...experimental study of music and colour Fei-Fei Chenga, Chin-Shan Wub and David C. Yenc* a Department of Information Management, Southern Taiwan University of Technology, Yung-Kang, Tainan, Taiwan, Republic of China; bDepartment of Electronic Commerce, WuFeng Institute of Technology, Ming-Hsiung, Chia-yi, Taiwan, Republic of China; cDepartment of Decision Sciences and Management Information Systems, Miami University, Oxford, OH, USA (Received February 2007; final version received October 2007) The current study is a convergence of two research orientations: the effect of ambient factors (e.g. music and colour) in physical stores and the website design in cyber context. The former emphasises the influence of sensory stimuli on the shoppers’ responses; whereas the latter address the relationship between website design factors (e.g. usability) and the performance of a virtual store. This article aims to bridge the gap between the above research orientations and explores the impact of two environmental elements – music and colour – of an online store on the consumers’ emotions – considered as direct antecedents to shopping behaviours – by employing a laboratory experiment. The results indicated that both music and colour reveal significant effects on respondents’ emotional responses. To be more specific, participants felt more aroused and pleasant when they were under fast music and warm colour conditions than those who were exposed to an environment with slow music and cool colour. In...
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...Anderson, S. A., & Fuller, G. B. (2010). Effect of music on reading comprehension of junior high school students. School Psychology Quarterly, 25(3), 178-187. doi:10.1037/a0021213 Anderson and Fuller test the idea that listening to music while studying takes away from the reading performance of adolescents. They assert that there is a difference in reading comprehension scores obtained in a music free environment as opposed to an environment with lyrical music playing in the background. Also, that a gender difference exists between the 2 environments. This was tested by administering the reading comprehension subtest of the GMRT-4 to 334 7th and 8th graders. They were split into 4 groups and given the test over 2 days with a day in between. It was administered in a typical study hall setting and a non-typical study hall setting with lyrical music playing in the background. For all 4 groups the music environment score was lower than the music-free environment score. There was also a gender difference in scores for the two environments. Girls had a greater decline in the music environment than males. One of the strengths of this article is that they administered the test over 2 days with a mean of 1 day in between. The two study sessions were held a day apart to account for differences in students’ mood, anxiety level, or response to environment. Also, the form given in the music free environment and music environment varied across the four groups as well which day they...
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...Introduction 3 Microenvironment 3 Macro-environment 3 PESTAL 4 Political/Legal 4 Economical 4 Social 4 Technological 4 Environment 5 Porters 5 force analysis 5 Threat of New Entrant 5 Threat of Substitutes 5 The bargaining power of buyers 6 The bargaining power of suppliers 6 The intensity of rivalry among competitors in the industry 6 Structure of industry 6 Conclusion 7 List of References 9 Bibliography 10 Appendix 1 11 Introduction For this assignment I will be investigating the structure and analysing the environment of the music retailing industry. To analysis the industry I will be using three main techniques. These techniques will be a macro and micro environment analysis, porter’s five forces and a PESTEL analysis. Microenvironment The microenvironment is the environment which has a direct effect on the business or industry, such as customers, staff, rivals and etc. The microenvironment is also not confined to one country either because in today’s market suppliers for example often come from all over the world. The effect of the microenvironment is often what leads a business to be a success or failure. The main players in the music retailing industry are Apple, Amazon and HMV (Datamonitor, 2007). The biggest and most recently change in the music industry has been its distribution channels. The only way music could once be purchased was through buying a CD from a music retailer. Now music can be downloaded via a computer, mobile...
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...The prison structure described in the article is very similar to high school. They are both intimidating and make people feel uncomfortable. In both situations it is also very easy to get into the wrong crowd and lose focus. However, some people are able to find outlets and safeguard their future. One very important and popular outlet for people is music. Music programs like the one discussed in the article, Musicambia, can change lives and improve a person’s future. Music programs and opportunities offer a safe place to be creative and escape the intimidating environment. Prison structure and high school are very similar. Neither of the two have the most welcoming environments. They are both very intimidating and people may not feel comfortable...
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...Ashley Byrne | The Behavioral Perspective: How music influences behavior This perspective views behavior (except for genetically determined behavior) as the result of environmental experience! Environmental experience (also called learning) is the sum total of all life experiences that the individual has been subjected to in the past and to the new experiences that will impinge on his or her behavior. For the behavioral perspective the emphasis is on factors in the environment that influence behavior, in this discussion such a factor to be examined will be music. The behavioral perspective is still very influential to this day and is responses from pleasurable consequences. Classical and operant conditioning are learned through the behavioral perspective. I have chosen this perspective because it's fascinating to know how much we learn and reinforce the behavior we are exposed to. Through experience, I hope to gain a better understanding of the musical effect on human behavior through the behavioral perspective First to be discussed in order to fully understand the behavioral perspective, the background and foundation of the perspective must be overviewed. The following major founders or those who had a major impact on the behavioral perspective and behaviorism in general are: Ivan Pavlov (1849-1936) in The Conditional Reflex, J.B. Watson (1878-1958) in The Founding of Behaviorism, Thorndike (1874-1949) in The Law of Effect, and lastly B.F. Skinner (1904-1990) in...
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...references from a minimum of 15 sources, which should be clearly identified in a table of references or bibliography. You should also indicate the implications of your study for organizations in the Caribbean and provide recommendations for the adoption of strategies to address the challenges. Themes • Evolution of Management in the Caribbean • Managing in an Interconnected World • Managing the 21st Century Workforce • Use of ICT in Small and Medium Sized Business • Ethical Issues for Managerial Decision Making Approach Information and Communications Technology is a wide topic that can follow many paths. The focus for this report is on the internet, its impact on business models and the role of Government within the enabling environment. Using Case information about an organization based in the Caribbean, the report will demonstrate ways in which the Internet has provided a platform for development and the associated challenges that also come with the internet’s development. The report will consider strategies...
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...for EMI | |Issue domain |Event or trend |Active stakeholder(s) |Potential significance | |Social |Music is very popular, especially |Consumers |A huge market of music tends to make a product that is not payed | | |among young people but they don’t |Record companied |for. Record companied loose money beacuse of piracy. Beginning | | |feel obliged to pay for digital | |artists may suffer because companies prefer to work with famous | | |music (which could be downloaded | |artists who are profitable despite piracy. (1) | | |from i-net) | | | |Alison Wenham, chair of WIN, says: "Most artists who want to make a career from their music still seek a recording deal. They want to be introduced to the | |best producers, sound engineers and session musicians in the business. They need financial support and professional help to develop marketing and promotional | |campaigns." Research conducted with the Unsigned Guide in the UK found 70 per...
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...(1994), the assumptions about external forces (environment etc) and internal forces (mission, core competencies) must fit reality. The core competencies of a business might not me sustainable forever (Li E. et al 2011), in fact, the businesses need to invest on innovation and building new business model to develop more core competencies in order to stay ahead in the market (Mark K. et al 2008). Additionally, the business environments are constantly or continuously changing in a way those businesses might not be able to adopt as quickly as they could due to their previous assumptions about the environment (Mika et al 2011 and Antonie K. et al 2008). According to Schilling M.A. (2013), the core competency can be defined as a combination of multiple resources and skills of a firm to differentiate it from the competitors. These competencies allow the firm to have better competitive position compare to the competitors such as Apple with their iOS and iTune store that can offer variety of applications to the users. However, if the firms keep relying on those core competencies without investing to innovating itself or strengthen their current core competencies, they might be behind the competition in the near future. Such as Tower Records, the company used to be the largest record store chain in the US. Tower Records had many core competencies such as widely available across geographical area in the US and also offering great variety of music albums from many artists (Rosa G. 2013). However...
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...has created parody music and has made a name for himself through his success. Yankovic is known for songs such as I Love Rocky Road based off of Joan Jett’s I love Rock ‘n’ Roll and he has also created the song, White & Nerdy, which was not intended to be based off of Chamillionare’s Ridin (Suddath). Throughout changing customer trends, Yankovic has been able to adapt to the changes and stay competitive in the music industry. In the 1980s, many artists used MTV, the T.V. show, as a medium to promote their music. During the 2000s, Yankovic had to adjust due to a decline in customer watching MTV. By 2006, Yankovic switched over to YouTube as his new advertising medium (Suddath). With the use of YouTube, he created 169 music videos and has 748,032 subscribers (AlyankovicVEVO). The demand for traditional albums has dropped 8.4% in sales; as a result, Mandatory Fun is Yankovic’s last album, which was released in the summer of 2014 (Christman). The music industry is facing a major threat of music theft known as piracy. Illegally acquired music resulted in a drop of revenues from $14.6 billion to $7.7 billion ("For Students Doing Reports"). Due to the music environment constantly changing as well as emerging, Yankovic needs to consider timely business models that present opportunities for him to stay competitive in the music industry while also managing his brand. Problem Statement How should Weird Al Yankovic adapt to the rapid changes of the music environment and continue to enhance...
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...insight into both his and Sonny’s lives, but also into their environment Harlem, New York. The narrator used his point of view and personal perspective to reveal both Sonny and Harlem and how the environment they were both brought up in has shaped them into the young men they were in the past and who they are now. This story begins when the brother finds out Sonny was in jail, when the narrator went to pick him up they begin having flashbacks from when their parents were alive and were speaking about racial issues they had been facing. Sonny finds his passion in jazz music. When he finally encourages his brother to listen to his music he takes him to the night club. He has a great epiphany realizing that their hardships can be turned into something beautiful. Growing up in an environment such as Harlem has had immense impact on the people sonny and his brother have become. This tough environment in Harlem would easily shape any person living in it but in particular Sonny and his brother. Harlem influenced the courses of action the brothers individually chose to take. The narrator described the city as a place that seems to entrap the people living in it and suck them into a lifestyle that they cant avoid. The lifestyle of drugs and crime, even if an individual such as the narrator doesn’t choose to participate in these actions, they are still surrounded by them. Sonny went into the military to escape this environment of Harlem. When Sonny gets home from the military, he falls...
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...(Strategic Management, 1993). Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making. (Strategic Management, 1993). The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth. (Strategic Management, 1993). SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. Compare it with other tools found in the Community Tool Box (especially Chapter 3) to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. (Strategic Management, 1993). SWOT analysis is a method for analyzing a business, its resources, and its environment.(Strategic Thinking,2000) SWOT is commonly used as part of strategic planning and looks at: * Internal strengths * Internal weaknesses * Opportunities in the external environment * Threats in the external environment SWOT can help management in a business discover: * What the business...
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...2014/ 2015 Music Around Me DEVELOPMENT OF STRATEGIC AND MARKETING ANALYSIS FOR A NEW MOBILE MUSIC STREAMING APPLICATION CLÉMENT CHEMINAT 56025 MIKOŁAJ SZYMAŃSKI 56026 COUNSELOR: ADA SCUPOLA Music Around Me C. Cheminat M. Szymanski Table of contents 1.0 INTRODUCTION .............................................................................................................................. 2 1.1 Background ................................................................................................................................. 2 1.2 Problematics............................................................................................................................. 4 1.3 Limitations ............................................................................................................................... 5 2.0 METHODOLOGY................................................................................................................................. 5 2.1 Primary Data............................................................................................................................. 5 2.2 Secondary data ........................................................................................................................ 7 2.2.1 Research papers ............................................................................................................. 7 2.2.2 IFPI Digital Music Report 2014 .............................................
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...I went to caribou coffee yesterday, after I order my drink, I set down by the window. As I was observing the music playing in the background, the first thing I notice was that, it was played at a lower volume. It was a much softer kind of music, the music was slower and relaxing. I didn’t know the song that was playing but it was definitely a song that fit the atmosphere in the shop. It was nice and quiet in there. There weren’t many people there, but the ones who were there, they were reading or was on their laptop working on stuff. The music in the background brings a nice relaxing feeling in there. I felt like the music in there really helps me concentrate on the things that has been going through my mind as i set there and just take that...
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...How to Select Music for Studying : 10 Tips It is said that to study it’s necessary to have a quiet environment without distractions. However, for some, studying in a quiet environment can backfire. This ‘quiet environment’ can make you end up fighting boredom and succumbing to the allure of sleeping at your desk! This is why the importance of choosing the right music for studying can’t be underestimated. Although some studies say that listening to music while you study isn’t good, for many people it’s vital. It’s calms them down, which can lead to productive studying. Music can also help elevate your mood and motivate you to study longer. The real challenge is to select the right music for studying. The wrong type of study music may end up distracting you from your study. So today we are going to offer some tips and ideas on how to pick the best study music for you! 10 Tips: How to Choose Your Music for Studying Tip # 1 Classical music is peaceful and harmonious making it one of the best options to listen to when studying. Tip # 2 It seems that there is evidence that Mozart improves mental performance. They call it the “Mozart Effect.” Tip # 3 Listen to ambient instrumental music. This type of music is more modern than classical and has a similar effect. I always find that movie soundtracks are quite good. Tip # 4 Listen to sounds of nature such as rain, waves, jungles or animals while studying. While this is not exactly music it is relaxing and you will feel like...
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...Rap Music in School Counseling Based on Don Elligan’s Rap Therapy This article takes a look at the idea of Rap Therapy as a psychotherapeutic intervention introduced by Don Elligan. The therapy is used for working with at-risk youths, primarily African American males whose identities are highly influenced by rap music. Rap music influences the way youth speak, act and perceive their environment. This article discusses the challenges counselors face on an everyday basis working with inner-city youth and the cultural barriers that exist while trying to build and establish rapport for both the client and counselor environment. Rap Therapy, as stated in the article, is rooted in social learning theory and can be integrated into a cognitive behavioral model (Gonzalez & Hayes, 2009). The importance of integrating Rap Therapy with a cognitive behavioral model is that the clients become aware of the association between personal lyric interpretation, their emotions, and at-risk behaviors. This awareness aids in their ability to be reflective and allows them to effectively problem solve. In this article, Rap Therapy is conducted in five stages: assessment, alliance, reframing, role play/reinforcement, and action/maintenance. Before starting the Therapy, Elligan suggests administering self-report pre and post questionnaires to track the progress of the client’s at-risk behaviors. During the assessment stage, the counselor is doing just that; assessing the client’s interest in rap...
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