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The Multinational Enterprise

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The Multinational Enterprise (MNE) Chapter 2&3
Pr.Dr. Abdulrahim Alsaati a_alsaati@hotmail.com 0555674760

• Multinational enterprises (MNEs: A company headquartered in one country but having operations in other countries. • Characteristics of MNEs: • 1-common ownership linked affiliated firms • 2-common pool of resources • 3-common strategy for linking to gather the affiliates

Internationalization process
• • • • • License Export via agent Export through own sales representatives Local packaging and/ or assembly FDI

• License: A contractual arrangement in which one firm (the licensor) provides access to some of its patents, trademarks, or technology to another firm in exchange for a fee or royalty. • KFC, Mcdonal • Licensor: A company that provides access to some of its patents, trademarks, or technology to another firm in exchange for a fee or royalty. • Licensee: A firm given access to some of the patents, trademarks, or technology of another firm in exchange for a fee or royalty. • KFC ,McDonald ,

Why firms become MNE?
• To Diversify against risks and uncertainties • To tap growing world market for goods and services • Protecting their home market share from foreign competitors by using follow the competitor strategy • To reduce cost • To avoid tariff and non tariff barriers • Utilized their technical expertise through FDI

Strategic management & MNEs
• The strategic philosophy of MNEs : make decisions base on the what is best for the overall company only ,they mobilize recourses around the world to reduce costs of their products and maximize their profits • Strategic management process • Identify the firm basic mission After SWAT analysis • 1- strategy formulation • 2- strategy implementation • 3-evaluation • 4- control of the operations

• Firm-specific advantages (FSAs): Strengths or benefits specific to a firm and a result of contributions that can

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