...Johnson & Johnson History and Products Team “A” has chosen to research Johnson & Johnson and their baby care products. Their leading competitors are Aveeno and Burt’s Bee. J & J’s History and Their Products Even if an individual does not use Johnson & Johnson products, he or she has heard of them. Many parents trust their baby’s soft skin to Johnson & Johnson, whether it is for shampoo, soap, lotion, baby oil, or diaper rash. After over hundreds, Johnson & Johnson has established itself in households across the globe, but it did not start out that way. In 1886, three brothers started their company, Johnson & Johnson, in New Jersey (www.jnj.com, 2013). The first good produced by the brothers was a book covering the treatment of wounds in 1888. In that same year, J &J made available first-aid kits; this had never been done before. It was not until 1894 that J & J broke into the infant market, creating baby powder and maternity kits. Nearly 60 years later, J &J released its trademarked baby shampoo, promising users, “No more tears” (www.jnj.com.). Since then, J & J has been making baby products covering a variety of needs and ages. The company produces goods for baby skin care, bath time, bedtime, playtime, and all-natural products. J & J covers a baby from the time he or she is born to early childhood. They even carry products for mommy, too, like nursing needs. In addition to basic infant needs, J & J have produced items for a baby’s hair care and sunscreen for little...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...Competitive Analysis of a Publically Held Company: Kimberly-Clark Corporation Mission As stated on the official Kimberly-Clark website, “[their] global team is passionate about providing people with essentials for a better life - by adding convenience to daily routines with some of the world's most recognized products”. Distinctive Competencies Kimberly-Clark has a few distinctive competencies that contribute to the company’s success. The first is the existence of brand recognition within the company ("Kimberly-clark corporation-financial and," 2011). The products produced by the Kimberly-Clark Corporation are well known for their quality; approximately 1.3 million people in over 130 countries use these products due to their competitive brand recognition ("Kimberly-clark corporation-financial and," 2011). The second important strength of the Kimberly-Clark Corporation is that they maintain substantive placement in geographically diverse markets ("Kimberly-clark corporation-financial and," 2011). Their products are distributed in over 150 countries, and Kimberly-Clark has manufacturing facilities in more than 36 of them. Asia, Latin America, and Europe are among the main contributors of revenue aside from North America ("Kimberly-clark corporation-financial and," 2011). The Kimberly-Clark Corporation is in a strong position regarding brand recognition; the company’s existence in diverse markets eliminates the risk and impact of possible economic decline in a single...
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...with a Dancing Baby Spider-Man BETC gets heroic in the latest outing”. The title grabbed my attention and I was curious to read the article and of course watch the YouTube video. I have always been a fan of the Evian commercials and their use of Computer Generated Imagery (CGI) babies coming together in a group to swim, dance, roller skate, etc. and therefore I was curious to learn more. I’m sure most people have the same reaction as I do when I see a cute baby, but a cute one year old performing in the commercials is even better. I hadn’t seen The Amazing Spider Man 2 commercial but after viewing the YouTube video, I was even more in love with Evian’s marketing by using the CGI babies, however, I do agree with the author Emma Bazilian in that the Spider Man 2 commercial is very similar to Evian’s “Baby & Me” commercial just different characters. “Baby & Me” starts when pedestrians walk by a man dancing in front of a mirror to the song “Here Comes the Hotstepper” except his reflection is not of him as an adult but as a baby. All the other pedestrians that come to observe also see their reflection when they were a child and they all join in on the party. Since music is universal and it’s a great way to bring all ages, genders, and cultures together without a care in the world because they are letting their inner child/youth come out and have fun. An interesting observation I made was that neither one of those advertisements (Spider Man and Baby & Me) featured...
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...for segmentation, targeting and positioning which is a proven market strategy commonly utilized to improve the sales of a firm’s products or services. However, please note that the pericope of this paper will focus primarily on the positioning concept of the aforementioned STP marketing strategy. Top Two Products Nest-Collective was founded in 2007 as a business profiled as a member of the food and beverage industry. The primary mission of this company is to provide the best baby and toddler food on the market. The company plans to achieve this aforementioned goal and objective by providing organic processed food instead of chemical processed food that is prepared and available in the market. Nest-Collective has partnered with two other companies that specialize in the processing of organic baby and toddler foods. These two companies are Plum Organics and Revolution Foods who have over fifty years of experience in the processing of safe and healthy foods for babies and toddlers. Nest-Collective top two products are baby cereal which is fiber fortified and toddler meals which have absolutely no sugar or...
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...Main Cereal Company is a relatively new company that was established in 2007. It is an Australian owned and operated company. The head office and factory are located in Sydney, New South Wales and it is manufactured and distributed from this location. Main Cereal Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler, et al. (2010) demographic environment is “the study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics” (p.137). Statistics indicate Australia has lower fertility rates and people are living for longer. This has increased Australia’s median age, evidently resulting in Australian have an ageing population (Australian Bureau of Statistics, 2011). In the year 2007 Australian’s population for people over the age of 60 was sitting at 18%, however by the year 2050 they predict over a quarter of Australian’s...
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...bogus concentrate. Andersen had conversation with his team members about the issue to get better understanding and consult with his legal advisers for the solution of the problem. Beech-Nut Nutrition Corporation: Company was founded in 1891 as a purveyor of smoked meats. Then diversified the business and entered into the business of selling food concern such as Life Savers, Table Talk pies and Tetley Tea. It was taken over by Squibb a large pharmaceutical and health care products company in 1969. In 1973 baby food division was taken private under the name of Beech-Nut by a small group of Pennsylvania businessmen led by lawyer Frank Nicholas. Nicholas as CEO tried to build the company image as provider of natural foods under the name of “Mr. Natural” and removed added salt and sugar from the Beech-Nut products. Due to financial problems Nicholas decide to sell the company in late 1970s. In 1979, world largest food company Nestle, S.A purchased Beech-Nut for $35 million. After acquisition Nestle provided an additional $60 million to upgrade the 80-years old Canajoharie plant and increase the marketing budget. Nestle also renamed the company “Beech-Nut Nutrition Corporation” to reflect its commitment to nutrition. By 1981, Beech-Nut was primarily a baby food company with sale of $79 million on about 14 million cases of product. Its...
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...2 1. Company purpose 2 2. Industry Sector 2 3. Size and Location 2 4. Location 2 5. Number of employees 2 6. Current exporting activities 3 7. Other relevant information 3 8. Company product / services / markets 3 9. Initial description of chosen product/service for export and country 6 Planning export offering 7 1. Customer Profile and Needs 7 3. Potential size of this Market 11 4. Partners / associates that you will need 11 Initial Country Analysis 14 1. Country risk rating 14 2. Issues/ Product modifications required for market 15 Environmental Analysis of Market 16 Macro Analysis 16 Micro Environment 17 Entry Strategy, Implementation & Operational Changes 19 Entry Strategy 19 Implementation 19 Operational Changes 20 Conclusions and Recommendations 20 Bibliography 20 Appendices 20 Current situation 1. Company purpose The way I explain the purpose is as company named “ECO STORE”. The meaning by ECO is GREEN, the reason I use the word GREEN because when people see green things which the first idea comes in mind is nature and free from contamination and nothing chemical and 100% sure harmless for human body. And the meaning by STORE is “putting every ECOed things together”. So the purpose of the company is making human’s life healthier and not let any chemical thing to harm us. 2. Industry Sector As a company who has been focusing on the career in “Green (As explained above)”. The company has its own...
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...Marketing Marketing Plan Phase II The image of an unpleasant chore ripping a mother away from her precious baby appears horrifying to the Johnson and Johnson family, therefore; members of the Johnson and Johnson family are offering Johnson and Johnson’s Baby Bubbles Bath, a new baby care product. Johnson and Johnson’s Baby Bubbles Bath ensures a new mother never experiences choosing between spending her time caring for her baby or that unpleasant chore. Johnson and Johnson’s Baby Bubbles Bath never leaves a ring of soap scum around the tub for a mother to struggle cleaning after bathing her baby. This allows a mother to continue to provide attention and care to the vulnerable baby, and like each Johnson’s baby care product, Baby Bubbles Bath is safe for the most delicate member of the family. “As a parent, you're committed to providing the very best care for your baby. And so are we…we've been applying the highest JOHNSON'S® Brand standards in baby care to our products for over 100 years” (Johnson's Baby, n.d. para. 1). In 1894, “Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business” (Johnson & Johnson Services, Inc., n.d., slide 4). Johnson and Johnson’s Baby Bubbles Bath Developing and marketing a baby bath product requires a commitment of time and resources. “Developing a new product takes years of research, review...
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...Baby foods are basically depleted through all shopping places for example in supermarkets, grocery stores, mass merchandisers, and some of direct marketing. Opportunities: The demand in baby food industry in constant. Except United States, there are great opportunities in international markets like European, Asian, and South American. Especially in countries with a higher income and bigger population. Threats: The demanding birth rate in recent years and the declined consumption of baby food per capita grant to a decrease of domestic volume sales. The overall baby food industry decreased about 7% in 1997 fiscal year. Baby food industry is facing an increasing requirement for quality products and innovation. There are several ministry regulations for the standards of pesticide and other ingredients. Buyers tend to be very diplomatic to suitable feeding nutrition and other concepts such as sugar, salt, modified food starches, etc. Gerber’s extensive consumer research shows that a growing number of parents prefer baby foods without added starches and sugar. By competition being compared to other similar foods, baby foods higher priced. Pricing and promotion are very important methods employed by firms in this specific industry. For example, the companies Gerber and Beech – Nut all have an aggressive expenditure in promotion movement. Due to the aging of birth percentage and at the same time comprehensive international opportunities, the tournament in this industry is...
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...which is helpful or caring the skin of babies. Our company’s name is SOFTCARE PVT PTD. We are providing a all types of product which is helpful to or related to the caring of the babies. VISION To gentle kids as mother’s touch and smile on parent’s face. MISSION We believe our prime responsibility is to the pharmaceutical segments, nursing houses and to parents and all others who use our products and services. In meeting everyday life needs we do must be of high quality. We try to maintain reasonable prices. Customers' orders must be serviced speedily and accurately. Our suppliers and distributors must have an opportunity to generate fair returns. Goals and objective: 1. To deliver quality, creditability, trust and caring. 2. To serve the nations ethically. 3. To take into confidence to healthcare Practiceneer. 4. To provide right information pertaining to products’ ingredients, material used volume of quantity. Products: Baby Products: 1. Baby soap 2. Baby oil 3. Baby shampoo Competitive Advantage:- * Low price product without compromising with the quality of the product is our competitive advantage. Disadvantages:- * Lack of preference of using baby care is also one of the hurdles in selling the product. * Increasing competition and entry of Fdi’s will reduce the market for the company. These all the baby products are very helpful to all the babies and also it is eco-friendly or natural product. All these are easy and smooth...
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...The main demographics in the personal care industry are deemed to be young and middle-aged individuals. It is perceptible that "as the Baby Boomer generation retires, Generation X and the Millennials take Baby Boomers' place and become the main potential customers of skincare and beauty products." Personal care companies are constantly vying for brand loyalty amongst its consumers. Noticeably, each generation has different tastes and preferences for their personal care, as well as unique communication methods. According to Grand View Research, the "demand for personal care products is increasing due to increasing purchasing power of millennials and significant players undertaking acquisitions and divestments to remain competitive." The personal...
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...Industry Overview The baby food industry generates annual sales of $10.3 billion in the US and $41.5 billion global (Transparent Market Research, 2011). Baby food industry has significant market shares compared to other industries. In today’s market, with the rapid changing of the environment and consumer expectation, the baby food industry is facing many challenges. However, there are promising opportunities that can be achieved. More than ever, baby food companies are required to have strategic planning in order to insure survival and profitability. The new marketing concept is far more complicated than decades ago. Companies cannot just focus on product, price, promotion, and distributions, but need solid strategies on the changes in demographic, economic, technological, political and cultural forces. Companies who respond fast to environmental changes gain more market share and become profitable. Comprehensive marketing research is also critical for companies to understand the current market. Target Segments Baby food industry’s main target is working parents with focus on mothers in the urban area with high disposable income. Women are the main target segments in the baby food industry since they are the primary buyers of goods and services for the family (Skoloda 2009). Today, most women are working and have more spending power. The long hours in the office and the busy urban lives make it difficult for women to prepare foods for their kids; the prepared foods...
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...Abstract Breastfeeding mothers are being forced to remain at home or not feed in public. There are many benefits to breastfeeding. Many parts of the United States has made laws to protect mothers because of public controversy. A company has invented a private sanitary place in New York airports for mother to breastfeed. Milk Breast are seen as a sexual object instead of a source of nutrients for infants and toddlers. Breastfeeding is a natural act and should be seen as such in public. Some people see breastfeeding in public as offensive, especially when children are in the area. Breastfeeding is a natural part of human nature and has been around since the dawn of time. Breastfeeding provides benefits to both baby and mother, its forbidden in some jurisdictions, not addressed by laws in others and recognized as a legal right in others, as so there should be private locations for mothers to breastfeed. Breastfeeding provides benefits to both baby and mothers. Breast milk contains antibodies that protect infants from bacteria and viruses. Babies have less ear infections and respiratory infections. Mothers returns to pre-pregnancy weight faster and reduce risk of breast cancer and osteoporosis (www.ncsl.org, 2015). Breastfeeding also provides a bond between baby and mom. There are many benefits to breastfeeding. Breastfeeding in public is forbidden in some jurisdictions, not addressed by law in others and recognized as a legal right in others. Oklahoma breastfeeding law exempts...
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...actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment Answer: B Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) the cultural environment C) strategic planning D) target markets E) the marketing mix Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 3) You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying? A) the macroenvironment B) the microenvironment C) the external environment D) the marketing mix E) the global environment Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 4) Which of the following is NOT a type of factor in a company's macroenvironment? A) demographic B) economic C) technological D) competitive E) political Answer: D Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 5) All of the groups within a company are called the ________...
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