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The Marketing Mix

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Describe market typical buying and consumer behaviors
Among the trend of age that give precedence to reduce the global warming, the seek for compensate energy to use append with the trend of healthy, match the product developing with abovementioned trend be able to superb thing in this time for entrepreneur and consumer. From situation of the world oil price continue expensive, many country turn to increase the use of bicycle. Thus, the entrepreneur should know the motivations and the concerns of consumers with electric bicycles before invest in this business. The motivations and the concerns of consumers with electric bicycles include:
Health Benefits from Cycling
Conventional cycling has long been known as one of the best methods possible for low impact cardiovascular exercise. Power assistance adds no additional exertion to a rider than does conventional cycling, and retains the option to pedal.

Practicality Benefits from Power Assistance

Adding electric power to a bicycle can help guarantee multiple benefits of cycling and greatly increase usability. Electric bicycles enable a better use of time, additional energy for longer distances at greater speed, and perhaps some extra power for additional cargo.

* Greater speed and range enable an electric bicycle to address multiple needs at one time. e.g. combining time-sensitive commuting with exercise. * The additional power permits the ability to transport more cargo. * Good design enables a rider to work up a sweat, or to stay dry and fresh, depending on his or her desires for each particular trip. * The thrill and handling of a good design and great performance increases motivation to use a bicycle. Electric drive can add some real fun to the experience of a bicycle.

Economic and Environmental Benefits from Electric Bicycles

A major reason for the explosive popularity of

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