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The New York Times and Boston Scientific: Two Different Ways of Innovating with Information Technology

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Saint Mary's University

Chapter 1 / Foundations of Information Systems in Business

CASE

2

27

The New York Times and
Boston Scientific: Two Different
Ways of Innovating with
Information Technology

A

and the resources to turn their ideas into reality. Typical projects are measured against criteria like revenue potential or journalistic value. R&D projects aren’t. “Since we build software, there’s no huge capital investment up front,” Frons says, “which allows us to experiment. The emphasis is on rapid development.”
Times Widgets, a widget-making platform, was a contest winner, as was the recently launched Times Wire, a near real-time customizable interface for online content. “We’re trying to solve specific problems and think about where the business is going,” Frons says. Frons is focused on enhancing revenue, cutting costs, and increasing efficiency through process improvements and automation.
The New York Times has launched a cool interactive map that shows the most popular Netflix rentals across 12
U.S. metropolitan areas: New York, San Francisco/Bay Area,
Boston, Chicago, Washington, Los Angeles, Seattle, Minneapolis, Denver, Atlanta, Dallas, and Miami. If you’re a Netflix junkie and a closet Twilight fan (and you live in a major U.S. city), your rental habits are now on display. To create the map, The New York Times partnered with Netflix. The map is a graphical database of the top 100 most-rented Netflix films of 2009 laid on top of maps. With it you can graphically explore top 2009 Netflix movies based on three criteria: films that were hated or loved by critics, an alphabetical list, and most rented. For example, select most rented, and when you place the mouse over a zip code, a window pops up showing you what the top Netflix rentals are for that specific region.
Some trends are not surprising: The most popular Netflix movie of 2009 was The Curious

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