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The Principles of War in the Current Business World

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THE PRINCIPLES OF WAR IN THE CURRENT BUSINESS WORLD
By Carmen Sofia Perez Espana Since the beginning of times, we can describe mankind as competitive beings, usually competing over food, shelter or territory, and many centuries after, we realize these disputes could also be over money or power; but once you compare them it is very simple to identify the essence that keeps constant, even if the reasons why they all started are not remotely similar. In that matter, we can define war as a disagreement, usually violent between two or more parts. Being this established as such a wide concept, it could apply in almost any situation in which there is competition over one particular goal, such as sports or education, but in this paper we are going to focus on the contemporary business world and its resemblance to war. Since the “competition” fact has already been defined, the next element we should consider would be the use of strategies or “principles” in order to get a bigger advantage over the opponent. As Mary Coulter (2013) says, the nine principles of war have been taught in the leading military schools of America for years, even though wars in the present have change very much. Could we apply them to business? Would it make a difference in any organization if we did? Would it be a positive one? In every case the answer is yes, because “the marketplace is often viewed as a battlefield” (Coulter, 2013, p. 9) converting every competitor into an opponent and creating the opportunity to plan and implement organized strategies in order to stimulate the growth of the company, improving sales and profits and diminishing costs and expenses. These principles are: The objective: The importance of setting clear goals lies in the direction the company wants to take, what do we want to be? Where do we want to go? It should involve everyone in

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