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The Most Powerful Ingredient of Trust Is Transparency and Telling the Truth

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The most powerful ingredient of trust is transparency and telling the truth

The job of public relations is defined as telling the client’s story, often in a positive aspect. The role of trust in this model is critical to gaining credibility with the media and, ultimately, the audiences they reach. Therefore, The need for trust in the practice of public relations is imperative.

The author James said, “The single most powerful ingredient of trust is disclosure. Powerful, productive and permanent relationships are built on the trust that disclosure establishes.” In term of the disclosure, I think it all depends, and situation related to disclosure will typically fall under the following relationship:

Client & organization – truthful and full disclosure of information is fundamental to this relationship.
Employee & Employer – transparency of information regarding organizational practices, decisions and employee expectations can enhance employee morale and commitment.

I think the most powerful ingredient of trust is telling the truth. Virtually all codes of ethics begin with the duty to tell the truth under all conditions. Telling the truth will help enterprise to safeguard the reputation. In 2014, GM waited a decade to recall 2.6 million Chevrolet Cobalts, Saturn Ions and other vehicles over an ignition-switch defect that is tied to 13 deaths. GM is in a deep crisis after the recall-post, they really don’t have a reputation for quality and must take proper action to regain the credibility. The most essential phase for dealing with the crisis is to tell the truth. They must outward recognize, through a verbalized public acknowledgment, that a problem exists.
Furthermore, transparency is also the fundamental ingredient of trust. Transparency can enhance the organization’s credibility and the public

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