...Marketing has been around for a long time and continues to change with current times. Through the use of the internet alone, there are many types of marketing being used in meaningful ways. Current techniques affect consumer trends in many ways. There are also many positive effects, as well as, negative effects due to current techniques and trends. Types of health care marketing techniques are social media and using search engines to promote healthcare related topics, issues, brands and more. By the use of social media such as Facebook, Twitter, and YouTube are used to create relationships between healthcare providers and patients. Health care professionals are able to provide customer feedback establish trust with patients and consumer (Lawson, 2011). Social media also provides important news to spread to a broad audience that more than likely will share with their friends (Lawson, 2011). Social media such as YouTube, Facebook, and Twitter have little to no cost. Another type of marketing technique is by use of search engines such as Google, Yahoo, and Bing are popular because healthcare organizations can advertise their ads easily. In an era like now where many people rely on the internet to give them solutions, these search engines will point patients and consumers in the right direction to find their solution. Current health care marketing techniques and trends are smart and creative. They find more direct approaches to reach their targeted audiences. They have also...
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...study is to examine what are the behaviors of consumers and what factors influence them to behave in such way. The study basically revolves around social media usage. The growing trend of using technology has changed the behaviors of people and they are now spending more time on social media. The consumer behaviors may have significant effects on company’s sales and performances. Consumers are taking part in online communities and online pages formed by companies for rating and commenting about the products. Might be possible that this commenting or rating is the result of good or bad buying behavior of that customer. It is becoming important now for a sustainable position in market to have time to time updates in business process by examining customer’s feelings and emotions through social sites where customers are becoming active day by day through commenting, rating, reviews and discussions. Online buying is another behavior that has changed the traditional way of buying products. The trend of using social media for purchasing goods and expressing buying experience online is increasing day by day. The increasing no of online buyers indicates change in customer buying behavior. customers are now urging towards buying goods online for the sake of...
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...June 2014 Legal Risks in Social Media Marketing Jawahitha Sarabdeen Abstract Social media is an important communication channel for marketers. The research conducted earlier shows that more than 81% of the businesses are using social media or planning to use social media for marketing purposes. The social media is used for engagement marketing, buzz marketing, building customer relationships and to revitalise brand image. As social media marketing facilitates two way communications between the marketers and the users, the content generated in social media is considered trustworthy and reliable by the customers. The marketers while using the social media should be aware of the legal risks involved in social media marketing. This research paper by using content analysis looks at social media marketing and legal risks involved in social media marketing. Index Terms—Social media, marketing, legal risks, regulations. I. INTRODUCTION Social media marketing is a phenomenon where businesses are seeking new ways to create value. The introduction of social media considerably changes the marketing activities and consumers‘ behaviours. With the introduction of various technologies associated with social media the businesses and consumers participate in marketing activities easily without cost. Though social media is relatively a new media, its popularity is increasing rapidly across the world. Social media is used to engage with consumers, promote the business products and...
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...Research Report Impact of Social Media on the Workplace By Abdul Asif 300817244 Rajdeep Kaur 300816572 Divyeshkumar Patel 300823773 Surya Chandu Sanaka 300831648 Sai Sravani Velaga 300829096 Submitted to: Prof. Phillip Alalibo GNED 219-071 Winter 2015 1. Introduction of Topic and Clarification of Research Statement “Our research topic is - The Impact of Social Media on the workplace and our research statement states that Social Media have a significant and positive impact on the workplace.” Social media is turning into an inevitable part of our society. It serves as medium to globally link people together, regardless of their physical location. Generally, people are using social media for various reasons, such as to share information, to get in touch with their loved ones, and to look for business colleagues...
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...Social networking has become a major part of society. Many people wake up each day and check social media websites specifically throughout Twitter and Facebook first thing in the morning instead of reaching for a newspaper. Since people are spending such a large amount of time surfing social networks, it is important to point out some of the positive and negative effects that social networking can have on a society. The positive effects of social networking sites are allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships. And the other is social networking sites make people share everything that they want and bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. Social networking could be your business media promotion for examples a marketers at small companies can post on Twitter, in addition to generating revenue this way, companies also can get positive and negative feedback directly from consumers. While social networking sites have a positive effects, they also have negative effects for society. Social networking sites entice people to spend more time online and less time interacting face to face. The sites offer many time wasting activities that supplant more productive activities. Also social networking sites make cyberbullying, a type of bullying that occurs online, easier and more...
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...This article was downloaded by: [Universiti Sains Malaysia] On: 19 March 2015, At: 06:57 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Advertising Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/ujoa20 Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities Seung-A Annie Jin & Joe Phua a b a b Emerson College, Boston, Massachusetts, USA University of Georgia, Athens, Georgia, USA Published online: 24 Apr 2014. Click for updates To cite this article: Seung-A Annie Jin & Joe Phua (2014) Following Celebrities’ Tweets About Brands: The Impact of TwitterBased Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities, Journal of Advertising, 43:2, 181-195, DOI: 10.1080/00913367.2013.827606 To link to this article: http://dx.doi.org/10.1080/00913367.2013.827606 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the...
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...Online Image and Reputation: Mitigating Negative Impact of False Reviews on Service Industry Businesses Texas A&M University-Commerce Texas A&M University-Commerce Table of Contents Abstract 3 Chapter 1: Introduction 4 Chapter 2: Review of the Literature 6 Chapter 3: Methodology 11 Chapter 4: Findings 12 Chapter 5: Summary, Conclusions, and Recommendations 14 References 15 Appendix 17 Abstract Online reviews are becoming an increasingly important component in generating a business’s image and reputation. Service industry businesses, particularly those that rely on positive word-of-mouth, are exposed to the negative influence of fake reviews and false ratings. This paper explores the ways that online reviews are manipulated, highlighting the effects of the social and anonymous nature of the Internet and online review sites. Additionally, this paper examines several methods that can be employed to mitigate the long-term impact of false or manipulated reviews, including a brief review of US law, and the monitoring of review sites to ensure that identifiably false reviews are removed. Keywords: online ratings, service industry, review manipulation Online Image and Reputation: Mitigating Negative Impact of False Reviews on Service Industry Businesses Chapter 1: Introduction Background Businesses, especially service industry businesses like hotels, restaurants, and rental agencies, rely on several methods of reaching out to potential...
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...escapes and stress relievers. The media provides a false comfort away from those stresses. “Thus the predominant genres and modes of representation (news, chat show, soap opera) meet the needs and the desires for order of, and in, the everyday, and even in those areas of media production and consumption where it may be suggested that there is scope for both resistance and ambiguity (and there is evidence, for example, in popular music culture and in some online networks and bulletin boards that this is the case).” (Silverstone, R., 2002). It’s the media, producers and the fortune 500 companies that produce consumer goods and those companies that feed our imaginations with fallacies through “entertainment” television. i. Thesis: It is my belief that we should hold the media accountable for its not only on a deontological level but, a judicial level as well. II. Ethnics: while not mandatory is in good character. i. Promote your business in a positive light. ii. Provide positive influences for children. III. Where the stereotypes are: “There are many formal fallacies, mistakes in reasoning that occur due to the structure of the argument (the fallacy of affirming the consequent is, therefore, a formal fallacy). There are also hundreds of informal fallacies.” (Mosser, 2010) i. Stereotypes and the media influence consumers with fallacies such as Slippery Slope, False Authority and Hasty Generalizations. ii. It’s “reality”, not the consumers’ reality but the producers, advertisers...
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...About Social Media Social media websites and applications allow users create online communities to share content, such as videos, personal messages, pictures, ideas and other information about themselves. Most forms of social media accept individual users as well as organizations, such as businesses and nonprofit groups. A business's social media profile may include links to its website, contact information and pictures of products or services the business offers. Marketing Businesses are constantly finding new ways to implement their marketing strategies through social media. Prior to the development of social media platforms, businesses relied on fliers sent through the mail, television commercials and word of mouth. While these marketing tactics are still useful, businesses can now use social media to instantly inform consumers about sales, the arrival of new products and exclusive promotions. Consumers can connect with their favorite retailers online to stay informed about new developments. Communication Social media also affects the way many retail businesses communicate with their customers. Instead of calling the store, writing a letter or sending an email, many customers prefer to communicate with a business using its social media profile. Customers may send private messages to the business, or they may post information publicly. Customers use social media to provide both positive and negative feedback about products or customer service. If a customer posts this information...
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...Social Media and the effects of Business Growth Limor Elazar Columbia Southern University Introduction “Simply put, social media is an “open media for interactive communication led by normal people”” (Dong-Hun, 2010, p. 112). Social media represents new opportunities for businesses to expand their customer base and brand. Implementing social media outlets such as Facebook, Twitter and Tumblr is the innovative way to mobilize immediate marketing. Social media can be a critical factor for business image, many sites allow for customer reviews. Not all of the company’s reviews will be positive but the way the company responds will have numerous consequences for the company’s image. Problem Statement “One of the biggest threats of social media inaction is to risk having a big, dark cloud cast over the brand” (Overhulse-king, 2010, p 42). Many companies are not aware of the information on social media and do not engage in the use. This can be very harmful for the organization brand. Lack of participation in social media handicaps the organizations by not building positive relations with customers and minimizing negative ones. Current Situation All businesses have inherent threats, competition, branding, company image and cost. In order for an organization to continue to grow economically they must integrate social media strategies. “If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business...
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...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...
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...Influence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values of our culture have been acknowledged though media, and influences of behaviors showed though media. Something that can make a person laugh will last a life time. It encages people to think that the time they may spend in life fill more pleasurable. The influence of entertainment give out a since of structure in the heart, to bring happy and enjoyable inspirations though entertainment. Media is here to help people move on in life. It gives directions to the dos and don’ts in the American culture. Entertainment media gives off laughter, joy and peace. Those are the influences of entertainment media. That is what entertainment media strive for to their audience. When consumers began to watch their favorite show on television, it gives them joy to see that famous actor that makes them laugh. The subscribers then feed into the advertisement, and then try to reclaim whatever that movie or book was trying to sell. This is all done to appeal the consumer into the buying state of mind, but...
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...company or business to the media. Responsibilities include building media lists, planning events, and creating press material to determine the success of a campaign. Communication coordinators may use traditional, electronic or social media communication methods to address the public. In the scenario given, a well-known public figure has been affected by a medication. We will examine advantages and disadvantages of using these forms of communication. This paper will, also, look at the effects of HIPAA regarding these communication methods. One of the worst things that can happen to a drug manufacturer, is that a well-known public figure is negatively affected by one of its medications. What happens next can determine the success of the manufacturer. Forms of communication, such as, social media can quickly get the word out to many consumers about the negative effects of the drug. Social media includes outlets, such as, Facebook, YouTube and Twitter. According to ECRI Institute, a study that was done in February of 2011 by the National Research Corporation showed, “that 41% of 23,000 respondents used social media to research healthcare decisions, almost 94% said that Facebook was their primary source, followed by YouTube at 32%,” (Health care risk control, 2011). This is because many people trust social media and social media influences their decisions. With that in mind a communication coordinator can address the public with the use of social media outlets. Expressing...
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...a few clicks away, it has become easy to blame social media sites for problems in society. There are some who oppose this idea and others who are on board with the notion. Social media can have both a positive and negative effect on today’s society; it is up to the individual to decide the effect on them. In order to better understand what a social networking site is let us quickly review their history. In 1997 the first social networking site SixDegrees.com was founded (Procon, 2013). It is considered to be the first social networking site because it provided the opportunity to do basic functions such as connecting to friends and creating a personal space. Other sites quickly followed and advanced more rapidly then SixDegrees. These sites included: MySpace, Facebook, Pinterest, Google+, Twitter, and Friendster. Founded in 2002 Friendster is considered the site that popularized social networking in the United States (ProCon, 2013). Today it is estimated that Facebook has an average of one billion users a month (Smith, Segall, and Cowley, 2012). Twitter is the second largest site with an estimated 500 million users worldwide (Metro, 2012). Pinterest a site founded in 2009 ranks as the third largest site with an estimated 23 million users (Ngak, 2012). Although social media sites are a fairly new technology many people have taken advantage of the positive effects that they offer. One of the major positives of this technology medium is the rate at which information...
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...newspapers, letters, or television. Currently, the new word of mouth is social media on how organizations such as hospitals, spread the word. This paper will examine the current health care marketing techniques used for social media. Included in this will be how the marketing is used, the author's opinion on the marketing techniques for social media, how social media affects the consumers, and if social media within healthcare as a positive or negative effect. Health Care Marketing Techniques and Trends Marketing is using social media as an outlet for word of mouth. By using social media conversations are not face to face, they are now one too many. Which is beneficial to many organizations. People are trying to take their health serious now and receiving information from online platforms and referrals by others. Social media is used to promote referrals and improve health care to current and future consumers. Promoting health care through social media can be done through many different pages and websites for potential patients and present ones. Consumers are modernized these days and have become tech savvy and want to know more about their health and future health needs. Customers are searching the web for information on health care before making appointments to see what the good, the bad, and the ugly is. Opinion on Current Techniques and Consumer Trends Social media as a marketing strategy is very effective in my opinion. It is useful in seeking...
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