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The Principles of Economics

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Dr. Zomorrodian | Assignment I | Principles of Economics | |
Charles Fitch | 5/6/2011 |

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I want to discuss and gives some examples and graphs on price discrimination strategies, price ceiling and what happens when the government regulates prices to give them a price ceiling to protect the consumer. I also want to discuss a perfect competitive market and the short and long term effects if demand rises or falls, also, why some long-run average curves are so steep. Lastly, I will explain the rationale and implications of the new guidelines used by DOJ and FTC for evaluating mergers.

Problem 1. Sub shop
In my sub shop, called Subtown, after some research I have found that with the pricing structure that is currently in place it has not attracted as many college students as I believe we could serve. The average student at the nearby college eats out three to four times a week for lunch and close to five times a week for dinner with the average meal being nine to twelve dollars. The total population of the nearby college is about twelve hundred students. Since the demand for fast food for lunch and dinner for college students is relatively elastic because there is already seven other fast food establishments in the area that are in close proximity to the college as well. One of those is another sub shop, one is a sandwich shop, and there are three burger places a Chinese food place and a taco place. None of these establishments offer a price discrimination strategy in favor of college students.
Subtown came to the conclusion that a price discrimination strategy would be the best way to go to increase our business volume. Currently we offer about fifteen sub sandwiches with our most popular being seven of those. Our prices range from seven to nine dollars apiece depending on the sub and this does not include chips, cookies or a drink. At the other

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