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The New Retail Trends

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The New Retail Trends
Immersive Technology:
In today’s marketplace, it is getting harder and harder to stand out from the competition especially that customers today have so many products to choose from and so many ways to buy.
Factors like price and service surely help attract customers, but to truly differentiate themselves from competition, retailers need to nurture customer advocacy, so that when shoppers want to make a purchase decision, they think first about the retailer’s store brand rather than the list of products.
In response, retailers are investing more and more in the creation of truly immersive shopping experiences that allow them to connect with shoppers on an emotional level through customized shopper marketing strategies.
To involve the customer has therefore become the purpose of design and merchandising in the new retail environment
Given customer expectations, retailers that can connect with customers through experiences that are personally relevant, memorable, interactive and emotional are more likely to increase sales and brand loyalty.
These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement
- Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats.
Inspirations from other retail industries
3- PRADA STORE NEW YORK:
Prada Epicenter of New York was provided with technology RFID, in order to improve the in-shop customer service. the Prada salespeople are equipped by a portable RFID Bluetooth readers, that controls also video screens found in the store and allows the demonstration of the products on models and present directly to the customer pictures of the collections and the drawings of the designers.
In addition it can provide the customer

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