...Jihyun Oh Mr. Billy Saas CAS 137H 13 October 2012 Analysis of Chanel Coco Mademoiselle Commercial Perfumes have been popularly used by women throughout generations because each distinctive scent is almost like expressing the mood and feeling of the person who applies it. Amongst many brands of perfume out in the market, Chanel has been loved by many. In particular, Chanel Coco Mademoiselle is a women’s perfume in the Chanel collection that was introduced for the younger Chanel fans. Their advertising film with Keira Knightley gives clearer brand image to the customers by its unique way of presenting their product through the commercial film. It deserves a close insightful analysis for its ability to mesmerize the viewers without any words said. With a balance of ethos, pathos, and logos, the Chanel Coco Mademoiselle advertising film effectively appeals to women’s desire and emotion very well. Especially the film majorly appeals to pathos, to women’s longing for feel sexy, feminine, young and exciting only by its visual imagery. The Chanel Coco Mademoiselle commercial is presented in a way to appeals to ethos by the choice of the model, setting, and the soundtrack. I find it interesting that the director Joe Wright, who is a winner of BAFTA (British Academy of Film and Television Arts), and the representative model for the film, Keira Knightley have worked together before in his award-winning films Pride & Prejudice (2005) and Atonement (2007). Keira Knightley no doubt...
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...a speech depends on many factors, including the mood of the crowd, the ability of the orator, the situation the crowd confronts, the topic of the speech and the using of words- the using of stylistic devices. The goal of any political speech is persuasion - you want to bring the crowd around to your point of view, whether that means convincing them to vote for you. So the frequent and wide use of stylistic devices is an important characteristic of political speeches which is an effective way to make these speeches more attractive, lively and more persuasive. A stylistic device is an example of the figurative use of words, which produces a particularly rhetorical effect when people use the language creatively in a specified context so all politicians use stylistic devices in political speeches. In the realm of discourse analysis, the typical linguistic features of political speeches have so far been the focus of attention of many linguists and researchers. However, there are not many studies of the language used in political speeches, especially stylistic devices used in political speeches of...
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...the product and getting your attention, while making great use of pathos logos and ethos. Carl’s Jr. is an american based fast food restaurant that continues to expand in different countries. The restaurant was founded July 17, 1941 in Los Angeles California, by the founder Carl Karcher. Investing with his wife Margaret, Carl started off with a few hot dog carts that eventually grew into a drive-in restaurant where they decided to sale burgers. Throughout the years Carl’s Jr. continued to expand as it opened over 1,000 restaurants in fifty years. In the Late 1990’s the company started to notice the decrease in sales so they turned to their advertisement to get sales back up. Reaching out and advertising sexy models and celebrities like Paris Hilton, Kim Kardashian, Jenny Mccarthy and Heidi Klum just to name a few, has certainly helped the company tremendously. In the commercial, the company starts with the use of pathos, an appeal to the audience based on our emotions. The commercial begins with us getting a quick view of Heidi as she...
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...got involved with social community. The first paper I wrote was to analysis a kind of text. I chose a painting draw by Da Vinci. I opened the picture on the website by searching it on Google. When I looking at the picture, and when I described the picture, I included the story and history of this painting in order to understand the picture better. The second paper was museum walkthrough guide. This paper was what I liked the most since it was so interesting and fun to write this paper. I went to the museum on the campus and spent about three hours for observation and taking notes. I walked around the museum and visited the museum from the first floor to the third floor. I brought my notebook and draw a map of this museum. Then I go back home and composed this paper by presenting what I seen and how these exhibitions displayed in the museum. The third paper that I wrote was the investigative journalism. The topic I chose was the green space on the campus. I knew that the green space is not big enough for students to use on the campus thus I decided to asked the mower who works on the lawn area. After I asked him and got the information that I want, I started to write what conversations we had. And then I composed it by journalism form. Also, I wrote another paper which is the mystery paper. I talked about a story about a sound. The last paper I wrote was to produce a kind of text. I heard about the news, Paris was attacked by terrorists few weeks ago, but based on what I have seen...
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...These brief notes are not intended to replace existing style guides for essay writing. The bible of style guides, by the way, is generally held to be The Chicago Manual of Style, 14th edition (1993). But this is a large and daunting publication; few but professional editors navigate with confidence amid its complexities. So in an effort to produce a very abbreviated guide useful for art history students, I have assembled a few notes here that I hope will prove useful. I first assembled this information in typescript form in 1989 and circulated it to students who wanted some guidelines. In 1993, I issued the same material as a brochure. When that was exhausted, I decided in May 1996 not to reprint the brochure, but rather to put the information up on the Web. (That's a pretty good indication of the way that changes in technology have affected teaching in the past six years, at least in my courses.) I have to say that niceties of tabs and indents seem to elude me with this program that I am using, so on occasion the guidelines will suggest a format that I am not following here. We are all learning, still... Your thoughts on this compilation would be welcomed. Please send them to: Geoffrey Simmins Art Department, University of Calgary 2500 University Drive NW Calgary, AB, Canada T2N 1N4 (403) 220-6085 (phone) (403) 289-7333 (fax) simmins@acs.ucalgary.ca (e-mail) http://www.ucalgary.ca/~simmins/index.html Structure of an Art History Paper A typical art history paper...
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...seething rage – and explores themes of treachery, revenge, incest, and moral corruption. Hamlet is Shakespeare's longest play and among the most powerful and influential tragedies in the English language, with a story capable of "seemingly endless retelling and adaptation by others." The play was one of Shakespeare's most popular works during his lifetime It has inspired writers from Goethe and Dickens to Joyce and Murdoch, and has been described as "the world's most filmed story after Cinderella". Shakespeare based Hamlet on the legend of Amleth, preserved by 13th-century chronicler Saxo Grammaticus in his Gesta Danorum as subsequently retold by 16th-century scholar François de Belleforest. He may also have drawn on or perhaps written an earlier Elizabethan play known today as the Ur-Hamlet. He almost certainly created the title role for Richard Burbage, the leading tragedian of Shakespeare's time. In the 400 years since, the role has been performed by highly acclaimed actors and actresses from each successive age. Three different early versions of the play are extant, the First Quarto, the Second Quarto, and the First Folio . Each version includes lines, and even entire scenes, missing from the others. The play's structure and depth of characterisation have inspired much critical scrutiny. One such example is the centuries-old debate about Hamlet's hesitation to kill his uncle, which some see as a mere plot...
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...The Ambiguity of Weeping. Baroque and Mannerist Discourses in Haynes’ Far from Heaven and Sirk’s All That Heaven Allows. Jack Post Abstract Although Douglas Sirk’ All That Heaven Allows (1954) and Todd Haynes’ Far from Heaven (2002) are both characterized as melodramas, they address their spectators differently. The divergent (emotional) reactions towards both films are the effect of different rhetorical strategies: the first can be seen a typical example of baroque discourse and the latter as a specimen of mannerist discourse. The reference to the terms melodrama, mannerism and baroque does not imply that these films are just formal repetitions of historical periods or that they thematically and structurally refer to historical styles, but that they are characterized by opposing discursive strategies which came to the foreground in a specific historical time and constellation. Because these discursive strategies return in other historical periods and socialpolitical circumstances in different guises and with different aims, they can be compared to what Aby Warburg calls Pathosformeln (pathos formula). The expressive forms, gestures and discursive modes of melodrama, baroque and mannerism can thus be understood as transhistorical (gestural) languages of pathos that recur in history. Résumé Bien que All that heaven allows (1954) par Douglas Sirk et Far from heaven (2002) par Todd Haynes se caractérisent nettement comme un mélodrame, les deux films adressent...
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...Ministry of Education of the Republic of Moldova State Pedagogical University “Ion Creangă” Foreign Languages and Literature Faculty English Philology Department DIPLOMA PAPER Figurative Language, Language Shaped by Imagination in Katherine Mansfield’s Short Stories Submitted by: the 4th year student Paşcaneanu Mariana Group 404 Scientific adviser: Tataru Nina Senior Lecturer Chişinău 2012 Contents INTRODUCTION 2 CHAPTER I: SHORT STORY AS A FORM OF FICTION 5 I.1.Common Characteristics of a Short Story as a Form of Fiction. Its Plot and Structure. 5 I.2. Figurative Language. Definition. Function. 9 I.3. Imagery – Language that Appeals to the Senses 11 I.3.1. Simile, Metaphor and Personification. 13 1.3.2. Symbol and Symbolism. 26 I.3.3 Allegory. 30 CHAPTER II: LANGUAGE SHAPED BY IMAGINATION IN K. MANSFIELD’S SHORT STORIES 36 II.1. Figurative Language, Symbolism and Theme in "Her First Ball": 37 II.2. Katherine Mansfield – Techniques and Effects in A Cup of Tea. 41 II.3. Literary Colloquial Style in “Miss Brill” by K. Mansfield. 49 II.3.1. Lexical features—Vague Words and Expressions 49 II.3.2 Syntactical and Morphological Features 52 II.3.3 Phonological Schemes of the Figures of Speech 55 II.4. Simplifying Figurative Language in K.Mansfield’s Short Stories 60 CONCLUSION 64 BIBLIOGRAPHY 66 APPENDIX 70 INTRODUCTION Figurative Language is the use of words that...
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...Revised 2/11/10 Page 1 of 18 FRÉDÉRIC F. BRUNEL Boston University School of Management Department of Marketing 595 Commonwealth Avenue Boston, MA 02215 : (617) 353-4609 Fax: (617) 353-4098 e-mail: brunel@bu.edu Education 1998 Ph.D. in Marketing, University of Washington 1992 M.B.A., Illinois State University (graduated top of class) 1989 B.S. in Business Administration, Ecole Supérieure des Sciences Commerciales d'Angers (ESSCA) Angers, France (graduated in top 5%). Dissertation Brunel, Frédéric F. (1998) “The Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations”, Chair: Richard Yalch. Academic Positions Boston University, School of Management Associate Professor of Marketing & Dean’s Research Fellow, since September 2007 Assistant Professor of Marketing, March 1998- August 2007 Marketing Instructor, September 1997 to March 1998 Delft University of Technology, The Netherlands, Department of Product Innovation and Management Visiting Scholar, 2005 (November-December) University of Washington, School of Business Instructor, 1994-1997 Teaching Assistant, 1992-1994 Publications 1. Brunel, F., Utter, D. (2009). Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 20 pages). London, Ontario: Ivey Publishing, # 909A04. 2. Brunel, F., Utter, D. (2009). Teaching Note. Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 18 pages). London, Ontario: Ivey Publishing, # 809A04. 3. Susan Fournier, and Frédéric F....
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...INTRODUCTION This study entitled "Register Analysis on Philippine Movie Advertisements of Star Cinema" was conducted to have the following goals: first, to characterize linguistic factors such as diction and language variety and second, to characterize non-linguistic factors such as types of movies. This research is expected to be beneficial for the students, the advertisers and the other researchers. It shows a specific example of register namely the register on Philippines movie advertisement. This can be used as an additional reference for studying language and creating advertisements text that is considered to be efficient and effective for attracting and encouraging readers to make use of the company with its products and services. Moreover, the results of this research also can be hopefully used as a reference for those who are interested in analyzing language variety, especially the one in movie advertisement. Communication also happens in the business and industry. The most common form of communication in business and industry is between the manufacturers and the consumers. In business, someone will do everything to get the maximum profit and the success of his/her company. One of their effects is through advertisement. It represents pictures of life in daily life. Advertisements are identified as the texts that do their best to get people‟s attentions to make them turn toward them (Goddard, 1998: 6). The purposes of advertisements are to influence and motivate the public...
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...For Georges Perec, this question warrants the response – ‘People who think I have denounced consumer society have understood absolutely nothing about my book’ (Bellos: 1965). It is not as easy however for the everyday reader to fully comprehend the true purpose behind Les Choses. At a glance, one might define the book as a sociological approach in criticising the impact consumerism has had on society. Much to Perec’s disappointment, this consensus became apparent when he won the Renaudot prize for Les Choses in 1965, and many considered it to be a “brilliant exposition of sociological theories…rather than a literary work” (Sheringham 2006: 251). It is the ambiguous nature of Perec’s work in accord with the heavy use of rhetoric along with other literary weapons that is central to understanding the genius behind the man. Once one analyses the subtlety of Les Choses it quickly becomes apparent that the intention is to pose more questions than give straightforward answers. In this essay I will take each aspect of these various literary techniques into account, before formulating a conclusion on the extent to which Perec morally condemns a 1960’s French society seemingly obsessed with consumption. I start with a brief outline of the story in Les Choses. The book centres on the journey through life of the two main characters Jérôme and Sylvie, and their futile pursuit of happiness in a rapidly modernising society. Initially, they are presented by Perec as disillusioned students who...
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...English for Specific Purposes: Validity of Reading Strategies Larissa de Pinho Cavalcanti Universidade Federal de Pernambuco In Brazil, English for Specific Purposes was developed based on the need immediate linguistic knowledge for reading and understanding technical and academic texts – a purpose that remains until today. Indeed, several publications focus on the instrumental approach across different fields of knowledge, taking as its basis not only reading and its strategic competences but the learning of language structures that might contribute to an efficient reading process. On digital distance learning, the instrumental approach to ESP is yet predominant which can be explained by the novelty of the modality in the country in the sense that time to adjust to the possibilities virtual learning environments provide us with is still required. That is the context of our teaching for the Instituto Federal de Educação Ciência e Tecnologia Educação in their distance learning program. Our paper aims at discussing the relevance of reading and reading strategies according to students’ own opinions and the theoretical considerations of KLEIMAN (2013), SOLÉ (1998) on reading as a process; JUNIOR (1999), LEFFA (1996), CHAVES (2006), on ESP and reading. Keywords: distance learning; English language; reading strategies. ESP: history, features and Brazil Learning English as a second or foreign language has become a world-wide necessity. Whether living...
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...engagement------------------------------------------------------------------10 Conclusion----------------------------------------------------------------------------------11 References----------------------------------------------------------------------------------12 Introduction Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these elements operate better if they are combined together than when they are used in isolation. Their functions are improved when integration incorporates more than the essential communication tools. There are other kinds of integration like vertical and horizontal integration. Horizontal Integration can happen across business functions as well as the marketing mix. For example, communications...
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...Е. Є. Мінцис О. В. Карбашевська Ю. Б. Мінцис A COMMONSENSE GUIDE TO ANALYTICAL READING AND TEXT INTERPRETATION МІНІСТЕРСТВО ОСВІТИ І НАУКИ УКРАЇНИ ПРИКАРПАТСЬКИЙ НАЦІОНАЛЬНИЙ УНІВЕРСИТЕТ ІМЕНІ ВАСИЛЯ СТЕФАНИКА Е. Є. Мінцис О. В. Карбашевська Ю. Б. Мінцис A COMMONSENSE GUIDE TO ANALYTICAL READING AND TEXT INTERPRETATION Навчально-методичний посібник із аналітичного читання та інтерпретації тексту для студентів третього курсу англійського відділення стаціонарної та заочної форми навчання Івано-Франківськ 2009 УДК ББК 81.2 Англ.- М- 62 К- 21 Мінцис Е. Є., Карбашевська О. В., Мінцис Ю. Б. A Commonsense Guide to Analytical Reading and Text Interpretation. Навчально-методичний посібник із аналітичного читання та інтерпретації тексту. – Івано-Франківськ, 2009. – с. Друкується за ухвалою Вченої ради факультету іноземних мов Прикарпатського національного університету Імені Василя Стефаника (протокол № 9 від 26 червня 2008 року) Укладачі: Мінцис Е. Є., старший викладач кафедри англійської філології факультету іноземних мов Прикарпатського національного університету імені Василя Стефаника Карбашевська О.В., аспірант кафедри світової літератури Прикарпатського національного університету імені Василя Стефаника Мінцис Ю. Б., аспірант кафедри англійської філології факультету іноземних мов Прикарпатського національного університету...
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...cohesion and coherence .............................................................3 2.2 The role of lexical cohesion in the segmentation and centrality of discourse units......................................................................................................................5 2.2.1 Introduction.............................................................................................5 2.2.2 Discourse segmentation ..........................................................................6 2.2.3 Central discourse units............................................................................8 2.2.4 Conclusion ..............................................................................................8 3 Lexical cohesion analysis....................................................................................9 3.1 The patterns of lexical cohesion: chains and networks .................................9 3.2 Classification of lexical cohesive relations .................................................12 3.3 Elements forming lexical...
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