the amendment in various legal acts to bring Uber in the ambit of the law. The business strategy used by Uber is discussed in the fifth part. The paper finds its just conclusion in the sixth and the last part. 1. Introduction India is one of the fastest emerging economies in the world and the Taxi market is seeing phenomenal growth for the past 6-7 years. The Indian radio taxi market is estimated to be $9 billion and growing at 1720% annually1. The organized taxi market constitutes only 4-5% of the taxi market2 and many taxi companies are fighting for a share of this market with UBER being an important player. 1.1 UBER Uber, founded by Travis Kalanick and Garrett Camp in 2009, is an American international transportation network company headquartered in San Francisco, California. The company operates via a mobile application called the Uber mobile app, which allows...
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...DETAILS OF ASSIGNMENT | | STUDENT NAMES: | IDS: | Christopher BroadDiana EliasRob FullerHai Nguyen Dai Tran | 6536654710265871017597199465 | UNIT CODE * NAME | MAR 260 Services Marketing | ASSESSMENT TITLE | Assignment Two – Services Marketing Plan | TUTOR’S NAME: | Sergio Gherdovich | DATE OF SUBMISSION: | 20th Feb2011 | | | DECLARATION | | I declare that (the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has previously been submitted for assessment at this or any other university. This is an original piece of work and no part has been completed by any other student than those signed below. I have read and understood the avoiding plagiarism guidelines at http://www.swinburne.edu.au/ltas/plagiarism/students.htm and no part of this work has been copied or paraphrased fromany other source except where this has been clearly acknowledged in the body of the assignment and included in the reference list.I have retained a copy of this assignment in the event of it becoming lost or damaged.□ (optional) I agree to a copy of the assignment being retained as an exemplar for future students (subject to identifying details being removed). | Student acknowledgement (each member of the group must agree to the above before including their typed name below): | Date: | Christopher BroadDiana EliasRobert FullerHai Nguyen Dai Tran | 20th February 2011 | | DETAILS OF FEEDBACK | | | Office Use Only |...
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...| | [uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 | Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about various strategic choices the company should pursue in both the short and long-term. We will address the short-term roadblocks of government regulation as well as what future benchmarks the company should pursue to maintain its position as the leading car service app. The goal of this analysis is to provide current and potential investors with the necessary tools to assess an investment strategy in this startup. What is Uber? über [ü-bər]- being a superlative example of its kind or class Imagine you are a MBA student at work in downtown Chicago who just got off an endless two hour conference call at 5:30pm and realize that you are most likely going to be late for a midterm which starts at 6:00pm unless you can get a cab. However, you know...
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...[TAXI SERVICE INDUSTRY ANALYSIS] Service Industry Analysis Services Marketing / Bachelor of Business 2 SERVICE INDUSTRY ANALYSIS: INDIVIDUAL ASSIGNMENT TAXI SERVICE INDUSTRY ANALYSIS PREPARED BY: MIZNA ADAM SERVICES MARKETING (323) BACHELOR OF BUSINESS FACULTY OF MANAGEMENT & COMPUTING MALDIVES COLLEGE OF HIGHER EDUCATION Mizna Adam Service Industry Analysis Services Marketing / Bachelor of Business 3 Acknowledgement First and foremost I would like to thank all the taxi center owners and Mr. Ahmed Nazeer, Director of Ministry of Transport and Civil Aviation, for their contribution in completion of this report. Secondly I acknowledge the assistance provided by Mr. Hussain Husham, Managing Director of Brothers Motor Company, in arranging appointments with the taxi owners for the completion of this assignment. I also acknowledge the invaluable guidance provided by the lecturer, Ms. Zakkiyaa Moosa. I am also grateful for my colleagues Ms. Maliya Kurik Riza, Ms. Waseema Abdulla in the Bachelors Program for their valuable support and contribution in collecting the relevant information for the compiling the report. The constructive comments provided by each individual motivated me to improve my work. Mizna Adam Service Industry Analysis Services Marketing / Bachelor of Business 4 Executive Summary This report analyses the performance of taxi service industry of the Maldives. Taxi service is an important mode of transport in Maldives. However...
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...1. Start-up Cost Summary 11 2. Legal Requirements 11 6.0 Financing 12-19 6.1 Break-even Analysis 12 6.2 Financial Analysis 13-19 7.0 Ratios Analysis 20 8.0 Conclusion 20 1.0 Introduction A taxi cab is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers. A taxi cab conveys passengers between locations of their choice. In modes of Public transport, the pick-up and drop-off locations are determined by the service provider, not by the passenger. Although demand responsive transport and share taxis provide a hybrid taxi mode. Although types of vehicles and methods of regulation, hiring, dispatching, and negotiating payment differ significantly from country to country, many common characteristics exist. Many people have relied on a taxi cab to pick them up and take them to their destination. First taxi service is started in America. In 1890, city streets became crowded with horse drawn carriages and the Nation’s first automobile. This resulted in the taxi car service. However, the logistics were impractical. So, Electric-powered cars come to the field. Despite the impracticality of the taxi service, there were approximately 100 taxi cars in the streets of New York City by the...
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...in the city of Vancouver where the company, Uber, has been trying forcefully to tap into the city’s passenger transportation market. “Commercial ride sharing is an arrangement where for profit, taxi-like services are provided by private drivers, using technology like smartphone apps. GPS is used to connect drivers with people seeking transportation, and payment is made online” (TranBC, 2014). Uber is an App based company that networks passengers with drivers that transport them to their destination for a fee. UberX is Uber’s low cost option in which the company’s only requirements for drivers are to be over the age of 21, have a valid driver’s license, personal auto insurance, and a four door automobile which has had a vehicle inspection within the first 30 days of partnership with Uber (Elliott, J., 2014). The drivers also need to have a police background check done, and that’s it. These bare bone prerequisites have lead UberX to be scrutinized by the provincial and municipal governments, as well as the taxi industry. The scrutiny comes from Uber refusing to abide by the rules and regulations set out by the Passenger Transportation Board and the Insurance Corporation of British Columbia (ICBC), as they say the Passenger Transportation Act is archaic, and does not adhere to the ride sharing industry. The taxi industry feels Uber is an illegal taxi service, putting the safety of the passengers and drivers at risk, and creating unfair competition by not being legally licensed...
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